DelightChat
DelightChat is a private SaaS platform that provides an omnichannel GPT-powered support inbox and WhatsApp Marketing Suite — built on the Official WhatsApp Business API with deep Shopify integration — for direct-to-consumer and eCommerce brands.
- Company typePrivate
- Founded2020
- HeadquartersArden, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DelightChat does
DelightChat (legally Saasberry Apps, Inc.) is a private SaaS company founded in 2020 and headquartered in Arden, USA, that builds an omnichannel customer support and WhatsApp marketing platform for direct-to-consumer eCommerce brands, particularly Shopify merchants. Its product portfolio centers on a unified GPT-powered support inbox that consolidates WhatsApp, Instagram, Facebook, Email, and Live Chat into a single dashboard, layered with team-collaboration features such as ticket assignment, private notes, tagging, and canned responses. Adjacent to the inbox, the WhatsApp Marketing Suite leverages the Official WhatsApp Business API to deliver broadcasts, abandoned-cart recovery, order notifications, cash-on-delivery verification, and customer segmentation for upsell, cross-sell, and winback journeys. A deep native Shopify integration exposes real-time order data and supports in-conversation order edits, refunds, duplicates, and cancellations.
The platform is distributed through a product-led growth motion — a 14-day free trial with 1:1 onboarding and self-serve signup at app.delightchat.io — supplemented by an inside-sales layer offering live demos and a 30% discount on annual plans. Revenue is generated primarily via recurring SaaS subscriptions for the support inbox and WhatsApp marketing modules, plus usage-based WhatsApp API conversation fees, with pricing not publicly disclosed beyond a free-tier allowance and the annual-discount incentive. Distribution is amplified through the Shopify App Store (4.9/5 rating across 200+ reviews), native iOS and Android mobile apps, and an agency/consultant partner program.
The company cites 1,000+ D2C brand customers spanning fashion, jewelry, food & beverage, home furnishings, hair care, electronics, and co-working, including Sleepy Owl Coffee, House of Masaba, Fabric Pandit, Pashtush, Tilfi, STAC Fine Jewellery, Studio Y, Shop Curls, Ritualistic, Scarlet Sage, Stuffcool, Payal Khandwala, 91Springboard, and TMC. DelightChat is led by co-founders Preetam Nath (CEO) and Sankalp Jonna (CTO), operates with 1-10 employees, and is privately held with its only disclosed capital event being a May 2020 seed round involving Swadharma Source Ventures, First Cheque, and Gemba Capital (amount undisclosed).
DelightChat firmographics
Firmographics- Name
- DelightChat
- Legal name
- Saasberry Apps, Inc.
- Website
- https://delightchat.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DelightChat is a private SaaS platform that provides an omnichannel GPT-powered support inbox and WhatsApp Marketing Suite — built on the Official WhatsApp Business API with deep Shopify integration — for direct-to-consumer and eCommerce brands.
- Ownership category
- akta.pro rank
Where DelightChat is headquartered
LocationHeadquarters
- HQ city
- Arden
- HQ country
- United States
- HQ region
- North America
Markets served
DelightChat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Support Inbox: Subscription-based pricing for omnichannel customer support inbox with multi-channel messaging capabilities across WhatsApp, Instagram, Facebook, Email, and Live Chat.
- SaaS Subscription - WhatsApp Marketing: Subscription-based pricing for WhatsApp marketing suite including broadcasts, automations, and marketing tools. Annual discounts of 30% available when contacting sales team.
- WhatsApp API Conversation Fees: Usage-based conversation charges from WhatsApp Business API (per 24-hour conversation window), in addition to subscription fees. Free tier includes 1000 service conversations per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period for new users |
| Subscription | Annual | Annual subscription plan with 30% discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
DelightChat product offering
Product offeringCore offering
DelightChat is an omnichannel customer support and WhatsApp marketing SaaS platform for D2C ecommerce brands. It offers a unified GPT-powered inbox across WhatsApp, Instagram, Facebook, Email, and Live Chat plus a WhatsApp Marketing Suite using the Official WhatsApp API for broadcasts, abandoned cart recovery, order notifications, and COD verification, with deep native Shopify integration.
Product overview
DelightChat is an omnichannel customer support and WhatsApp marketing software platform designed for ecommerce brands. The product portfolio consists of two main integrated solutions: (1) the Omnichannel GPT-powered Support Inbox, a unified dashboard for managing customer service across WhatsApp, Instagram, Facebook, Email, and Live Chat channels with team collaboration features including ticket assignment, private notes, tagging, and fast replies; and (2) the WhatsApp Marketing Suite, which provides promotional broadcast capabilities, abandoned cart recovery automation, order notifications, COD verification, and customer segmentation. These core products are complemented by supporting features including Contact Widget, Live Chat, ROI Analytics, and native mobile apps for Android and iOS. The platform integrates deeply with Shopify for order data access and uses Official WhatsApp Business API with Green Tick verification for marketing and support capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Support Inbox A unified GPT-powered dashboard that lets ecommerce support teams reply to customers across WhatsApp, Instagram, Facebook, Email, and Live Chat from a single inbox, with AI that drafts and refines responses in seconds and team collaboration features including private notes, tagging, ticket assignment, reminders, and canned fast replies. Designed for D2C ecommerce brands running on Shopify and similar platforms.
- WhatsApp Marketing Suite A marketing toolkit built on the Official WhatsApp Business API that allows D2C ecommerce brands to send promotional broadcasts, automate abandoned cart recovery, deliver order confirmation and shipping notifications, verify cash on delivery orders, and execute advanced customer segmentation for repeat purchase and LTV growth.
- Shared Inbox for Teams A collaborative inbox that lets multiple team members receive, respond to, and track customer messages in one place with ticket assignment, private notes, tagging, and fast replies, enabling high-volume D2C brands to manage thousands of orders and conversations daily across multiple channels.
- DelightChat Mobile App Native Android and iOS applications published on Google Play Store and Apple App Store that allow customer support agents to manage omnichannel conversations and tickets from their mobile devices.
Quantifiable outcome
- 26x ROI on WhatsApp marketing spend
- +3 more outcomes
Companies that use DelightChat
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
DelightChat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
DelightChat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreDeep native integration with Shopify platform enabling real-time order data access, order modifications (edit, refund, duplicate, cancel), and customer information display directly within DelightChat dashboard. Shopify App Store listing with 4.9 star rating and 200+ reviews. Integration automatically pulls Shopify admin data for customer context during support conversations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DelightChat competitors and assessment
Company assessmentDirect peers
- Wati: Wati is a WhatsApp Business API customer engagement and marketing platform focused on SMBs, including Shopify merchants. It is one of the most commonly cited alternatives to DelightChat and competes directly on broadcasts, chatbots, and shared inbox functionality.
- Interakt: Interakt is an official WhatsApp Business API partner in India serving SMB and D2C brands with shared inbox, broadcast marketing, and Shopify integrations. It is named as a direct comparison in DelightChat's own content, with comparable feature set and customer base.
- Zoko: Zoko provides WhatsApp commerce, marketing automation, and customer support tools aimed at Shopify-D2C merchants in India and SEA. It overlaps directly with DelightChat's WhatsApp marketing suite and Shopify-first positioning.
- Gallabox: Gallabox is a WhatsApp Business API platform that combines shared team inbox and marketing automation for ecommerce brands. It is positioned as a direct competitor cited in DelightChat's alternative/competitor content.
- Bitespeed: Bitespeed is a conversational commerce platform on WhatsApp focused on Shopify ecommerce, offering marketing automation, chat commerce, and support flows. It competes with DelightChat's marketing and abandoned-cart automation capabilities.
- AiSensy: AiSensy is an India-based WhatsApp Business API marketing and customer engagement platform targeting SMBs and D2C merchants. It shares feature overlap on bulk broadcasts, chatbot flows, and Shopify-influenced ecommerce use cases.
- Gorgias: Gorgias is a leading ecommerce helpdesk for Shopify and other D2C brands, focused on customer support automation tied directly to order data. It competes on the support-inbox side of DelightChat's offering and is often evaluated in the same ecommerce support RFPs.
Broad incumbents
- Zendesk: Zendesk is a global, scaled customer support platform serving a broad range of business customers beyond ecommerce. It was specifically referenced by DelightChat customer Pashtush as a prior solution tried before switching, indicating it represents the broader incumbent benchmark.
- Freshchat (Freshworks): Freshchat is a customer messaging and chatbot product from Freshworks serving mid-market and enterprise companies across industries. It was listed by DelightChat customer Pashtush as a prior solution, positioning it as a broad incumbent competing on the support inbox side.
Emerging players
- Yellow.ai: Yellow.ai is an enterprise conversational AI platform covering WhatsApp, web, and voice automation for customer support and commerce. It overlaps with DelightChat on AI-powered WhatsApp automation but targets larger enterprise deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DelightChat social profiles
Digital presenceDelightChat financial estimates
Financial estimateRevenue estimate
Valuation estimate
DelightChat leadership team
Management profileNumber of profiles
Profiles3 records
DelightChat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DelightChat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DelightChat
What does DelightChat do?
DelightChat is an omnichannel customer support and WhatsApp marketing SaaS platform for D2C ecommerce brands. It offers a unified GPT-powered inbox across WhatsApp, Instagram, Facebook, Email, and Live Chat plus a WhatsApp Marketing Suite using the Official WhatsApp API for broadcasts, abandoned cart recovery, order notifications, and COD verification, with deep native Shopify integration.
Is DelightChat a public or private company?
DelightChat is a private company. It is classified as venture growth investor backed and is currently operating.
When was DelightChat founded?
DelightChat was founded in 2020. It employs 1 to 10 people.
Where is DelightChat based?
DelightChat is headquartered in Arden, United States, in the North America region.
How does DelightChat make money?
Three revenue lines are on record. SaaS Subscription - Support Inbox is the primary driver. The others are saaS Subscription - WhatsApp Marketing and whatsApp API Conversation Fees.
Who are DelightChat's main competitors?
Direct peers on record are Wati, Interakt, Zoko, Gallabox, Bitespeed, AiSensy and Gorgias. Broad incumbents are Zendesk and Freshchat (Freshworks). Yellow.ai is listed as an emerging player.
Does DelightChat have an API?
Yes. DelightChat uses Official WhatsApp Business API for WhatsApp marketing and customer support. The platform provides REST API integration capabilities for connecting WhatsApp Business accounts. Users can integrate their WhatsApp Business account and respond to messages directly from the DelightChat dashboard. The API enables chatbots, automatic messaging, and integrations with CRM or customer support tools.