PSD Underwear
PSD Underwear is a direct-to-consumer apparel brand founded in 2007 in Irvine, California, that sells premium men's, women's, and youth underwear, activewear, and bras through Shopify-powered e-commerce and mobile apps, differentiated by licensed IP and athlete collaborations.
- Company typePrivate
- Founded2007
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PSD Underwear does
PSD Underwear is a direct-to-consumer apparel brand founded in 2007 and headquartered in Irvine, California, that designs, markets, and sells premium underwear, activewear, bras, and sleepwear through its e-commerce website (psd.com) and native iOS and Android mobile applications. The company serves three primary consumer segments — men, women, and youth — offering fit-specific products such as Standard 7", Mid 5", and Trunk 3" boxer briefs for men; boy shorts, thongs, cheeky, tanga, and boxer briefs alongside a full bra line (sports, bralette, performance) for women; and youth singles and multi-packs. The storefront is built on Shopify with Tapcart-powered mobile apps, supporting a bundle builder, wishlist, account management, and app-exclusive offers.
PSD Underwear firmographics
Firmographics- Name
- PSD Underwear
- Legal name
- PSD Underwear
- Website
- https://psdunderwear.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PSD Underwear is a direct-to-consumer apparel brand founded in 2007 in Irvine, California, that sells premium men's, women's, and youth underwear, activewear, and bras through Shopify-powered e-commerce and mobile apps, differentiated by licensed IP and athlete collaborations.
- Ownership category
- akta.pro rank
PSD Underwear industry classification
Industry- Product category
- Premium Underwear & Activewear
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industry
- Panties & Briefs (CRAAAIAB)
Keywords
Where PSD Underwear is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
PSD Underwear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: PSD generates revenue through direct sales of underwear, activewear, and apparel products via its e-commerce website and mobile app. Products are sold as individual items and multi-packs (2-pack, 3-pack, 6-pack) at various price points. The company offers a rewards program that provides free shipping on orders of $99 for members, incentivizing larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxe Modal 3-Pack at $88 ($96 value), single Luxe Modal items at $32 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PSD Underwear product offering
Product offeringCore offering
PSD Underwear designs, manufactures-sourced, and sells premium men's, women's, and youth underwear, bras, and activewear direct-to-consumer via its Shopify e-commerce site (psd.com) and mobile apps for iOS and Android. Its catalog spans fit-segmented men's boxer briefs (Standard 7", Mid 5", Trunk 3"), women's underwear styles, sports and bralette bras, and a large set of licensed pop-culture and professional athlete collections. The brand monetizes through one-time product sales of individual items and multi-packs, supported by a bundle builder, rewards program, and referral incentives.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxe Modal underwear collection Premium modal fabric underwear collection positioned as a luxury line, featuring standard length boxer briefs in multiple color options and sold as a 3-pack at $88 (single items at $32) for men and women seeking higher-end everyday underwear.
- Men's Standard Length 7" Underwear Men's boxer briefs with a standard 7-inch inseam, available in various styles, colors, and licensed collaborations, sold as singles or multi-packs for everyday wear.
- Men's Mid Length 5" Underwear Men's boxer briefs with a mid-length 5-inch inseam designed for comfort and versatility, offered in solids and licensed prints.
- Men's Trunk Length 3" Underwear Men's boxer briefs with a shorter 3-inch trunk inseam offering a modern, lower-profile fit, available in solids and licensed designs.
- Women's Boy Shorts Women's boy short style underwear offering full coverage, available in solids and licensed collaborations.
- Women's Thongs Women's thong underwear offering minimal coverage, available in multiple colors and licensed designs.
- Women's Cheeky Underwear Women's cheeky style underwear offering moderate coverage with a flattering fit, sold in solids and licensed themes.
- Women's Tanga Underwear Women's tanga style underwear that bridges coverage between thongs and boy shorts, available in multiple colorways.
- Women's Boxer Briefs Women's boxer brief underwear offering full coverage and a sporty silhouette, available in solids and licensed collaborations.
- Women's Sports Bra Women's sports bra designed for athletic support during physical activities, sold in multiple colors and licensed prints.
- Women's Triangle Bralette Women's triangle bralette offering light support with a minimalist design for everyday wear.
- Women's V-Neck Bralette Women's V-neck bralette with a flattering neckline, sold in multiple colors for everyday wear.
- Women's Scoop Bralette Women's scoop neck bralette offering comfortable everyday support, available in solids and licensed prints.
- Women's Performance Bra Women's performance bra designed for high-impact athletic activities with performance materials.
- Youth Singles & Packs Underwear Underwear collection for youth, including singles and multi-packs (with new 6-packs), plus tees, shorts, and various licensed collaborations.
- 7-Eleven Licensed Collection Licensed collaboration collection featuring 7-Eleven convenience-store imagery, including Slurpees, Big Gulp cups, and cherry-inspired designs, spanning underwear, apparel, and activewear for men, women, and youth.
- Playboy Licensed Collection Licensed collaboration featuring Playboy branded underwear and apparel across men's, women's, and youth collections with distinctive branded designs.
- Marvel Licensed Collection Licensed superhero-themed collection featuring Marvel branded products across men's, women's, and youth underwear and apparel.
- SpongeBob SquarePants Licensed Collection Licensed collection featuring SpongeBob SquarePants character designs across underwear and apparel product lines.
- DC Comics Licensed Collection Licensed superhero-themed collection featuring DC Comics characters (Batman, Superman, etc.) across men's, women's, and youth underwear and apparel.
- Looney Tunes Licensed Collection Licensed collection featuring Looney Tunes characters (Bugs Bunny, Tweety, etc.) across underwear and apparel.
- Rick and Morty Licensed Collection Licensed collection featuring Rick and Morty animated series designs across underwear and apparel.
- The Simpsons Licensed Collection Licensed collection featuring The Simpsons animated series designs across underwear and apparel.
- Realtree Licensed Collection Licensed outdoor/camo brand collaboration featuring Realtree branded patterns on underwear and apparel.
- Kool-Aid Licensed Collection Licensed brand collaboration featuring Kool-Aid beverage-themed products across underwear and apparel.
- The Locker Room Athlete Collection (Ja Morant, Paolo Banchero, Aaron Jones, Kiyan Anthony, Mitch Marner) Athlete-endorsed capsule series titled 'The Locker Room' featuring branded collections with Ja Morant (NBA), Paolo Banchero (NBA), Aaron Jones (NFL), Kiyan Anthony, and Mitch Marner (NHL) across underwear and apparel.
- Men's Activewear (Tees, Hoodies, Shorts, Pants, Joggers, Pro Tights) Men's activewear line including tees, hoodies, shorts, pants, joggers, and Pro Tights designed for athletic and casual wear.
- Women's Activewear (Tees & Hoodies, Biker Shorts, Leggings, Joggers, Sleep Sets) Women's activewear line including tees, hoodies, biker shorts, leggings, joggers, and sleep sets for athletic, lounge, and sleep use.
Companies that use PSD Underwear
Customer profileSegments3 records
Ideal customer profiles3 records
PSD Underwear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PSD Underwear partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- 7-ElevencoreMajor collaboration partnership featuring 7-Eleven branded products including Re fuel Pack, To-Go Cup designs, Cherry Slurpee, Big Gulp Grape, and various apparel items across men's, women's, and youth collections.
- PlayboycoreLicensed collaboration featuring Playboy branded underwear and apparel across men's, women's, and youth collections with distinctive branded designs.
- MarvelcoreLicensed superhero-themed collection featuring Marvel branded products across men's, women's, and youth underwear and apparel.
- SpongeBob SquarePantscoreLicensed collection featuring SpongeBob SquarePants character designs across underwear and apparel product lines.
- DC ComicscoreLicensed superhero-themed collection featuring DC Comics characters (Batman, Superman, etc.) across underwear and apparel.
- RealtreeminorLicensed outdoor/camo brand collaboration featuring Realtree branded patterns on underwear and apparel.
- Ja MorantcoreProfessional athlete partnership featuring Ja Morant (NBA player) branded collection under 'The Locker Room' athlete series.
- Paolo BancherocoreProfessional athlete partnership featuring Paolo Banchero (NBA player) branded collection under 'The Locker Room' athlete series.
- Aaron JonescoreProfessional athlete partnership featuring Aaron Jones (NFL player) branded collection under 'The Locker Room' athlete series.
- Mitch MarnercoreProfessional athlete partnership featuring Mitch Marner (NHL player) branded collection under 'The Locker Room' athlete series.
- Sommer RayminorSocial media influencer collaboration featuring Sommer Ray branded collection.
- Looney TunescoreLicensed collection featuring Looney Tunes characters (Bugs Bunny, Tweety, etc.) across underwear and apparel.
- Rick and MortycoreLicensed collection featuring Rick and Morty animated series designs across underwear and apparel.
- The SimpsonscoreLicensed collection featuring The Simpsons animated series designs across underwear and apparel.
- Kool-AidminorLicensed brand collaboration featuring Kool-Aid beverage-themed products across underwear and apparel.
- Sad BoyzminorLicensed brand collaboration featuring Sad Boyz themed products.
- HooeyminorLicensed brand collaboration featuring Hooey themed western lifestyle products.
- Broken PromisesminorLicensed brand collaboration featuring Broken Promises themed products.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
PSD Underwear competitors and assessment
Company assessmentDirect peers
- MeUndies: Direct-to-consumer underwear and activewear brand selling men's and women's basics, loungewear and licensed collections through a subscription and one-off model — closest scale comparable to PSD.
- Tommy John: Premium men's underwear, undershirts, socks and activewear DTC brand; competes directly with PSD's men's core, especially on fit innovation and bundling.
- Mack Weldon: DTC men's basics (underwear, tees, socks, activewear) brand with premium materials and direct e-commerce — directly comparable positioning to PSD's men's standard/mid/trunk range.
- Bombas: DTC apparel brand anchored by socks and expanded into underwear, tees and activewear with a mission-driven marketing model; comparable DTC retention and gifting playbook.
- Savage X Fenty: Rihanna-founded DTC intimates and activewear brand with celebrity/IP-driven drops; comparable to PSD in women-led licensed collaborations and digital-first distribution.
- ThirdLove: DTC intimates brand with a strong women's bra and underwear assortment overlapping PSD's bra and women's underwear lines.
Broad incumbents
- Calvin Klein (PVH Corp): Iconic underwear and apparel brand within PVH's portfolio with broad men's/women's underwear assortment; competes with PSD across wholesale and DTC at scale.
- Hanesbrands: Mass-market underwear and activewear conglomerate (Hanes, Champion, Bonds) — anchors the value tier against PSD's premium offering and sets the price floor for the category.
- Under Armour: Global performance athletic apparel brand with growing base-layer/underwear and women's activewear; competes with PSD's athletic positioning and athlete-led marketing.
Emerging players
- Cuts Clothing: DTC basics brand (tees, hoodies, athleisure) with curated drops and direct e-commerce; comparable scale and audience overlap with PSD's apparel extension.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PSD Underwear social profiles
Digital presencePSD Underwear financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSD Underwear leadership team
Management profileNumber of profiles
Profiles2 records
PSD Underwear funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSD Underwear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSD Underwear
What does PSD Underwear do?
PSD Underwear designs, manufactures-sourced, and sells premium men's, women's, and youth underwear, bras, and activewear direct-to-consumer via its Shopify e-commerce site (psd.com) and mobile apps for iOS and Android. Its catalog spans fit-segmented men's boxer briefs (Standard 7", Mid 5", Trunk 3"), women's underwear styles, sports and bralette bras, and a large set of licensed pop-culture and professional athlete collections. The brand monetizes through one-time product sales of individual items and multi-packs, supported by a bundle builder, rewards program, and referral incentives.
Is PSD Underwear a public or private company?
PSD Underwear is a private company. It is classified as venture growth investor backed and is currently operating.
When was PSD Underwear founded?
PSD Underwear was founded in 2007. It employs 11 to 50 people.
Where is PSD Underwear based?
PSD Underwear is headquartered in Irvine, United States, in the North America region.
How does PSD Underwear make money?
One revenue line is on record: direct Product Sales.
Who are PSD Underwear's main competitors?
Direct peers on record are MeUndies, Tommy John, Mack Weldon, Bombas, Savage X Fenty and ThirdLove. Broad incumbents are Calvin Klein (PVH Corp), Hanesbrands and Under Armour. Cuts Clothing is listed as an emerging player.
Does PSD Underwear have an API?
No public API is recorded for PSD Underwear.
What industry is PSD Underwear in?
PSD Underwear's product category is Premium Underwear & Activewear. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAIAB, Panties & Briefs. Its NAICS code is 458 and its SIC code is 5651.