FrescoData
FrescoData is a Carlsbad, California-based data and marketing agency founded in 2005 that aggregates 3+ billion B2B and B2C contact records across 175+ countries, selling a UNO self-service B2B data platform, data licensing, and managed omnichannel campaign services to Fortune 500 enterprises, mid-market firms, and SMBs.
- Company typePrivate
- Founded2005
- HeadquartersNewport Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What FrescoData does
FrescoData is a private, California-incorporated data and marketing agency founded in 2005, operating from Carlsbad, California, with additional presence in Asia. The company's core offering is aggregated B2B and B2C contact and identity data — covering 3+ billion people records, 200+ million business contacts, and 10,000+ attributes across 175+ countries — sourced through 15 years of relationships with 425+ global data providers, including official government registries used for KYC/AML and identity verification. Its technology stack centers on a UNO self-service B2B data subscription platform (under $399/month, no annual commitment) and a suite of managed services spanning data licensing, validation, enrichment, programmatic advertising (CTV, display, native, social, streaming radio), email and direct mail marketing, mobile, omnichannel execution, and strategic consulting.
The business operates a hybrid go-to-market: an enterprise field-sales motion delivering white-glove, custom data and campaign services to Fortune 500 clients (HP, Samsung, Google, Salesforce, NYU are named), an inside-sales motion for mid-market accounts, and a self-service PLG motion via UNO for SMB and individual buyers. Revenue is generated from a mix of subscription (UNO), data licensing (one-time or subscription-based installation of databases), professional services (campaign execution, enrichment, validation, consulting), and managed programmatic media spend. The company is ISO 27001:2013 certified and positions GDPR, CCPA, CASL, CAN-SPAM, and Privacy Shield compliance as core differentiators, alongside an in-house team of 100+ dedicated researchers.
There is no disclosed revenue, funding, or headcount trajectory in the available data. The company shows no parent, no disclosed institutional investors, and no M&A history; ownership commentary indicates founder/owner operation. Material gaps include revenue scale, customer concentration mix, employee growth rate, and the authenticity of stated AI capabilities, all of which constrain any quantitative valuation or growth-rate inference.
FrescoData firmographics
Firmographics- Name
- FrescoData
- Legal name
- FrescoData LLC
- Website
- https://frescodata.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FrescoData is a Carlsbad, California-based data and marketing agency founded in 2005 that aggregates 3+ billion B2B and B2C contact records across 175+ countries, selling a UNO self-service B2B data platform, data licensing, and managed omnichannel campaign services to Fortune 500 enterprises, mid-market firms, and SMBs.
- Ownership category
- akta.pro rank
FrescoData industry classification
Industry- Product category
- Marketing Data Services
- NAICS
- Direct Mail Advertising (54186), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where FrescoData is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FrescoData business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Licensing: License comprehensive B2B and B2C databases for installation within client premises. Offers one-time license or subscription-based arrangements. Covers consumer data, business data, and identity data across 60+ countries.
- Email Marketing Campaigns: End-to-end email blast campaign services including design, execution, and reporting. Revenue generated from campaign deployment fees and list rental costs.
- Mailing List Sales: Sale of targeted mailing lists segmented by country, industry, job roles, and specialty categories. All lists are opt-in and legally compiled.
- Data Enrichment and Append Services: Services to enhance existing customer databases with additional data points including demographics, contact details, firmographic information, and behavioral insights.
- UNO Subscription Platform: Self-service B2B data platform subscription at under $399/mo providing access to 20M+ business contacts with instant download capabilities. No annual commitment required.
- Programmatic Advertising: Managed programmatic advertising services across CTV, display, native, social, and streaming radio channels with AI-powered optimization.
- Strategic Consulting: Consulting services for data strategy, segmentation, design, content strategies, and marketing optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | UNO Self-Service Platform - Under $399/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
FrescoData product offering
Product offeringCore offering
FrescoData is a full-service data and marketing agency that provides B2B and B2C databases covering 3+ billion people records, 200+ million business contacts, and identity data across 175+ countries. The company licenses large-scale data for client premises, offers a self-service B2B data subscription platform called UNO, and executes end-to-end omnichannel marketing campaigns including email, direct mail, programmatic, CTV, and mobile. Supporting capabilities include data validation, risk assessment/identity verification for KYC/AML compliance, and strategic consulting for data-driven marketing.
Product overview
FrescoData is a full-service data and marketing agency offering a comprehensive portfolio of data products and marketing services. The core data offerings include Business Data, Consumer Data, and Identity Data, complemented by the UNO self-service B2B data subscription platform. Supporting services span data licensing, data validation, risk assessment/identity verification, and strategic consulting. Marketing services include Programmatic Agency (CTV, display, native, social, streaming radio), Email Marketing, Direct Mail Marketing, CTV Agency, Mobile Marketing, Analytics, Creative services, Omnichannel Marketing, Demand Generation, and Remarketing. The company provides end-to-end custom data-driven marketing solutions as a white-glove service, with access to 3+ billion people records, 200+ million business contacts, and 10,000+ data attributes across 175+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- UNO: A lead generation data platform providing access to verified marketing data lists of over 30 million B2B Contacts in the US, with email, phone contacts and LinkedIn URLs.
Products and services
- Business Data Comprehensive B2B data including company names, addresses, industry categories, contact details of key personnel, annual revenues, and firmographic, technographic, demographic, psychographic, geographic, and behavioral attributes for enterprise marketing and sales use cases.
- Consumer Data Individual-level consumer data including names, contact information, demographics (age, gender, location), purchasing behavior, interests, affinities, purchase intent, and credit scores for B2C marketing campaigns.
- Identity Data Information that identifies and verifies individuals and organizations sourced from official government registries, used for security, verification, identity verification services, and KYC/AML compliance in finance, healthcare, and government sectors across 90+ countries.
- UNO Self-service B2B data platform providing instant access to verified marketing data lists of 20M-30M+ B2B contacts in the US with filtering by job roles, industries, geographic location, company size, and sales revenue; includes email, phone contacts, and LinkedIn URLs with 93% deliverability guarantee.
- Data Licensing Large-scale B2B and B2C databases licensed and installed within client business premises; includes over 1 billion consumer records and 100 million business contacts across 60 countries for in-house verifications.
- Data Validation Multi-channel contact data validation including email addresses, postal addresses, contact names, mobile/telephone numbers, and company data with real-time and bulk validation capabilities supporting up to 2TB data capacity.
- Risk Assessment Identity verification and risk assessment services including customer record verification, age/identity verification, company status checks, and compliance regulations with country-specific capabilities for KYC/AML and fraud prevention.
- Strategic Consulting Consulting services for data-driven marketing strategy including segmentation, design, content strategies, and SEO optimization for email, postal, telephone, and social media campaigns.
- Email Marketing Email blast campaigns, email list rental, and email drip campaigns with 10-45% open rates and 88+% global coverage; includes email templates, drip campaigns, and campaign analytics.
- Direct Mail Marketing Direct mail campaigns with 88+% global deliverability; includes B2B and B2C mailing lists with demographic targeting for consumer and business postal campaigns.
- Programmatic Agency Programmatic advertising services including CTV, display, native, social, and streaming radio; automates buying and selling of digital advertising space in real-time with precision targeting and AI-powered optimization.
- CTV Agency Connected TV advertising services for programmatic campaigns targeting viewers across streaming platforms.
- Mobile Marketing Custom-built, layered audience targeting methods on mobile devices and mobile apps with SMS capabilities.
- Omnichannel Marketing Seamless customer experience across all channels including website, social media, mobile apps, and physical stores; creates contextualized, intent-triggered campaigns with 1,745+% brand lift and 1,098+% traffic lift.
- Demand Generation Lead generation services to identify highest converting prospects and draw them into the sales funnel with full sales funnel development and implementation.
- Remarketing Re-engagement campaigns targeting website visitors and email clickers with display ads across partner sites using data and machine learning for automatic spend optimization.
- Analytics Marketing analytics and audience insights services including campaign performance tracking, multi-touch attribution, and ROI measurement across marketing channels.
- Creative Award-winning in-house creative services supporting campaign activity including landing page design, email creative, social media banners, and sales enablement materials.
- Data Driven Digital Services Outbound email marketing supercharged with data-driven digital campaigns for brand awareness and lead generation; includes paid media, automation, analytics, SEO, content, and creative services.
- Data Driven University Marketing Services Higher education marketing solutions using data and digital marketing to help universities with enrollment and brand awareness; targets high school students, college students, young adults, and working professionals.
Quantifiable outcome
- 99%+ Inbox Landing Deliverability
- +7 more outcomes
Companies that use FrescoData
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
FrescoData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
FrescoData partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 425+ Global Data Sourcescore15 years of relationships with 425+ global data sources providing comprehensive B2B and B2C data coverage across 175+ countries. These partnerships enable access to government electoral data, tax registries, utility files, credit data, and other official sources.
- 1500+ Merchants, Brands, and Media SitescorePartnerships with merchants, brands, and media sites for 1st, 2nd, and 3rd party data distribution and campaign execution. Enables omnichannel marketing capabilities and expanded data reach.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
FrescoData competitors and assessment
Company assessmentBroad incumbents
- Merkle: Merkle is a large data-driven marketing agency offering B2B and B2C audiences, identity resolution, and omnichannel campaign execution, directly comparable to FrescoData's enterprise field-sales, white-glove marketing services model.
- Epsilon (Publicis): Epsilon, owned by Publicis, is a data-driven omnichannel marketing agency leveraging first-party consumer data and identity, comparable to FrescoData's omnichannel, programmatic, and direct mail marketing services at enterprise scale.
- Dun & Bradstreet: Dun & Bradstreet is the incumbent global business data provider, offering firmographic, credit, and identity data across most of the same 175+ countries FrescoData targets, but with far deeper financial credit infrastructure and a publicly traded balance sheet.
- Acxiom (LiveRamp): Acxiom (and its LiveRamp spin-off) is a major consumer/business data and identity-resolution provider serving enterprise marketing, closely matching FrescoData's identity data and omnichannel people-based marketing positioning.
- Experian: Experian is a global credit bureau and consumer data powerhouse whose identity, KYC/AML, and marketing services overlap with FrescoData's Identity Data and risk assessment offerings, particularly in financial services and banking.
Direct peers
- InfoUSA (Data.com/Data Axle): Data Axle (formerly InfoUSA) sells B2B and B2C mailing lists, contact data, and direct-mail marketing services, directly overlapping FrescoData's mailing list, email list, and direct mail marketing core offerings.
- ZoomInfo: ZoomInfo is the leading B2B contact database and sales intelligence platform, directly competing with FrescoData's Business Data and UNO offerings across US enterprise accounts with comparable data scale (hundreds of millions of contacts) and a SaaS go-to-market.
- Apollo.io: Apollo.io sells B2B contact and account data plus sales engagement workflows at PLG-style subscription tiers, directly overlapping FrescoData's UNO self-service B2B data platform and inside-sales-led motion.
- Clearbit: Clearbit provides B2B data enrichment and firmographic intelligence tightly integrated with marketing and sales workflows, comparable to FrescoData's Data Enrichment and CRM-integrated marketing data offerings.
Emerging players
- Bombora: Bombora specializes in B2B intent data and Company Surge signals, complementary but partially competitive with FrescoData's behavioral, attribute-rich business data and people-based marketing technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FrescoData social profiles
Digital presenceFrescoData compliance and trust
Trust signalCompliance5 records
FrescoData financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrescoData leadership team
Management profileNumber of profiles
FrescoData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrescoData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrescoData
What does FrescoData do?
FrescoData is a full-service data and marketing agency that provides B2B and B2C databases covering 3+ billion people records, 200+ million business contacts, and identity data across 175+ countries. The company licenses large-scale data for client premises, offers a self-service B2B data subscription platform called UNO, and executes end-to-end omnichannel marketing campaigns including email, direct mail, programmatic, CTV, and mobile. Supporting capabilities include data validation, risk assessment/identity verification for KYC/AML compliance, and strategic consulting for data-driven marketing.
Is FrescoData a public or private company?
FrescoData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FrescoData founded?
FrescoData was founded in 2005. It employs 101 to 250 people.
Where is FrescoData based?
FrescoData is headquartered in Newport Beach, United States, in the North America region.
How does FrescoData make money?
Seven revenue lines are on record. Data Licensing is the primary driver. The others are email Marketing Campaigns, mailing List Sales, data Enrichment and Append Services, UNO Subscription Platform, programmatic Advertising and strategic Consulting.
Who are FrescoData's main competitors?
Broad incumbents on record are Merkle, Epsilon (Publicis), Dun & Bradstreet, Acxiom (LiveRamp) and Experian. Direct peers are InfoUSA (Data.com/Data Axle), ZoomInfo, Apollo.io and Clearbit. Bombora is listed as an emerging player.
Does FrescoData have an API?
No public API is recorded for FrescoData.
What industry is FrescoData in?
FrescoData's product category is Marketing Data Services. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 54186 and its SIC code is 7331.