mktg.ai
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
mktg.ai firmographics
Firmographics- Name
- mktg.ai
- Legal name
- mktg.ai Inc.
- Website
- https://mktg.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
mktg.ai industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where mktg.ai is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
mktg.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Licenses): Tiered subscription model with Growth and Enterprise plans offering platform access, support levels, and onboarding services. Includes email support on every plan, with Growth and Enterprise including dedicated customer success managers, SLA-backed response times, and quarterly business reviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth Plan - Mid-market organizations with dedicated support |
| Subscription | Annual | Enterprise Plan - Large organizations requiring full service |
| Subscription | Monthly | Email Support - Base tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
mktg.ai product offering
Product offeringCore offering
mktg.ai sells a single SaaS product, the Creative Intelligence System, an AI-powered marketing analytics platform that unifies creative assets, performance data, and media spend across paid channels (Meta, Google, TikTok, LinkedIn, YouTube, The Trade Desk) into a real-time view. It uses a proprietary AI Marketing Model (AIMM) with semantic search and natural language querying to surface underperforming creative, automate reporting, and enable budget reallocation for marketing teams at mid-market and enterprise organizations.
Product overview
mktg.ai is a Creative Intelligence System — a unified SaaS marketing analytics platform that organizes marketing around the creative asset as the central unit of analysis. The core platform (Creative Intelligence System V2.1) connects every creative asset, channel, and KPI in one place, with AI running continuously to surface what changed, what's working, and what to do next. The platform modules include Asset View (creative inventory with performance context), Campaign View (cross-channel campaign visibility), Daily Alerts AI (real-time anomaly detection), Ask mktg.ai (natural language querying), Marketing Reports (automated executive summaries), Multi-KPI Analytics (multi-metric tracking), AI Insights (contextual page-level intelligence), Journey Maps (brand vs. performance campaign visualization), and Smart Emails (AI-powered weekly alerts). The platform ingests data from ad platforms (Meta, Google Ads, TikTok, LinkedIn, YouTube, The Trade Desk) and unifies it with creative libraries, sitting as an intelligence layer above existing ad buying tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Intelligence System V2.1
Quantifiable outcome
- Over $100K recovered per $5M media budget through reallocating underperforming creative
- +4 more outcomes
Companies that use mktg.ai
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
mktg.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature12 records
mktg.ai partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- The Corcoran GroupcoreFoundational partner working with mktg.ai to shape platform development. CMO Christina Lowris-Panos serves as reference customer for cross-ecosystem visibility and brand consistency use cases.
- Newman's OwncoreFoundational partner collaborating on platform development. CMO Rob Master provides testimonial on real-time creative insight and cross-company marketing optimization.
- ICPcoreFoundational partner helping define what modern marketing infrastructure should look like through active platform collaboration.
- Sandy Hook PromisecoreFoundational nonprofit partner contributing to platform development and shaping the Creative Intelligence System category.
- Jon BondsupportingAdvertising industry veteran appointed as strategic advisor to the advisory board, bringing decades of industry experience to guide company's focus on AI-driven marketing efficiency and effectiveness.
- Shiv SinghsupportingAdvisor to mktg.ai; CEO of Savvy Matters; Co-founder of AI Trailblazers; former CMO at LendingTree; former marketing leader at Expedia, Visa, PepsiCo. Provides strategic guidance on AI-driven marketing transformation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
mktg.ai competitors and assessment
Company assessmentDirect peers
- Funnel: Funnel is a marketing data hub that collects, normalizes, and routes data from hundreds of advertising platforms into BI tools. It is a direct comparator on the 'consolidate fragmented ad-platform data' problem and serves marketing operations teams of similar profile.
- Improvado: Improvado is a marketing data aggregation and analytics platform that ingests data from Meta, Google, TikTok, LinkedIn, YouTube, and The Trade Desk into unified dashboards. It overlaps with mktg.ai on cross-channel data unification and serves a similar enterprise marketing-analytics buyer.
- VidMob: VidMob provides creative analytics and optimization across paid social and digital channels. mktg.ai cites VidMob as a creative-analytics comparable; both compete on the same CMO/brand-manager use case of connecting creative decisions to performance outcomes.
- Triple Whale: Triple Whale provides a unified marketing dashboard and creative-performance analytics for Shopify-based DTC brands. It is directly named by mktg.ai as a comparator and competes for the same mid-market DTC marketing buyer with cross-channel visibility and creative-level insights.
- Supermetrics: Supermetrics moves marketing data from ad platforms into BI tools and warehouses for reporting and analysis. It addresses the same fragmented-data pain point that mktg.ai cites and competes for the marketing analyst persona at mid-market and enterprise organizations.
- Databox: Databox provides marketing dashboards, automated reporting, and goal tracking across ad platforms and CRMs. It overlaps with mktg.ai on automated executive reporting and multi-channel KPI tracking for marketing leaders at SMB and mid-market companies.
- Motion (motionapp.com): Motion is a creative analytics platform that measures the performance of ad creative across paid social channels. It is explicitly named by mktg.ai as a creative-analytics competitor and overlaps on the asset-level creative performance use case for social-driven advertisers.
- Marin Software: Marin Software is a cross-channel marketing analytics and optimization platform focused on paid search and social. It serves enterprise marketing teams managing large media budgets across Google, Meta, and other channels — directly comparable to mktg.ai's enterprise use case.
- Northbeam: Northbeam is a marketing analytics platform focused on cross-channel attribution and creative-level performance insights for DTC and e-commerce brands. It is explicitly named by mktg.ai as a comparable attribution platform and shares the same buyer (performance marketing teams, CMOs) and integration model across Meta, Google, TikTok.
Emerging players
- Whatagraph: Whatagraph provides cross-channel marketing reporting and dashboards for agencies and in-house teams, with heavy emphasis on visualization and automated client reporting. It is an adjacent competitor for the same reporting-and-visibility pain point, primarily serving agencies and mid-market marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
mktg.ai social profiles
Digital presencemktg.ai compliance and trust
Trust signalCompliance2 records
mktg.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
mktg.ai leadership team
Management profileNumber of profiles
Profiles3 records
mktg.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mktg.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mktg.ai
What does mktg.ai do?
mktg.ai sells a single SaaS product, the Creative Intelligence System, an AI-powered marketing analytics platform that unifies creative assets, performance data, and media spend across paid channels (Meta, Google, TikTok, LinkedIn, YouTube, The Trade Desk) into a real-time view. It uses a proprietary AI Marketing Model (AIMM) with semantic search and natural language querying to surface underperforming creative, automate reporting, and enable budget reallocation for marketing teams at mid-market and enterprise organizations.
Is mktg.ai a public or private company?
mktg.ai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mktg.ai founded?
mktg.ai was founded in 2016. It employs 11 to 50 people.
Where is mktg.ai based?
mktg.ai is headquartered in New York, United States, in the North America region.
How does mktg.ai make money?
One revenue line is on record: saaS Subscription (Platform Licenses).
Who are mktg.ai's main competitors?
Direct peers on record are Funnel, Improvado, VidMob, Triple Whale, Supermetrics, Databox, Motion (motionapp.com), Marin Software and Northbeam. Whatagraph is listed as an emerging player.
Does mktg.ai have an API?
No public API is recorded for mktg.ai.
What industry is mktg.ai in?
mktg.ai's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.