Name

Founders Live

Legal name

Founders Live

Website

https://founderslive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Founders Live is a global community and media platform for early-stage founders, running 99-second pitch competitions in 150+ cities across 55+ countries and monetizing through founder memberships, B2B premium partnerships, and a curated service-provider marketplace.

Ownership category

akta.pro rank

Product category

Entrepreneurship Community Platform

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Pitch competition events
• Founder community platform
• Startup service marketplace
• Entrepreneur podcast network
• Startup membership program

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Front Row Membership: Annual membership program providing access to the Founders Live community, content, and resources. Tiers include Front Row membership and Professional Boost.
2. Professional Boost: Annual membership at $999/year offering $900K in credits on 90+ apps and services, investor matching, interview and pitch video creation, pitch prep, and visibility in the startup index.
3. Premium Partner Program: Monthly premium partnership at $3,000/month giving partners CEO-sourced founder introductions, system-wide brand visibility, marketplace top billing, event appearances, podcast network inclusion, and recurring outreach. Minimum 3-month commitment with annual option (12 months for price of 10). No referral fees or commissions taken.
4. Backstage Marketplace: A curated marketplace connecting founders with partner companies that can solve founder problems. Partners gain visibility and lead distribution to founders who request help.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Founders Live operates a global community and media platform for early-stage founders, anchored by recurring 99-second live pitch competitions in 150+ cities across 55+ countries. Founders join the Front Row membership or the $999/year Professional Boost premium tier, access the Backstage Marketplace of vetted service partners, listen to the podcast network and Exploring Greatness docuseries, and compete in the annual Prime Time Global Tournament. B2B startup service companies subscribe to the $3,000/month Premium Partner Program for CEO-sourced founder introductions and ecosystem visibility.

Product overview

Founders Live is a global ecosystem for early-stage founders operating across 150+ cities in 55+ countries. The core offering centers on 99-second pitch competitions at city events where audience voting determines winners, with top finishers advancing to the Prime Time Global Tournament. The platform comprises Front Row Membership (the primary community membership) and the Backchannel Community for peer networking. Professional Boost ($999/year) is a premium add-on providing over $900K in credits across 90+ third-party apps (Booster Pack), investor matching, pitch preparation packages, custom media production, and Startup Index visibility. The Backstage Marketplace curates vetted service partners across categories like HR, legal, marketing, and finance for founders to browse or request specific solutions. Content distribution occurs through The Feed (news/articles), the Exploring Greatness docu-series, and the Founders Live Podcast Network aggregating 30+ podcasts on topics including entrepreneurship, leadership, marketing, technology, AI, climate, and sports. Additional offerings include the Pitch Video Challenge (online voting-based competition), Athletes Edition events (Super Bowl week programming), and Sponsor Scout for sponsor matching.

Differentiator

Problem solved

Functional benefit

Brands

• Front Row: Premium membership program offering tools, resources, exposure, investor matching, and pitch prep for founders.
• Backstage Marketplace
• Prime Time
• Professional Boost
• Exploring Greatness
• The Founders Live Podcast Network

Products and services

• Front Row Membership Annual premium membership providing early-stage founders with access to the Founders Live community, events, content, and resources, and serving as the entry tier that the Professional Boost upgrade is sold alongside.
• Professional Boost $999/year premium founder membership offering more than $900K in credits across 90+ apps and services, investor matching, individualized interview and 99-second pitch video production, pitch prep coaching, and visibility in the global Startup Index; sold to early-stage founders.
• Premium Partner Program Subscription partnership offering for B2B startup service companies at $3,000/month providing CEO-sourced warm founder introductions, system-wide brand visibility across the ecosystem, Backstage Marketplace top billing, stage and slide event placements, podcast network inclusion with audio ad syndication, placement in the Exploring Greatness docuseries, a CRM-syncable dashboard, and an onboarding mass-email announcement to 88K+ subscribers.
• Backstage Marketplace Curated online marketplace where vetted partner service companies across HR, billing, legal, marketing, technology, and related categories are listed and can be matched to founders who submit specific problem requests through the Solve system; partners gain visibility and lead distribution.
• Prime Time Global Tournament Annual global pitch competition where the winners of city-level Founders Live events submit 99-second pitch videos, compete for online audience votes, advance through regional Center Stage finals, and reach a global championship awarding $10,000 in cash and prizes.
• Pitch Video Challenge Online video-based pitch competition that allows founders to submit 99-second pitch videos for online audience voting and a chance to advance within the Founders Live competition pipeline.
• Athletes Edition Special-format Founders Live event held during Super Bowl week combining the standard 99-second pitch competition with athlete-focused programming and partnerships.
• Sponsor Scout Standalone online platform hosted at sponsorscout.io that helps early-stage founders identify and connect with potential corporate and ecosystem sponsors for their startups.

Quantifiable outcome

• A founder raised a $500K angel round two months after winning a Founders Live Seattle pitch competition.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• CodeLaunchminorGTM or Marketing PartnerCodeLaunch is listed as a sponsor in the Backstage Marketplace. CodeLaunch is a startup accelerator and podcast (We Code, You Launch) focused on early-stage tech startups.
• Human InterestminorGTM or Marketing PartnerHuman Interest is listed as a sponsor in the Backstage Marketplace. Human Interest provides 401(k) retirement plans for small businesses and startups.
• J.P. MorganminorGTM or Marketing PartnerJ.P. Morgan is listed as a sponsor in the Backstage Marketplace, providing financial services visibility to the Founders Live startup audience.
• NodusminorGTM or Marketing PartnerNodus is listed as a sponsor in the Backstage Marketplace. Nodus provides payment and billing solutions for businesses.
• LeadspickerminorGTM or Marketing PartnerLeadspicker is featured in the Build with Backstage series (Week 8). It provides real-time LinkedIn data and verified business email discovery. Offering a 50% discount to the Founders Live community.
• Title3FundsminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 7). Title3Funds specializes in equity crowdfunding for growth-focused early-stage startups. They demystify the crowdfunding process for founders.
• Light LegalminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 6). Light Legal provides AI-supported fractional general counsel legal services for startups at approximately half the cost of BigLaw.
• MorphicminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 5). Morphic enables startups to create professional websites affordably and quickly with no design or development experience required.
• MJL Recruiting & ConsultingminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 4). MJL provides retained search recruiting services for startups, helping find skilled talent that fits within startup budgets.
• CF ClosersminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 3). CF Closers helps scaling startups build and manage high-performing remote B2B sales teams.
• CountsyminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 2). Countsy provides outsourced accounting and HR/people operations for startups, scaleups, and spinouts, including a fractional CFO and technology platform.
• AdvisoryCloudminorGTM or Marketing PartnerFeatured in the Build with Backstage series (Week 1). AdvisoryCloud helps startups recruit, build, and operate a virtual advisory board with leading professionals from across the globe.
• Boast AIminorGTM or Marketing PartnerBoast AI provides R&D tax credit software and is the sponsor of the 'What the Tech?' podcast in the Founders Live Podcast Network. Boast AI accelerates success of innovative businesses with software integrating financial, payroll, and engineering data into an R&D intelligence platform.
• 9Zero Climate Innovation HubminorStrategic or Co-development PartnerA joint venture between 9Zero, the City of Seattle, UW CoMotion Labs, and Vertue Lab. Hosts the 9Zero Podcast in the Founders Live Podcast Network, focused on climate innovation and climate builders.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Crunchbase: Crunchbase is a startup and investor database used by founders for discovery and fundraising. It overlaps with Founders Live's Startup Index visibility function and is an enabling data platform for the founder ecosystem.
• Eventbrite: Eventbrite provides the ticketing and event management infrastructure that community-led event platforms like Founders Live rely on. It is an enabling/ad adjacent player in the events ecosystem rather than a direct competitor.

Direct peers

• Startup Grind: Startup Grind operates a global community and event series for entrepreneurs in 600+ chapters across 125+ countries. It is the closest direct competitor to Founders Live, running similar monthly pitch and networking events with sponsor monetization and a content/media ecosystem.
• Techstars Startup Weekends: Techstars Startup Weekend runs hackathon-style pitch competitions and entrepreneurship events globally. It is a direct peer in the startup pitch event space, though with a weekend-long format rather than Founders Live's recurring 99-second pitch format.
• Entrepreneurs' Organization (EO): EO is a global membership community for entrepreneurs with 18,000+ members across 220+ chapters. It operates events, networking, and learning programs for founders—a comparable community-led business model targeting the same entrepreneur persona, albeit with a higher-revenue threshold.

Broad incumbents

• Techstars: Techstars is a global accelerator operating mentorship-driven programs and the Startup Week/Startup Weekend ecosystems. As a much larger incumbent in the entrepreneur support space, it competes for the same founder audience through programming, content, and events.
• Y Combinator: Y Combinator is the world's most prominent startup accelerator, running biannual cohorts, Demo Day events, and the Bookface community. It is an incumbent that owns the founder attention and capital-access layer that Founders Live competes against for early-stage founder mindshare.

Emerging players

• MassChallenge: MassChallenge runs global startup accelerator programs and pitch competitions with equity-free funding. It is an emerging player in the founder support space with overlapping event/programming formats but a more structured accelerator model.
• Product Hunt: Product Hunt is a community platform for launching and discovering new products, with daily launches, community voting, and founder discussions. It overlaps with Founders Live on founder visibility/discovery and audience-voted recognition, but operates digitally rather than via live events.
• Indie Hackers: Indie Hackers is a community and content platform for independent founders and bootstrapped startups, featuring interviews, revenue transparency, and discussion forums. It targets a similar early-stage founder persona with content and community but lacks live events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/founderslive
• LinkedInlinkedin.com/company/jnickhughes
• Xx.com/founders_live
• Facebookfacebook.com/mightybell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founders Live