Dare Drop
Dare Drop is a gaming influencer marketing platform founded in 2019 that connects video game publishers with Twitch, YouTube, and TikTok creators through a reward-driven Dare engagement system, monetizing via 10% transaction fees, publisher subscriptions, and managed services.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Dare Drop does
Dare Drop is a gaming influencer marketing platform founded in 2019 and headquartered in San Francisco (with a St. Helena, California mailing address) that connects video game publishers and brands with content creators across Twitch, YouTube, and TikTok. The platform's core mechanic is a reward-driven "Dare" engagement system: publishers create challenges (Dares or Drops), creators complete them to earn rewards such as game keys, swag, and in-game content, and creators distribute those rewards to their audiences through giveaways. Dare Drop reports 19,000-20,000+ active creators, 25,000+ completed Dares, 300+ supported games, 42,000+ rewards distributed, and cumulative impressions ranging from 130M to 815M+ depending on source, with stated engagement outcomes of 5-6x typical influencer marketing rates and 714% more impressions per dollar.
The platform is composed of modular products: Influencer Marketing (campaign-based activation), Influencer Programs (ongoing creator engagement), Organic Outreach (budget-conscious activation), Creator Targeting (proprietary audience matching), Reporting (analytics), Viewer Giveaways, Sweepstakes, and optional Managed Services for full campaign execution. Underlying technology emphasizes deep integrations with Twitch, YouTube, TikTok, Steam, and Discord for authentication and content verification, alongside payment infrastructure via PayPal and Stripe. No AI/ML capabilities are disclosed; the targeting tools are positioned as proprietary data-driven matching rather than machine learning.
Dare Drop operates a hybrid go-to-market combining direct enterprise sales to AAA and mid-tier publishers with a self-serve product-led motion for smaller publishers and individual creators. Revenue is generated through a 10% transaction fee on successfully completed Dares (creators retain 90% of pledges), publisher subscriptions and one-time fees for self-service platform access, and quote-based Managed Services. Named publisher clients include Focus Entertainment, EA, Respawn, Gearbox, Tencent, Obsidian, Crytek, Team17, Owlcat Games, Giants Software, IllFonic, Tinybuild, and others, with a broader network of 140+ publishers and brands. The company is privately held with no disclosed funding rounds, a team of approximately 9 listed members, and no reported revenue or ARR.
Dare Drop firmographics
Firmographics- Name
- Dare Drop
- Legal name
- Dare Drop, Inc.
- Website
- https://daredrop.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dare Drop is a gaming influencer marketing platform founded in 2019 that connects video game publishers with Twitch, YouTube, and TikTok creators through a reward-driven Dare engagement system, monetizing via 10% transaction fees, publisher subscriptions, and managed services.
- Ownership category
- akta.pro rank
Dare Drop industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Dare Drop is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dare Drop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee (10%): Dare Drop charges a 10% fee plus payment processing fees on successfully completed Dares. Creators receive 90% of pledged amounts. This is the primary revenue stream for the creator-facing platform.
- Brand/Publisher Campaign Services: Gaming publishers and brands pay for campaign services including self-service platform access and managed services (curation, management, reporting). Subscription and one-time service options available.
- Self-Service Platform Fees: Developers, brands, and publishers can purchase one-time and subscription services. 30-day notice for billing rate changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Creator Transaction Fee |
| Subscription | Monthly | Self-Service Publisher Platform |
| Professional services/ project-based | Quote-based | Managed Services |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Dare Drop product offering
Product offeringCore offering
Dare Drop is a gaming influencer marketing platform that connects video game publishers and brands with content creators across Twitch, YouTube, and TikTok. Its core engine is a reward-driven "Dares" system where creators complete engagement challenges in exchange for rewards, and fans can crowdfund pledges toward completed Dares. The platform supports campaign-based activation, ongoing influencer programs, organic outreach, and managed services for game publishers of all sizes.
Product overview
Dare Drop is a gaming influencer marketing platform operating as a unified platform with modular components. The core offering centers on the Dares and Drops system—a reward-driven engagement mechanism where publishers create challenges for creators, and fans can pledge money toward completion. This core engine is augmented by three primary products: Influencer Marketing (campaign-based activation), Influencer Programs (ongoing creator relationships), and Organic Outreach (budget-conscious engagement). Supporting modules include Creator Targeting (proprietary audience matching), Reporting (analytics), Viewer Giveaways (audience reward systems), and Sweepstakes (promotional prizes). The platform also offers Managed Services for brands needing full campaign execution support. The platform connects publishers with creators across Twitch, YouTube, and TikTok, delivering 5-6x industry-standard engagement rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Campaign-based influencer activation service for video game publishers that delivers Twitch, YouTube, and TikTok creators completing specific challenges and producing content tied to a game launch or marketing goal.
- Influencer Programs Ongoing creator relationship programs for video game publishers seeking sustained, long-term engagement with a roster of creators rather than one-off campaigns.
- Organic Outreach Budget-conscious influencer outreach offering for video game publishers and indie developers seeking lower-cost creator engagement through organic activations.
- Dares Reward-driven engagement mechanism where publishers create challenges for creators to complete in exchange for pledged rewards, with fans able to crowdfund pledges toward completed Dares.
- Managed Services Done-for-you campaign execution service in which Dare Drop's team handles campaign strategy, creator sourcing, briefing, execution, and reporting on behalf of publishers and brands.
Quantifiable outcome
- 5-6x engagement compared to typical influencer marketing campaigns
- +5 more outcomes
Companies that use Dare Drop
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Dare Drop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Dare Drop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PayPalcorePayment processor for dare funding and creator payouts. Handles payment collection from funders and distribution to creators. Part of core transaction infrastructure.
- StripecoreThird-party payment processor mentioned in terms for brand/publisher billing. Used for subscription and service payments from publishers.
- TwitchcorePrimary creator platform for authentication and content delivery. Creators authenticate via Twitch to verify identity. Dares can be delivered through Twitch clips and streams.
- YouTubecoreCreator platform for authentication and content delivery. API integration with YouTube for creator verification and clip hosting.
- TikTokcoreCreator platform for content delivery and audience engagement. Supports TikTok video clips for dare completion verification.
- SteamcoreGame distribution platform for key fulfillment. Publishers provide Steam keys as rewards for dare completion.
- Google/YouTube APIcoreGoogle API Services for YouTube data access. Adheres to Google API Services User Data Policy including Limited Use requirements.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Dare Drop competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Influencer marketing platform serving consumer brands with creator discovery, campaign management, and analytics. Comparable SaaS-plus-services model targeting brand marketing teams across verticals including gaming.
- PowerSpike (now Riddle): Creator marketing platform focused on Twitch and gaming influencers, with performance-based pricing models similar to Dare Drop's dare-based engagement. Competes for the same publisher and creator audiences.
- Upfluence: Influencer marketing software with creator database, campaign management, and e-commerce integrations. Serves a similar B2B use case of connecting brands with creators at scale, with overlapping customer profiles in gaming and consumer products.
- Grin: Creator marketing platform providing influencer relationship management, campaign management, and payment tools to consumer brands. Comparable platform business model serving brand marketing teams, though broader than gaming.
- NeoReach: Influencer marketing platform and agency providing campaign management, analytics, and creator sourcing for brands. Overlaps with Dare Drop on managed services and platform-based creator engagement for brand marketing teams.
- Hypetrain Digital: Gaming-focused influencer marketing agency and platform connecting game publishers with content creators. Closest direct peer to Dare Drop, operating in the same gaming-influencer niche with comparable managed services and creator campaign execution.
Broad incumbents
- Patreon: Largest fan-funded creator monetization platform. Competes for the same underlying fan-to-creator payment flow that powers Dare Drop's dare funding mechanism, and represents the disintermediation risk if creators route fans off-platform.
- CreatorIQ: Enterprise-grade creator marketing platform serving Fortune 500 brands. Larger incumbent that competes for the same enterprise marketing budgets with a more horizontal, non-gaming-specific focus.
Emerging players
- Lumanu: Creator payments and influencer marketing workflow platform. Comparable on the creator-payment and brand-creator matchmaking layer, though with a different vertical emphasis.
- Koji: Creator tools platform enabling interactive content, mini-apps, and monetization features for social media creators. Adjacent to Dare Drop's creator engagement tooling, with overlap in fan-creator interaction mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dare Drop social profiles
Digital presenceDare Drop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dare Drop leadership team
Management profileNumber of profiles
Profiles1 record
Dare Drop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dare Drop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dare Drop
What does Dare Drop do?
Dare Drop is a gaming influencer marketing platform that connects video game publishers and brands with content creators across Twitch, YouTube, and TikTok. Its core engine is a reward-driven "Dares" system where creators complete engagement challenges in exchange for rewards, and fans can crowdfund pledges toward completed Dares. The platform supports campaign-based activation, ongoing influencer programs, organic outreach, and managed services for game publishers of all sizes.
Is Dare Drop a public or private company?
Dare Drop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dare Drop founded?
Dare Drop was founded in 2019. It employs 11 to 50 people.
Where is Dare Drop based?
Dare Drop is headquartered in San Francisco, United States, in the North America region.
How does Dare Drop make money?
Three revenue lines are on record. Transaction Fee (10%) is the primary driver. The others are brand/Publisher Campaign Services and self-Service Platform Fees.
Who are Dare Drop's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), PowerSpike (now Riddle), Upfluence, Grin, NeoReach and Hypetrain Digital. Broad incumbents are Patreon and CreatorIQ. Emerging players are Lumanu and Koji.
Does Dare Drop have an API?
No public API is recorded for Dare Drop.
What industry is Dare Drop in?
Dare Drop's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACABAE, Creator Monetization & Tipping Platforms, with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 516210 and its SIC code is 7990.