D. Luxury
D.LUXURY is a digital growth agency for premium and luxury DTC brands, offering a full-funnel service stack (intelligence, creative, CRO, media, retention) anchored by its proprietary DIGITALRx data platform and serving 50+ consumer brands.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What D. Luxury does
D.LUXURY (legal entity DTC Brands LLC) is a digital growth agency founded in 2018 and headquartered in Culver City, California, that serves premium and luxury direct-to-consumer (DTC) brands. The company's core offering is a unified full-funnel service stack — Customer Intelligence, Creative, Landing Pages / CRO, Media, and Retention — anchored by a proprietary data and reporting platform called DIGITALRx. DIGITALRx integrates with more than ten marketing, e-commerce, and lifecycle platforms (Meta Ads, Google Ads, Google Analytics, Shopify, ReCharge, Klaviyo, TikTok Ads, Bing Ads, Pinterest Ads, and Criteo Ads) to deliver investment-grade business health assessments, customer profit modeling, persona generation, and cohort-level profit attribution. The agency's positioning is built around the thesis that brands typically have a "customer-value problem" rather than a marketing problem — only ~30% of customers drive ~90% of profit — and that media budget, creative, and retention should be engineered around those high-value cohorts.
The product surface extends beyond full-service agency engagements to include two standalone offerings: the DIGITALRx Audit, a paid engagement that synthesizes 100+ unique reports into a 1.5-hour presentation and prioritized roadmap, and the Creative Accelerator, a profit-driven creative and influencer program that allows brands to retain their existing media team. Go-to-market is primarily sales-led, using "Book a Demo" CTAs and MSA/SOW-governed engagements, supplemented by a self-serve DIGITALRx onboarding funnel at digitalrx.ai/onboard/connect for lower-friction acquisition. Pricing is not publicly disclosed; revenue is generated through monthly retainers or project-based fees, separately billed ad spend management, and DIGITALRx audit fees. The customer base spans 50+ premium DTC brands across fashion (Burberry, Net-a-Porter, Cuyana, Parachute, Spanx, Alo), beauty (Sephora, Curology, Kylie Cosmetics, Philosophy, Covergirl), wellness (WelleCo, Centr), home (Parachute, KitchenAid, Whirlpool), outdoor (Vuori, Kathmandu, Ripcurl), sports (Strava), travel (Delta), beverage (Liquid Death, Brightland), tech (GoPro, Byte), and retail (Amazon), plus VC/PE firms (Eurazeo) seeking portfolio company digital assessments. The company is privately held, employs 11–50 people, and reports $500M+ in managed ad spend and an average +106% portfolio profit lift as headline operating metrics.
D. Luxury firmographics
Firmographics- Name
- D. Luxury
- Legal name
- DTC Brands LLC
- Website
- https://dluxurybrands.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D.LUXURY is a digital growth agency for premium and luxury DTC brands, offering a full-funnel service stack (intelligence, creative, CRO, media, retention) anchored by its proprietary DIGITALRx data platform and serving 50+ consumer brands.
- Ownership category
- akta.pro rank
Where D. Luxury is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D. Luxury business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Agency Retainer & Project Fees: Monthly retainer or project-based fee structure for full-service digital marketing engagements. Service engagements include defined scope of work, deliverables, performance reporting, and term length.
- Ad Spend Management: Ad spend and third-party costs billed separately from agency fees. Media budget management across Meta, Google, TikTok, Pinterest, CTV platforms.
- DIGITALRx Audit & Strategy: Investment-grade audit and strategy engagement delivered through 1.5-hour presentation with prioritized roadmap for growth. Initial entry point for client acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom engagement pricing based on scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
D. Luxury product offering
Product offeringCore offering
D.LUXURY is a full-service digital growth agency for premium direct-to-consumer (DTC) brands, operating the proprietary DIGITALRx data platform that integrates marketing and e-commerce platforms to identify high-profit customers. It then delivers paid media management, AI-powered creative, persona-matched landing pages, and lifecycle (email/SMS) retention tied to customer value rather than ROAS. Standalone offerings include a DIGITALRx audit and a Creative Accelerator program for brands that want only profit-driven creative.
Product overview
D.LUXURY is a digital growth agency for luxury and premium DTC brands, operating as a unified full-service platform with multiple integrated service modules. The core offering centers on the DIGITALRx Platform, a proprietary data insights and reporting platform that integrates with connected advertising and e-commerce platforms. Surrounding the platform are five core service modules: Paid Media Management, Email & SMS Marketing, Conversion Rate Optimization (Landing Pages), Creative Strategy, and Media Planning. Additional offerings include the DIGITALRx Audit (an investment-grade business health assessment) and Creative Accelerator (standalone creative and influencer program). The architecture positions the DIGITALRx platform as the intelligence backbone that powers profit-based decision-making across all service modules.
Differentiator
Problem solved
Functional benefit
Brands
- DIGITALRx: Proprietary data insights and reporting platform that integrates with brand partner marketing and e-commerce platforms including Meta Ads, Google Ads, Google Analytics, Shopify, ReCharge, Klaviyo, TikTok Ads, Bing Ads, Pinterest Ads, and Criteo Ads.
Products and services
- DIGITALRx Platform
Quantifiable outcome
- +106% profit across portfolio
- +3 more outcomes
Companies that use D. Luxury
Customer profileNamed customers60 records
Segments4 records
Ideal customer profiles2 records
D. Luxury technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature5 records
D. Luxury partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Meta Business PartnercoreOfficial Meta Business Partner providing strategic advertising across Meta platforms including Facebook and Instagram.
- Google PartnercoreOfficial Google Partner for strategic advertising across Google Search, Display, and YouTube.
- TikTok Agency PartnercoreOfficial TikTok Agency Partner for strategic advertising on TikTok platform.
- Klaviyo PartnerscoreKlaviyo partner for email and SMS lifecycle marketing strategy and execution.
- AttentivecoreIntegration with Attentive for SMS marketing and customer communication services.
- ReChargecoreIntegration with ReCharge for subscription and loyalty program management.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
D. Luxury competitors and assessment
Company assessmentDirect peers
- Tinuiti: Large independent performance marketing agency with a strong DTC and Amazon focus. Highly comparable to D.LUXURY in serving premium consumer brands across paid media, retention, and creative services.
- Hawke Media: Boutique DTC-focused digital marketing agency offering paid media, retention, and creative to growth-stage and established consumer brands. Closely comparable in size, target customer, and full-funnel positioning.
- Medium Rare: DTC growth agency with a similar premium-brand roster and full-service creative + media + retention offering. Directly comparable in ICP, delivery model, and category focus.
- Wpromote: Large performance marketing agency with deep platform partnerships (Google Premier, Meta) serving mid-market and enterprise clients. Comparable in service breadth and platform partner strategy.
- Power Digital Marketing: Full-service digital agency combining performance media, creative, and analytics for DTC and B2B brands. Comparable in offering mix and emphasis on data-driven optimization.
- Disruptive Advertising: Performance marketing agency focused on paid media, CRO, and lifecycle for mid-market and enterprise e-commerce brands. Comparable in paid-media-led service model and e-commerce specialty.
- Belardi Wong: DTC-focused growth agency providing paid social, search, and creative for premium consumer brands. Comparable in boutique positioning and DTC-specific expertise.
- Avenue Z: Performance marketing and PR firm with strong DTC and e-commerce practice. Comparable in combining paid media with content/creative services for premium consumer brands.
- Code3: Performance marketing agency with paid media, creator, and commerce capabilities for consumer brands. Comparable in service mix and focus on measurable performance outcomes.
- Socialfly: Boutique digital and influencer marketing agency serving DTC and lifestyle brands. Comparable in premium-brand ICP and creative + media hybrid offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
D. Luxury social profiles
Digital presenceD. Luxury compliance and trust
Trust signalCompliance2 records
D. Luxury financial estimates
Financial estimateRevenue estimate
Valuation estimate
D. Luxury leadership team
Management profileNumber of profiles
Profiles1 record
D. Luxury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D. Luxury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D. Luxury
What does D. Luxury do?
D.LUXURY is a full-service digital growth agency for premium direct-to-consumer (DTC) brands, operating the proprietary DIGITALRx data platform that integrates marketing and e-commerce platforms to identify high-profit customers. It then delivers paid media management, AI-powered creative, persona-matched landing pages, and lifecycle (email/SMS) retention tied to customer value rather than ROAS. Standalone offerings include a DIGITALRx audit and a Creative Accelerator program for brands that want only profit-driven creative.
Is D. Luxury a public or private company?
D. Luxury is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D. Luxury founded?
D. Luxury was founded in 2018. It employs 11 to 50 people.
Where is D. Luxury based?
D. Luxury is headquartered in Los Angeles, United States, in the North America region.
How does D. Luxury make money?
Three revenue lines are on record. Agency Retainer & Project Fees are the primary driver. The others are ad Spend Management and DIGITALRx Audit & Strategy.
Who are D. Luxury's main competitors?
Direct peers on record are Tinuiti, Hawke Media, Medium Rare, Wpromote, Power Digital Marketing, Disruptive Advertising, Belardi Wong, Avenue Z, Code3 and Socialfly.
Does D. Luxury have an API?
No public API is recorded for D. Luxury.