Bizo
Bizo is a B2B marketing platform founded in 2008 in San Francisco that enabled marketers to identify, reach, and engage professional target audiences online via firmographic targeting. The company was acquired by LinkedIn in 2014 and integrated into LinkedIn Ads.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bizo does
Bizo was a B2B marketing platform founded in 2008 and headquartered in San Francisco that enabled marketers to identify, reach, and engage target audiences online through professional and firmographic targeting. The company built audience identification and targeting technology keyed to business attributes such as company size, industry, job function, and seniority, serving B2B marketing teams across enterprise and mid-market segments. Bizo operated with 51–100 employees and raised approximately $28.5 million across four financing events between 2008 and 2013, with investors including Bessemer Venture Partners, Crosslink Capital, Venrock, Vulcan Capital, Ascent Venture Partners, and ZoomInfo, which served as the initial spin-out source.
The company's pre-acquisition revenue model combined subscription/recurring and usage-based monetization, leveraging its proprietary B2B audience data and self-serve plus managed distribution to advertisers. In 2014, Bizo was acquired by LinkedIn, and its targeting capabilities were subsequently integrated into LinkedIn's advertising platform — which now operates at global scale across Sponsored Content, Sponsored Messaging, Dynamic Ads, and Text Ads formats on the Campaign Manager self-serve platform, reaching 1 billion+ professionals worldwide. The post-acquisition platform supports advertisers of all sizes with a minimum daily budget of $10, combining self-serve access, inside sales for mid-market, enterprise field sales, and a partner ecosystem of agencies and technology integrators. Post-acquisition, Bizo's underlying targeting infrastructure underpins the professional-attribute targeting capability that distinguishes LinkedIn Ads from consumer-oriented social advertising platforms.
Bizo firmographics
Firmographics- Name
- Bizo
- Legal name
- LinkedIn Corporation
- Website
- https://bizo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bizo is a B2B marketing platform founded in 2008 in San Francisco that enabled marketers to identify, reach, and engage professional target audiences online via firmographic targeting. The company was acquired by LinkedIn in 2014 and integrated into LinkedIn Ads.
- Ownership category
- akta.pro rank
Bizo industry classification
Industry- Product category
- B2B Marketing Technology
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Bizo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Bizo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Fees: Advertising revenue generated from businesses paying to display their advertisements to LinkedIn's professional audience. Advertisers bid in an auction system and pay based on selected campaign objectives and targeting parameters.
- Premium Ad Services: Revenue from businesses paying for premium features, advanced targeting options, and enhanced campaign management tools within the LinkedIn Ads platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-serve platform with configurable budgets starting at $10/day minimum |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bizo product offering
Product offeringCore offering
Bizo provided a B2B marketing platform that enabled marketers to identify, reach, and engage their target business audiences online. The company's offering centered on business/professional audience data and targeting capabilities used by B2B marketers to power online advertising and demand generation campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Bizo B2B Marketing Platform
Quantifiable outcome
- SnapCap achieved 150% growth in one month through LinkedIn advertising
- +1 more outcomes
Companies that use Bizo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Bizo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bizo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Bizo competitors and assessment
Company assessmentEmerging players
- Leadspace: Leadspace is a B2B customer data platform focused on building unified account and contact graphs for sales and marketing operations. Leadspace overlaps with Bizo's audience identification capabilities with an emphasis on data management.
Direct peers
- RollWorks: RollWorks (an AdRoll Group company) provides B2B account-based advertising and lead generation. RollWorks offers comparable B2B audience targeting and advertising capabilities to Bizo's platform.
- ZoomInfo: ZoomInfo is a go-to-market intelligence and B2B contact data platform. ZoomInfo was Bizo's original Series 1 investor in 2008 (per funding rounds), making it the most directly comparable peer given overlapping focus on B2B audience data, firmographics, and marketer targeting.
- InsideView: InsideView (later acquired by Demandbase) provided B2B data and intelligence to power sales and marketing targeting. InsideView competed with Bizo in the firmographic data and B2B audience targeting category.
- Madison Logic: Madison Logic is an ABM platform providing multi-channel audience targeting and campaign measurement for B2B marketers. Madison Logic directly overlaps Bizo's account-based targeting and engagement offering.
- Terminus: Terminus is an ABM platform specializing in account-based advertising, measurement, and engagement across channels. Terminus is a direct competitor to Bizo in the B2B audience targeting and engagement space.
- 6sense: 6sense is an AI-powered ABM and revenue intelligence platform focused on identifying in-market accounts and predicting buyer intent. 6sense competes directly with Bizo's B2B audience identification and targeting proposition with overlapping enterprise customer use cases.
- Demandbase: Demandbase is an ABM platform offering account identification, targeting, advertising, and sales intelligence. Demandbase competed head-to-head with Bizo for the same B2B marketer budgets across ABM use cases and shares the same enterprise customer base.
- Bombora: Bombora is a B2B intent data provider that aggregates company-level research signals to power ABM and demand-generation campaigns. Bombora addresses the same audience-identification pain point as Bizo and is commonly used by similar B2B marketers.
Regional players
- Aberdeen: Aberdeen (formerly Spiceworks/ZDNet-adjacent data business) is a B2B intent and audience data provider focused on the technology buyer segment. Aberdeen overlaps with Bizo's B2B targeting use cases with a narrower vertical emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Bizo social profiles
Digital presenceBizo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bizo leadership team
Management profileNumber of profiles
Profiles2 records
Bizo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bizo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bizo
What does Bizo do?
Bizo provided a B2B marketing platform that enabled marketers to identify, reach, and engage their target business audiences online. The company's offering centered on business/professional audience data and targeting capabilities used by B2B marketers to power online advertising and demand generation campaigns.
Is Bizo a public or private company?
Bizo is a private company. It is classified as corporate owned and is currently operating.
When was Bizo founded?
Bizo was founded in 2008. It employs 51 to 100 people.
Where is Bizo based?
Bizo is headquartered in San Francisco, United States, in the North America region.
How does Bizo make money?
Two revenue lines are on record. Advertising Fees are the primary driver. The others are premium Ad Services.
Who are Bizo's main competitors?
Leadspace is listed as an emerging player. Direct peers are RollWorks, ZoomInfo, InsideView, Madison Logic, Terminus, 6sense, Demandbase and Bombora. Aberdeen is listed as a regional player.
Does Bizo have an API?
No public API is recorded for Bizo.
What industry is Bizo in?
Bizo's product category is B2B Marketing Technology. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810.