InsideView
InsideView, founded in 2005 and headquartered in San Francisco, provides B2B sales and marketing intelligence integrated into CRM systems. The company now operates as part of the Demandbase ABM platform, serving enterprise customers with AI-powered account-based marketing and signal analysis.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What InsideView does
InsideView is a San Francisco-based B2B sales and marketing technology company founded in 2005 with 251-500 employees. Per the firmographic record, its original positioning is a suite of software solutions for sales and marketing leaders that delivers critical intelligence directly into CRM systems. Historical disclosed activity includes seven venture funding rounds between 2007 and 2015 totaling approximately $75.5M, with investors including Foundation Capital, Emergence Capital, Rembrandt Venture Partners, Split Rock Partners, and Spring Lake Equity Partners, and a 2007 acquisition of TrueAdvantage for $20M. Leadership includes Tracy Eiler (Chief Marketing Officer) and Heidi Tucker (Vice President of Alliances and Business Development).
The bulk of the detailed operational source material describes a much broader AI-powered B2B go-to-market platform branded as Demandbase One, suggesting that the entity being analyzed now operates as part of, or has been integrated with, the Demandbase ABM platform. That platform is built around four modules (Marketing, Sales Intelligence, Advertising, Data) plus dedicated capabilities for Buying Groups and Demandbase AI, and is sold to enterprise B2B organizations (Adobe, SAP Concur, Thermo Fisher Scientific, Ingram Micro, Zoom, Deep Instinct) on annual subscription contracts with custom tiering based on account volume and feature access, augmented by professional services and the Demandbase Academy training program. Distribution is direct enterprise field sales with a documented integration partner network spanning Salesforce, Adobe, SAP, and Microsoft. The firmographic identity of InsideView and the operational footprint do not cleanly reconcile in the input, and the analysis above reflects both bodies of evidence.
Revenue mechanics are enterprise SaaS subscription plus professional services, with ISO/IEC 27001 and SOC 2 Type II certifications supporting enterprise procurement. The platform holds ISO 27001 and SOC 2 Type II certifications, and has accumulated a dense set of third-party validations including G2 Winter 2026 Grid Leader, Trust Radius Top Rated 2025, multiple G2 Enterprise Index awards, and Inc. 500 recognition, consistent with an established enterprise software franchise rather than an early-stage venture.
InsideView firmographics
Firmographics- Name
- InsideView
- Website
- https://insideview.com
- Company type
- Private
- Founded year
- 2005
- Headcount range
- 251–500 employees
- Short description
- InsideView, founded in 2005 and headquartered in San Francisco, provides B2B sales and marketing intelligence integrated into CRM systems. The company now operates as part of the Demandbase ABM platform, serving enterprise customers with AI-powered account-based marketing and signal analysis.
- Ownership category
- akta.pro rank
InsideView industry classification
Industry- Product category
- Sales and Marketing Intelligence Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where InsideView is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
InsideView business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Platform Subscription: Annual subscription-based access to Demandbase One platform including marketing, sales, advertising, and data modules. Revenue derived from enterprise licensing with tiered pricing based on account volume and feature access.
- Professional Services: Implementation and onboarding services including professional services engagement and Demandbase Academy training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
InsideView product offering
Product offeringCore offering
InsideView provides a suite of software solutions for sales and marketing leaders, delivering critical intelligence directly into CRM. The product focus is on equipping business go-to-market teams with account, contact, and company data to support selling and marketing decisions.
Product overview
Demandbase offers a unified ABM Platform for B2B Sales & Marketing Success, structured as a platform-plus-modules architecture. The core platform is Demandbase One™, which serves as the pipeline engine for AI Go-To-Market, unified with Demandbase AI for signal analysis and performance optimization. The platform comprises four key modules: Marketing (for account-based marketing programs), Sales Intelligence (for sales outreach optimization), Advertising (a B2B DSP for targeted programs), and Data (for account and engagement data unification). Additional capabilities include Buying Groups for targeting decision-makers within accounts. The platform connects cross-functional teams around shared pipeline priorities, including Marketing, Sales, Revenue Operations, and Customer Success.
Differentiator
Problem solved
Functional benefit
Products and services
- InsideView Sales and Marketing Intelligence Suite
Quantifiable outcome
- Adobe experienced 3x increase in visitor-to-lead conversion rates
- +3 more outcomes
Companies that use InsideView
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
InsideView technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
InsideView partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SalesforcecoreIntegration partnership enabling Demandbase data and signals to flow within Salesforce CRM environment, allowing sales teams to access account intelligence directly within their existing workflow.
- AdobecoreIntegration with Adobe marketing cloud products, enabling coordinated targeting and personalization across Adobe-powered digital experiences.
- SAPcoreIntegration with SAP ecosystem including SAP Concur, enabling account intelligence for SAP customer bases.
- Integration Partner NetworkcoreEcosystem of integration partners documented at partners.demandbase.com, enabling broad interoperability across enterprise software stack.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
InsideView competitors and assessment
Company assessmentEmerging players
- Salesloft: Sales engagement platform with expanding account-based workflows and buying-group signal capabilities. Comparable on sales-facing intelligence and pipeline orchestration, though anchored more in seller workflows than ABM advertising.
- Apollo.io: AI-powered sales intelligence and engagement platform with account-level data. Comparable on account identification and seller productivity use cases, but with a broader self-serve mid-market motion.
- Outreach: Sales execution platform with Kaia and deal intelligence features. Comparable on sales-side account prioritization, though primarily a sales engagement vendor versus a full ABM platform.
Direct peers
- ZoomInfo: B2B intelligence, data, and sales/marketing platform with overlapping account intelligence, buying-group, and intent capabilities. Comparable enterprise SaaS model and overlap with the Demandbase Data and Sales Intelligence modules.
- RollWorks: ABM platform from NextRoll offering account-based advertising, sales intelligence and engagement tools for B2B teams. Directly comparable product architecture and mid-market-to-enterprise positioning.
- 6sense: Direct ABM platform competitor using AI-driven buyer intent and signal analysis to prioritize accounts and orchestrate B2B sales and marketing programs. Most directly comparable on product scope, enterprise GTM motion, and AI/signal-based differentiation.
- Madison Logic: ABM platform combining account-based advertising, intent data, and measurement for enterprise B2B marketers. Closely comparable on the Advertising and Data modules and on enterprise marketing-customer profile.
- Bombora: Company Surge® intent data provider that fuels ABM program targeting and prioritization. Directly comparable as a signal/intent layer relied on by B2B GTM teams, with deep integration overlap into ABM platforms.
Broad incumbents
- HubSpot: Broad CRM and marketing platform with native ABM capabilities in Marketing Hub Enterprise. Overlaps on the integrated marketing/sales/RevOps stack but as part of a much wider suite, not a standalone ABM platform.
- Salesforce Account Engagement (Pardot): Salesforce's native B2B marketing automation and ABM offering. Overlaps as a system-of-record buyer choice and integration partner; competing native ABM functionality is a key risk vector for standalone ABM platforms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
InsideView social profiles
Digital presenceInsideView compliance and trust
Trust signalCompliance2 records
InsideView financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsideView leadership team
Management profileNumber of profiles
Profiles2 records
InsideView funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsideView M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsideView
What does InsideView do?
InsideView provides a suite of software solutions for sales and marketing leaders, delivering critical intelligence directly into CRM. The product focus is on equipping business go-to-market teams with account, contact, and company data to support selling and marketing decisions.
When was InsideView founded?
InsideView was founded in 2005. It employs 251 to 500 people.
Where is InsideView based?
InsideView is headquartered in San Francisco, United States, in the North America region.
How does InsideView make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services.
Who are InsideView's main competitors?
Emerging players on record are Salesloft, Apollo.io and Outreach. Direct peers are ZoomInfo, RollWorks, 6sense, Madison Logic and Bombora. Broad incumbents are HubSpot and Salesforce Account Engagement (Pardot).
Does InsideView have an API?
No public API is recorded for InsideView.
What industry is InsideView in?
InsideView's product category is Sales and Marketing Intelligence Software. Its primary akta.pro industry code is BPAEAHAD, Business Intelligence, Reporting & Visualization Services, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 51321 and its SIC code is 7370.