Propelrr

What Propelrr does

Propelrr is a Makati City, Philippines-based digital marketing agency founded in 2008, providing experimentation-led digital marketing services to enterprise and mid-market clients in the Finance, Ecommerce, and Real Estate sectors. The agency operates with 11-50 employees from its headquarters at the DMCI Homes Corporate Center in Makati City and runs a sales-led, project-based and retainer-driven professional services model. Its client portfolio includes brands such as RCBC, UnionBank, Pru Life UK, WingBank, MoneyMe, Manulife, EastWest, DMCI Homes, PrimaryHomes, Nestlé Philippines, Jollibee, Mazda Philippines, GAC, The North Face, Wacoal, Sony, WIX, Fujitsu, AboitizPower, Carrier, and AutoDeal across banking, insurance, FMCG, automotive, real estate, retail, and technology industries.

The agency's core service portfolio comprises nine integrated offerings: SEO, Social Media Marketing, Pay Per Click (PPC), Content Marketing, Conversion Rate Optimization (CRO), Digital Analytics, Web Design and Development, UX Design, and Mobile App Development. Its primary differentiator is the proprietary Propelrr Digital Marketing Framework®, a registered trademark and methodology built around customer experience, data-informed decision-making, and continuous experimentation. The service stack integrates with major platforms including Google (analytics and ads), Meta (Facebook and Instagram), HubSpot, Shopify, TikTok Shop, Lazada, Shopee, and WordPress, and the team maintains certified-partner status with Google, Meta, HubSpot, and Clutch. The agency has earned third-party validation through multiple regional industry awards including Asia-Pacific Stevie Awards (2022, 2024), Marketing Excellence Awards (2023, 2024), and Netty Awards (2023, 2026).

Propelrr operates a direct, sales-led go-to-market motion through its website (Let's Talk CTA, [email protected], and phone), targeting complex digital challenges in highly regulated and competitive industries. Pricing is custom and not publicly disclosed; engagements typically run on multi-year retainer contracts. The agency is privately held with no disclosed parent company, subsidiaries, institutional funding, acquisition activity, or leadership turnover. Geographic reach is currently Philippines-anchored, although the firm holds GDPR, CCPA, and PDPA (with 2025 Seal of Registration) compliance certifications that facilitate potential cross-border client engagement. No public revenue figure is disclosed.

Name

Propelrr

Legal name

Propelrr®

Website

https://propelrr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Propelrr is a Philippines-based digital marketing agency founded in 2008, delivering experimentation-led SEO, social, PPC, content, CRO, analytics, web development, and mobile app services to enterprise clients in Finance, Ecommerce, and Real Estate.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Digital marketing agency
• Search engine optimization
• Conversion rate optimization
• Paid media management
• Ecommerce marketplace optimization

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Professional Services: Propelrr generates revenue through providing integrated digital marketing services including SEO, Social Media Marketing, PPC, Content Marketing, Web Design/Development, UX Design, Digital Analytics, and CRO. Services are delivered as project-based or retainer engagements to enterprise and mid-market clients in Finance, Ecommerce, and Real Estate industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Propelrr is an experimentation-led digital marketing agency delivering integrated services across SEO, social media, paid media, marketplaces, content, analytics, CRO, web design/development, UX design, and mobile app development. Services are sold as project-based or retainer engagements to enterprise and mid-market clients primarily in the Philippines.

Product overview

Propelrr is a specialized digital marketing agency based in Makati City, Philippines, offering an integrated suite of digital marketing services rather than a unified software platform. The portfolio includes nine core service lines: SEO, Social Media Marketing, Pay Per Click (PPC), Content Marketing, Conversion Rate Optimization (CRO), Digital Analytics, Web Design and Development, UX Design, and Mobile App Development. Each core service contains multiple sub-services and specialized modules (e.g., Technical SEO Audit, Link Building, White Label SEO, Social Listening, Paid Social Advertising, etc.). Additionally, Propelrr offers a proprietary Digital Marketing Framework methodology that serves as their intellectual property and differentiation. The services operate as discrete, project-based or retainer-based managed services focused on experimentation-led and data-driven customer acquisition for Finance, Ecommerce, and Real Estate industries.

Differentiator

Problem solved

Functional benefit

Brands

• Propelrr Digital Marketing Framework®: Propelrr's proprietary methodology that puts customer experience at its core and provides an experimentation framework for continuous innovation in digital marketing.

Products and services

• SEO (Search Engine Optimization) Search engine optimization services for brands seeking to grow qualified organic traffic, covering managed SEO, consultancy, technical audits, international and local SEO, ecommerce SEO, link building, penalty recovery, ASO, white-label SEO, and SEO training.
• Social Media Marketing Social media marketing services for brands that need conversion-focused social presence, including page management, strategy development, social listening, campaign management, and social video production.
• Pay Per Click (PPC) Paid advertising management services covering PPC strategy, campaign management, digital display advertising, paid social advertising, digital video advertising, and search engine marketing.
• Content Marketing Content marketing services for brands needing strategy, creation, copywriting, and content promotion with digital PR to build organic reach and thought leadership.
• Conversion Rate Optimization (CRO) Experimentation-led CRO services including groundwork and audits, business and conversion-funnel review, market and competitor research, qualitative research, analytics health checks, and heuristic evaluation.
• Digital Analytics Analytics services focused on metrics that matter, including Google Analytics 4 health checks and Meta Pixel health checklist assessments that diagnose tracking and attribution issues.
• Web Design and Development Holistic web design and development for performance-focused builds, covering conversion research, wireframing, prototyping, development, QA, UAT, deployment, maintenance, custom CMS and WordPress development, ecommerce development, and microsites/Facebook applications.
• UX Design UX/UI design services combining innovative tools with a content-optimization mindset, including UI strategy, UX strategy, wireframing, design libraries, prototyping, and usability testing.
• Mobile App Development Mobile app development services for businesses needing apps built for user needs and optimized for business outcomes, covering native and cross-platform (React Native / Flutter) mobile app development.
• Propelrr Digital Marketing Framework Proprietary experimentation-led methodology that puts customer experience at its core, generates sustainable business growth, and lays out a continuous-innovation playbook that Propelrr applies across all client engagements.

Quantifiable outcome

• OSP International LLC achieved conversion optimization success through Propelrr's SEO and CRO expertise
• +1 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationPropelrr is a Certified Google Partner agency, demonstrating expertise and certification in Google advertising platforms. The agency also has team members certified as Google Analytics Certified Professionals. This partnership enables Propelrr to deliver verified Google advertising and analytics services to clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPropelrr has team members certified as Meta Certified Digital Marketing Associates and Meta Media Planning Professionals, demonstrating expertise in Meta advertising platforms including Facebook and Instagram marketing capabilities.
• HubSpotcoreTechnology or IntegrationPropelrr team members are HubSpot Academy Certified Marketing Professionals, demonstrating inbound marketing and HubSpot platform expertise.
• ClutchcoreGTM or Marketing PartnerPropelrr is a Certified Clutch Partner, maintaining verified status on Clutch's B2B ratings and reviews platform which helps showcase their work and client satisfaction to prospective customers.
• Philippine Marketing AssociationcoreGTM or Marketing PartnerPropelrr is a member of the Philippine Marketing Association, demonstrating active participation and standing in the local marketing industry community.
• ShopifycoreTechnology or IntegrationPropelrr specializes in Shopify advertising and web design for ecommerce clients, offering full-funnel ecommerce growth strategies for Shopify websites with focus on increasing traffic, ROAS, MER, and CLV.
• TikTok ShopcoreTechnology or IntegrationPropelrr offers marketplace optimization services for TikTok Shop, helping clients maximize visibility, plan stock sufficiency, and boost GMV on the platform through proven optimization frameworks.
• LazadacoreTechnology or IntegrationPropelrr offers marketplace optimization services for Lazada, helping clients maximize visibility and boost GMV on the platform.
• ShopeecoreTechnology or IntegrationPropelrr offers marketplace optimization services for Shopee, helping clients maximize visibility and boost GMV on the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Digitas Philippines: Publicis-owned global digital network with Philippine presence, specializing in digital transformation, advertising, and marketing technology services; competes with Propelrr for digital-first enterprise engagements.
• GroupM Philippines: WPP's media investment group with Philippine operations providing media planning, buying, and digital media services to enterprise clients; competes directly for paid media and programmatic mandates.
• Leo Burnett Philippines: Global creative agency network with Philippine office offering creative, digital, and integrated marketing services to enterprise brands, including FMCG and financial services clients comparable to Propelrr's roster.
• Ogilvy Philippines: Global advertising and brand network with strong Philippine presence, providing advertising, brand strategy, and digital marketing services to large enterprise clients in overlapping verticals including Finance and FMCG.
• Publicis Groupe Philippines: Global marketing services group with Philippine operations delivering integrated advertising, media, digital, and PR services to enterprise clients; competes with Propelrr on large-scale digital mandates.
• IPG Mediabrands Philippines: Interpublic's media arm operating in the Philippines, offering media planning, buying, and digital marketing services to enterprise clients across Finance, FMCG, and Technology verticals.
• Dentsu Creative Philippines: Part of the global Dentsu network with full-service operations in the Philippines, offering integrated advertising, media, and digital marketing to enterprise clients across the same Finance, FMCG, and Real Estate verticals Propelrr serves.
• Wunderman Thompson Philippines: Global digital-focused agency network with Philippine operations specializing in data-driven, technology-enabled marketing; overlaps with Propelrr on digital transformation, CRM, and performance marketing engagements.

Direct peers

• Wizard Interactive Group: Philippine-based digital marketing agency offering similar SEO, social media, content, and performance media services to local enterprise and SME clients; closest head-to-head competitor in the Philippine market.

Emerging players

• Merkle: Global data-driven performance marketing agency within Dentsu, comparable to Propelrr in its analytics-led, experimentation-driven approach to digital marketing and customer experience optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propelrr
• Facebookfacebook.com/propelrr
• LinkedInlinkedin.com/company/propelrr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propelrr