Foundry

What Foundry does

The revenue model spans seven streams: advertising across editorial sites, subscription-style demand generation, intent data monetization, ABM platform subscriptions, event ticket sales and sponsorships, content and research subscriptions, and partner/affiliate marketing. Most solutions are sold under custom enterprise contracts via dedicated field sales and inside sales teams, supplemented by regional channel partners in Europe and Asia-Pacific. Leadership is anchored by President and CEO Michael Finnerty, President and CFO Ted Bloom, Chairman Hugo Shong, Chief Product Officer Manoj Goyal, and newly appointed Global CRO Gregory Anderson (ex-Informa TechTarget), with the company operating at 10,000+ employees globally.

Name

Foundry

Legal name

FoundryCo, Inc.

Website

https://foundryco.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Foundry is a B2B technology media and marketing solutions company operating 13+ editorial brands, Foundry Intent data, Foundry ABM platform, and 800+ annual events serving technology marketers and IT decision makers across 147 countries.

Ownership category

akta.pro rank

Product category

B2B Marketing Technology

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

Keywords

• B2B tech marketing
• Intent data platform
• Account-based marketing
• IT media brands
• Demand generation services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Digital and sponsored advertising across Foundry's portfolio of award-winning editorial sites including CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, and TechHive
2. Demand Generation Solutions: Lead generation and demand gen services leveraging exclusive first-party data to reach specific tech buyers based on purchase intent and contextual insights
3. Intent Data Platform: Sale of intent data and buyer intelligence to technology marketers seeking to identify and target in-market IT decision makers
4. ABM Platform (Foundry ABM / Triblio): Subscription-based ABM platform with custom-quoted pricing, enabling B2B tech companies to run dedicated account-based marketing programs with unified orchestration
5. Events and Sponsorships: Revenue from event ticket sales, sponsorships, and partnership packages at 800+ annual events including CIO 100, CIO 50, CSO50, ChannelPartner Kongress, and regional summits
6. Content and Research: Primary research studies, audience analysis, and sponsored content offerings for technology marketers seeking buyer insights and strategic marketing intelligence
7. Partner Marketing: Co-marketing and partnership services enabling technology vendors to reach IT buyers through Foundry's editorial brands and events

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Foundry provides B2B technology marketing and buyer engagement solutions through a portfolio of award-winning IT editorial brands, a proprietary intent data platform (Foundry Intent), an account-based marketing platform (Foundry ABM), brand experience platforms (Brandhub, Brandpage), and 800+ annual industry events. The company combines first-party intent data from 28M+ monthly visitors across editorial properties with software platforms and event-driven engagement to help technology marketers reach and convert IT decision-makers across 147 countries.

Product overview

Foundry is a B2B technology marketing company offering a platform of media, data, and martech solutions. The core offering consists of proprietary intent data derived from 28 million monthly visitors across award-winning editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive), combined with an ABM platform (Foundry ABM) and event programs (CIO 100, CSO50). The portfolio includes software solutions for demand generation, intent data analytics, brand experiences, and event management. The company operates across 15+ markets globally, reaching IT decision-makers through advertising, demand generation, content, research, and events. The architecture combines first-party data from editorial properties with buyer intelligence to help technology marketers reach in-market buyers throughout the purchasing journey.

Differentiator

Problem solved

Functional benefit

Brands

• CIO: Technology leadership brand reaching chief information officers and IT thought leaders across 72 countries
• CSO
• Computerworld
• InfoWorld
• Network World
• Macworld
• PCWorld
• Tech Advisor
• TechHive
• Computer Sweden
• ChannelPartner
• Foundry ABM
• CIO 100
• CSO50

Products and services

• Foundry Intent Intent data platform that captures and unifies diverse signals from digital and non-digital sources to deliver a comprehensive view of B2B technology buying activity, with decision-maker data for activating targeted marketing campaigns. Built on first-party data from Foundry's editorial brands.
• Foundry ABM Account-Based Marketing platform (formerly Triblio, acquired March 2025) providing proprietary human-verified intent data from Foundry's tech editorial brands and unified ABM orchestration for B2B technology companies to run dedicated account-based marketing programs.
• Brandhub Platform for creating brand experiences that humanize and personalize the B2B experience by aligning buyer identity, behavior, and values, enabling technology marketers to build resonant brand narratives.
• Brandpage Platform enabling interactive storytelling experiences for technology buyers that resonate with their unique needs and build strong business-to-buyer relationships.
• Email Marketing Platform Email marketing platform built specifically for B2B technology marketers, providing targeted email campaign capabilities as part of Foundry's martech portfolio.
• Data-as-a-Service Data service providing technology companies with buyer insight through proprietary first-party data for demand generation, audience targeting, and marketing activation.
• Advertising Solutions Digital and sponsored advertising across Foundry's portfolio of award-winning editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive), reaching 28M+ monthly IT decision-makers and technology buyers.
• Demand Generation Solutions Lead generation and demand gen services leveraging exclusive first-party data to reach specific tech buyers based on purchase intent and contextual insights, providing technology marketers with qualified pipeline opportunities.
• CIO 100 Awards Program Flagship annual awards program recognizing excellence in technology leadership and digital innovation, held in multiple global markets including US, UK, Singapore, Australia, Germany, South Korea, and India, with sponsorship and speaking opportunities for technology vendors.
• CSO50 Awards Program Annual awards program recognizing excellence in security leadership and innovation across operational risk management disciplines, providing sponsorship and engagement opportunities for cybersecurity vendors.
• Global Events and Conferences 800+ annual events worldwide including ChannelPartner Kongress, EDGE, regional summits, and IT leadership conferences, providing technology vendors with sponsorship, speaking, and lead generation opportunities to engage IT decision-makers face-to-face.
• State of the CIO Research Report Annual survey and research report (now in its 25th edition) understanding how the CIO role is evolving and defining the CIO agenda for the year ahead, providing technology marketers with strategic buyer intelligence.
• AI Priorities Research Research report providing insights into AI adoption priorities and challenges facing enterprise technology buyers, including survey data from IT leaders on AI investment and deployment.
• Security Priorities Research Annual research study on security decision-maker priorities and AI-enabled security solution adoption, providing technology marketers with strategic intelligence on the cybersecurity buyer landscape.
• CIO Tech Priorities Research Ongoing poll tracking technology budgets, priorities, and challenges faced by CIOs over time, providing technology marketers with longitudinal buyer intelligence.

Quantifiable outcome

• 96% of visitors take action towards purchasing after engaging with content
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and major.

• CiscocoreStrategic or Co-development PartnerJoint research partnership producing annual State of the CIO survey (25th edition) and AI network infrastructure research surveying 3,400+ IT leaders across 15 countries. Research establishes Foundry's thought leadership while providing Cisco with market intelligence.
• AWS (Amazon Web Services)coreStrategic or Co-development PartnerCloud & AI Partner for CIO 100 India Awards & Conference, providing cloud infrastructure expertise and sponsorship for India's premier IT leadership event.
• Juniper NetworkscoreStrategic or Co-development PartnerAI Networking Partner for CIO 100 India Awards & Conference, sponsoring premier IT leadership event in India alongside other major technology vendors.
• SentinelOnecoreStrategic or Co-development PartnerCybersecurity Partner sponsoring CIO 100 India Awards & Conference, engaging with senior IT decision makers at India's leading IT leadership event.
• ZscalercoreStrategic or Co-development PartnerGen AI Security Partner for CIO 100 India Awards & Conference, positioning at intersection of AI and cybersecurity for enterprise buyers.
• OutSystemsmajorStrategic or Co-development PartnerDiamond Partner for CIO 100 UK Awards & Conference 2026, premier sponsorship level for UK's largest CIO community event.
• VerizonmajorStrategic or Co-development PartnerDiamond Partner for CIO 100 UK Awards & Conference 2026, premier sponsorship for flagship UK IT leadership event.
• DelineamajorStrategic or Co-development PartnerDiamond Partner for CIO 100 UK Awards & Conference 2026, premier sponsorship for UK's premier CIO recognition event.
• G DATA CyberDefense AGcoreStrategic or Co-development PartnerTech Partner for ChannelPartner Kongress 2026, Germany's largest IT channel event. G DATA provides cybersecurity expertise and sponsored content for IT service providers and MSPs.
• WatchGuard TechnologiescoreStrategic or Co-development PartnerTech Partner for ChannelPartner Kongress 2026, providing unified security platform expertise for MSPs attending Germany's leading channel event.
• WORTMANN AGcoreStrategic or Co-development PartnerTech Partner for ChannelPartner Kongress 2026, German IT manufacturer and cloud service provider with over 1 billion EUR revenue showcasing TERRA brand and cloud services.
• IONOS CLOUDcoreStrategic or Co-development PartnerSession Partner for ChannelPartner Kongress 2026, leading European digitization partner for SMEs and public sector showcasing sovereign cloud platform.
• Hewlett Packard EnterprisemajorStrategic or Co-development PartnerGold Plus Partner for ChannelPartner Kongress, major technology vendor sponsoring Germany's largest IT channel event with comprehensive technology portfolio.
• KaseyacoreStrategic or Co-development PartnerSilver Partner for ChannelPartner Kongress, AI-powered IT management and cybersecurity software provider for MSPs attending Germany's premier channel event.
• Pax8coreChannel Partner/ Reseller/ DistributorSilver Partner for ChannelPartner Kongress, cloud distribution platform enabling MSPs to access cloud solutions, sponsoring Germany's largest IT channel event.
• SYNAXON AGcoreStrategic or Co-development PartnerKooperationspartner for ChannelPartner Kongress, Europe's largest IT reseller group with 3,300+ partners and over 1 billion EUR purchasing volume, co-creating channel event content.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bombora: Pure-play B2B intent data provider and Foundry Intent's closest direct competitor. Offers Company Surge data built from a cooperative of B2B publishers, going head-to-head with Foundry's first-party intent asset for tech vendor marketing budgets.
• G2: B2B software marketplace and review platform with a rapidly growing intent data and buyer intelligence business. Competes directly with Foundry on reaching tech buyers and providing buying-stage signals to enterprise software vendors.
• Demandbase: ABM platform combining account intelligence, advertising, and sales engagement. Direct competitor to Foundry ABM in serving enterprise tech vendor ABM programs with comparable target buyer (B2B IT decision makers).
• Ziff Davis: B2B technology media company operating editorial brands (PCMag, Spiceworks, Mashable) plus martech and intent data assets through its subsidiary portfolio. Comparable in the editorial-to-martech transformation playbook and customer overlap with enterprise tech vendors.
• ZoomInfo: B2B sales intelligence and intent data platform. While broader than tech-only, it competes directly with Foundry Intent for marketing and sales intelligence budgets from enterprise tech vendors and has scale advantages.
• 6sense: AI-powered ABM platform competing with Foundry ABM (Triblio). Provides account identification, intent data, and orchestration capabilities aimed at the same enterprise B2B tech buyer audience.
• TrustRadius: B2B software review platform with intent data and buyer insights serving enterprise tech vendors. Comparable in using software-buying community signals to power tech vendor marketing, similar buyer profile to Foundry's audience.
• Informa TechTarget: The most direct competitor: B2B technology media (TechTarget, CIO.com-adjacent properties), intent data, ABM, and events serving the same IT decision-maker audience. Operates with a similar editorial-plus-data-plus-events model and competes head-to-head for tech vendor marketing budgets.

Broad incumbents

• Forrester Research: B2B research and advisory firm producing technology buyer research, events, and advisory services. Overlaps with Foundry's research portfolio (State of the CIO equivalent studies) and serves enterprise tech vendors with buyer intelligence.
• Gartner: Global research and advisory firm producing IT buyer research, events (Symposium, Catalyst), and advisory services. Larger and broader than Foundry but addresses overlapping tech vendor and CIO audience for thought leadership and demand generation purposes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FoundryIDG
• Facebookfacebook.com/FoundryIDG
• LinkedInlinkedin.com/company/foundryidg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundry