Fresh People
Fresh People (Booster) is a Valencia-based B2B SaaS company that sells an AI-powered leadership copilot integrating with HRIS and communication tools to give managers and HR teams proactive guidance on goals, feedback, and team performance.
- Company typePrivate
- Founded2024
- HeadquartersValencia, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fresh People does
Fresh People, operating commercially under the Booster brand, is a Valencia-based B2B SaaS company that has built an AI-powered leadership copilot for managers and HR teams. The Booster platform integrates with existing HRIS systems and communication tools to convert dispersed operational data into proactive, context-aware guidance on goal-setting, feedback delivery, one-on-one preparation, and team dynamics. Supporting modules extend the core copilot into leadership training, climate/culture/engagement, performance and objectives, development/feedback/evaluation, HR analytics dashboards, organizational leadership diagnostics (Leadership Index), and AI-skills mapping of the workforce (IA Booster Insights).
The product is sold via an enterprise field-sales motion with quote-based, annual subscription pricing and a 'Request a Demo' funnel, targeted at large enterprises. Reported customers include LALIGA (sports), Jabil (manufacturing/electronics), Acciona (energy/infrastructure), Becolve (technology), and IENAI Space (aerospace), with the company stating adoption by over 2,000 managers. The company operates from Spain with stated plans for international expansion into Mexico following a €2.6M seed funding round in May 2026 led by Inveready, with participation from Archipiélago Next, Successful Fund, and individual investors. The firm holds GDPR, SOC 2, and EU AI Act (Limited Risk) certifications relevant to enterprise sales in regulated European markets.
Fresh People firmographics
Firmographics- Name
- Fresh People
- Legal name
- Fresh People
- Website
- https://freshpeople.team
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh People (Booster) is a Valencia-based B2B SaaS company that sells an AI-powered leadership copilot integrating with HRIS and communication tools to give managers and HR teams proactive guidance on goals, feedback, and team performance.
- Ownership category
- akta.pro rank
Fresh People industry classification
Industry- Product category
- People Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Manager & Team Leader Onboarding (EDABAOAC)
Keywords
Where Fresh People is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fresh People business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Booster operates as a B2B SaaS platform with subscription-based pricing. The product is designed for enterprise managers and HR departments, suggesting per-seat or enterprise license pricing models. No freemium model is explicitly mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fresh People product offering
Product offeringCore offering
Fresh People (operating under the Booster brand) sells an AI-powered leadership copilot platform that integrates with existing HRIS systems and communication tools to convert dispersed workforce data into proactive, contextual guidance for managers. The platform covers goal-setting, continuous feedback, performance evaluation, culture and engagement, leadership habits, and HR analytics dashboards, and is delivered as a B2B SaaS subscription primarily to large enterprises.
Product overview
Fresh People (operated under the Booster brand) offers a unified AI-powered leadership platform with multiple integrated modules. The core product is the Booster AI Leadership Copilot, which serves as a proactive management assistant. Supporting modules include AI Booster Insights (AI skills mapping), Leadership Index (organizational diagnostics), and functional modules for leadership habits, culture/engagement, performance management, feedback/evaluation, and HR analytics. The platform integrates with existing HRIS systems and communication tools to convert scattered data into actionable management insights.
Differentiator
Problem solved
Functional benefit
Brands
- Booster: AI-powered leadership copilot that integrates with managers' existing tools to assist with goal-setting, feedback, and team dynamics. Includes features for leadership training, culture and engagement management, performance and objectives tracking, development and evaluation, and HR analytics dashboards.
Products and services
- Booster AI Leadership Copilot AI-powered leadership copilot that integrates with managers' existing tools and HRIS systems to proactively assist with goal-setting, feedback delivery, and team dynamics management. Converts dispersed HRIS data into actionable insights for front-line and middle managers and HR departments in large enterprises.
- Booster AI Insights Workforce AI-skills mapping module that provides HR teams with analytics on the AI capabilities and development needs of their workforce.
- Leadership Index Organizational diagnostic tool that assesses the leadership system of an organization, evaluating leadership practices and identifying areas for improvement.
Quantifiable outcome
- 45% boost in goal achievement
- +5 more outcomes
Companies that use Fresh People
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Fresh People technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Fresh People partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HRIS SystemscoreBooster integrates with existing HRIS (Human Resource Information Systems) to convert dispersed data into actionable insights. The product connects to communication tools and systems of record to create a true system of action.
- Communication ToolscoreBooster connects to existing communication tools used by managers to provide contextual AI-powered guidance and recommendations based on team interactions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Fresh People competitors and assessment
Company assessmentDirect peers
- Lattice: Lattice is a performance management and employee engagement platform with continuous feedback, goal-setting (OKRs), and 1:1 tools — the closest direct competitor to Booster's core performance/feedback/development modules.
- Culture Amp: Culture Amp provides engagement surveys, performance reviews, and development tools for HR teams, directly overlapping Booster's clima/cultura/engagement and feedback/evaluation modules.
- 15Five: 15Five offers continuous performance management, 1:1s, engagement and OKRs aimed at people managers — overlapping nearly 1:1 with Booster's manager-copilot and performance workflows.
- Leapsome: Leapsome is a people-enablement platform combining performance reviews, goals, learning, surveys and AI-assisted feedback — a close European competitor to Booster's integrated module set.
- HiBob: HiBob is a modern HRIS with performance, engagement and culture tools targeting mid-market and enterprise customers, comparable to Booster's HR dashboards and engagement modules.
Broad incumbents
- Workday: Workday is a global HCM/HRIS incumbent offering performance, talent and learning modules — Booster integrates with Workday-class systems but competes for the same HR-tech budget at large enterprises.
- SAP SuccessFactors: SAP SuccessFactors is a broad enterprise talent management suite covering performance, goals, learning and succession — a large incumbent that overlaps Booster's leadership development and performance modules.
Emerging players
- BetterUp: BetterUp combines AI-driven coaching with leadership development content; it overlaps Booster's executive/leadership coaching and development positioning but focuses on 1:1 human coaching.
- Humu: Humu uses AI and behavioral science to nudge managers and improve team performance — a thinner but conceptually adjacent competitor in AI-driven manager enablement.
- Oliv: Oliv (Oliv AI) is an AI agent for managers that automates 1:1 prep, feedback, and performance workflows — the closest emerging direct competitor to Booster's AI-copilot positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresh People social profiles
Digital presenceFresh People compliance and trust
Trust signalCompliance3 records
Fresh People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh People leadership team
Management profileNumber of profiles
Profiles2 records
Fresh People funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh People
What does Fresh People do?
Fresh People (operating under the Booster brand) sells an AI-powered leadership copilot platform that integrates with existing HRIS systems and communication tools to convert dispersed workforce data into proactive, contextual guidance for managers. The platform covers goal-setting, continuous feedback, performance evaluation, culture and engagement, leadership habits, and HR analytics dashboards, and is delivered as a B2B SaaS subscription primarily to large enterprises.
Is Fresh People a public or private company?
Fresh People is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fresh People founded?
Fresh People was founded in 2024. It employs 11 to 50 people.
Where is Fresh People based?
Fresh People is headquartered in Valencia, Spain, in the Europe region.
How does Fresh People make money?
One revenue line is on record: saaS Subscription.
Who are Fresh People's main competitors?
Direct peers on record are Lattice, Culture Amp, 15Five, Leapsome and HiBob. Broad incumbents are Workday and SAP SuccessFactors. Emerging players are BetterUp, Humu and Oliv.
Does Fresh People have an API?
No public API is recorded for Fresh People.
What industry is Fresh People in?
Fresh People's product category is People Management Software. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 5132 and its SIC code is 7372.