CannaSpyglass
CannaSpyglass is a cannabis market data and analytics SaaS platform that provides verified operator, contact, regulatory, and financial data across all 50 US states and Canada. It sells subscriptions, custom research, and API access to cannabis operators, brands, financial services, insurance, academia, and ancillary businesses.
- Company typePrivate
- Founded2021
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CannaSpyglass does
CannaSpyglass is a private, Oklahoma City-based cannabis market intelligence and data analytics SaaS company founded in 2021. Its core product is a cloud-based platform that aggregates verified data on cannabis licensed operators, brands, products, vendors, contacts, and regulatory and financial information from over 150 sources, covering all 50 U.S. states and territories plus Canada. The platform is delivered via web, mobile, and API, and is differentiated by proprietary tools — Map It™ for geographic visualization, Operator Index™ for operator ranking, Financial Insights for revenue and tax data, a Report Builder, and ChatCSG, an AI-powered compliance assistant that performs natural language search across 100,000+ pages of regulations, 28,000 news articles, and 5M+ active data points across 67 states/regions. A dedicated Data Hygiene Team maintains data quality, and a Best Contact feature uses proprietary ranking to surface decision-makers from a database of 130,000+ contacts covering 45,000+ companies and 70,000+ licensed operators.
The company serves a diverse customer base spanning cannabis operators (including MSOs and brands such as Wyld), ancillary businesses, financial services firms (Prism Bank, Viridescent Capital), insurance brokerages (NFP, Hub International), academia (Harvard), accounting (DopeCFO), B2B platforms (Leaflink, Leafwire), and marketing agencies (Cannabis Creative Group, Cure8). Customer segments include sales and marketing teams, multi-state operators, advisors and consultants, legislators and regulators, ancillary businesses, cannabis brands, and licensed operators, with primary pain points around outdated contact data, multi-jurisdictional regulatory complexity, and lead generation in a data-thin industry.
CannaSpyglass monetizes through tiered SaaS subscriptions (quarterly, bi-annual, annual terms) with auto-renewal, a $0.10 per-record transaction fee on export overages, a Data-as-a-Service custom research offering, and a referral/affiliate program. Go-to-market is hybrid: a self-serve portal with a 5-day free trial drives product-led acquisition, enterprise and custom-data requests are handled via direct sales, and the company maintains a heavy event presence at major cannabis conferences (MJBizCon, CannaCon, NECANN) alongside partnerships with industry associations (NCIA, OCIA) and platform integrations (notably Apex Trading). Reported customer outcomes include a 200% marketing ROI uplift (Cure8), a 5x deal-rate increase in six months (Cannabis Creative Group), a 73% improvement in email delivery rates, and 10+ research hours saved per week. The company is led by co-founders Adam Hutchinson and Warren Bunch (with Chase Hutchinson also referenced as co-founder), with a CXO team including a Chief Product Officer, Chief Marketing Officer, and a Chief Growth Officer appointed in late 2025.
CannaSpyglass firmographics
Firmographics- Name
- CannaSpyglass
- Legal name
- CannaSpyglass
- Website
- https://cannaspyglass.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CannaSpyglass is a cannabis market data and analytics SaaS platform that provides verified operator, contact, regulatory, and financial data across all 50 US states and Canada. It sells subscriptions, custom research, and API access to cannabis operators, brands, financial services, insurance, academia, and ancillary businesses.
- Ownership category
- akta.pro rank
Where CannaSpyglass is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CannaSpyglass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Services: SaaS platform offering tiered subscription plans (quarterly, bi-annual, annual terms) with varying levels of data access, API capabilities, and export limits. Subscriptions auto-renew and are billed in advance.
- Transaction Fees: Transaction fee of $0.10 per additional record exported beyond the plan limit
- Custom Data Services: Data-as-a-Service team creates custom reports and handles bespoke data requests for TAM/SAM/SOM studies, dispensary site selection, and GTM strategy
- Referral Program Revenue: Revenue generated through referral program where partners earn commissions for qualified referrals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro tier with free trial access |
| Subscription | Annual | Subscription plans with quarterly, bi-annual, and annual terms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
CannaSpyglass product offering
Product offeringCore offering
CannaSpyglass operates a subscription-based cannabis data analytics SaaS platform that aggregates verified information on 70,000+ licensed operators, 45,000+ companies, 130,000+ decision-making contacts, and 5 million+ data points from over 150 sources across all 50 U.S. states, territories, and Canada. Its core offering combines operator and contact intelligence, financial insights, an interactive Map It visualization tool, and the ChatCSG AI compliance assistant for natural language search across cannabis regulations and market data, delivered to cannabis operators, brands, sales/marketing teams, advisors, and financial firms.
Product overview
CannaSpyglass is a cannabis data analytics platform offering a unified product with multiple integrated modules. The core CannaSpyglass Platform serves as the primary product, providing verified cannabis industry data on operators, brands, products, vendors, and market insights accessible via web, mobile, or API. Key platform features include Pre-Built Reports for tabulated data filtering, Report Builder for custom report creation, Map It for geographic visualization, Operator Index for operator ranking, Financial Insights for revenue and tax data, and Industry Watch for market activity tracking. ChatCSG is an AI-powered compliance assistant integrated into the platform providing natural language access to regulations and data. The platform also offers Data-as-a-Service for custom data requests and advisory engagements. A Referral Program provides rewards for customer referrals. Data is sourced from over 150 sources including public records and proprietary methods, with monthly refresh cycles covering all 50 U.S. states and Canada.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5x more deals in 6 months vs. other solutions in 3 years
- +3 more outcomes
Companies that use CannaSpyglass
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
CannaSpyglass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
CannaSpyglass partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- [Re] Wasteminor[Re] Waste, a cannabis packaging recycling company, gains access to CannaSpyglass contact data to reach US operators. CannaSpyglass gains sustainability data to add to its platform and branding opportunities on [Re] Waste products and recycling bins in cannabis businesses.
- Apex TradingcoreExpanded strategic partnership where Apex Trading integrates CannaSpyglass cannabis data into their wholesale cannabis software platform as an add-on feature. Apex Trading users gain access to CannaSpyglass Map It℠ technology for locating cannabis operators. Partnership provides CannaSpyglass with wholesale cannabis data insights.
- Texas Hemp ReporterminorPartnership announced April 5, 2023. Texas Hemp Reporter utilizes CannaSpyglass cannabis data to expand content reach. CannaSpyglass gains increased presence in Texas and neighboring markets. Clients of both companies access each other's services with 15% discount.
- Veterans Cannabis ProjectminorCannaSpyglass is committed to giving back through annual donations to the Veterans Cannabis Project, a nonprofit dedicated to improving veterans' quality of life through cannabis opportunity. Partnership reflects company's social responsibility and community support.
- LeafwireminorPartnership with cannabis business network platform Leafwire for mutual marketing and brand awareness.
- Oklahoma Cannabis Industry Association (OCIA)coreCannaSpyglass is a member and regular participant in OCIA events. Company sponsors and participates in OCIA events including the Business Growth Summit and Dudefest bowling tournament. Adam Hutchinson serves on OCIA Board.
- NCIA (National Cannabis Industry Association)minorPartnership announced to expand access to cannabis data for NCIA members.
- Cannect BostonminorSponsored networking event held at iconic Cheers Bar in Boston during NECANN Boston. Collaboration with Cann Studio, Rank Really High, Apex Trading, Tella, and Temeka Group.
- CannaConcoreRegular exhibitor and sponsor at CannaCon events across the US. Company sponsors the official after-party at CannaCon West 2023 (Escape to Paradise). Speaking sessions on cannabis data analytics.
- NECANNcoreRegular exhibitor at NECANN cannabis conventions in Boston, New Jersey, Maryland, and other locations. Active participant with booth presence and networking events.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
CannaSpyglass competitors and assessment
Company assessmentDirect peers
- Headset: Headset is the leading cannabis retail and market intelligence platform, offering point-of-sale, consumer, and competitive analytics for dispensaries and brands. It is the most direct competitor to CannaSpyglass in cannabis market data and analytics, serving similar operator and brand customers with comparable dashboards and reports.
- BDSA: BDSA provides cannabis market research, sales tracking, and consumer insights for the global cannabis industry. It directly overlaps CannaSpyglass's market intelligence and financial insights offerings, targeting CPG brands, investors, and operators with category-level analytics.
- Cannabis Benchmarks: Cannabis Benchmarks (formerly Cannabis Price Index) provides wholesale and retail cannabis pricing benchmarks. It is comparable as a cannabis-specific data subscription service focused on market price and supply intelligence for operators and investors.
Broad incumbents
- Leafly: Leafly operates a leading cannabis consumer marketplace with an internal data and insights arm serving brands and retailers. It overlaps CannaSpyglass on retail and brand intelligence, though its core business is consumer content rather than B2B data subscriptions.
- Weedmaps: Weedmaps is a major cannabis marketplace platform with extensive operator, brand, and product data. While primarily consumer-facing, its data assets and WM Business offering overlap with CannaSpyglass's operator directory and market intelligence capabilities.
- Akerna (now part of NewLake Capital): Akerna provides enterprise cannabis software including MJ Platform for seed-to-sale tracking and analytics. It overlaps CannaSpyglass on regulatory and operator intelligence, particularly for compliance and license management use cases.
- LeafLink: LeafLink is the leading B2B wholesale cannabis marketplace and also a CannaSpyglass customer. It overlaps through aggregated operator, brand, and product data surfaced to its marketplace participants, competing indirectly on market intelligence.
- MJ Freeway: MJ Freeway (merged into Akerna) provides cannabis compliance, traceability, and operational software for licensed operators. It overlaps CannaSpyglass's compliance and regulatory data use cases from a software-vendor angle.
Emerging players
- Cannabis Industry Journal: Cannabis Industry Journal is a media and information publication that uses CannaSpyglass data and serves as a content and partnership channel. It is adjacent rather than directly competitive but illustrates the ecosystem of cannabis data and content providers.
Others
- CannaTech: CannaTech is a cannabis industry conference series where CannaSpyglass launched in 2021. It is comparable as an ecosystem touchpoint — events like CannaTech are part of CannaSpyglass's GTM motion and overlap with similar cannabis-focused media and event organizers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CannaSpyglass social profiles
Digital presenceCannaSpyglass financial estimates
Financial estimateRevenue estimate
Valuation estimate
CannaSpyglass leadership team
Management profileNumber of profiles
Profiles9 records
CannaSpyglass funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CannaSpyglass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CannaSpyglass
What does CannaSpyglass do?
CannaSpyglass operates a subscription-based cannabis data analytics SaaS platform that aggregates verified information on 70,000+ licensed operators, 45,000+ companies, 130,000+ decision-making contacts, and 5 million+ data points from over 150 sources across all 50 U.S. states, territories, and Canada. Its core offering combines operator and contact intelligence, financial insights, an interactive Map It visualization tool, and the ChatCSG AI compliance assistant for natural language search across cannabis regulations and market data, delivered to cannabis operators, brands, sales/marketing teams, advisors, and financial firms.
Is CannaSpyglass a public or private company?
CannaSpyglass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CannaSpyglass founded?
CannaSpyglass was founded in 2021. It employs 1 to 10 people.
Where is CannaSpyglass based?
CannaSpyglass is headquartered in Oklahoma City, United States, in the North America region.
How does CannaSpyglass make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are transaction Fees, custom Data Services and referral Program Revenue.
Who are CannaSpyglass's main competitors?
Direct peers on record are Headset, BDSA and Cannabis Benchmarks. Broad incumbents are Leafly, Weedmaps, Akerna (now part of NewLake Capital), LeafLink and MJ Freeway. Cannabis Industry Journal is listed as an emerging player. CannaTech is listed as an others.
Does CannaSpyglass have an API?
Yes. CannaSpyglass offers an API that allows customers to feed cannabis data directly into their own systems. The API enables integration of CannaSpyglass data into customer applications and workflows. Access is available through their research team who can work with teams to feed data directly into systems using the API. No specific technical details on protocol type, authentication method, rate limits, or versioning are provided in the available sources.