Hop Software

What Hop Software does

Hop Software Limited, incorporated in Scotland in 2017, provides a cloud-based property management system (PMS) for small and mid-market hospitality operators in the UK and selected international markets. The company serves pubs with rooms, bed & breakfasts, boutique hotels, country houses, and small hotel groups, with named customers including McKays Hotel, Bingham Riverhouse, Trivelles Hotels, and Bannatyne Health Club & Spa. Its core platform, HopPMS (marketed as Hop Inclusive at £150/month for a 15-room property), consolidates front-desk operations, reservations, channel management, a commission-free booking engine, CRM, housekeeping, and reporting. Modular add-ons include HopPay (integrated payment gateway with zero monthly fees), a bespoke branded hotel app, self-service kiosk check-in (via FutureSens), gift voucher management, EPOS and accounting integrations, and access control. HopLite, launched in February 2026 at £99/month, extends the platform to sub-15-room properties.

The technical architecture is a multi-tenant SaaS platform accessed via web browser and iOS/Android apps, with an extensive integration ecosystem spanning 40+ named partners including SiteMinder (channel distribution), RoomPriceGenie (Revenue Intelligence embedded in the PMS dashboard since March 2026), Metadesk (Google Hotel Ads/TripAdvisor/Trivago metasearch optimization, January 2026), Stripe/WorldPay/Clover/Trust Payments for payments, ICRTouch/Tevalis for EPOS, Sage/Xero/QuickBooks/Oracle Netsuite for accounting, and Salto/Ving Card/RemoteLock for access control. The company runs three offices (Edinburgh HQ, Chester, and Cape Town engineering), and has expanded customer footprints into Greenland, Barbados, Florida, and Nigeria. There is no disclosed external funding, and ownership remains founder-led (co-founders Richard Drummond and Jon Erasmus, with COO Sharon Smith).

Revenue is generated through monthly SaaS subscriptions (HopInclusive at £150/month, HopLite at £99/month, additional OTA channels at £9/month each, PDQ terminals at £20/month), transaction fees from HopPay payment processing, and custom-priced optional add-ons. Distribution combines direct website sales with demo-led conversion, an active partner/reseller recruitment program, presence on the Clover App Market, mobile app stores, and industry events such as Hotel & Hospitality Expo Africa. Marketing is amplified through content (blog, SEO), social (Instagram), referral ('Refer a Friend'), webinars with partners like SiteMinder, and published customer case studies.

Name

Hop Software

Legal name

HOP SOFTWARE LIMITED

Website

https://hopsoftware.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hop Software is a UK-headquartered SaaS provider of a cloud-based property management system for small and mid-market hospitality operators, offering PMS, booking engine, channel management, payments, and branded apps at £99-£150 per month, with operations in the UK, South Africa, and select international markets.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software (Hospitality SaaS)

NAICS

Software Publishers (5132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Total Revenue Management (Non-room/Non-seat: F&B, spa, parking, onboard, etc.) (THALAOAL), Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Cloud-based PMS
• Hotel property management
• Commission-free booking engine
• Hospitality channel manager
• Hotel payment gateway

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HopInclusive Subscription: Core PMS subscription tier at £150/month (based on 15-room property). Includes booking engine, channel manager, reservation management, event management, revenue reporting, CRM, housekeeping management, integrated payments, and dedicated support.
2. HopLite Subscription: Entry-level PMS subscription starting at £99/month for properties with up to 15 rooms. Includes booking engine, channel manager, and automated guest communications.
3. Payment Processing (HopPay): Transaction-based revenue from payment processing. Zero monthly fees but charges per transaction. PDQ terminals available at £20/terminal/month plus transaction charges.
4. Optional Add-ons: Additional revenue from optional extras including EPOS integration, multi-property management, branded app, contactless kiosk check-in, GDS connections, accounting software integration, guest review management, and spa integration. Pricing varies by add-on.
5. OTA Channel Add-ons: Additional OTA channel connections beyond the 'Big 5' (Booking.com, Expedia, Google Hotels, TripAdvisor, Airbnb) available for £9/channel/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hop Software sells a cloud-based property management system (HopPMS) for hotels and hospitality operators, covering front office, reservations, channel management, commission-free booking engine, integrated payments, CRM, housekeeping, and reporting. It also offers modular add-ons including a payment gateway (HopPay), a bespoke branded hotel app, contactless self-check-in kiosks, a digital gift voucher solution, food & drink ordering (HopShop), and an entry-level PMS (HopLite) for small operators with under 15 rooms.

Product overview

Hop Software offers a cloud-based hospitality management platform structured as a core PMS (HopPMS) with modular add-ons. The primary HopPMS covers front desk, reservations, channel management, booking engine, payments, housekeeping, CRM, and reporting. Optional paid additions include EPOS integration, multi-property management, branded app, kiosk check-in, gift vouchers, GDS connections, accounting integrations, and spa management. A simplified sub-brand, HopLite, serves small operators with fewer than 15 rooms at a lower price point. All products share a common cloud platform and data layer, with the bespoke app and kiosk modules available as upsells to the core PMS.

Differentiator

Problem solved

Functional benefit

Brands

• Hop PMS: All-in-one cloud-based hospitality property management system
• HopLite
• HopPay
• HopShop
• Hop Academy

Products and services

• HopPMS (Hop Property Management System) All-in-one cloud-based property management system covering front desk operations, guest management, reservations, channel management, booking engine, payment processing, reporting, CRM, housekeeping, and maintenance for hotels and hospitality operators. Sold as the primary platform under the Hop Inclusive pricing tier from £150/month.
• HopPay (Payment Gateway) Integrated payment processing solution bundled with HopPMS offering zero monthly fees, no minimum transaction requirements, and no PCI compliance fees. Supports real-time payment processing, automatic payment programs, refunds, payment links, and live dashboard notifications for declined transactions; PDQ terminals available at £20/terminal/month plus transaction charges.
• Kiosk Check-In (Self-Service Kiosk) Interactive self-service kiosk solution for 24/7 contactless guest check-in and check-out. Available as free-standing or counter-top units integrated with FutureSens, supporting pre-arrival registration, upsell opportunities, payment processing, RFID key card delivery, and integration with spa and restaurant reservations.
• Gift Voucher Solution Digital gift voucher platform integrated with HopPMS enabling hotels to create, sell, and redeem monetary and experiential vouchers directly through their website. Supports expiry dates, inventory control, custom landing pages, and revenue allocation across cost centres.
• Bespoke App (HopApp) Custom-branded hotel mobile application for iOS and Android providing contactless check-in/check-out, integrated booking engine, food and drink ordering, direct payments, and table reservations. Designed to boost direct bookings (reported increase from 20% to over 50% at partner properties) and reduce OTA commission dependency.
• HopLite Simplified entry-level property management system designed for small operators with fewer than 15 rooms (pubs with rooms, B&Bs, boutique hotels, self-catering). Includes integrated channel manager (Booking.com, Expedia, Google Hotels, TripAdvisor, Airbnb), commission-free booking engine, and automated guest CRM at £99/month.
• Revenue Intelligence (powered by RoomPriceGenie) Embedded real-time pricing insights and market data delivered directly within the Hop PMS dashboard via partnership with RoomPriceGenie. Provides revenue alerts, occupancy views, and pricing recommendations without requiring hoteliers to switch between applications.
• HopShop Food & Drink Ordering In-stay food and beverage ordering system integrated with the Hop PMS for restaurants, room service, and table bookings. Allows guests to order and pay via the bespoke app or kiosk, with revenue credited to relevant cost centres.

Quantifiable outcome

• Direct bookings increased from 20% to 50%+ after implementing Hop's bespoke app and booking engine (McKays Hotel case study)
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RoomPriceGeniecoreTechnology or Integration · 1 March 2026Revenue Intelligence partnership embedding RoomPriceGenie's real-time pricing insights and market data directly into Hop's PMS dashboard. RoomPriceGenie is the #1 rated Revenue Management System on HotelTechReport, trusted by more than 4,000 properties worldwide. The integration delivers revenue alerts, occupancy views, and revenue metrics without requiring hoteliers to switch between applications. Initially launching with 15 PMS partners including Apaleo, SabeeApp, and Preno.
• MetadeskcoreStrategic or Co-development Partner · 1 January 2026Trans-Atlantic strategic partnership between Hop Software (Ellesmere Port, UK) and Utah-based Metadesk (GCommerce). The partnership integrates Hop's PMS and Booking Engine with Metadesk's metasearch optimization expertise, enabling hotels to boost direct bookings through Google Hotel Ads, TripAdvisor, and Trivago while retaining customer data for marketing. Addresses rising costs and tighter margins facing the hospitality industry by reducing reliance on third-party booking platforms that charge ~18% commission.
• SiteMindercoreTechnology or IntegrationSiteMinder is listed as a key partner. Their mission is to give hotels unbeatable revenue results, driving over 100 million reservations annually.
• Buell HospitalityminorChannel Partner/ Reseller/ DistributorHop partners with The Buell Group, a leading Hospitality, Tourism & Leisure sector network.
• HowdenminorOthersHowden Group is an international insurance broker offering a wide range of client-centric services, from retail broking to risk management and reinsurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cloudbeds: Cloudbeds is a leading cloud-based hospitality management suite combining PMS, booking engine, and channel manager for hotels, hostels, and small accommodation providers. Directly comparable to Hop as a vertically-integrated SaaS platform targeting independent and SMB hotel operators.
• Mews: Mews is a modern cloud-native PMS for hotels, hostels, and serviced apartments with automated workflows and an open API. Closely comparable to Hop in product scope (PMS + booking engine + payments) and target customer segment of independent and boutique hotels.
• SiteMinder: SiteMinder operates a hotel commerce platform spanning channel management, booking engine, and PMS, processing over 100 million reservations annually. A direct competitor for channel distribution and PMS, and also an existing Hop integration partner, which intensifies the competitive overlap.
• Little Hotelier: Little Hotelier is a SiteMinder-owned PMS and booking platform purpose-built for small hotels, B&Bs, and guesthouses (typically under 30 rooms). Most directly comparable to HopLite given the near-identical target customer (1-15 room operators) and feature set.
• HotelRunner: HotelRunner is a cloud-based hotel management and online distribution platform for small and mid-sized properties worldwide. Comparable to Hop as an all-in-one PMS + channel manager for independent operators, with broad international reach including emerging markets.

Emerging players

• Preno: Preno is a New Zealand-based cloud PMS for small hotels and accommodation providers, listed as one of RoomPriceGenie's 15 PMS launch partners alongside Hop. Comparable to Hop in targeting small independent hotels with simplified cloud workflows.
• SabeeApp: SabeeApp is a cloud-based hotel management software for small and boutique hotels, also a RoomPriceGenie launch partner alongside Hop. Closely comparable to Hop in product scope and SMB-hotel positioning, particularly relevant given the shared distribution partnership.
• Apaleo: Apaleo is an open API platform for hotels and serviced apartments, also a RoomPriceGenie launch partner. Comparable to Hop as an API-first hospitality platform, though Apaleo leans more enterprise while Hop focuses on SMB.

Broad incumbents

• Shiji Group: Shiji Group is a global hospitality technology provider offering PMS, POS, and guest experience platforms including the Infrasys and Shiji Enterprise platforms. A broader incumbent whose PMS suite overlaps with Hop's product at larger hotel chains and chains Hop could target as it moves upmarket.
• Oracle Hospitality (OPERA Cloud): Oracle Hospitality's OPERA Cloud is the dominant enterprise PMS used by major hotel chains and resorts. While targeting a different (large enterprise) segment than Hop, it sets the upper-bound benchmark for hotel PMS feature scope and represents the incumbent HopLite/Hop customers may have migrated from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hopsoftware
• Xx.com/hopsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hop Software