Rich Mar Florist

Name

Rich Mar Florist

Legal name

Rich Mar Florist

Website

https://richmarflorist.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Floral retail
• Flower delivery
• Wedding florals
• Sympathy arrangements
• Fresh cut flowers

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floral Arrangements and Fresh Cut Flowers: Sale of fresh cut flowers, bouquets, arrangements, and roses for various occasions including birthdays, anniversaries, weddings, and sympathy arrangements.
2. Delivery Services: Delivery fees for floral arrangements based on distance zones ranging from local delivery to extended areas with additional charges.
3. Wedding and Event Services: Custom floral design and consultation services for weddings and special events, including on-site setup and design services.
4. Gift Items and Add-ons: Sale of complementary gift items including Department 56 collectibles, balloons, teddy bears, plants, and greeting cards.
5. Corporate Sponsorships: Multi-year sponsorship agreements with sports teams and racing events including NASCAR, providing branding and marketing benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rich Mar Florist sells hand-crafted fresh-cut floral arrangements, bouquets, and complementary gift items (balloons, teddy bears, Department 56 collectibles, live plants) for occasions including birthdays, anniversaries, weddings, sympathy, and holidays. The company operates three physical retail locations in Allentown and Bethlehem, PA and a 24/7 e-commerce website with same-day local delivery across the Lehigh Valley.

Product overview

Rich Mar Florist is a family-owned floral gifting company operating since 1955, offering a comprehensive portfolio of floral products and services. The core offering consists of hand-crafted custom floral arrangements for various occasions including birthdays, anniversaries, weddings, funerals, and holidays. Their product portfolio centers on fresh flower arrangements, rose collections, sympathy flowers, and wedding floral services. The company also offers complementary products including live plants, balloons, teddy bears, and Department 56 collectible ornaments. Services include in-store shopping at three Lehigh Valley locations, online ordering with delivery throughout the region, and wedding/event design consultations. The offerings are primarily individual products and services rather than a unified platform with integrated modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Arrangements
• Wedding Floral Services
• Sympathy Flowers
• Rose Arrangements
• Live Plants
• Gifts and Add-Ons
• Flower Delivery Service
• Corporate Event and Sponsorship Florals

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• LV PhantomsminorGTM or Marketing PartnerHockey team partnership with Rich Mar Florist as an official sponsor. The partnership includes branding at the Lehigh Valley Phantoms hockey venue.
• LV Iron PigsminorGTM or Marketing PartnerMinor league baseball team partnership with Rich Mar Florist serving as an official sponsor. The partnership includes venue branding and promotional activities.
• Dover SpeedwayminorGTM or Marketing PartnerNASCAR racing sponsorship relationship with Dover International Speedway. Rich Mar serves as a sponsor for racing events at the track.
• Pocono RacewaycoreGTM or Marketing PartnerNASCAR sponsorship relationship with Pocono Raceway. The partnership began with tickets gifted to co-owner Jonathan Morrissey in 2009 and evolved into a multi-year sponsorship program.
• Wilkes-Barre/Scranton PenguinsminorGTM or Marketing PartnerHockey team partnership with the Wilkes-Barre/Scranton Penguins AHL franchise. Sponsorship includes venue branding at the hockey arena.
• Watkins Glen InternationalminorGTM or Marketing PartnerMotorsports sponsorship relationship with Watkins Glen International racing facility in New York state.
• Music City Grand PrixminorGTM or Marketing PartnerOfficial partner of the Music City Grand Prix racing event, expanding the NASCAR sponsorship program beyond the Northeast region.
• Levan Machine & Truck EquipmentminorGTM or Marketing PartnerCo-presenter of the Interstate Batteries High Limit Racing Roto-Rooter Midweek 410 Sprint Series event at Grandview Speedway, along with Rich Mar Florist.
• Interstate BatteriesminorGTM or Marketing PartnerSponsor of the High Limit Racing sprint series event co-presented by Rich Mar Florist at Grandview Speedway.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• 1-800-Flowers.com: National online floral and gift retailer offering flowers, plants, and gift baskets for occasions through a direct-to-consumer e-commerce model. Directly comparable to Rich Mar's flower-and-gift e-commerce storefront and same-day local delivery service, but at national scale.
• Teleflora: Floral delivery network that aggregates orders through a member florist base for local hand-delivered arrangements. Same product category (fresh-cut, hand-arranged bouquets) and occasion-based gifting model as Rich Mar, with a national fulfillment footprint that exceeds Rich Mar's Lehigh Valley service area.
• FTD (Florists' Transworld Delivery): Long-established floral wire service connecting consumers to a network of local florists for same-day delivery. Comparable to Rich Mar's occasion-driven floral offerings (birthdays, anniversaries, sympathy), with a brand and member-florist model that competes for the same end customer.
• ProFlowers: Online flower delivery retailer (part of FTD Companies) selling occasion-based floral arrangements for birthdays, anniversaries, sympathy, and holidays. Directly comparable product mix, pricing, and delivery model to Rich Mar's e-commerce store, at national scale.

Emerging players

• The Bouqs Co. Direct-to-consumer online floral brand emphasizing farm-to-doorstep sourcing and subscription products. Competes for the same online floral occasion gifting demand as Rich Mar's e-commerce channel, but with a younger brand and digitally native customer base.
• UrbanStems: DTC floral and plant delivery brand focused on modern design aesthetics and corporate gifting. Comparable to Rich Mar in the floral gifting category, with overlap on the corporate/B2B side where Rich Mar runs its sponsorship and event business.
• BloomNation: Online marketplace that connects consumers with local independent florists for hand-arranged, locally delivered designs. Directly analogous to Rich Mar's model (local florist, hand-crafted arrangements, local delivery) but distributed through a national marketplace rather than a single operator's footprint.

Broad incumbents

• Harry & David: Multi-category premium gift retailer known for fruit, food, and floral gift towers sold through catalogs and e-commerce. Comparable on the gifting/occasion side of Rich Mar's business (gift add-ons, premium pricing), though broader in scope and absent a local delivery footprint.
• Edible Arrangements: National franchise-based retailer of fruit arrangements and edible gifts for occasions such as birthdays, sympathy, and holidays. Adjacent competitor for the same occasion-gifting wallet share Rich Mar targets, though with a food-based rather than floral product.

Regional players

• Teleflora Member Florists (e.g., local competitors): Local independent florists in the Lehigh Valley and broader PA/NJ region that fulfill Teleflora-aggregated orders and serve walk-in demand. These are the most direct head-to-head competitors on local walk-in, wedding, and sympathy business.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/richmarflorist
• YouTubeyoutube.com/channel/UCuysKfTyl2dErkO_jIgP--A
• Facebookfacebook.com/Richmarflorist
• Instagraminstagram.com/richmarflorist
• Pinterestpinterest.com/richmarflorist
• LinkedInlinkedin.com/company/rich-mar-florist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich Mar Florist