Sassafras Software
Sassafras Software provides the KeyServer Platform, an IT Asset Management suite offering automated hardware and software inventory, license compliance, and usage reporting. It serves educational institutions, enterprises, and government agencies via three annual subscription tiers and was acquired by TeamDynamix in April 2025.
- Company typePrivate
- Founded1995
- HeadquartersHanover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sassafras Software does
Sassafras Software, founded circa 1995 and headquartered in Hanover, New Hampshire, develops and supports the KeyServer Platform, an IT Asset Management (ITAM) and Software Asset Management (SAM) suite used by educational institutions, corporations, and government agencies to track hardware and software assets, enforce software license compliance, and report on usage. The company's flagship products — KeySight, LabSight, and AllSight — share a common architecture built around the lightweight KeyAccess endpoint agent and the cloud-hosted Product Recognition Service (PRS), which automatically normalizes installed software across Windows, Mac, Linux, ChromeOS, virtual, and thin-client environments without manual tagging.
The platform exposes REST API, ODBC, JDBC, and Excel integrations with Active Directory, Jamf, Microsoft Intune, ServiceNow, TeamDynamix, PaperCut, and others. Technical differentiators include a deliberately minimal client footprint (~35kb of data per endpoint per day), support for concurrent-use, device, user, leased, PVU, socket, and processor-based license metrics, and an owned technology stack that intentionally avoids third-party libraries such as Java and log4j. The largest single installation manages 200,000+ endpoints, and the platform is trusted by customers including Adobe, the US Air Force, AstraZeneca, Apple, Pfizer, NIH, Stanford, Infosys, Dartmouth, Notre Dame, and Penn State.
Sassafras operated as a privately held, bootstrapped company with no outside investors and a small team of 1-10 employees. Revenue is generated through annual subscriptions priced at $100 (KeySight), $200 (LabSight), and $500 (AllSight) per seat, with volume discounts at 1,000+ seats and a four-month money-back guarantee. Distribution is direct via website demos and phone sales, supplemented by integration partnerships. On April 23, 2025, Sassafras was acquired by TeamDynamix to combine its ITAM capabilities with TeamDynamix's ITSM and AI-driven automation platform, and the first post-acquisition major release, Sassafras 8.1, shipped in November 2025 with a new UX.
Sassafras Software firmographics
Firmographics- Name
- Sassafras Software
- Legal name
- Sassafras Software, LLC
- Website
- https://sassafras.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Sassafras Software provides the KeyServer Platform, an IT Asset Management suite offering automated hardware and software inventory, license compliance, and usage reporting. It serves educational institutions, enterprises, and government agencies via three annual subscription tiers and was acquired by TeamDynamix in April 2025.
- Ownership category
- akta.pro rank
Sassafras Software industry classification
Industry- Product category
- IT Asset Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software Asset Management (SAM) & License Compliance (BPAEAOAB)
- akta.pro secondary industries
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Lease, Warranty & Maintenance Management Services (BPAEAOAL)
Keywords
Where Sassafras Software is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sassafras Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Annual subscription model with three product tiers: KeySight ($100/year), LabSight ($200/year), and AllSight ($500/year). Pricing scales down for larger deployments (1000+ seats). Revenue is recurring annually, with the highest tier (AllSight) offering full ITAM features including automated inventory, hardware tracking, live maps, usage reporting, license management, software compliance, and flexible architecture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | KeySight - Active License Management |
| Subscription | Annual | LabSight - Easy inventory, Usage, Availability |
| Subscription | Annual | AllSight - Full IT Asset Management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sassafras Software product offering
Product offeringCore offering
Sassafras Software sells a cross-platform IT Asset Management (ITAM) / Software Asset Management (SAM) suite built on the KeyServer Platform, delivered as three annual subscriptions: KeySight ($100/yr) for active license management, LabSight ($200/yr) for lab inventory and availability, and AllSight ($500/yr) for full ITAM. A lightweight KeyAccess client automatically discovers hardware and installed software on Windows, Mac, Linux, ChromeOS, and virtual or thin-client machines, while the cloud-hosted Product Recognition Service (PRS) normalizes software into product suites and versions, and policy-driven license management enforces compliance.
Product overview
Sassafras Software offers an award-winning IT Asset Management (ITAM) platform called the KeyServer Platform, which has evolved from a concurrent-use license manager into a complete enterprise-level ITAM solution. The company provides three product tiers: KeySight ($100/year) for active license management, LabSight ($200/year) for educational lab management with inventory and usage features, and AllSight ($500/year) for full IT Asset Management including all features. All three products share the same underlying KeyServer Platform components including KeyAccess (lightweight client), KeyConfigure (admin console), and KeyReporter (web interface). The cloud-hosted Product Recognition Service (PRS) automatically normalizes software installations across all platforms. Sassafras was acquired by TeamDynamix in April 2025 to strengthen combined ITSM and ITAM capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- AllSight: Full IT Asset Management solution at $500 per year - comprehensive hardware and software asset management with all features including automated inventory, hardware tracking, live maps, usage reporting, license management, software compliance, and flexible architecture.
- LabSight
- KeySight
- KeyServer
- KeyAccess
Products and services
- Sassafras AllSight Full IT Asset Management subscription priced at $500 per year, providing automated inventory, hardware tracking, live availability maps, usage reporting, license management, software compliance, and flexible architecture for IT organizations managing complete hardware and software lifecycles from purchase to disposal.
- Sassafras LabSight Educational lab and inventory management subscription priced at $200 per year, including automated inventory, hardware tracking, live maps, usage reporting, and flexible architecture. Targeted at universities, colleges, K-12 schools, and research institutions running computer labs and classrooms.
- Sassafras KeySight Active software license management subscription priced at $100 per year, providing usage reporting and license management features for organizations primarily concerned with software compliance and policy enforcement.
- AllSight Inventory App Mobile application for iOS and Android devices that provides field access to hardware configuration details, asset data viewing and editing, and QR code scanning for inventory management.
Quantifiable outcome
- 35kb data per client per day - highly efficient bandwidth usage
- +3 more outcomes
Companies that use Sassafras Software
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Sassafras Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Sassafras Software partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- TeamDynamixflagshipTeamDynamix acquired Sassafras Software in April 2025 to strengthen its ITSM and ITAM capabilities. The acquisition enables companies to gain greater control across IT operations with increased visibility into software licensing spend and usage. Julian Devlin, CEO of Sassafras, stated: 'We are excited to join TeamDynamix to build a future where service and asset management work hand-in-hand with AI and automation.'
- Active DirectorycoreNative integration with Microsoft Active Directory for federated account management, authentication, and automated OU syncing.
- JamfcoreIntegration scripts for importing computers and mobile devices from Jamf, including iOS app lists. Supports merging imported records with discovered computers.
- Microsoft IntunecoreIntegration scripts for importing computers and mobile devices from Microsoft Intune for unified IT asset management.
- PaperCutcoreIntegration for printer import and live printer status monitoring.
- ServiceNowcoreIntegration for data import/export, connecting ITAM data with IT service management workflows in ServiceNow.
- TeamDynamixcoreNative integration with TeamDynamix for synchronized IT service and asset management.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sassafras Software competitors and assessment
Company assessmentBroad incumbents
- ServiceNow (ITAM / CMDB / HAM): Dominant enterprise ITSM platform with integrated IT Asset Management, CMDB, and Hardware Asset Management modules. Competes with Sassafras at the high end and is also a key integration partner via connector.
- Ivanti (Neurons for ITAM): Broad IT management vendor offering IT asset discovery, license compliance, and endpoint management. Competes across SAM and endpoint asset visibility segments served by Sassafras.
- BMC Helix ITSM / BMC Helix CMDB: Enterprise ITSM and CMDB suite with IT asset management capabilities. Competes in the upper enterprise segment for IT operations buyers Sassafras targets with its AllSight tier.
Others
- TeamDynamix: Parent company of Sassafras since April 2025; ITSM and enterprise service management platform. While now the parent, TeamDynamix provides the distribution channel and complementary ITSM capabilities that amplify Sassafras ITAM.
Direct peers
- Flexera: Leading independent ITAM/SAM vendor (now incorporating Snow Software) selling enterprise license compliance, software recognition, and hardware asset management. Direct competitor to Sassafras AllSight in mid-market and enterprise SAM.
- ManageEngine (Zoho) - AssetExplorer: Mid-market ITAM platform with automated discovery, license management, and CMDB capabilities. Directly comparable to Sassafras on feature set, target customer, and price point.
- Asset Panda: Cloud-based asset tracking and ITAM platform with mobile barcode scanning and customizable workflows. Competes for the same education and mid-market IT inventory buyer as Sassafras.
- Lansweeper: IT asset discovery and inventory platform with network scanning, agent-based detection, and cloud sync. Competes with Sassafras KeyServer on automated hardware/software inventory at similar mid-market price points.
Emerging players
- Snipe-IT: Open-source IT asset management tool popular in education and small IT teams. Lower-end alternative to Sassafras with overlapping IT inventory and asset tracking use cases.
- Jamf (Apple device management): Apple-focused MDM/UEM vendor with deep education presence and growing ITAM capabilities. Both partner and partial competitor to Sassafras via the native Jamf integration for importing iOS/macOS devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sassafras Software social profiles
Digital presenceSassafras Software compliance and trust
Trust signalCompliance4 records
Sassafras Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sassafras Software leadership team
Management profileNumber of profiles
Profiles3 records
Sassafras Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sassafras Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sassafras Software
What does Sassafras Software do?
Sassafras Software sells a cross-platform IT Asset Management (ITAM) / Software Asset Management (SAM) suite built on the KeyServer Platform, delivered as three annual subscriptions: KeySight ($100/yr) for active license management, LabSight ($200/yr) for lab inventory and availability, and AllSight ($500/yr) for full ITAM. A lightweight KeyAccess client automatically discovers hardware and installed software on Windows, Mac, Linux, ChromeOS, and virtual or thin-client machines, while the cloud-hosted Product Recognition Service (PRS) normalizes software into product suites and versions, and policy-driven license management enforces compliance.
Is Sassafras Software a public or private company?
Sassafras Software is a private company. It is classified as corporate owned and is currently acquired.
When was Sassafras Software founded?
Sassafras Software was founded in 1995. It employs 1 to 10 people.
Where is Sassafras Software based?
Sassafras Software is headquartered in Hanover, United States, in the North America region.
How does Sassafras Software make money?
One revenue line is on record: software Subscriptions.
Who are Sassafras Software's main competitors?
Broad incumbents on record are ServiceNow (ITAM / CMDB / HAM), Ivanti (Neurons for ITAM) and BMC Helix ITSM / BMC Helix CMDB. TeamDynamix is listed as an others. Direct peers are Flexera, ManageEngine (Zoho) - AssetExplorer, Asset Panda and Lansweeper. Emerging players are Snipe-IT and Jamf (Apple device management).
Does Sassafras Software have an API?
Yes. Sassafras offers a REST API for data integration, as well as ODBC and JDBC connectivity for database-level access. The platform supports easy spreadsheet imports and exports in Excel, JSON, Text, XML, and KSR formats. Industry standard functionality such as a functional REST API is available and should never incur additional cost according to company policy.
What industry is Sassafras Software in?
Sassafras Software's product category is IT Asset Management Software. Its primary akta.pro industry code is BPAEAOAB, Software Asset Management (SAM) & License Compliance, with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 513210 and its SIC code is 7372.