What Marketer does

Marketer is a Ukrainian-language online media and education platform headquartered in Kyiv, founded in 2016 by Anton Yudin. It operates the marketer.ua editorial portal covering marketing, business, technology, society, and psychology, plus an integrated set of supporting properties: a weekly email newsletter (powered by SendPulse), an edu.marketer.ua education platform, an events business (LemBS AI B2B Marketing School, HR Wisdom Summit 2026, Lviv Invest Forum, Meet Magento Ukraine 2026, AUTONOMY: EXPO, SECURITY 2.0), an agency and services directory, author profiles, industry rankings, and interactive polls. The platform also publishes video and podcast content (including the LOOQME TALK series) and frequently distributes original research from Gradus Research and the After Tomorrow civic organization.

The core technology is a WordPress-based web publishing platform (marketer.ua, theme "grissoft") with content management, a UA Web-developed front end, SendPulse-powered subscription and newsletter distribution, and an events storefront at edu.marketer.ua; no mobile app, public API, SDK, or proprietary AI/ML systems are disclosed. Primary customer segments are marketing professionals, business owners/entrepreneurs, and technology/digital professionals in Ukraine, reached through a horizontal segmentation approach spanning industry news, case studies, digital marketing frameworks, AI/tool coverage, business strategy, and professional development.

The business model is a hybrid of (i) free, advertising-supported editorial content delivered to a consumer-style SMB/individual audience and (ii) mid-market paid educational programs, courses, workshops, and events on edu.marketer.ua; premium programs are listed in the edu.marketer.ua catalog with pricing varying by program, while editorial pricing is not publicly disclosed. The company is privately held with 1–10 employees, no disclosed funding rounds, no institutional investors or parent company identified, and no disclosed revenue.

Name

Marketer

Legal name

Marketer

Website

https://marketer.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketer is a Ukrainian-language online media and education platform, founded in 2016 and based in Kyiv, publishing marketing, business, and technology content for marketing professionals, business owners, and technology-focused professionals in Ukraine through its editor

Ownership category

akta.pro rank

Product category

Online Business Media

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

Keywords

• Digital marketing media
• Business news portal
• Marketing education
• Technology journalism
• Professional events

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels2 records

Marketing channels4 records

Core offering

Marketer is a Ukrainian-language online media platform that publishes daily news, articles, case studies, and research on marketing, business, technology, and society. It also operates edu.marketer.ua, a paid education and events platform offering professional courses, workshops, and industry summits (e.g., LemBS AI B2B Marketing School, HR Wisdom Summit 2026, Meet Magento Ukraine 2026). The portfolio combines free editorial content with premium educational programs for marketing and business professionals in Ukraine.

Product overview

Marketer is a Ukrainian marketing and technology media platform operating as a content and education ecosystem. It comprises the Marketer.ua news portal covering marketing, business, technology, and society content; the edu.marketer.ua education platform with professional courses and events; and supporting services including research reports, industry rankings, polls, video content, and email newsletters. The portfolio serves entrepreneurs, marketers, and business professionals seeking marketing intelligence, professional development, and industry insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketer.ua Media Platform A Ukrainian-language online news portal publishing daily editorial articles, case studies, research findings, and expert opinions across categories including digital marketing, business, technology, startups, society, finance, and psychology. Targeted at individual marketing professionals, business owners, and entrepreneurs seeking locally relevant business and marketing intelligence.
• Marketer Education (edu.marketer.ua)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Two partnerships are on record, tiered core.

• Gradus ResearchcoreOthers · 1 January 2026Gradus Research is a Ukrainian mobile research company (sociology in a smartphone). Marketer frequently publishes research reports and studies authored or conducted by Gradus, covering topics such as consumer behavior, women's well-being, marketplace trends, and Ukrainian diaspora studies. The partnership provides Marketer's audience with original sociological data and market research insights.
• ГО «Послезавтра» (After Tomorrow NGO)coreOthers · 1 January 2026Marketer published joint research with the civic organization 'After Tomorrow' (Післязавтра) and Gradus Research, focusing on women's career ambitions and leadership under the pressure of war in Ukraine. This was the fourth wave of the annual 'Pulse of Women's Well-being' study.

Recent moves6 records

Expansion highlights3 records

Direct peers

• MMR.ua: Ukrainian marketing and advertising industry media platform covering news, case studies, and market research. Direct peer to Marketer with overlapping audience (Ukrainian marketers and brand professionals) and similar content/event-driven monetization model.
• Sostav.ru: Russian-language advertising and marketing industry media outlet with editorial content, rankings, and event coverage. Comparable to Marketer in business model (ad-supported marketing media with industry research and events) and target audience of marketing professionals.
• Cossa.ru: Russian-language digital marketing media platform offering articles, case studies, research, and educational content for marketing professionals. Closely comparable to Marketer in editorial focus on digital marketing trends and tools, with similar language-market positioning.
• AdIndex.ru: Russian advertising market intelligence and media platform combining editorial content with industry data, rankings, and research. Comparable to Marketer for its integrated research/media/events approach and professional marketing audience targeting.
• AIN.UA: Ukrainian technology and business media platform publishing articles, interviews, and analysis for the local tech/business community. Comparable to Marketer as a regional Ukrainian-language media business targeting entrepreneurs and digital professionals.

Regional players

• Marketing.by: Belarusian marketing industry media and event platform covering marketing news, case studies, and professional events. Comparable to Marketer in content/event focus and Russian-speaking audience, though primarily serving Belarus rather than Ukraine.

Broad incumbents

• HubSpot Marketing Blog: Global marketing content resource from HubSpot covering digital marketing, sales, and CRM topics for marketing professionals worldwide. Comparable to Marketer as a marketing content publisher, though at vastly larger scale and English-language global audience.
• MarketingProfs: Established US-based marketing training and content platform offering articles, courses, and events for B2B marketers. Comparable to Marketer's combined editorial/educational mission, though operating at significantly broader scope and English-language scale.
• AdAge: Global advertising and marketing industry media brand (Adweek sister publication) covering agencies, brands, and campaigns. Comparable to Marketer for marketing industry editorial focus and event/ranking products, but at global English-language scale with much larger audience and revenue base.
• The Drum: Global marketing and media industry publication covering advertising, branding, and digital marketing with events and awards programs. Comparable to Marketer's integrated media/events/research model targeting marketing professionals, though at international English-language scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/marketer_ua
• Facebookfacebook.com/Marketer.FB
• LinkedInlinkedin.com/company/marketer.ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketer