Stone and Tile PROS

What Stone and Tile PROS does

Stone and Tile PROS is a U.S. private company (legal entity Fernhill Productions LLC, founded 2014, headquartered in Melbourne, FL) that operates a content-rich consumer directory connecting homeowners and businesses with a pre-screened network of stone and tile restoration professionals. It does not perform restoration services itself; instead, it monetizes by listing Certified Surface Care PRO Partners — vetted, insured contractors offering restoration and repair, design, fabrication, and installation services — across at least 23 U.S. metro markets. The platform is positioned as a service brand under the Surface Care PROS umbrella.

The core product surface is a website built around four pillars: the Find-A-PRO directory for locating certified partners by geography; the Solution Center, which packages a searchable knowledge base, how-to videos, tips and articles, and a stone/tile/grout glossary; the Surface BUZZ online magazine; and the Ask Our PROS Q&A workflow. Chief Technical Advisor Fred Hueston ("Dr. Fred") anchors the brand with published books, international consulting, expert-witness work, and a BlogTalkRadio show — lending domain authority to the content marketing funnel that drives top-of-funnel traffic into the directory.

The business model is a multi-sided directory: consumers access the site for free and are referred to PRO Partners, while service providers pay to be listed and certified under the Surface Care PROS program. Pricing is set by individual PRO Partners, not by the platform. GTM is direct-to-consumer via website content and SEO, with no disclosed enterprise contracts, no institutional funding, no disclosed revenue, and a small team (11–50 employees). Customer concentration is diffuse across many independent SMB contractors, and the company has not disclosed AI/ML capabilities.

Name

Stone and Tile PROS

Legal name

Fernhill Productions LLC

Website

https://stoneandtilepros.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone and Tile PROS is a U.S. directory and content platform (Fernhill Productions LLC) that connects homeowners and businesses with a pre-screened network of certified stone and tile restoration, fabrication, and installation professionals across 23+ U.S. metro markets.

Ownership category

akta.pro rank

Product category

Stone and Tile Restoration Services Directory

akta.pro primary industry

Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI)

akta.pro secondary industries

Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG), Stone Repair (Chips, Cracks, Fills) (HSAGAGAH), Tile Lippage Correction & Leveling (Trip-Hazard Mitigation) (HSAGAGAE), Caulk Removal & Re-Caulking (Showers, Tubs, Backsplashes) (HSAGAGAC), Natural Stone Shower/Tile Care (Travertine/Marble—Safe Cleaning) (HSAEALAH)

Keywords

• Stone restoration directory
• Tile care professionals
• Natural stone services
• Surface care referral
• Stone maintenance resources

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. PRO Partner Referral Network: Stone and Tile PROS generates revenue by maintaining a network of certified surface care professionals. PRO Partners pay to be listed in the directory and receive referrals from the platform. The platform aggregates and qualifies service providers for consumers seeking stone/tile restoration services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stone and Tile PROS is an online directory and resource platform that connects homeowners and businesses with a pre-screened, insured network of Certified Surface Care PRO Partners offering stone and tile restoration, repair, fabrication, installation, and design services. The platform complements the directory with a Solution Center (knowledge base, how-to videos, articles, glossary), an Ask Our PROS expert Q&A service, case studies, and a free online magazine (Surface BUZZ). The company itself does not perform stone or tile services; it monetizes the network through PRO Partner listings and referrals.

Product overview

Stone and Tile PROS is a resource platform and directory service (not a direct service provider) that connects consumers with a network of Certified Surface Care PRO Partners. The platform consists of a Find-A-PRO Directory for locating pre-screened restoration professionals, a Solution Center offering educational content including a knowledgebase, how-to videos, articles and tips, and Surface BUZZ, a free online magazine. The PRO Partner network provides services including marble and granite restoration, tile and grout cleaning/sealing, travertine and limestone care, terrazzo restoration, concrete polishing, and various repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Find-A-PRO Directory Searchable online directory that connects homeowners and businesses with pre-screened, insured Certified Surface Care PRO Partners offering stone and tile restoration, repair, fabrication, installation, and design services in their area. Partners are listed alphabetically for browsing by name or location.
• Surface BUZZ Online Magazine Free online magazine publishing stone and tile content from award-winning designers and experts, including design inspiration, tips, how-to articles, and a Kids' Page; available with a free email subscription.
• Solution Center Educational resource hub for stone and tile care that bundles a searchable knowledge base and Q&A submission, a how-to center with step-by-step videos, tips and articles, and a glossary of common stone, tile, and grout terms.
• Certified Surface Care PRO Partners Network Nationwide network of pre-screened, insured restoration and repair contractors, fabricators, installers, and design specialists certified through Surface Care PROS and listed on Stone and Tile PROS to provide stone and tile services to consumers and businesses.
• Ask Our PROS Expert Q&A Expert Q&A service where users submit questions about stone and tile care, troubleshooting, and maintenance and receive answers from the platform's certified PRO Partners and technical authorities.
• Case Studies Featured project write-ups showcasing real-life stone and tile restoration projects completed by PRO Partners, used as proof-of-work content for prospective customers evaluating professionals in the directory.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Surface Care PROScoreStrategic or Co-development PartnerStoneandtilepros.com is a service of Surface Care PROS, which operates the PRO Partner certification program and provides the underlying network and resources for the directory platform.
• Certified Surface Care PRO PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of pre-screened, insured restoration and repair experts, design specialists, fabricators, and installers who are certified through Surface Care PROS and listed in the Stone and Tile PROS directory.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Angi: Angi is a leading consumer-facing home services marketplace that connects homeowners with pre-screened local pros for hundreds of categories, including some flooring and tile work. Comparable as a referral-driven home services directory, but operates at vastly broader scale and does not specialize in stone/tile restoration.
• Thumbtack: Thumbtack is a large horizontal marketplace that matches consumers with local professionals across many home service categories, including tile and flooring. Comparable in core marketplace/referral mechanics, but covers a much wider scope than stone/tile-specific restoration.
• HomeAdvisor: HomeAdvisor (now part of Angi Inc.) is a long-standing home services directory matching homeowners with pre-screened contractors. Comparable as a paid referral directory for home improvement services, though broader in scope and lacking Stone and Tile PROS' specialization in stone restoration.
• Houzz: Houzz combines design inspiration, a pro directory, and marketplace functionality for home remodeling, including stone and tile. Comparable as a content-plus-pro-marketplace hybrid in home improvement, but spans full remodeling and design rather than surface care.

Emerging players

• BuildZoom: BuildZoom is a marketplace that matches consumers with general contractors based on permit history and reviews. Comparable in the contractor-directory and lead-generation model, though focused on permitting/GCs rather than specialized surface care.
• Porch: Porch is a home services platform that connects homeowners with local pros and provides home project content. Comparable as a home services marketplace with content-marketing roots, though broader in scope than stone and tile restoration.
• MSI Surfaces: MSI Surfaces is one of the largest importers and distributors of countertops, flooring, and tile in North America. Adjacent comparable in the stone/tile value chain, but focused on product distribution rather than connecting end consumers with restoration pros.

Others

• Surface Care PROS: Surface Care PROS is the parent/related brand that runs the certified PRO Partner program underlying Stone and Tile PROS. Highly comparable in mission and audience, but operates the certification and partner program rather than the consumer-facing directory.
• The Blue Book Building & Construction Network: The Blue Book is a long-standing commercial directory connecting general contractors, subcontractors, and suppliers in the building trades. Comparable as a directory for vetted construction professionals, though serving commercial GCs and suppliers rather than residential stone restoration.

Regional players

• Tile Shop: The Tile Shop is a specialty retailer of tile and stone flooring products with a network of US stores and installation services. Comparable in stone and tile vertical, but retail/retail-install rather than a restoration-pro directory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone and Tile PROS