iorad
iorad is a SaaS platform that lets organizations capture, build, and embed interactive step-by-step tutorials for any web application. It serves Business, Education, and Non-Profit customers worldwide via a freemium pricing model with self-serve and Enterprise tiers.
- Company typePrivate
- Founded2014
- HeadquartersPiscataway, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iorad does
iorad is a SaaS platform that enables organizations to capture, build, and distribute interactive step-by-step tutorials for any web application. The product is delivered through a browser extension, a desktop application, and a web-based tutorial builder, with an embeddable player for delivery inside third-party workflows and supports multiple learning modes (View, Watch, Print, Quiz, Do). iorad targets three customer verticals — Business/Enterprise (primary, covering software training, customer onboarding, product documentation, and internal enablement), Education, and Non-Profits (each with dedicated pricing pages and special pricing for the latter two). Notable technical features include a data masking tool to permanently blur sensitive information in screenshots, a keystroke protection mechanism during capture, WCAG 2.1 Level AA accessibility compliance, and AI-powered text enhancement built on third-party models.
The company operates a four-tier freemium SaaS pricing model: a Free tier with unlimited capture and public tutorials, an Individual plan at $200/month for solo creators (single seat, basic audio, engagement dashboard), a Team plan at $500/month for two or more creators ($50/month per additional seat) with collaboration, custom branding, SSO, and advanced analytics, and an Enterprise tier at quote-based pricing for organizations with 20+ creators that adds enterprise-grade security, in-app Live Mode guidance, encryption, and private Slack support. Go-to-market is hybrid: a self-serve product-led growth motion drives the Free, Individual, and Team tiers, while Enterprise is sold through direct sales with demo scheduling, dedicated onboarding, and custom contracts (multi-year, invoice-billable via ACH or check). Distribution leverages a browser extension with a built-in Web Library of 1,020+ tutorials, plus integrations with Salesforce, HubSpot, YouTube publishing, and Google Translate (powering 100+ language translations). Infrastructure runs on AWS and DigitalOcean, with Stripe handling payments under PCI Level 1 service provider terms.
iorad is a privately held company headquartered in Boston, Massachusetts (iorad, Inc., 1 Canal Street, Unit 1119), with public operating geographies extending across the USA, UK, Europe, Australia, Canada, and Brazil. Founder Sundeep Patel is the named company leader alongside COO Andy Johnson; no external funding rounds are disclosed. The company maintains SOC 2 Type II audits, ISO/IEC 27001-aligned data centers, and a broad compliance portfolio (WCAG 2.1 Level AA, FERPA, COPPA, GDPR, CCPA, UK GDPR), and its most prominent disclosed customer partnership is with UNICEF for the Primero/GBVIMS+ gender-based violence case management training program (announced 2020). Recent product initiatives include AI-powered text enhancement, the "ioradical Agents" AI chatbot beta, in-app Live Mode guidance, and self-hosting / HTML export capabilities aimed at enterprise compliance buyers.
iorad firmographics
Firmographics- Name
- iorad
- Legal name
- iorad, Inc.
- Website
- https://iorad.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iorad is a SaaS platform that lets organizations capture, build, and embed interactive step-by-step tutorials for any web application. It serves Business, Education, and Non-Profit customers worldwide via a freemium pricing model with self-serve and Enterprise tiers.
- Ownership category
- akta.pro rank
iorad industry classification
Industry- Product category
- Interactive Learning Experience / Tutorial Authoring Software
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where iorad is headquartered
LocationHeadquarters
- HQ city
- Piscataway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iorad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Individual Plan: Monthly subscription at $200/month for solo creators and freelancers, includes unlimited private tutorials, basic audio narration, data masking, and dashboard for engagement monitoring. Single creator seat.
- SaaS Subscription - Team Plan: Monthly subscription at $500/month for teams of 2+ creators, includes team collaboration, custom branding, premium audio/video options, customizable tutorial libraries, SSO, and advanced analytics. 1 seat included; $50/month per extra seat.
- SaaS Subscription - Enterprise Plan: Quote-based pricing for 20+ creators across departments. Includes enterprise-grade security, advanced exports for offline sharing, in-app guidance with Live Mode, private Slack + priority support, encrypt & anti-track protection, translate into 100+ languages, multiple workspace configuration. Annual subscriptions can be paid by invoice via ACH or check.
- Free Tier: Free plan with full access to core creation tools including unlimited capture, free public tutorials, learning modes, integrations, and basic audio. Generates conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan for core tutorial creation tools |
| Subscription | Monthly | Individual creator plan at $200/month |
| Subscription | Monthly | Team plan at $500/month for 2+ creators |
| Subscription | Multi-year contract | Enterprise plan with custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
iorad product offering
Product offeringCore offering
iorad is a SaaS platform that enables users to capture, create, and share interactive step-by-step tutorials for any web application. It delivers tutorials through an embeddable player with multiple learning modes (View, Watch, Print, Quiz, Do), and is offered via a browser extension, desktop application, web app, and API for teams driving software adoption, customer enablement, and training.
Product overview
iorad is a tutorial creation and interactive learning platform delivered as SaaS. The core offering consists of the iorad Tutorial Builder (browser extension, desktop client, and web application) for capturing and creating step-by-step tutorials, and the iorad Player for delivering interactive learning experiences with multiple learning modes (View, Watch, Print, Quiz, Do). The platform is organized into four pricing tiers: Free (basic capture and public tutorials), Individual ($200/month for solo creators with data masking and basic audio), Team ($500/month with collaboration, custom branding, and advanced analytics), and Enterprise (custom pricing with in-app Live Mode guidance, 100+ language translations, and encryption). Supporting features include Web/Extension/Widget Libraries (1020+ tutorials), AI text enhancement, ioradical Agents chatbot (beta), and integrations with Salesforce, HubSpot, and YouTube API. The API enables programmatic sharing of tutorials.
Differentiator
Problem solved
Functional benefit
Products and services
- iorad Tutorial Builder The primary SaaS application that enables users to capture application workflows, edit tutorials, and publish them for learner consumption. Sold via Free, Individual, Team, and Enterprise plans and delivered as the central authoring environment.
- iorad Browser Extension A browser add-on that enables capturing interactive tutorials directly from any web application. Distributed as a standalone distribution channel and used to access the Web Library of 1,020+ pre-built tutorials.
- iorad Desktop Client Desktop application used for capturing and editing tutorials, listed as a separate operational component in iorad's status page. Sold as part of the core SaaS offering alongside the web app and browser extension.
- iorad Player The embeddable tutorial viewer/player component that delivers interactive learning experiences to learners. Supports learning modes including View, Watch, Print, Quiz, and Do, and is accessible via keyboard navigation with WCAG 2.1 Level AA compliance.
- iorad API
Quantifiable outcome
- 30M+ learners have used iorad for interactive tutorial learning
- +1 more outcomes
Companies that use iorad
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
iorad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature12 records
iorad partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered significant, core and supporting.
- UNICEFsignificantUNICEF partnered with iorad to support e-learning for Primero/GBVIMS+ (gender-based violence case management system). UNICEF used iorad to quickly create custom interactive tutorials that could be embedded into larger e-learning courses and accessed via browser extension. This enabled remote learning during COVID-19 and supported multi-country rollout with language translations.
- Amazon Web Services (AWS)coreAWS serves as primary cloud hosting provider for iorad's SaaS infrastructure. AWS maintains ISO/IEC 27001:2013 certifications and undergoes SOC 2 Type II external audits. iorad's production database and backups are hosted on AWS with encryption in transit and at rest.
- DigitalOceancoreDigitalOcean serves as cloud hosting provider for iorad's infrastructure. Maintains ISO/IEC 27001:2013 certifications and SOC 2 Type II external audits.
- StripecoreStripe is the primary payment processing gateway for iorad subscriptions. Handles card acceptance and related payment services. PCI Level 1 Service Provider.
- GooglecoreGoogle provides multiple services: Google Analytics for tracking, Google Tag Management, and Google Translate API for translating tutorials into 100+ languages. Privacy Policy applies to usage of YouTube API Services when users publish tutorials to YouTube.
- HubSpotcoreHubSpot provides customer relationship management service and in-application customer service via chat on iorad's website and inside the application.
- TwiliosupportingTwilio provides multi-factor authentication service for user account security.
- OpenAIsupportingOpenAI provides AI services for tutorial and chat enhancement features, including text enhancement options within tutorials. Users authorize iorad to share content with OpenAI when using AI features.
- Gemini (Google)supportingGoogle Gemini provides AI services for tutorial and chat enhancement features. Users authorize iorad to share content with Gemini when using AI features.
- IntercomsupportingIntercom provides historical customer service records storage and support functionality.
- LinkedInsupportingLinkedIn provides analytics tracking and is used for marketing efforts. iorad uses LinkedIn cookies for analytics and targeted advertising tracking.
- MailgunsupportingMailgun provides email sending services used by the iorad application.
- NeverBouncesupportingNeverBounce provides email verification services for iorad application.
- CrossbeamsupportingCrossbeam provides partnership data platform services for iorad.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
iorad competitors and assessment
Company assessmentDirect peers
- Scribe: Scribe is the closest direct competitor: an automatic screen-capture tool that turns workflows into step-by-step documentation with screenshots and text. Its core value proposition (instant process documentation) overlaps almost entirely with iorad's tutorial builder.
- Userlane: Userlane is a digital adoption platform that creates in-app interactive user guidance and step-by-step tutorials for enterprise software. It competes with iorad directly for enterprise onboarding and training content budgets.
- Tango: Tango (tango.us) automatically converts screen captures into interactive how-to guides, step-by-step SOPs, and tutorials — a near-identical product category and audience (operations, enablement, training teams) as iorad.
- Usetiful: Usetiful builds interactive product tours, onboarding checklists, and in-app tutorials for SaaS user activation — directly overlapping with iorad's enterprise software-adoption use case.
- Spekit: Spekit provides in-app training, enablement, and step-by-step guidance that overlays on top of SaaS applications, targeting sales and customer success teams — a comparable deployment pattern and buyer to iorad's enterprise tier.
Broad incumbents
- Loom: Loom (now owned by Atlassian) is an asynchronous video recording platform whose 'Loom AI' documentation feature steps into step-by-step how-to territory. While primarily video, it increasingly competes for the same training/enablement budget as iorad.
- Pendo: Pendo is a product analytics and onboarding platform whose in-app guides, walkthroughs, and learning modules overlap iorad's use case as part of a broader product-led growth suite aimed at SaaS product teams.
- Whatfix: Whatfix is a leading digital adoption platform with broader product analytics and in-app guidance capabilities. Its interactive walkthroughs and learning content overlap iorad's enterprise tier, but Whatfix operates as a wider platform.
- WalkMe: WalkMe is a publicly-traded digital adoption and employee experience incumbent. Its in-app guidance and step-by-step authoring compete with iorad at the enterprise layer, though WalkMe offers a much broader product suite.
Emerging players
- Lemon Learning: Lemon Learning is a European digital adoption platform delivering in-app tutorials and change management for enterprise software rollouts — comparable in use case to iorad's enterprise tier, but operating primarily outside North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
iorad social profiles
Digital presenceiorad compliance and trust
Trust signalCompliance8 records
iorad financial estimates
Financial estimateRevenue estimate
Valuation estimate
iorad leadership team
Management profileNumber of profiles
Profiles3 records
iorad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iorad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iorad
What does iorad do?
iorad is a SaaS platform that enables users to capture, create, and share interactive step-by-step tutorials for any web application. It delivers tutorials through an embeddable player with multiple learning modes (View, Watch, Print, Quiz, Do), and is offered via a browser extension, desktop application, web app, and API for teams driving software adoption, customer enablement, and training.
Is iorad a public or private company?
iorad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iorad founded?
iorad was founded in 2014. It employs 11 to 50 people.
Where is iorad based?
iorad is headquartered in Piscataway, United States, in the North America region.
How does iorad make money?
Four revenue lines are on record. SaaS Subscription - Individual Plan is the primary driver. The others are saaS Subscription - Team Plan, saaS Subscription - Enterprise Plan and free Tier.
Who are iorad's main competitors?
Direct peers on record are Scribe, Userlane, Tango, Usetiful and Spekit. Broad incumbents are Loom, Pendo, Whatfix and WalkMe. Lemon Learning is listed as an emerging player.
Does iorad have an API?
Yes. iorad provides an Application API that includes hosted software, software development kits (SDKs), browser extension, desktop application, libraries, APIs, and user interfaces. The API is part of the proprietary SaaS Application. The Terms of Use define 'Application' to mean the iorad proprietary Software as a Service including but not limited to SDKs, browser extension, desktop application, libraries, APIs, and user interfaces.
What industry is iorad in?
iorad's product category is Interactive Learning Experience / Tutorial Authoring Software. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 611710 and its SIC code is 7372.