Be Strong
Be Strong is a national 501(c)(3) nonprofit that strengthens youth mental, emotional, and relational health through peer-led programs, a free mobile app connecting users to crisis resources, and school-based resilience curriculum serving all 50 states.
- Company typePrivate
- Founded2015
- HeadquartersDeerfield Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Be Strong does
Be Strong (legally Stand Strong USA, Inc., DBA Be Strong) is a 501(c)(3) nonprofit founded in 2015 and headquartered in Deerfield Beach, Florida. It serves US youth (middle school, high school, and college students) with the goal of strengthening mental, emotional, and relational health through peer-led programming paired with direct-access crisis resources. End users include 5.2M students cumulatively educated across 1,491 partner schools and roughly half of US counties, with 170,967 crisis connections supported over the org's 10-year history.
Its core product portfolio centers on the Be Strong mobile app (iOS and Android) that routes youth to local crisis hotlines and resources, the Resilience Program (a structured curriculum developed in partnership with Jay Shetty), the Student Representative Program (5,847 active peer leaders across all 50 states), the Never Alone Campaign, and the We Dine Together initiative targeting youth social isolation at lunch. Underlying technology is primarily the mobile app and an internal data pipeline aggregating real-time, community-generated help-seeking signals used to inform program targeting, supported by a decade-long technology partnership with Fingent.
The business model is donation-funded: all programs and the app are free to end users. Revenue sources comprise individual donors, corporate sponsors (named: BetterHelp, Global Food Solutions, Fingent, Hormel Foods, JM Family, FPL, Logitech G), and foundation grants. Corporate match-gift campaigns (e.g., $150K from Fingent, $250K for the 10th-anniversary Never Alone Campaign) are a stated funding mechanism, and Charity Navigator 4-star plus GuideStar Platinum ratings support fundraising credibility.
Be Strong firmographics
Firmographics- Name
- Be Strong
- Legal name
- Stand Strong USA, Inc. dba Be Strong
- Website
- https://bestrong.global
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be Strong is a national 501(c)(3) nonprofit that strengthens youth mental, emotional, and relational health through peer-led programs, a free mobile app connecting users to crisis resources, and school-based resilience curriculum serving all 50 states.
- Ownership category
- akta.pro rank
Be Strong industry classification
Industry- Product category
- Youth Mental Health Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)
Keywords
Where Be Strong is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Be Strong business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Individual Donations: Be Strong is funded through individual donors who contribute to support the organization's mission of providing free mental health resources to youth
- Corporate Sponsorships: Corporate partners sponsor the Never Alone Campaign and other initiatives. Match gift programs (such as $250,000 matching goals) amplify donor impact
- Foundation Grants: Family foundations provide funding to support Be Strong's programs and expansion
- Community Support: Support from community stakeholders who believe every young person deserves access to help and care
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for all users |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Be Strong product offering
Product offeringCore offering
Be Strong is a 501(c)(3) nonprofit that delivers free mental, emotional, and relational health support to youth through a peer-to-peer model. It operates the free Be Strong mobile app connecting users to crisis resources and ongoing care, and runs school-based programs including the Resilience Program, Student Representative Program, Never Alone Campaign, and We Dine Together.
Product overview
Be Strong is a national nonprofit organization offering a digital-first portfolio centered on the free Be Strong mobile application, which serves as a one-touch gateway to crisis resources, emergency checklists, and community support for mental, emotional, and relational health. The app is complemented by evidence-based programming including the Resilience Program (featuring Jay Shetty's curriculum), the Student Representative Program (peer-led campus initiatives), the Never Alone Campaign (national awareness and fundraising effort), and the We Dine Together Program (inclusion-focused peer engagement). All programs and tools are provided free of charge to students and families, with funding coming from individual donors, foundations, and corporate partners.
Differentiator
Problem solved
Functional benefit
Brands
- Never Alone Campaign: National campaign to ensure young people know they are never alone and help is always available, launched in 2025 to commemorate 10th anniversary
- Be Strong App
- Resilience Program
- Student Reps
- We Dine Together
Products and services
- Be Strong App
Quantifiable outcome
- 46,519 individuals connected to crisis help in 2025 alone
- +3 more outcomes
Companies that use Be Strong
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Be Strong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Be Strong partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BetterHelpcoreWorld's largest online therapy platform partnering with Be Strong to strengthen pathways to ongoing care. BetterHelp has gifted Be Strong Student Reps and their families in need with free therapy services, ensuring continued care and resources are accessible beyond crisis moments.
- Hormel FoodscoreCollaboration with Be Strong centers on developing strong, values-driven leaders through its 10 Under 20 Food Heroes program. Partnership ensures that young leaders and the schools and peers they influence have access to help when needed.
- FingentcoreAward-winning, leading global software company that has partnered with Be Strong for nearly a decade. Fingent's sponsorship of the Never Alone Campaign increased the match gift to $150,000. Their understanding of how technology can bridge gaps in mental health access and care aligns with Be Strong's vision.
- Global Food SolutionscoreNational leader in school nutrition and one of the fastest-growing K-12 providers of breakfast and lunch products in the US, delivering more than 100 million food portions annually to over 10,500 schools. Global Food Solutions has been a partner at the intersection of food insecurity and emotional intelligence, ensuring no child leaves a Be Strong event hungry. CEO Michael Levine serves on Be Strong's Advisory Board.
- JM Family EnterprisescoreEarly-stage sponsor of the Never Alone Campaign. JM Family's Director of Community Impact noted the partnership empowers children and families, which is one of their core areas of giving.
- Florida Power & Light Company (FPL)coreEarly-stage sponsor of the Never Alone Campaign. FPL believes in powering strong communities and supporting organizations that emphasize the importance of community, support, and standing together during challenging times.
- Logitech GcoreEarly-stage sponsor of the Never Alone Campaign. Global Head of Brand Marketing Erin Chin serves on Be Strong's Advisory Board and believes every young person deserves to feel seen, heard, and valued.
- The UPS FoundationminorPartnership featured on Designing Spaces to support Wellspring Living, addressing needs of human trafficking survivors through therapy, housing, and educational resources.
- LG Electronics USAminorLG signed on to support Be Strong's mission to educate, encourage, engage and mobilize students across all 50 states through the LG Experience Happiness Program.
- MTN DEWminorMTN DEW has signed on to fund Be Strong's mission to educate, engage, and mobilize students across the US in bullying prevention.
- Jacob SartoriusminorPop superstar partnered with Be Strong to help stop bullying in America, supporting the group's empowerment and resiliency programs.
- We Dine TogethercoreWe Dine Together is now part of and managed by the Be Strong team. CEO Denis Estimon joined as the new Director of Be Strong.
- DSW (DSW Gives)minorDSW Supports Empowerment with National Student-Led Organization Be Strong through the DSW Gives program with a $75,000 match giving opportunity.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Be Strong competitors and assessment
Company assessmentDirect peers
- The Jed Foundation (JED): A leading nonprofit focused on youth and young-adult mental health and suicide prevention, working extensively with high schools and colleges. Comparable in target audience, mission, and school-distribution model.
- Born This Way Foundation: A nonprofit co-founded by Lady Gaga focused on youth mental health and kindness through peer-led programming. Comparable on peer-led, youth-empowerment mission and brand-driven awareness campaigns.
- Active Minds: A national nonprofit that mobilizes student-led mental-health chapters on K–12 and college campuses. Directly comparable to Be Strong's Student Representative model and K–12 school-distribution GTM.
- Bring Change to Mind: Nonprofit whose student-led High School Program educates and mobilizes peers around mental health awareness. Directly comparable peer-led, school-based youth MH education model.
- PACER's National Bullying Prevention Center: A nationally recognized center providing bullying-prevention resources and student-led programming for K–12 schools. Directly comparable with Be Strong's bullying-prevention and resilience-curriculum mission.
- Crisis Text Line: A 24/7 text-based crisis-intervention service widely used by adolescents. Closely comparable in mission (youth crisis support) and in acting as a routing layer to ongoing care.
Emerging players
- DoSomething.org: A youth-activism nonprofit that recruits and mobilizes young volunteers around social causes. Comparable through its volunteer-recruitment motion and youth-led national reach, though broader in cause scope.
- TeenLine (Didi Hirsch Mental Health Services): A teen-to-teen helpline and youth peer-support program, staffed largely by trained adolescent volunteers. Highly comparable to Be Strong's peer-support design, though smaller and regional.
Broad incumbents
- NAMI (National Alliance on Mental Illness): The largest U.S. grassroots mental-health nonprofit, operating NAMI On Campus and In Our Own Voice programs for youth. Comparable audience and school/community channel, but materially larger and more general.
- Kognito: A vendor of digital simulations and training used by K–12 and higher education for mental-health and SEL awareness. Comparable in school-delivery channel and youth-MH training focus, but paid B2B/B2G rather than free.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Be Strong social profiles
Digital presenceBe Strong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Strong leadership team
Management profileNumber of profiles
Profiles7 records
Be Strong subsidiaries and ownership
Company hierarchySubsidiaries1 record
Be Strong funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Strong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Strong
What does Be Strong do?
Be Strong is a 501(c)(3) nonprofit that delivers free mental, emotional, and relational health support to youth through a peer-to-peer model. It operates the free Be Strong mobile app connecting users to crisis resources and ongoing care, and runs school-based programs including the Resilience Program, Student Representative Program, Never Alone Campaign, and We Dine Together.
Is Be Strong a public or private company?
Be Strong is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Be Strong founded?
Be Strong was founded in 2015. It employs 11 to 50 people.
Where is Be Strong based?
Be Strong is headquartered in Deerfield Beach, United States, in the North America region.
How does Be Strong make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, foundation Grants and community Support.
Who are Be Strong's main competitors?
Direct peers on record are The Jed Foundation (JED), Born This Way Foundation, Active Minds, Bring Change to Mind, PACER's National Bullying Prevention Center and Crisis Text Line. Emerging players are DoSomething.org and TeenLine (Didi Hirsch Mental Health Services). Broad incumbents are NAMI (National Alliance on Mental Illness) and Kognito.
Does Be Strong have an API?
No public API is recorded for Be Strong.
What industry is Be Strong in?
Be Strong's product category is Youth Mental Health Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.