Pushly
Pushly is an AI-powered push notification and audience engagement SaaS platform that helps publishers and ecommerce brands drive subscriptions, recover abandoned carts, and build first-party audience relationships across web, mobile, and in-app channels.
- Company typePrivate
- Founded2017
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pushly does
Pushly is a privately held SaaS company founded in 2017 and headquartered in Kansas City, Missouri, that provides an AI-powered push notification and audience engagement platform for publishers and ecommerce brands. The platform unifies web push notifications, mobile push notifications (via native iOS and Android SDKs with Flutter and React Native support), and in-app messaging into a single engagement layer, supplemented by two verticalized solutions: Pushly for Publishers (subscription growth, reader engagement, content recirculation) and Pushly for Commerce (cart abandonment recovery, back-in-stock alerts, win-back campaigns). Core technical capabilities include real-time behavioral tracking, AI-powered audience segmentation, predictive analytics, automated cross-channel campaign orchestration, A/B testing, and a no-code journey builder, with the platform processing over 1 billion messages daily across customer deployments. Documented customer outcomes include 5-12% abandoned cart recovery rates, 400%+ engagement increases for returning customers, and 1.3 million clicks generated in a single month.
Pushly firmographics
Firmographics- Name
- Pushly
- Legal name
- Pushly
- Website
- https://pushly.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pushly is an AI-powered push notification and audience engagement SaaS platform that helps publishers and ecommerce brands drive subscriptions, recover abandoned carts, and build first-party audience relationships across web, mobile, and in-app channels.
- Ownership category
- akta.pro rank
Pushly industry classification
Industry- Product category
- Push Notification and Customer Engagement Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Pushly is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Pushly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription / Recurring Revenue: Core subscription-based pricing model for platform access. The company operates on a subscription and recurring revenue model based on the source material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise and mid-market pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels20 records
Pushly product offering
Product offeringCore offering
Pushly operates an AI-powered push notification and audience engagement SaaS platform that converts one-time visitors into loyal customers for publishers and ecommerce brands. The unified platform delivers web push, mobile push, and in-app messaging with AI-driven segmentation, real-time behavioral targeting, and automated campaign management, enabling cross-channel engagement without requiring engineering resources. Vertical solutions include Pushly for Publishers (subscription growth, reader loyalty) and Pushly for Commerce (cart abandonment, AOV increase, retention).
Product overview
Pushly is a unified AI-powered audience engagement platform that combines web push notifications, mobile push notifications, and in-app messaging into a single integrated system. The platform consists of the core Pushly Platform with specialized vertical solutions: Pushly for Publishers (focused on subscription growth, content recirculation, and audience loyalty) and Pushly for Commerce (focused on cart recovery, product alerts, and conversion optimization). The platform offers AI-driven segmentation, real-time behavioral targeting, automated workflows (cart abandonment, back-in-stock alerts, win-back campaigns), and cross-channel messaging capabilities, all designed to help publishers and ecommerce brands build owned audience relationships.
Differentiator
Problem solved
Functional benefit
Brands
- Pushly for Publishers: Push notification and audience engagement platform specifically designed for publishers to drive subscriptions and reader loyalty.
- Pushly for Commerce
Products and services
- Pushly Platform AI-enhanced push notification platform that enables publishers and ecommerce brands to turn first-party data into lasting customer relationships through web push, mobile push, and in-app messaging.
- Pushly for Publishers Content engagement platform for publishers that transforms one-time visitors into loyal subscribers through real-time news alerts, reader behavior-based segmentation, personalized onboarding, and subscription nudges.
- Pushly for Commerce Ecommerce-focused push notification solution that helps brands drive purchases through AI-enriched campaigns, cart abandonment recovery, back-in-stock alerts, and customer re-engagement across web, mobile, and apps.
Quantifiable outcome
- 1.3 million clicks generated in a single month
- +4 more outcomes
Companies that use Pushly
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles3 records
Pushly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature9 records
Pushly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- The Arena GroupcoreStrategic partnership with The Arena Group, a major publisher, extended through 2027. The partnership involves Pushly's engagement platform being used across The Arena Group's portfolio of digital publications.
- FuturecorePartnership with Future, a global media company, extended through 2027. Future uses Pushly's platform for publisher engagement and audience growth.
- GRV MediacorePartnership with GRV Media extended for two additional years. GRV Media leverages Pushly's engagement platform for publisher monetization.
- ShopifycoreIntegration partnership with Shopify enabling ecommerce merchants to use Pushly's engagement platform through the Shopify App Store. Supports abandoned cart recovery and customer engagement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pushly competitors and assessment
Company assessmentDirect peers
- OneSignal: OneSignal is a leading push notification SaaS platform offering web push, mobile push, in-app messaging, and email - directly competing with Pushly across all core channels and customer segments including publishers and ecommerce.
- Braze: Braze is a publicly-traded cross-channel customer engagement platform with strong push, in-app, and email capabilities. It competes directly with Pushly for enterprise publisher and commerce customers and is featured in Pushly's competitive comparison pages.
- Iterable: Iterable is a cross-channel marketing automation platform with native push notification and in-app messaging capabilities. It is listed by Pushly as a direct competitor and overlaps in serving mid-market and enterprise commerce brands.
- Airship: Airship is a mobile-first customer engagement platform specializing in push notifications, in-app messaging, and app experience orchestration - a direct competitor named in Pushly's own comparison pages and serving overlapping publisher and brand customers.
- Sailthru: Sailthru is a personalization and engagement platform purpose-built for publishers and retail - directly comparable to Pushly for Publishers in audience development, subscription nurturing, and content personalization.
- MoEngage: MoEngage is an AI-powered customer engagement platform with push, in-app, email, and SMS capabilities. It is named in Pushly's comparison pages and serves similar ecommerce and digital-first brand customers across global markets.
- Klaviyo: Klaviyo is a leading ecommerce marketing automation platform with deep Shopify integration, comparable to Pushly for Commerce in cart abandonment, segmentation, and personalized messaging to online shoppers.
- Brevo: Brevo (formerly Sendinblue) is a marketing platform offering email, SMS, web push, and transactional messaging. Pushly explicitly lists Brevo as a direct competitor in its comparison pages, with strong overlap in SMB and mid-market ecommerce.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad martech suite (Journey Builder, Mobile Studio) with native push notification and in-app messaging capabilities. It competes with Pushly at the enterprise tier as a broad incumbent offering end-to-end marketing infrastructure.
Emerging players
- WebEngage: WebEngage is a customer engagement platform with push, in-app, email, and SMS channels serving digital-first brands across emerging markets - overlapping with Pushly's ecommerce use cases but with regional and segment differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Pushly social profiles
Digital presencePushly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pushly leadership team
Management profileNumber of profiles
Profiles11 records
Pushly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pushly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pushly
What does Pushly do?
Pushly operates an AI-powered push notification and audience engagement SaaS platform that converts one-time visitors into loyal customers for publishers and ecommerce brands. The unified platform delivers web push, mobile push, and in-app messaging with AI-driven segmentation, real-time behavioral targeting, and automated campaign management, enabling cross-channel engagement without requiring engineering resources. Vertical solutions include Pushly for Publishers (subscription growth, reader loyalty) and Pushly for Commerce (cart abandonment, AOV increase, retention).
Is Pushly a public or private company?
Pushly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pushly founded?
Pushly was founded in 2017. It employs 11 to 50 people.
Where is Pushly based?
Pushly is headquartered in Kansas City, United States, in the North America region.
How does Pushly make money?
One revenue line is on record: subscription / Recurring Revenue.
Who are Pushly's main competitors?
Direct peers on record are OneSignal, Braze, Iterable, Airship, Sailthru, MoEngage, Klaviyo and Brevo. Salesforce Marketing Cloud is listed as a broad incumbent. WebEngage is listed as an emerging player.
Does Pushly have an API?
No public API is recorded for Pushly.
What industry is Pushly in?
Pushly's product category is Push Notification and Customer Engagement Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541890 and its SIC code is 7372.