What Grasp does

Grasp is a French B2B SaaS company founded in late 2020 by four co-founders—Pierre-Lou Dominjon (CEO), Jessica Michen (COO), Augustin Duval (CPO), and Vincent Lechemin (CTO)—all with 8-10+ years of prior MarTech experience, including a previous venture (MakeMeReach) sold to Perion Group in 2013. Headquartered in Tours, France, the company provides preventive quality assurance and operational excellence software for digital media buying, targeting what it estimates as $23 billion in annual industry losses from human errors in digital advertising (4.5% of digital ad spend). Its customer base spans the world's largest media holding companies and global brands, including Havas Media Group, GroupM, OMD, dentsu, Kinesso, Horizon Media, iProspect, L'Oréal, PepsiCo, Renault, Beiersdorf, and Lidl France.

The core technology is a browser-extension-based Three-Layered Safeguard System—Prevention (stops mistakes before campaign launch), Real-time Alert (notifications via Email, Microsoft Teams, and Slack), and Governance (dashboard, tracking, and scoring)—natively integrated with 50+ ad buying platforms including Meta, Google Ads, TikTok, LinkedIn, DV360, CM360, TheTradeDesk, Amazon DSP, Microsoft Advertising, Snapchat, Pinterest, X, Reddit, Spotify, and APAC-specific platforms (Yahoo Japan, Naver, Kakao, Line). The platform runs 400+ automated QA rules covering budget overspend, targeting misconfiguration, naming conventions, taxonomy compliance, CPM fees, keyword inclusion/exclusion, and creative format errors. The product portfolio includes the core Grasp QA platform, sub-brands Taxo (taxonomy compliance) and Loop by Grasp (media workflow automation with Second Approver and SDF File Builder & Checker), and modules including Taxofix (anomaly detection), Taxo_ for Creatives, and an Excel Add-in for SDF file validation. The company holds two patent-pending applications covering its preventive media excellence approach and media data solutions, and maintains GDPR and CCPA compliance.

Grasp operates a B2B enterprise SaaS revenue model with demo-based sales and annual subscription billing, with no publicly disclosed pricing tiers. The go-to-market is enterprise field sales targeting large media buying agencies and global consumer brands, distributed through direct engagement and a 'Schedule a Demo' contact form. In November 2023, Grasp was acquired by MiQ, a global programmatic media partner with 18 offices across North America, Europe, and APAC, and continues operating as a separate entity under the MiQ umbrella. Distribution is global with active customer relationships across Europe (France, Germany, Italy), North America (USA), and Asia-Pacific (Singapore, Japan). The company was a member of the HEC Paris Incubator Program at Station F in 2021, and maintains partnerships spanning planning, activation, and workflow automation—most recently with Camphouse in November 2025.

Name

Grasp

Legal name

Grasp SAS

Website

https://grasp.gg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Grasp is a French B2B SaaS platform providing preventive quality assurance for digital media buying. Its browser-extension-based three-layered safeguard system runs 400+ automated QA rules across 50+ ad platforms, serving global media agencies (Havas, GroupM, dentsu) and consumer brands (L'Oréal, PepsiCo, Renault).

Ownership category

akta.pro rank

Product category

Ad Tech Quality Assurance Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Security, Compliance & Review Automation Platforms (BPAMADAJ)

akta.pro secondary industry

Privacy Governance & Consent Management (HDADAIAI)

Keywords

• Digital media QA
• Media buying compliance
• Ad campaign governance
• Advertising taxonomy management
• Programmatic media operations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: SaaS platform providing digital media campaign excellence through subscription-based access to QA tools, safeguard systems, and taxonomy compliance features. Pricing likely tiered based on usage volume and campaign count.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grasp sells a SaaS platform that provides preventive digital media campaign quality assurance and operational excellence for advertisers and media buying agencies across Social, Search, Programmatic, Retail, and CRM channels. The system uses a three-layered safeguard architecture (Prevention, Real-time Alerts, Governance) integrated natively with 50+ ad platforms to automatically detect and block 400+ types of human errors before campaigns launch, while enforcing naming conventions, taxonomies, and media governance at scale.

Product overview

Grasp is a SaaS platform offering a unified product portfolio dedicated to digital media operational excellence. The core platform, Grasp QA, provides preventive quality assurance through a three-layered safeguard system (Prevention, Real-time Alert, Governance) integrated natively with 50+ ad buying platforms. The portfolio includes three sub-brands: Taxo (taxonomy compliance), Loop (media workflow solutions), and Grasp QA (core QA platform). Add-on modules include Second Approver (dual-approval workflows), Excel Add-in (spreadsheet QA verification), Taxo_ for Creatives (bulk creative taxonomy), Taxofix (anomaly detection), SDF File Builder & Checker, and Browser Extension (native platform integration). The architecture is platform-plus-modules, where the core Grasp QA platform serves as the foundation, with specialized modules extending capabilities for taxonomy management, workflow automation, and advanced compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Taxo: Taxonomy compliance solution that enforces and achieves 100% taxonomy compliance for campaign data accuracy.
• Loop by Grasp

Products and services

• Grasp QA The core Grasp SaaS platform providing preventive QA checks across 50+ ad buying platforms (Social, Search, Programmatic, Retail, CRM), preventing 400+ types of human errors including overspend, misconfigured targeting, brand safety violations, missing tracking, and naming convention breaches. Intended for digital media buying agencies and global brand advertisers.
• Taxo A taxonomy compliance sub-brand/solution from Grasp that enforces and achieves 100% taxonomy compliance across digital media campaigns, ensuring structured and standardized campaign data across all marketing activities. Targets global brands and agencies managing taxonomy across multiple markets and platforms.
• Loop by Grasp A media workflow solution suite that ensures compliance and excellence from media planning through delivery, linking media plans to buying platforms with sub-products covering media plan connection, second approver dual-validation workflows, SDF file building/checking, and bespoke workflow development. Intended for media buying agencies and brand advertisers running multi-step activation processes.
• Second Approver QA+ module (sold as part of the Grasp modules offering) enforcing a dual-approval workflow that ensures no campaign goes live without designated validation, preventing accidental launches and strengthening media governance.
• Excel Add-in QA+ module (sold via the Grasp modules page) that runs preventive QA verifications directly on Excel and SDF files, instantly validating each line against predefined guidelines before campaign activation.
• Taxo_ for Creatives Bulk taxonomy application tool for creative files. A lightweight desktop application that reads creative files directly from the user's computer, applies defined taxonomy in bulk across all creative assets, and reduces manual tagging time. Targeted at creative teams and agencies.

Quantifiable outcome

• $23 billion annual industry overspend from human errors (4.5% of digital ad spend) can be prevented
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• CamphouseminorStrategic or Co-development Partner · 13 November 2025Strategic partnership bridging the gap between media planning and activation. Loop by Grasp and Camphouse unite to create seamless media workflow from planning through activation.
• PepsiCocoreStrategic or Co-development Partner · 13 July 2023Following successful pilot, Grasp and PepsiCo embarked on global collaborations in digital media excellence. Grasp's unique media data solution enforces and governs global digital media taxonomies, enabling fully informed decisions in digital marketing efforts.
• Dentsu SingaporecoreStrategic or Co-development Partner · 23 May 2023First APAC partnership to deliver media excellence in the region. Leverages dentsu Singapore's media expertise combined with Grasp's preventive QA solution for regional clients.
• Lidl FrancecoreStrategic or Co-development Partner · 16 March 2023Selected by Lidl France, one of Europe's largest discount supermarket chains, to ensure media execution excellence across their digital advertising operations.
• Dentsu ItalycoreStrategic or Co-development Partner · 10 March 2023Partnership to deliver media excellence in Italy, combining dentsu's media capabilities with Grasp's operational excellence solutions.
• Manœuvre GroupminorImplementation/ SI/ Consulting Partner · 28 February 2023'Consulting+Tech' partnership combining enterprise-level digital media excellence expertise from Manœuvre Group with Grasp's technology solutions.
• Havas Media GroupcoreStrategic or Co-development Partner · 13 February 2023Landmark global multi-year partnership elevating media excellence standards across Havas teams in over 40 countries. Grasp's patent-pending preventive media excellence approach integrated across all paid media activities worldwide to ensure 'Havas way' execution - meaningful and sustainable.
• KinessocoreStrategic or Co-development Partner · 23 January 2023Partnership for operational excellence in digital media execution. Grasp serves as technology arm at Kinesso US center of excellence, providing best-in-class paid media executions. Kinesso is part of IPG Mediabrands with 3,000+ experts in 68 offices across 48 markets.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Integral Ad Science (IAS): Public ad verification leader offering comparable media QA capabilities including viewability, brand safety, and fraud detection for agencies and brands. Directly competes for the same QA/compliance budget category that Grasp addresses, though predominantly post-launch verification.
• DoubleVerify: Major ad verification and analytics platform competing for QA/compliance budget at media buying agencies and global advertisers. Offers broader scope across viewability, fraud, and brand safety with deeper agency relationships and significantly larger sales force than Grasp.
• Flashtalking: Ad serving and creative QA platform serving major advertisers and agencies with media QA and verification capabilities, particularly focused on dynamic creative optimization and brand safety. Direct overlap with Grasp's preventive QA workflow.
• Innovid: Independent ad-tech company providing creative ad serving, analytics, and QA solutions across connected TV, video, and digital channels. Overlaps with Grasp's creative verification and cross-platform media excellence focus for major advertisers and agencies.

Broad incumbents

• Adjust: Global mobile measurement partner providing attribution, analytics, and fraud prevention for advertisers managing digital media. Much broader portfolio with wider mobile-only focus than Grasp's cross-channel media excellence scope.
• Oracle Advertising (Moat): Oracle's advertising division including Moat for viewability and verification solutions. Large incumbent with broader verification portfolio and deeper enterprise sales coverage than Grasp's specialized preventive QA offering.
• AppsFlyer: Mobile measurement and marketing analytics leader providing attribution, MMP, and fraud prevention for advertisers across mobile and web. Overlaps with Grasp's QA/cross-channel verification category but with much broader portfolio and broader reach in mobile attribution.
• Singular: Marketing analytics and attribution platform offering campaign QA and performance measurement serving advertiser and agency clients similar to Grasp's customer base. Broader analytics portfolio including ETL and BI tools versus Grasp's preventive QA specialization.

Emerging players

• Zefr: Brand suitability and ad verification company focused on video platforms with comparable QA posture for media buyers seeking brand safety compliance. Partial overlap with Grasp's compliance verification scope, particularly in video ad verification.
• Kochava: Omnichannel measurement and attribution provider offering ad verification and fraud prevention capabilities for advertisers managing digital media. Adjacent martech category with overlap on QA functionality for cross-channel media buying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grasp