Tappr
Tappr is a Rotterdam-based SaaS company that provides a Digital Product Passport platform combining a no-code Passport Builder and a centralized Brand Cloud to help apparel, footwear, and consumer goods brands comply with EU ESPR and Loi AGEC regulations via GS1-compliant QR, NFC, and RFID product experiences.
- Company typePrivate
- Founded2022
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tappr does
Tappr is a Rotterdam-headquartered, privately held software company that operates a Digital Product Passport (DPP) platform designed to help consumer brands comply with European regulations such as the Ecodesign for Sustainable Products Regulation (ESPR) and France's Loi AGEC. The platform is built around two core modules: Brand Cloud, an ISO 27001-certified product data management layer that centralizes sourcing, traceability, compliance, and sustainability data; and Passport Builder, a no-code, drag-and-drop visual editor that lets brands design and deploy GS1-compliant QR, NFC, and RFID-enabled product experiences without engineering resources. These modules are complemented by an integration catalog of 20+ ERP, PLM, PIM, and traceability systems (SAP, Microsoft Dynamics, Infor, Lectra, Centric, Akeneo, TextileGenesis, TrusTrace, Retraced) and by a three-tier Partner Program covering label suppliers, implementation partners, and technology partners including GS1 Netherlands.
Tappr monetizes through a quote-based, sales-led enterprise SaaS model with annual subscriptions and associated professional services, and prices are not publicly disclosed. The company goes to market via direct enterprise field sales (demo-led CTAs) augmented by channel partners across Europe and globally, and serves customers in apparel, footwear, sport equipment, bikes, and bags/luggage. Named customers and case studies include Fila, Wrangler, Lee, Nordisk, The North Face, Studio Anneloes, Brinckers, Appletree Surfboards, and North (water sports), with claimed 100+ global brand partnerships. Tappr is founder-led by Bas van der Pol, previously CTO and co-founder of Ciphix, operates with 1-10 employees, and has raised at least two small early-stage rounds (2021 seed from Pol Ventures and Silver Point Ventures; 2023 follow-on) per source data, though funding amounts are not disclosed.
Tappr firmographics
Firmographics- Name
- Tappr
- Legal name
- Tappr
- Website
- https://usetappr.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tappr is a Rotterdam-based SaaS company that provides a Digital Product Passport platform combining a no-code Passport Builder and a centralized Brand Cloud to help apparel, footwear, and consumer goods brands comply with EU ESPR and Loi AGEC regulations via GS1-compliant QR, NFC, and RFID product experiences.
- Ownership category
- akta.pro rank
Tappr industry classification
Industry- Product category
- Digital Product Passport Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Process & Case Management Low-Code Platforms (HDAEAKAE)
Keywords
Where Tappr is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Tappr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS subscription model providing access to the Tappr Digital Product Passport platform including Passport Builder and Brand Cloud capabilities. Pricing is quote-based, likely tiered by product volume, feature access, and number of brands.
- Professional Services: Implementation and consulting services provided through certified implementation partners and direct professional services for enterprise DPP deployment, supply chain data integration, and compliance setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact sales for pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Tappr product offering
Product offeringCore offering
Tappr provides a Digital Product Passport (DPP) platform that helps brands create, manage, and scale DPPs for EU regulatory compliance (ESPR, Loi AGEC). The platform consists of two integrated modules: Brand Cloud, which centralizes product sourcing, traceability, compliance, and sustainability data, and Passport Builder, a no-code drag-and-drop editor for designing branded DPP experiences. It supports GS1-compliant QR codes, NFC, and RFID tags, and integrates with major ERP, PLM, and PIM systems.
Product overview
Tappr is a Digital Product Passport (DPP) platform enabling brands to create, manage, and deploy Digital Product Passports at scale. The platform consists of two core integrated modules: Brand Cloud, which centralizes and manages all product sourcing, traceability, compliance, and sustainability data in one secure, ISO 27001-certified platform; and Passport Builder, a no-code drag-and-drop visual editor for designing and customizing DPP experiences without coding or design skills. These two modules are fully unified — data from Brand Cloud is instantly accessible in Passport Builder, and experiences created in Passport Builder can be linked from Brand Cloud. The platform is complemented by a Partner Program (covering Label Suppliers, Implementation Partners, and Technology Partners), a Demo Experience, and a monthly newsletter. Tappr also offers industry-specific DPP solutions for Apparel, Footwear, Sport Equipment, Bikes, and Bags, as well as use-case-specific solutions for Compliance (EU ESPR/AGEC), Sustainability, Customer Experience, and Brand Protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Product Passport (DPP) Platform The primary unified platform for creating, managing, and generating Digital Product Passports at scale. Combines the Brand Cloud (data management) and Passport Builder (experience design) into a single system with full DPP functionality for EU ESPR and AGEC compliance, designed for brands in apparel, footwear, sporting goods, bikes, and bags.
- Brand Cloud Centralized product data management module that collects, organizes, and manages all product sourcing, traceability, compliance, and sustainability data in one secure, ISO 27001-certified platform. Seamlessly integrated with Passport Builder to automatically populate DPPs and connects with ERP, PLM, and PIM systems.
- Passport Builder No-code drag-and-drop visual editor for designing Digital Product Passport experiences. Allows brands to customize DPP layouts, add multimedia content, and apply white-label branding without coding or design skills. Fully integrated with Brand Cloud.
Quantifiable outcome
- 100+ global brand partnerships established
- +2 more outcomes
Companies that use Tappr
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Tappr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature5 records
Tappr partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- GS1 NetherlandscoreGS1 Netherlands is the Dutch branch of the global, neutral, not-for-profit GS1 organization. They support companies in using GS1 standards to enable seamless data sharing, ensure compliance, and build transparent, efficient supply chains. Critical partnership for Tappr's GS1-compliant QR code and Digital ID standards.
- ReflectacoreTrusted ERP partner for fashion brands, delivering powerful, adaptable software to enable seamless business processes. Reflecta BV provides dynamic software solutions tailored for retail and wholesale in the sports, footwear, fashion, and bicycle industries.
- CHARMINGcoreGlobal leader in the fashion and retail industry, offering innovative solutions in customizable trims, packaging, RFID, and digital services. Provides label and packaging solutions including QR codes, NFC and RFID tags.
- ITL GroupcoreOffers branded label products and packaging solutions from source to DC to store and beyond including QR codes, NFC and RFID tags. Critical supplier for physical tag and label implementation.
- PLMFashioncoreSpecializes in solutions for the product development process for fashion companies. Provides PLM system expertise for integrating product lifecycle data into Digital Product Passports.
- RFIDthreadsminorLeading technology innovations company specializing in RFID solutions, including the world's first washable RFID tag in the form of a thread. Provides unique hardware capability for embedded product tracking.
- EcochaincoreLeading provider of life cycle assessment (LCA) software and consultancy services, helping companies improve their environmental footprint. Critical for sustainability data integration into DPPs.
- AßmannminorPartnering with Assmann Consulting brings deep industry textile expertise to optimize supply chains and compliance. Provides implementation consulting for fashion and textile DPP deployments.
- ManufyminorOnline marketplace connecting conscious brands and sustainable manufacturers from all over Europe in an efficient, transparent and sustainable way. Provides manufacturing partner network for sustainable supply chain connections.
- STCminorDelivers cutting-edge RFID and anti-theft solutions that empower Iberian retailers with real-time inventory visibility, reduced shrinkage, and seamless omnichannel capabilities. Regional implementation partner for Spain and Portugal.
- SAP S/4HANA CloudcoreIntegration with SAP S/4HANA, an intelligent, integrated ERP system designed to help businesses of all sizes run mission-critical processes in real-time and drive digital transformation.
- Microsoft Dynamics 365 Business CentralcoreIntegration with Microsoft Dynamics 365 Business Central, a cloud-based business management solution for small and medium-sized businesses, unifying financials, operations, sales, and customer service.
- TextileGenesiscoreSpecialized traceability platform for the apparel ecosystem, focusing on premium and sustainable textiles through comprehensive supply chain visibility. Enables fiber-to-retail traceability data for DPPs.
- TrusTracecoreMarket leading traceability platform for progressive fashion, footwear and textile companies that want to manage their supply chain risk, compliance and impact.
- Lectra FashioncoreProvides Industry 4.0 software, equipment, data, and services for digital transformation in fashion, automotive, and furniture. Integration enables PLM data flow into Digital Product Passports.
- Centric SoftwarecoreAI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. Provides PLM integration for product development data.
- AkeneocoreProduct experience (PX) company and global leader in Product Information Management (PIM). Enables product data centralization for DPP content.
- ShopifycoreLeading e-commerce platform empowering businesses of all sizes to create and manage online stores. Integration enables DPP activation for direct-to-consumer channels.
- InforcoreDelivers industry-specific, mission-critical cloud software solutions globally, empowering businesses in key sectors with operational advantages and accelerated value.
- RetracedcoreTraceability & sustainability compliance management platform that enables fashion companies to digitize & trace their supply chains, efficiently manage their compliance data, and gain full transparency down to the raw materials.
- tex.tracercoreGives verified transparency for the fashion supply chain to enable brands, suppliers, and consumers to build trust and drive sustainable, circular practices.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tappr competitors and assessment
Company assessmentDirect peers
- TrusTrace: Market-leading traceability platform for fashion, footwear, and textile companies covering supply chain risk, compliance, and impact. TrusTrace is one of Tappr's named technology/integration partners and competes in the same DPP/sustainability data management category serving overlapping apparel customers.
- Retraced: Traceability and sustainability compliance platform enabling fashion companies to digitize supply chains and manage compliance data down to raw materials. Retraced is a Tappr technology partner but operates a directly comparable supply chain transparency offering for fashion brands.
- TextileGenesis: Specialized traceability platform for the apparel ecosystem focusing on premium and sustainable textiles with comprehensive supply chain visibility. A Tappr technology partner, TextileGenesis competes for the same fiber-to-retail traceability use cases that Tappr addresses through Brand Cloud.
Emerging players
- tex.tracer: Verified transparency platform for the fashion supply chain enabling brands, suppliers, and consumers to build trust. A Tappr technology partner, tex.tracer is a smaller European emerging player addressing overlapping DPP-adjacent traceability use cases.
- Cirpass: European initiative developing common foundations and pilots for Digital Product Passports across multiple product categories. While consortium-led rather than a direct commercial competitor, Cirpass's evolving standards shape the requirements all DPP providers like Tappr must meet.
- Kezzler: Provider of product traceability and authentication solutions using unique digital identities for consumer goods. Kezzler competes with Tappr in serialization, authentication, and supply chain visibility for regulated and brand-sensitive product categories.
Broad incumbents
- Avery Dennison: Global leader in labeling and packaging materials with a significant smart-label and RFID business serving apparel and retail brands. Avery Dennison represents a broad incumbent that could bundle DPP-ready smart tags and traceability solutions alongside Tappr's software layer.
- Akeneo: Global leader in Product Information Management (PIM) and product experience. Akeneo is a Tappr technology partner for product data centralization but could expand its PIM platform to natively encompass DPP data models, competing with Tappr's Brand Cloud at the data foundation layer.
- Centric Software: AI-enabled PLM platform for retailers, brands, and manufacturers. Centric is a Tappr technology partner but is positioned as a broad incumbent in fashion/retail product lifecycle data, with the ability to expand into DPP-adjacent data management.
- SAP: Global enterprise software incumbent whose S/4HANA Cloud is a Tappr integration partner. SAP could choose to develop native DPP capabilities within its ERP stack, leveraging deep enterprise relationships to compete directly with Tappr's platform at large fashion and apparel accounts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tappr social profiles
Digital presenceTappr compliance and trust
Trust signalCompliance1 record
Tappr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tappr leadership team
Management profileNumber of profiles
Profiles1 record
Tappr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tappr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tappr
What does Tappr do?
Tappr provides a Digital Product Passport (DPP) platform that helps brands create, manage, and scale DPPs for EU regulatory compliance (ESPR, Loi AGEC). The platform consists of two integrated modules: Brand Cloud, which centralizes product sourcing, traceability, compliance, and sustainability data, and Passport Builder, a no-code drag-and-drop editor for designing branded DPP experiences. It supports GS1-compliant QR codes, NFC, and RFID tags, and integrates with major ERP, PLM, and PIM systems.
Is Tappr a public or private company?
Tappr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tappr founded?
Tappr was founded in 2022. It employs 11 to 50 people.
Where is Tappr based?
Tappr is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Tappr make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services.
Who are Tappr's main competitors?
Direct peers on record are TrusTrace, Retraced and TextileGenesis. Emerging players are tex.tracer, Cirpass and Kezzler. Broad incumbents are Avery Dennison, Akeneo, Centric Software and SAP.
Does Tappr have an API?
Yes. Tappr offers an API for automating data integration with real-time synchronization, connecting seamlessly to existing systems. The API is listed as one of three data connection methods alongside manual file upload and CSV bulk upload.
What industry is Tappr in?
Tappr's product category is Digital Product Passport Software. Its primary akta.pro industry code is HDAEAKAE, Process & Case Management Low-Code Platforms. Its NAICS code is 541512 and its SIC code is 7372.