Suicide or Survive

Mental health and suicide prevention servicessuicideorsurvive.ie

Suicide or Survive (SOS) is an Irish mental health charity, founded in 2003, that delivers suicide prevention and wellbeing programmes to workplaces, communities, prisons, and the general public across Ireland through in-person workshops, online platforms, and awareness content.

Company typePrivate
Founded2003
HeadquartersBlackrock, Ireland
Headcount1–10
GTM typeB2C
OfferingServices

What Suicide or Survive does

Suicide or Survive (SOS) is an Irish non-profit mental health charity founded in 2003 by Caroline McGuigan and registered as a charity in 2005 (CHY 16442). The organisation is structured as a company limited by guarantee, headquartered at Carmichael House in Dublin, and operates with a small core team of 1-10 employees. SOS focuses on suicide prevention and mental health support across workplaces, communities, prisons, and the general public, delivering a portfolio of structured programmes including the flagship Eden Programme, Wellness Workshop, Anchor, and Minding Me, along with awareness content distributed through its Connections Podcast and online platforms wellnessworkshop.ie and youmatter.ie.

The core product surface is programme-based rather than software-based. The Eden Programme has been nationally rolled out since 2013 under HSE National Office for Suicide Prevention licensing, and SOS delivers in-custody mental health programmes within the Irish Prison Service (including at Wheatfield Prison). Online delivery is supported through wellnessworkshop.ie, which provides digital workshop content, and youmatter.ie, a self-directed mental health resource. The technology stack is light: the only disclosed third-party integrations are Eventbrite for event booking and Google Analytics for traffic measurement. Programme evaluation work is conducted in partnership with Trinity College Dublin, indicating some evidence-building investment but no proprietary AI, data, or platform technology.

SOS funds operations through a mix of government grants (HSE National Office for Suicide Prevention, Department of Rural and Community Development via Pobal), corporate partnerships (with named clients including Sky Ireland and HPRA), programme-related fees, individual donations, and community fundraising. Many programmes are delivered free to individuals and prisoners, while corporate offerings such as Wellness Workshop and Minding Me are sold to employers. Governance credibility is reinforced by Triple Lock status from Charity Excellence Ireland, most recently re-secured in 2025, and a 5-Year Strategic Plan launched in May 2026 frames the organisation's next phase of programme, digital, and partnership expansion.

Suicide or Survive firmographics

Firmographics

Name: Suicide or Survive
Legal name: Suicide or Survive
Website: https://suicideorsurvive.ie
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 1–10 employees
Short description: Suicide or Survive (SOS) is an Irish mental health charity, founded in 2003, that delivers suicide prevention and wellbeing programmes to workplaces, communities, prisons, and the general public across Ireland through in-person workshops, online platforms, and awareness content.
Ownership category
akta.pro rank

Suicide or Survive industry classification

Industry

Product category: Mental health and suicide prevention services
NAICS: Outpatient Mental Health and Substance Abuse Centers (621420), Community Food and Housing, and Emergency and Other Relief Services (6242)
SIC: Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
akta.pro primary industry: Crisis Intervention & Suicide Prevention Services (EDALAFAD)
akta.pro secondary industries: Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

Suicide prevention programmes
Mental health workshops
Workplace wellness
Wellness recovery planning
Peer support training

Where Suicide or Survive is headquartered

Location

Headquarters

HQ city: Blackrock
HQ country: Ireland
HQ region: Europe

Offices1 record

Markets served

Suicide or Survive business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Donations and Fundraising: The charity relies heavily on public donations, fundraising events, and individual contributions. Events include Croke Park Abseil, Mini Marathon, bucket collections, and challenge events.
Programme Fees: Some programmes charge nominal fees (WRAP at €25 per participant) though many are subsidised or free due to funding from National Office for Suicide Prevention.
Government and Institutional Funding: Partial funding from HSE National Office for Suicide Prevention, Government of Ireland through Department of Rural and Community Development (Scheme to Support National Organisations), and Pobal.
Corporate Partnerships: Workplace wellness programmes delivered to organisations, with some corporate charity partnerships.

Pricing tiers

Model	Billing	Price
Unit Pricing	One time/ perpetual license	WRAP Programme - €25 per participant
Unit Pricing	One time/ perpetual license	Anchor Programme - subsidised pricing
Freemium	Pay-as-you-go	Online Wellness Workshop - Free
Freemium	Pay-as-you-go	YouMatter Online Workshop - Free

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Suicide or Survive product offering

Product offering

Core offering

Suicide or Survive delivers mental health and suicide prevention programmes, including the flagship Eden Programme for individuals with lived experience of suicide, alongside the Anchor, Minding Me, Wellness Workshop, and Workplace Wellness programmes delivered in person and through online platforms (wellnessworkshop.ie and youmatter.ie). The programmes teach practical mental health tools, safe-space exploration of experiences, and crisis management skills, supported by donations, government grants, and corporate partnerships.

Product overview

Suicide or Survive is an Irish mental health charity offering a portfolio of programmes and digital resources focused on suicide prevention and mental wellness. The core offering centres on the flagship Eden Programme, complemented by the Anchor Programme, Minding Me Programme, and Wellness Workshop (available in-person and online via wellnessworkshop.ie and youmatter.ie). Additional offerings include a podcast series (Connections), webinars, and Life's Little Emergency Kits. The organisation also provides Workplace Wellness programmes for organisations. The portfolio represents a multi-channel approach combining in-person workshops, online self-paced courses, and content media.

Differentiator

Problem solved

Functional benefit

Products and services

Eden Programme
Workplace Wellness Programmes
Wellness Workshop (Half-Day)
Anchor Programme (formerly Supporters Programme)
Minding Me Programme
Wellness Workshop Online (wellnessworkshop.ie)
YouMatter Online Workshop (youmatter.ie)
WRAP Programme (Wellness Recovery Action Plan)
Life's Little Emergency Kits (LLEKs)
Connections Podcast (Connections: Conversations Worth Having)

Quantifiable outcome

Eden Programme has been manualised and rolled out nationally since 2013 through licensing partnerships with HSE and National Counselling Services in Galway, Roscommon and Mayo
+1 more outcomes

Companies that use Suicide or Survive

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Suicide or Survive technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Suicide or Survive partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor and core.

AsIAmminorStrategic or Co-development Partner · 1 December 2023Autism training provider. SOS team attended CPD session on autism and mental health to improve programme delivery for autistic individuals.
HSE and National Counselling Services (Galway, Roscommon, Mayo)coreStrategic or Co-development PartnerLicensing partnership for national rollout of Eden Programme. Services work together to deliver programme across regions.
Wheatfield Place of Detention (Irish Prison Service)coreStrategic or Co-development PartnerSince 2012, SOS has provided Wellness Workshops and WRAP programmes for prisoners and staff. Mentors trained within prison to support peers.
Trinity College DublinminorStrategic or Co-development PartnerAcademic partner conducting evaluation of Mental Health Mentor training programme in Wheatfield Place of Detention.
See ChangeminorStrategic or Co-development PartnerIreland's national programme dedicated to ending mental health stigma. SOS participates in Green Ribbon campaigns and joint initiatives.
Connecting for LifecoreStrategic or Co-development PartnerNational Suicide Prevention Strategy of Ireland. SOS programmes aligned with Strategic Goals and required evaluation framework.
Threshold Training (Tallaght)minorStrategic or Co-development PartnerClosed Anchor Programme delivered in partnership with Threshold Training for their staff/volunteers.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Suicide or Survive competitors and assessment

Company assessment

Direct peers

Pieta House: Ireland's largest suicide and self-harm prevention charity, providing crisis counselling, bereavement support and therapy nationwide. Directly comparable to SOS in mission (suicide prevention), Irish-only footprint, charity-funded model, and reliance on government grants and donations.
Samaritans Ireland: Branch of the international Samaritans network providing a 24/7 emotional support helpline for people in distress across Ireland. Comparable to SOS in suicide prevention mission, volunteer-facilitated support model, and Irish nationwide operations.
Jigsaw: Irish youth mental health charity operating the Jigsaw service network providing free mental health support to 12-25 year olds. Comparable in charity structure, HSE/government funding model, programme-based delivery, and national Irish footprint, though focused on youth.
Aware: Irish depression support charity running support groups, helpline services, and education programmes nationwide. Comparable to SOS in Irish-only charity model, government/HSE funding, and community-based mental health programme delivery.
Mental Health Ireland: National mental health organisation in Ireland delivering training, education programmes, and community initiatives. Comparable in mission (mental health promotion), Irish nationwide presence, charity/government-funded model, and programme-based service delivery.
Turn2Me: Irish mental health charity providing free online counselling, peer support groups, and mental health resources. Closely comparable to SOS in charity structure, Irish operations, mental health programme delivery, and emphasis on online/self-service channels.
MyMind: Irish non-profit mental health service providing affordable counselling and psychotherapy across Ireland. Comparable in Irish non-profit mental health delivery, multi-channel (online + in-person) service model, and mission to widen access to mental health support.
Console (now part of Pieta): Previously an independent Irish suicide bereavement support charity before merging with Pieta. Highly comparable to SOS in suicide-related mission, Irish charity structure, government-funded model, and programme-based delivery for affected individuals and families.
Shine: Irish mental health charity supporting people with mental health difficulties and their families through support services, education, and advocacy. Comparable in Irish charity model, HSE/government funding streams, and family/supporter-focused programme delivery.

Others

See Change: Ireland's national programme dedicated to ending mental health stigma, run as a partnership of organisations including SOS. Comparable to SOS as an Irish mental health NGO ecosystem player; SOS is actually a partner, not a direct competitor, so classified as OTHERS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Suicide or Survive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Suicide or Survive leadership team

Management profile

Number of profiles

Profiles5 records

Suicide or Survive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Suicide or Survive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suicide or Survive

What does Suicide or Survive do?

Is Suicide or Survive a public or private company?

Suicide or Survive is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Suicide or Survive founded?

Suicide or Survive was founded in 2003. It employs 1 to 10 people.

Where is Suicide or Survive based?

Suicide or Survive is headquartered in Blackrock, Ireland, in the Europe region.

How does Suicide or Survive make money?

Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are programme Fees, government and Institutional Funding and corporate Partnerships.

Who are Suicide or Survive's main competitors?

Direct peers on record are Pieta House, Samaritans Ireland, Jigsaw, Aware, Mental Health Ireland, Turn2Me, MyMind, Console (now part of Pieta) and Shine. See Change is listed as an others.

Does Suicide or Survive have an API?

No public API is recorded for Suicide or Survive.

What industry is Suicide or Survive in?

Suicide or Survive's product category is Mental health and suicide prevention services. Its primary akta.pro industry code is EDALAFAD, Crisis Intervention & Suicide Prevention Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 621420 and its SIC code is 8300.