Wix Capital

What Wix Capital does

Wix.com, Ltd. is an Israel-headquartered (Tel Aviv), publicly traded (NASDAQ: WIX) website-building platform founded in 2006. It enables individuals, small and medium businesses, agencies, freelancers, and increasingly enterprises to create, host, and operate websites and adjacent business workflows without coding. The core product is a drag-and-drop website builder augmented by an AI Website Builder and the Aria conversational AI assistant that generate complete sites, copy, images, and marketing assets from natural-language prompts. The platform spans 2,000+ customizable templates across 50+ industries and bundles eCommerce, scheduling, CRM, payments (Wix Payments), email marketing, SEO and AI visibility tools, events, online courses, domain registration, and multi-cloud hosting on a 99.99% uptime infrastructure.

Revenue is generated primarily through tiered subscription plans (free, Basic, Unlimited, Pro, VIP) on annual billing cadences, with upsell into transaction fees from Wix Payments, domain registration revenue, and a share of third-party app sales through the Wix App Market. Distribution is product-led and direct-to-consumer via wix.com and mobile apps, with field/enterprise sales through Wix Studio for agencies and large organizations. The platform supports millions of websites globally across at least eight markets (USA, UK, Germany, France, Israel, Brazil, Japan, India), with 15,000+ new sites launched daily, and operates a venture investment arm (Wix Ventures), an education platform (Wix University), and an agency program (Wix Studio Academy).

Key strategic ecosystem integrations include Google (Search Console, Analytics, Workspace), Meta (Facebook/Instagram ads, Pixel), Semrush, and Zapier. The company maintains GDPR and CCPA compliance, holds a long-running brand presence in the SMB website-building category, and has expanded upmarket via Wix Studio Enterprise while reinvesting in AI-driven product surfaces to capture the shift to LLM-mediated discovery.

Name

Wix Capital

Legal name

Wix.com Ltd.

Website

https://wix.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wix.com is a publicly traded (NASDAQ: WIX) AI-powered website builder platform enabling individuals, SMBs, agencies, freelancers, and enterprises to create, host, and run websites and integrated business workflows (eCommerce, payments, scheduling, CRM, marketing) without coding.

Ownership category

akta.pro rank

Product category

Website Builder Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Website builder platform
• AI website creation
• ECommerce website builder
• Drag and drop editor
• Web hosting services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription Plans: Subscription-based revenue from premium plans that unlock advanced features including custom domains, remove Wix ads, enable eCommerce capabilities, and provide higher storage limits. Plans range from basic to business tiers with escalating feature sets.
2. Transaction Fees: Revenue from payment processing fees charged when users conduct transactions through Wix Payments or other payment solutions on their websites.
3. Domain Registration: Revenue from domain name registration and transfer services, with free first year offered with annual premium plan purchase.
4. App Market Revenue Share: Revenue from third-party app integrations available through the Wix App Market.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Wix Capital (operating alongside Wix.com) provides an AI-powered website builder platform that allows individuals and businesses to create professional websites without coding, using a hybrid of conversational AI generation and drag-and-drop design controls. The offering spans 2000+ customizable templates, integrated eCommerce, scheduling, payments, CRM, email marketing and SEO tools, plus multi-cloud web hosting with 99.99% uptime. Wix Studio serves as a dedicated environment for agencies and enterprises to manage client sites at scale.

Product overview

Wix Capital offers a comprehensive AI-powered website builder platform that combines design tools and business solutions in one integrated ecosystem. The core offering includes the Wix Website Builder with drag-and-drop functionality and the AI Website Builder featuring Aria, an AI assistant for conversational website creation. The platform spans over 2000 customizable website templates across industries. Key modules include eCommerce (online store builder with payment processing), Scheduling Software, Restaurant Website tools, CRM System, Wix Events, and Online Courses. Wix Studio serves as the advanced platform for agencies and freelancers. Additional offerings include SEO Tools with AI visibility optimization for LLMs, Email Marketing, Logo Maker, Domain Names, and Web Hosting with multi-cloud infrastructure. The Wix App Market extends functionality through integrations with Google Analytics, Facebook Pixel, Zapier, and other third-party tools.

Differentiator

Problem solved

Functional benefit

Brands

• Wix Studio: Advanced platform for agencies and freelancers to deliver exceptional client websites at scale with smart design capabilities and flexible dev tools.
• Wix Ventures
• Wix University
• Wixel

Products and services

• Wix Website Builder AI-powered drag-and-drop website builder that lets individuals and businesses create professional, customizable websites without coding, with templates, design tools, hosting, and integrated business modules.
• AI Website Builder Conversational AI tool that generates a complete, customizable, business-ready website from a text prompt, paired with the Aria AI assistant for ongoing design and content help.
• Wix Studio Platform purpose-built for agencies, freelancers and enterprises featuring the Studio Editor, workspace management, team collaboration and client management tools for building sites at scale.
• eCommerce Website / Online Store Builder Online store builder with product, order, shipping, payment and marketing management tools for SMBs selling physical or digital goods online.
• Scheduling Software Online booking and scheduling system for managing services, staff, clients and appointments, with online payment acceptance for service businesses.
• Restaurant Website Website solution tailored for restaurants with menu management, online ordering, reservations and front-of-house integration.
• CRM System Customer relationship management suite for capturing leads, managing contacts and engaging customers, integrated with Wix sites and business workflows.
• Wix Payments End-to-end payment processing solution that lets Wix users accept and manage online payments, send invoices and track transactions directly from their sites.
• Email Marketing AI-powered email marketing tool that creates and automates email campaigns, integrated with Wix sites, contacts and analytics.
• SEO Tools Suite of SEO optimization tools covering on-page SEO, AI visibility for LLMs like ChatGPT, and integrations with Google Search Console and Semrush.
• Wix App Market Marketplace offering hundreds of Wix-made and third-party applications that extend Wix site functionality across categories such as marketing, analytics and automation.
• Domain Names Domain registration, transfer and management service bundled with Wix, including a free custom domain for the first year with annual Premium plans.
• Web Hosting Managed multi-cloud web hosting with 99.99% uptime, automatic disaster recovery, global CDN coverage and built-in DDoS protection for all Wix sites.
• Wix Enterprise Enterprise solution offering multi-site management, advanced business tools and dedicated support for large organizations running multiple web properties.
• Wix Events Event management application for promoting, selling tickets for, and managing RSVPs and registrations for online or in-person events.

Quantifiable outcome

• 15,000+ sites launched daily
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationIntegration partnership providing Google Search Console connectivity and SEO optimization features. Wix sites are optimized for Google search with built-in SEO tools and Google case study collaboration.
• SemrushcoreTechnology or IntegrationIntegration partnership for SEO analytics and competitive research. Wix sites can connect to Semrush for advanced SEO insights and keyword tracking.
• Meta (Facebook/Instagram)coreTechnology or IntegrationIntegration for running Facebook and Instagram ads directly from Wix dashboard. Enables social media marketing and advertising capabilities.
• ZapiersupportingTechnology or IntegrationIntegration partnership enabling automation workflows connecting Wix with thousands of other applications through Zapier's automation platform.
• Facebook PixelsupportingTechnology or IntegrationBuilt-in integration for Facebook Pixel tracking enabling advertising optimization and conversion tracking for Wix-based eCommerce sites.
• Google AnalyticscoreTechnology or IntegrationIntegration for web analytics enabling Wix users to track website traffic, user behavior, and conversion metrics through Google Analytics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Squarespace: Squarespace is a direct competitor offering AI-assisted website building with premium templates, eCommerce, and integrated business tools targeting SMBs, creators, and prosumer segments — the same core market as Wix with overlapping product capabilities.
• Webflow: Webflow is a no-code website builder focused on professional designers, agencies, and enterprises with a visual CMS that competes directly with Wix Studio in the agency/enterprise tier of the market.
• WordPress.com (Automattic): Automattic operates WordPress.com, a hosted website builder with deep customization that competes with Wix for bloggers, SMBs, and creators while also offering WooCommerce for eCommerce overlap with Wix's commerce solutions.
• Duda: Duda is a white-label website building platform purpose-built for agencies and SaaS providers, directly comparable to Wix Studio's agency-focused offering with similar multi-site management and collaboration tooling.

Broad incumbents

• Shopify: Shopify is a broader commerce platform that overlaps with Wix's eCommerce and payments offerings, particularly for SMB merchants, though Shopify is more commerce-specialized and serves a higher-end merchant segment than Wix's general-purpose builder.
• GoDaddy: GoDaddy bundles domain registration, hosting, and website building targeting the same SMB microbusiness segment as Wix, with overlapping monetization on domains and web hosting and broader small-business services portfolio.
• Weebly (Block / Square): Weebly provides drag-and-drop website building with integrated eCommerce and was acquired by Square (now Block), serving the same small-business segment as Wix though with a payments-led bundling strategy.
• BigCommerce: BigCommerce is an enterprise-leaning SaaS eCommerce platform with headless commerce capabilities, providing overlap with Wix's eCommerce module in serving merchants that need online store functionality.

Emerging players

• Framer: Framer is an AI-native modern website builder gaining traction with designers and startups for landing pages and marketing sites, representing a fast-moving emerging entrant in the same website creation category as Wix.
• Durable: Durable is an AI-first website builder aimed at solo entrepreneurs and small businesses, comparable to Wix's AI website builder offering but with a more radically simplified, AI-prompted entry flow that could displace SMB funnel entrants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/wix
• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/wix-com
• Instagraminstagram.com/wix
• Xx.com/wix

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wix Capital