efelle creative
efelle creative is a Seattle-based digital agency that designs and develops custom websites, eCommerce platforms, and digital marketing programs for mid-market and enterprise clients across more than ten industries, using proprietary FusionCMS alongside BigCommerce, Shopify, and headless architectures.
- Company typePrivate
- Founded2005
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What efelle creative does
efelle creative (legal entity EFELLE MEDIA, INC.) is a Seattle-based digital marketing and web design agency founded in 2005 by Fred Lebhart. The firm delivers custom responsive website design, eCommerce development, digital marketing (SEO, PPC, social, email, content), and conversion rate optimization for mid-market and enterprise clients across verticals including eCommerce, professional services, law, medical, construction/AEC, financial services, nonprofits, and home services. Notable logos include the Bill & Melinda Gates Foundation, Boeing, University of Washington, Diono, nutpods, Kasala, Picnik Creamers, and Humble Brands. The company operates as a private, founder-owned, self-funded firm with a 30-person in-house team of designers, developers, and strategists based at 901 5th Ave., Suite 1950, Seattle.
Core technology is built around a multi-stack approach spanning frontend frameworks (React, Angular, Vue.js), backend (Node.js, PHP, Python, Ruby on Rails), databases (MySQL, PostgreSQL, MongoDB), and CMS/eCommerce platforms including their proprietary FusionCMS alongside WordPress, Craft CMS, BigCommerce (Elite-tier partner), Shopify, Magento, and WooCommerce. Differentiated offerings include headless eCommerce, composable commerce architecture, and API-first integrations with partners such as Yotpo, Salsify, eBridge, Rebilla, BundleB2B, and Route.
efelle creative's business model is project-based professional services with a recurring digital marketing retainer overlay. Custom website builds follow an 8–16 week timeline and eCommerce projects run 10–16 weeks; monthly growth programs bundle SEO, PPC, social, and CRO under subscription billing. GTM is sales-led with direct enterprise engagement and self-serve website inquiry for mid-market, supported by content marketing, organic SEO, social, and PPC channels. Pricing is quote-based and not publicly disclosed.
efelle creative firmographics
Firmographics- Name
- efelle creative
- Legal name
- EFELLE MEDIA, INC.
- Website
- https://seattlewebdesign.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- efelle creative is a Seattle-based digital agency that designs and develops custom websites, eCommerce platforms, and digital marketing programs for mid-market and enterprise clients across more than ten industries, using proprietary FusionCMS alongside BigCommerce, Shopify, and headless architectures.
- Ownership category
- akta.pro rank
efelle creative industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where efelle creative is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
efelle creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Design & Development: Custom responsive website design and development services for professional services and eCommerce businesses. Projects include discovery, design, development, and launch phases. Pricing is project-based and varies by scope, features, and complexity.
- eCommerce Web Design & Development: Custom eCommerce website design and development using platforms like BigCommerce, Shopify, Magento, and FusionCMS. Includes B2B commerce capabilities, headless commerce, and composable eCommerce solutions. Project timelines typically 10-16 weeks.
- Digital Marketing Services: Full-funnel digital marketing services including SEO, PPC advertising, social media marketing, email marketing, content marketing, and conversion rate optimization. Can be standalone services or part of ongoing growth programs.
- Conversion Rate Optimization (CRO): CRO services focused on improving website conversion rates through traffic analysis, landing page optimization, UX improvements, A/B testing, and calls-to-action. Can be part of digital marketing engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Website Design Projects |
| One time/ perpetual license | Multi-year contract | Custom eCommerce Website Projects |
| Subscription | Monthly | Digital Marketing Growth Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
efelle creative product offering
Product offeringCore offering
efelle creative is a custom digital agency that designs and develops responsive websites, eCommerce stores, and digital marketing programs for businesses. Their deliverables span custom website design and development, eCommerce builds on BigCommerce, Shopify, and Magento, SEO/PPC/social marketing services, and conversion rate optimization, supported by their proprietary FusionCMS content management system. They specialize in custom (non-templated) work for eCommerce brands, professional services firms, and industry-specific verticals such as legal, medical, construction, and home services.
Product overview
efelle creative is a custom design agency offering a comprehensive suite of digital marketing and web development services. Their core offerings include Website Design & Development, eCommerce Web Design & Development, Digital Marketing Growth Programs, and Conversion Rate Optimization. eCommerce solutions are built primarily on BigCommerce, Shopify, and Magento platforms, complemented by their proprietary FusionCMS for content management. They offer specialized add-ons including Headless and Composable eCommerce architectures, SEO services, Industry-Specific Solutions for sectors like law, medical, construction, and HVAC, plus Branding & Logo Design and Business Growth Strategy Consultation. The company emphasizes custom design over templated solutions, integrating platforms like BigCommerce (Elite partner), Shopify, and their own FusionCMS to deliver tailored digital experiences across web, mobile, and eCommerce channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development Custom responsive website design and development services for businesses, focused on conversion optimization, mobile-first design, modern UX, and SEO best practices. Built on CMS platforms including the proprietary FusionCMS. Standard project timelines run 8-16 weeks from kickoff to launch.
- eCommerce Web Design & Development Custom eCommerce website development on BigCommerce, Shopify, and Magento with B2B wholesale, headless, and composable commerce capabilities, product catalog management, subscription functionality, international sites, and secure checkout integration. Most custom eCommerce projects take 10-16 weeks depending on complexity, integrations, and content.
- Digital Marketing Growth Programs Full-funnel digital marketing services including SEO, PPC advertising, social media marketing, content marketing, email marketing, and local SEO, focused on lead generation and measurable ROI. Delivered on a monthly retainer basis as standalone services or ongoing growth programs.
- Conversion Rate Optimization CRO services that improve website conversion rates through traffic analysis, landing page optimization, A/B testing, UX improvements, and calls-to-action. Includes heatmaps and analytics to identify conversion opportunities and has driven client conversion rate improvements from 0.04% to over 15%.
- Search Engine Optimization (SEO) SEO services including technical audits, on-page optimization, backlink strategy, local SEO, AI/generative search optimization (E-E-A-T and schema markup), and content build-out. Optimizes client sites for both traditional search and AI-powered results.
- Branding & Logo Design Creative direction and design services for branding elements, logos, and visual identity that complement website projects.
- Business Growth Strategy Consultation Strategic consulting to help businesses develop digital marketing approaches and growth plans aligned with their revenue and brand goals.
- FusionCMS Proprietary content management system developed and maintained by efelle creative. Powers content-rich pages, blog, location, and staff profile pages, integrates with BigCommerce for headless commerce implementations, and supports API integrations with CRMs, marketing tools, and inventory systems.
- Industry-Specific Web Solutions Vertical-specific website design, development, and digital marketing strategies tailored for Law Firms, Home Builders, Nonprofits, Medical Clinics, Financial Services, B2B Businesses, Home Services, Restaurants & Hospitality, Construction & AEC, Roofing, and HVAC companies, with workflow-specific features such as practice area showcases, project galleries, donation functionality, appointment scheduling, and service area targeting.
Quantifiable outcome
- Over 1,100 website projects completed in 20+ years
- +5 more outcomes
Companies that use efelle creative
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles3 records
efelle creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature5 records
efelle creative partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BigCommercecoreBigCommerce is a SaaS eCommerce platform used by efelle for building scalable online stores. efelle is an Elite-tier partner with BigCommerce, enabling them to escalate client concerns and access specialized support. They offer BigCommerce website design, development, and migration services.
- ShopifycoreShopify is a leading eCommerce platform that efelle uses for building online stores. They offer Shopify development and design services for clients seeking a powerful yet easy-to-use eCommerce solution.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
efelle creative competitors and assessment
Company assessmentDirect peers
- Big Drop Inc: Digital agency specializing in custom web design, development, and digital marketing. Overlapping service portfolio and client profile with efelle creative's web design practice.
- Lounge Lizard: Digital marketing and web design agency known for custom website design, branding, and digital strategy. Directly comparable in custom-build focus and mid-market positioning.
- WebFX: Full-service digital marketing agency offering web design, SEO, PPC, and CRO to mid-market and enterprise clients. Closely comparable service breadth and customer segments to efelle creative, though at materially larger scale.
- Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and PPC to SMB and mid-market clients. Highly aligned service mix and customer profile to efelle's digital marketing growth programs.
- SmartSites: Web design and digital marketing agency offering website design, SEO, PPC, and CRO. Comparable mid-sized operation targeting similar mid-market and eCommerce clients as efelle creative.
- Coalition Technologies: Web design and SEO agency with strong eCommerce expertise on Shopify, BigCommerce, and Magento. Direct competitor in the eCommerce design and development space where efelle operates.
- Digital Silk: Full-service digital agency providing custom website design, eCommerce, branding, and digital marketing. Highly comparable service offering and mid-market target segment.
- Major Tom: Full-service digital agency offering web design, development, and digital marketing strategy. Comparable in custom design approach and cross-vertical client base, including B2B and eCommerce.
- Straight North: Internet marketing agency offering web design, SEO, and PPC services to mid-market B2B clients. Direct competitor in the SEO and web design services category efelle serves.
- Huemor: Web design agency focused on custom B2B and eCommerce website builds with conversion optimization services. Similar custom-build, ROI-driven positioning to efelle creative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
efelle creative social profiles
Digital presenceefelle creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
efelle creative leadership team
Management profileNumber of profiles
Profiles1 record
efelle creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
efelle creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about efelle creative
What does efelle creative do?
efelle creative is a custom digital agency that designs and develops responsive websites, eCommerce stores, and digital marketing programs for businesses. Their deliverables span custom website design and development, eCommerce builds on BigCommerce, Shopify, and Magento, SEO/PPC/social marketing services, and conversion rate optimization, supported by their proprietary FusionCMS content management system. They specialize in custom (non-templated) work for eCommerce brands, professional services firms, and industry-specific verticals such as legal, medical, construction, and home services.
Is efelle creative a public or private company?
efelle creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was efelle creative founded?
efelle creative was founded in 2005. It employs 11 to 50 people.
Where is efelle creative based?
efelle creative is headquartered in Seattle, United States, in the North America region.
How does efelle creative make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are eCommerce Web Design & Development, digital Marketing Services and conversion Rate Optimization (CRO).
Who are efelle creative's main competitors?
Direct peers on record are Big Drop Inc, Lounge Lizard, WebFX, Thrive Internet Marketing Agency, SmartSites, Coalition Technologies, Digital Silk, Major Tom, Straight North and Huemor.
Does efelle creative have an API?
No public API is recorded for efelle creative.
What industry is efelle creative in?
efelle creative's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 541430 and its SIC code is 7330.