Thrive Yoga and Wellness

What Thrive Yoga and Wellness does

Thrive Yoga and Wellness (legally Lundberg Yoga and Wellness, LLC) is a privately held, single-location boutique yoga and wellness studio located at 1107 7th St., Oregon City, Oregon. Founded by Rachel Lundberg, the studio serves individual wellness seekers in the Oregon City market with a horizontally segmented offering that includes daily yoga, movement, and meditation classes; private yoga sessions; wellness practitioner services; infrared sauna treatments; teacher training; an international retreat (Peru 2026); and community events. The company positions itself as a curated "wellness community" rather than a mass-market gym, emphasizing small and uncrowded class sizes with approachable instructors, and is described in its own commentary as a "fabulous little yoga studio."

The studio's core product is its daily class schedule, accessed by members via the third-party WellnessLiving scheduling and membership platform. Auxiliary offerings include an infrared sauna "rejuvenation suite," private one-on-one sessions, and a Yoga Oak University partnership that channels students into paid teacher training and certification programs. The company also generates ancillary revenue by leasing its physical space to third-party wellness providers and event hosts under a "Build, Promote or Host" model, effectively operating a hybrid retail/venue business. Marketing is executed almost entirely through organic channels: Facebook, Instagram, an email newsletter, and website/blog content, with no paid acquisition or platform integrations disclosed.

Thrive's revenue mechanics rely on class-pack pricing and recurring memberships, with specific pricing tiers withheld from public disclosure. The business is independent and unsponsored: there is no recorded external funding, no parent company, no subsidiaries, no institutional investors, and no disclosed headcount, app, API, or AI capability. Operational signals—an announced 2026 Peru retreat, a First City Celebration community event, and the ongoing community-care initiative—indicate continued program expansion at the existing site, but in the absence of disclosed revenue, attendance, or membership data, the company remains a small-scale, single-site operator at the boutique wellness tier.

Name

Thrive Yoga and Wellness

Legal name

Lundberg Yoga and Wellness, LLC

Website

https://yogaoak.com

Company type

Private

Operating status

Operating

Short description

Thrive Yoga and Wellness is a privately held, single-location boutique yoga and wellness studio in Oregon City, Oregon, offering daily yoga and movement classes, wellness practitioner services, infrared sauna, teacher training, retreats, and community events for individual wellness seekers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Yoga studio services
• Wellness center
• Infrared sauna
• Yoga teacher training
• Wellness retreats

Headquarters

HQ city

Oregon City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Thrive Yoga and Wellness operates a single-location yoga and wellness studio in Oregon City, Oregon, offering daily yoga, movement, and meditation classes alongside complementary wellness practitioner services, an infrared sauna rejuvenation suite, private yoga sessions, teacher training certifications, and wellness retreats. Members book classes and manage memberships through the WellnessLiving online scheduling platform, and the studio also leases space to other wellness providers for events and services.

Product overview

Thrive Yoga and Wellness is a single-location yoga and wellness studio offering a unified suite of services centered around yoga and movement classes as the core product. The wellness center provides practitioner services including an infrared sauna rejuvenation suite. Additional offerings include a Peru retreat (2026), teacher training certifications in partnership with Yoga Oak University, private yoga sessions, community care programs, and special events. The studio operates on a class scheduling and membership model using WellnessLiving for scheduling management, with pricing and membership tiers available to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga and Movement Classes Daily yoga, movement, and meditation classes offered at the studio for practitioners of all levels, with options for private sessions, designed for individuals seeking mind-body wellness in a boutique community setting.
• Wellness Center Practitioner Services
• Infrared Sauna Rejuvenation Suite
• Private Yoga Sessions
• Yoga Teacher Training and Certification
• Thrive Peru Retreat 2026 Annual yoga and wellness retreat experience held in Peru, offering immersive travel-based wellness programming for individual retreat participants.
• Studio Memberships and Class Pricing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• YogaSix: Boutique yoga franchise targeting mainstream consumers with heated yoga classes and a community-driven studio model. Closely comparable to Thrive's small-group, community-oriented yoga offering and membership model.
• Modo Yoga: Boutique hot yoga studio chain with community, environmental, and teacher training programs. Comparable to Thrive across studio format, community ethos, and integrated teacher training offerings.
• Y7 Studio: Boutique yoga studio brand built around curated, music-driven, candlelit classes. Comparable to Thrive in its intentional small-class, premium-experience positioning and lifestyle-driven brand.
• Hot 8 Yoga: Multi-location boutique yoga chain offering heated power yoga in a community-driven environment. Comparable to Thrive in class-style, boutique positioning, and community-focused branding.
• Purple Yoga: Boutique yoga studio operator offering heated classes and community-oriented programming. Comparable to Thrive in boutique positioning and small-class, premium-experience model.

Broad incumbents

• Life Time Fitness: National premium fitness club operator offering yoga classes, spa, sauna, and wellness services. Comparable to Thrive as a competitor for members seeking yoga plus broader wellness amenities, though with a much broader fitness portfolio.
• Equinox: Luxury fitness club offering premium yoga classes, spa, sauna, and recovery services. Comparable to Thrive's premium positioning and wellness-community concept, though at the high end of the market and at scale.
• CorePower Yoga: Largest US boutique yoga chain offering yoga, fitness, and teacher training. Comparable to Thrive as a multi-location yoga studio with membership-based classes, teacher training, and retreat-style programming, but at vastly greater scale.
• YogaWorks: Multi-location yoga studio chain offering group classes, private sessions, and teacher training. Direct comparability to Thrive's mix of classes, private sessions, and Yoga Oak University partnership-based certifications.

Others

• Bikram Yoga (independent affiliates): Network of independently owned hot yoga studios offering standardized 26-posture series. Comparable to Thrive as part of the broader US boutique/hot yoga ecosystem in which community-driven independents compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lundbergyoga
• Instagraminstagram.com/thrivewellnessoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Yoga and Wellness