Promomash

What Promomash does

Promomash is a private SaaS company founded in 2012 by Yuval Selik and headquartered in Pasadena, California (incorporated in Texas as Promomash, Inc.). The company sells the CPGenius platform — a combined software-plus-managed-services solution targeting emerging and growth-stage consumer packaged goods (CPG) brands with annual revenue between $1M and $500M+. Promomash positions itself as the most complete retail sales and marketing management solution for CPG brands that have outgrown spreadsheet-based trade management.

The platform is organized into three core products: CPGenius Trade for trade promotion management (contract storage, promotional calendar, spend tracking, plan-vs-actual monitoring, and promo lift analytics); CPGenius Deductions for end-to-end deduction management using AI-driven categorization with embedded deduction specialists handling validation, dispute, and recovery; and CPGenius Demos & Events for planning, scheduling, staffing, and ROI-analyzing in-store demos and field marketing events with brand ambassadors. In 2024 the company extended the platform with three add-ons: Cash Application (bank/ERP payment matching), Retail Execution (merchandising, shelf management, store-visit CRM, AI-powered field insights), and Sales Commission Prep. Underlying technology integrations include Crisp for actual retailer sales data, plus NetSuite, QuickBooks, and Sage ERP/accounting systems.

Promomash operates a sales-led, direct enterprise GTM motion with dedicated sales representatives and 'Talk to Sales' / 'Request a Demo' CTAs, targeting mid-market CPG brands. The revenue model is quote-based annual subscription recurring revenue, with an initial 12-month term renewing month-to-month, supplemented by embedded managed-services teams that perform ongoing operations work — distinguishing Promomash from pure-play SaaS competitors. The company reports serving hundreds of brands since 2015, managing over $3B in client trade spend, and is recognized as a G2 Leader in both Trade Promotion Management and Deduction Management categories while maintaining SOC 2 Type II certification.

Name

Promomash

Legal name

Promomash, Inc.

Website

https://promomash.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Promomash is a private SaaS company that sells the CPGenius platform combining trade promotion management, deduction management, and field marketing software with embedded expert managed services, serving hundreds of emerging and mid-market CPG brands in North America.

Ownership category

akta.pro rank

Product category

CPG Trade Promotion Management Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Management Services (8741), Services-Advertising Agencies (7311)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

akta.pro secondary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Trade promotion management
• Deduction management software
• CPG retail execution
• Field marketing platform
• Trade spend optimization

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Software + Managed Services: Comprehensive trade management platform with embedded expert services. Pricing includes software access plus dedicated team support for implementation, data management, and ongoing operations. Initial 12-month term with month-to-month renewal.
2. Add-On Services: Additional modules including Cash Application, Retail Execution, and Sales Commission Prep offered as add-ons to base subscription

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Promomash sells the CPGenius software-and-managed-services platform for CPG brands to plan, manage, and optimize trade spend across trade promotion management, deduction management, and in-store demo/field marketing event execution. Subscriptions combine the proprietary SaaS with dedicated teams of trade and deduction experts, plus add-on modules for cash application, retail execution, and sales commission preparation.

Product overview

Promomash offers a unified platform called CPGenius™ for CPG brands to manage trade spend and retail channel execution. The platform consists of three core integrated products: CPGenius™ Trade (trade promotion management for planning, managing and optimizing trade spend), CPGenius™ Deductions (comprehensive deduction management service with AI automation), and CPGenius™ Demos & Events (field marketing management for in-store demos and events). Add-on modules include Cash Application (for bank/ERP connection to deductions), Retail Execution (for merchandising and field sales), and Sales Commission Prep. The platform is distinguished by combining software with dedicated teams of trade and deductions experts who provide ongoing managed services beyond implementation.

Differentiator

Problem solved

Functional benefit

Brands

• CPGenius™ Trade: Trade Promotion Management platform providing one source of truth for trade promotion management and account planning
• CPGenius™ Deductions
• CPGenius™ Demos & Events

Products and services

• CPGenius Trade Trade promotion management platform providing a single source of truth for trade promotion management and account planning, including customer contract management, promotional calendar views, spend tracking, plan-vs-actual monitoring, promo lift analysis, and customer/product profitability identification for CPG brands.
• CPGenius Deductions Turnkey CPG deduction management service combining AI automation with expert humans-in-the-loop for end-to-end deduction capture, categorization, validation, dispute, and recovery, with dashboards for drill-down spend insights and deduction progress reporting.
• CPGenius Demos & Events In-store demo and field marketing event management platform for planning, scheduling, and staffing events, managing, training and paying brand ambassadors and event staff, and analyzing event performance and ROI based on actual sales data.
• Cash Application Add-On Add-on module for CPGenius Deductions that connects bank and ERP systems to Promomash, automatically matching payments to sales invoices and feeding payment activity and credit memos to the ERP for reconciliation.
• Retail Execution Add-On Add-on module for CPGenius Demos & Events providing merchandising and shelf management capabilities, CRM for sales activity and store visit tracking, and AI-powered insights for field marketing reporting.
• Sales Commission Prep Add-on service for CPGenius Trade that transforms complex sales data, territory assignments, and commission rules into accurate, commission-ready outputs every month for CPG sales teams.

Quantifiable outcome

• 10-25% of deductions are typically invalid and disputable, representing up to 6% of topline revenue lost without proper management
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Spacestation CPGcoreStrategic or Co-development Partner · 1 January 2021First 'Anti-Broker' CPG brokerage using Promomash as 'single source of truth' system to manage trade promotion activities for portfolio of emerging brand clients. Partnership enables brands to predict promotion ROI and negotiate better deals with retailers.
• CrispcoreTechnology or IntegrationSales data connector integration providing actual sales lift measurement from demos at retailers like Whole Foods, actual vs reported BA performance comparison, and demographic data for demoed vs non-demoed stores. Partnership celebrated one-year anniversary.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• Crisp: Crisp is a retail data platform that provides actual sales data from major retailers and is integrated with Promomash for promo-lift measurement and demo ROI. While a partner rather than competitor, Crisp is a thematically adjacent player in CPG data and could expand into trade analytics.
• NielsenIQ: NielsenIQ is a foundational CPG data and analytics provider whose promotion effectiveness research (e.g., the 72% non-break-even stat cited by Promomash) shapes the buyer's framing of TPM. It is adjacent rather than directly competing but is frequently the data backbone in enterprise TPM deals.

Broad incumbents

• Wipro: Wipro provides trade promotion management consulting and platform services to large CPG companies through its consumer goods practice. While its delivery model is more services-led than product-led, it competes for the same trade promotion budget and deduction management spend.
• Oracle: Oracle offers trade management and promotion planning capabilities as part of its broader CX, ERP, and supply chain portfolios. Like SAP, it competes most directly at the enterprise tier but could move downmarket over time against Promomash's mid-market CPG base.
• SAP: SAP offers enterprise trade management solutions as part of its broader ERP and supply chain suite, competing with CPGenius Trade primarily in large enterprise CPG deployments. SAP's scale, global reach, and ability to bundle trade management with ERP present a competitive threat at the high end of Promomash's market.

Emerging players

• Hubworks: Hubworks provides mobile retail execution and task management for restaurants and retail operators, with overlap in store-visit tracking and merchandising. It represents an emerging execution-focused alternative to CPGenius Demos & Events for smaller retail and CPG users.
• Sellout: Sellout provides trade promotion management and revenue growth management software tailored to emerging and growth-stage CPG brands — closely overlapping with Promomash's target $1M–$500M customer segment and CPGenius Trade's value proposition.

Direct peers

• AFS Technologies: AFS Technologies provides trade promotion management, deduction management, and retail execution software for CPG brands — directly overlapping with CPGenius Trade, Deductions, and Demos & Events. Notably, Promomash's Sales VP Kurt Kaiser spent 20+ years at AFS Technologies, underscoring the direct competitive overlap.
• Repsly: Repsly is a field activity management platform used by CPG brands for in-store execution, merchandising audits, and field rep tracking — directly comparable to CPGenius Demos & Events and the Retail Execution Add-On. It serves a similar mid-market CPG customer base with a mobile-first execution focus.
• iTradeNetwork: iTradeNetwork offers trade promotion management, deduction resolution, and promotional planning solutions for CPG brands and retailers. Its deduction and promo planning capabilities directly compete with Promomash's CPGenius Deductions and Trade modules in the same mid-market and enterprise CPG space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@promomash
• LinkedInlinkedin.com/company/promomash
• Instagraminstagram.com/promomash

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promomash