JustCBD
JustCBD is a US-based D2C e-commerce brand selling GMP-certified, third-party lab-tested CBD gummies, tinctures, topicals, vapes, capsules, and pet products to health-conscious consumers, with additional wholesale and UK/EU channels.
- Company typePrivate
- Founded2017
- HeadquartersFort Lauderdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What JustCBD does
JustCBD is a US-based, privately held direct-to-consumer e-commerce brand in the consumer wellness category, selling a broad portfolio of hemp-derived CBD products — including gummies, tinctures, topicals, capsules, vape pens, and pet products — through its owned online storefront at justcbdstore.com. The company was founded in 2017 and operates a Shopify-based retail site with corporate headquarters and fulfillment in Watertown, South Dakota, plus a UK/EU regional site (justcbdstore.uk) and a B2B wholesale portal (justcbd-wholesale.com). Products are manufactured from organically sourced USA-grown hemp using CO2 extraction, are GMP certified, and are third-party laboratory tested for purity and potency, with the standard CBD line containing less than 0.3% THC and a premium tier extending into CBD+THC and CBD+CBN+THC formulations.
The business model is primarily transactional D2C sales with a self-serve purchasing flow, supplemented by a B2B wholesale channel, a points-based loyalty and referral program with VIP tiers (Bronze, Silver, Gold), and an affiliate program for partner-driven acquisition. Pricing spans from entry-level gummies at $19.99 up to premium CBD+THC bundles at $100, with free US shipping over $100 and a 30-day money-back guarantee. The customer base is highly fragmented, serving health-conscious consumers, sleep seekers, pain relief users, and pet owners; the brand reports over 22,000 five-star reviews and 60,652+ total customer reviews at a 4.8 average rating. JustCBD also operates a Just Wellness sub-brand for use-case-segmented products (Daily Recharge, PM Reset, Dreamscape), and acquired No Cap Hemp in September 2022 as an inorganic extension of its hemp/CBD portfolio.
JustCBD firmographics
Firmographics- Name
- JustCBD
- Legal name
- Just CBD Store
- Website
- https://justcbdstore.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JustCBD is a US-based D2C e-commerce brand selling GMP-certified, third-party lab-tested CBD gummies, tinctures, topicals, vapes, capsules, and pet products to health-conscious consumers, with additional wholesale and UK/EU channels.
- Ownership category
- akta.pro rank
JustCBD industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where JustCBD is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JustCBD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time and subscription-based sales of CBD products including gummies, tinctures, topicals, vapes, capsules, and pet products through their e-commerce platform. Products are sold in various strengths and formats with prices ranging from under $20 to over $100.
- Wholesale Program: B2B wholesale channel for retailers and businesses to purchase JustCBD products for resale through dedicated wholesale portal (justcbd-wholesale.com).
- Loyalty & Referral Program: Points-based loyalty program where customers earn points for purchases and activities, redeemable for discounts. Referral program rewards both referrer and referee with discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level CBD products (250-500mg) |
| Unit Pricing | Pay-as-you-go | Mid-range CBD products (1000-2000mg) |
| Unit Pricing | Pay-as-you-go | High-potency CBD products (3000mg+) |
| Unit Pricing | Pay-as-you-go | CBD + THC products |
| Unit Pricing | Pay-as-you-go | Just Wellness Line |
| Unit Pricing | Pay-as-you-go | Pet Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
JustCBD product offering
Product offeringCore offering
JustCBD manufactures and sells a wide range of hemp-derived CBD wellness products — including gummies, tinctures, capsules, topical creams, vape cartridges/pens/disposables, sleep aids, and pet products — produced from organically sourced USA-grown hemp using CO2 extraction, GMP-certified processes, and third-party lab testing. The company sells predominantly direct-to-consumer through its Shopify-based e-commerce storefront at justcbdstore.com, with additional B2B distribution through a wholesale portal and international reach via a separate UK/EU website.
Differentiator
Problem solved
Functional benefit
Brands
- Just Wellness: A sub-brand featuring gummies designed for daily wellness support including Daily Recharge, PM Reset, and Dreamscape product lines for different parts of the day.
Quantifiable outcome
- More than 22,000 5-star reviews and 60,652 total reviews with 4.8 average rating
Companies that use JustCBD
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
JustCBD technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JustCBD partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
JustCBD competitors and assessment
Company assessmentDirect peers
- Charlotte's Web: One of the most recognized CBD wellness brands in the US, selling tinctures, gummies, topicals, and pet products via DTC e-commerce. Highly comparable as a federally-legal hemp-derived CBD retailer targeting the same sleep/stress/wellness use cases.
- cbdMD: Public US CBD brand with broad product catalog (tinctures, gummies, topicals, pet) sold through DTC channels. Closely comparable in product breadth, target consumer, and reliance on e-commerce distribution.
- CBDistillery: Large US-based CBD retailer offering tinctures, gummies, capsules, topicals, and pet products with strong third-party lab testing positioning. Directly comparable value proposition (lab-tested, US-grown hemp) and DTC channel mix.
- Green Roads: Florida-based CBD wellness company (pharmacist-founded) selling tinctures, gummies, topicals, and pet products through DTC and wholesale. Comparable in product format, target segments, and pharmacist-led quality branding.
- Lazarus Naturals: Vertically integrated US hemp CBD brand selling tinctures, gummies, capsules, and topicals direct-to-consumer with strong emphasis on third-party testing and affordability. Directly comparable on product mix, channel strategy, and value positioning.
- Medterra: CBD wellness brand offering isolates, gummies, topicals, and pet products with a focus on third-party testing and CBD-isolate formulations. Comparable DTC model with overlapping catalog and target wellness use cases.
- Hemp Bombs: CBD edibles/specialty brand selling gummies, vapes, and sleep products direct-to-consumer. Directly comparable in gummy-forward catalog and DTC-first distribution.
Emerging players
- Sunday Scaries: Smaller CBD gummy brand focused on stress and sleep use cases. Overlaps with JustCBD's sleep/stress positioning but at a smaller scale.
- Cornbread Hemp: Premium-positioned Kentucky-grown full-spectrum CBD brand selling gummies, tinctures, topicals, and pet products. Comparable in craft/premium positioning and direct e-commerce model, though smaller in scale.
Broad incumbents
- CV Sciences (PlusCBD): Public company operating the PlusCBD retail brand plus pharmaceutical development pipeline. Overlaps as a CBD wellness retailer but is a broader, capitalized incumbent with a wider strategic agenda.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JustCBD social profiles
Digital presenceJustCBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustCBD leadership team
Management profileNumber of profiles
Profiles1 record
JustCBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustCBD M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustCBD
What does JustCBD do?
JustCBD manufactures and sells a wide range of hemp-derived CBD wellness products — including gummies, tinctures, capsules, topical creams, vape cartridges/pens/disposables, sleep aids, and pet products — produced from organically sourced USA-grown hemp using CO2 extraction, GMP-certified processes, and third-party lab testing. The company sells predominantly direct-to-consumer through its Shopify-based e-commerce storefront at justcbdstore.com, with additional B2B distribution through a wholesale portal and international reach via a separate UK/EU website.
Is JustCBD a public or private company?
JustCBD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JustCBD founded?
JustCBD was founded in 2017. It employs 51 to 100 people.
Where is JustCBD based?
JustCBD is headquartered in Fort Lauderdale, United States, in the North America region.
How does JustCBD make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Program and loyalty & Referral Program.
Who are JustCBD's main competitors?
Direct peers on record are Charlotte's Web, cbdMD, CBDistillery, Green Roads, Lazarus Naturals, Medterra and Hemp Bombs. Emerging players are Sunday Scaries and Cornbread Hemp. CV Sciences (PlusCBD) is listed as a broad incumbent.
Does JustCBD have an API?
No public API is recorded for JustCBD.
What industry is JustCBD in?
JustCBD's product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2833.