Centered City Yoga

What Centered City Yoga does

Centered City Yoga is a privately held yoga studio business founded in 1999 in Salt Lake City, Utah, operating as the state's original yoga studio. The company delivers in-person yoga instruction across two physical locations: CCY Main (920 E 900 S), housed in a 120-year-old building, and CCY Hot (380 E 1700 S), a heated studio featuring an industry-standard heating system with humidity and UV sanitization, acquired in 2025 from Soma Yoga. Together the studios offer more than 100 weekly classes spanning 20+ styles including Vinyasa, Yin, Hot Yoga, Power Flow, Restore, and meditation formats such as Sound Journey with Crystal Alchemy Bowls.

The business extends beyond drop-in and unlimited-membership yoga to include a 200-Hour Yoga Teacher Training program, specialty multi-session courses (Subtle Body, Yin + Sound Bowls, Power & Pranayama, Qi Gong, Rooted Flow), and True Nature Day Camps for children. The technology stack is conventional for a multi-location boutique fitness operator: a white-label mobile app (iOS and Android, powered by Studio You) for class reservation and schedule management, an online booking system, and a website-based marketing and information surface. There is no evidence of proprietary technology, AI/ML capability, or API integrations.

The revenue model combines recurring subscription revenue from unlimited monthly memberships and class packages, with one-time fees for teacher training, workshops, and day camps. An introductory offer ($79 for 2 weeks unlimited) functions as a customer acquisition funnel, with a 30%-off conversion incentive for first monthly membership. A Work Exchange program offsets labor costs (front desk, studio maintenance) by offering unlimited access in exchange for a 6-month operational commitment. Customer segments are exclusively individual consumers — primarily general practitioners across experience levels, plus aspiring teachers, families with children (for camps), and budget-conscious members via the work exchange. The company has 51-100 employees, no external funding, and is managed by Chris Rogers (Managing Director, 25 years) and Rachel Cieslewicz (President/owner).

Name

Centered City Yoga

Legal name

Centered City Yoga

Website

https://centeredcityyoga.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Centered City Yoga is a privately held, 25-year-old Salt Lake City yoga studio operating two locations (CCY Main and CCY Hot) offering 100+ weekly classes across 20+ styles, plus teacher training, children's day camps, and a white-label mobile app, serving individual consumers in the Salt Lake City market.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Yoga teacher training
• Hot yoga classes
• Meditation workshops
• Wellness studio

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Class-based Memberships and Drop-ins: Unlimited yoga passes and class packages for access to studio facilities and 100+ weekly classes across two locations. Intro offer of 2 weeks unlimited for $79, with membership conversion incentives.
2. Yoga Teacher Training Programs: 200-Hour Yoga Teacher Training program for individuals seeking professional teaching credentials or deepening yoga knowledge. Program led by senior instructors and visiting teachers.
3. Kids Camps and Day Programs: Summer and seasonal day camps including Mountain Adventure, Earth and Garden Explorers, and Water Wonders programs for children, running Monday-Friday 9:30 AM - 3:30 PM.
4. Specialty Workshops and Courses: Multi-session courses including Subtle Body 4, Yin + Sound Bowls, Power & Pranayama, Qi Gong, and Rooted Flow offering specialized yoga education.
5. Work Exchange Program: In exchange for front desk shifts and studio maintenance, participants receive unlimited yoga access at no monetary cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Centered City Yoga operates two physical yoga studios in Salt Lake City (CCY Main and CCY Hot) offering 100+ weekly classes across 20+ styles including non-heated yoga (Vinyasa, Power Flow, Yin, Restore) and hot yoga formats. Beyond drop-in and membership-based classes, the studio runs a 200-hour Yoga Teacher Training program, specialty courses and workshops (Qi Gong, Pranayama, Sound Bowls), Sound Journey meditation, and True Nature Day Camps for children.

Product overview

Centered City Yoga operates as a dual-studio yoga service provider offering 100+ weekly classes across 20+ yoga styles. The company provides non-heated yoga classes (Power Flow, Vinyasa Flow, Soft Flow & Restore, Slow Stretch + Vinyasa, Yin Yoga) at CCY Main and heated yoga classes (Hot Soft Flow & Restore, Hot Power Flow, CCY Hot 26 and 2, Hot Vinyasa Flow, Hot Yin Yoga) at CCY Hot. Additional offerings include specialized courses (Subtle Body 4, Yin + Sound Bowls, Power & Pranayama, Qi Gong, Soft Flow + Yoga Nidra, Rooted Flow), Sound Journey meditation, a 200-Hour Yoga Teacher Training Program, True Nature Day Camps for children, and a mobile app for iOS and Android. The company also operates a work exchange program providing unlimited yoga access in exchange for studio support.

Differentiator

Problem solved

Functional benefit

Brands

• True Nature Day Camps: Day camp programs for children including Mountain Adventure, Earth and Garden Explorers, and Water Wonders

Products and services

• Non-Heated Yoga Classes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Alchemy CoffeeminorStrategic or Co-development PartnerPost-yoga coffee and conversations take place at Alchemy Coffee near the CCY Hot location. This represents a community ecosystem partnership rather than formal business integration, enhancing the overall studio experience for members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: Large US boutique yoga chain specializing in heated and non-heated yoga with teacher training programs; directly comparable to CCY's dual heated/non-heated studio model and multi-style class offering.
• YogaSix: Fast-growing yoga franchise offering heated and non-heated classes across multiple styles with membership pricing; comparable two-product structure (heated + traditional) and intro offer-driven acquisition model.
• Modo Yoga: International hot yoga franchise with community-rooted positioning and teacher training programs; aligned with CCY's lineage-driven brand, hot yoga focus, and 200-hour YTT offering.
• Y7 Studio: Boutique heated yoga chain with strong brand identity and limited class sizes; comparable premium positioning in hot yoga segment that CCY Hot competes in.
• YogaWorks: Established multi-location yoga studio chain offering diverse class styles and teacher training; structurally similar in scale, programming breadth, and educational offerings to CCY.
• Pure Yoga: Premium yoga studio chain with multiple locations, diverse class schedules, and teacher training; comparable in multi-style class depth and instructor pipeline model.

Broad incumbents

• Life Time Fitness: National premium fitness club operator with extensive yoga class programming included in memberships; competes for the same Salt Lake City wellness consumer at a different price tier and breadth.
• Equinox: Luxury fitness brand offering premium yoga, Pilates, and wellness programming as part of broader memberships; competes in the upper-tier of CCY's market with broader amenities.

Emerging players

• Sweat Yoga: Growing hot yoga franchise with strong community and teacher-training focus; comparable smaller-scale, community-rooted positioning and heated yoga focus as CCY Hot.
• Alo Moves: Digital yoga and wellness platform from Alo Yoga offering on-demand classes and teacher-led content; represents the digital substitute threat that could erode CCY's in-studio demand over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/centeredcity
• Facebookfacebook.com/CenteredCityYoga
• LinkedInlinkedin.com/company/centered-city-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centered City Yoga