Xplorie
Xplorie is a two-sided marketplace platform, founded in 1996 and based in Destin, Florida, that connects 170+ vacation rental brands managing 22,000+ units with 1,400+ activity providers across 70+ US destinations, delivering free-to-guest activity programs to 3M+ travelers annually via subscription and commission revenue streams.
- Company typePrivate
- Founded1996
- HeadquartersDestin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xplorie does
Xplorie, founded in 1996 and headquartered in Destin, Florida, operates a two-sided marketplace platform that connects vacation rental lodging brands with local activity, tour, and attraction providers across 70+ destinations in the United States. The company serves three primary constituencies: vacation rental brands and property managers who subscribe to offer free activity programs to their guests, activity operators who list on the platform to reach confirmed travelers, and the end guests themselves who redeem complimentary tickets. Lodging partners include both enterprise brands such as Long & Foster and iTrip and mid-market managers like Destin Dreamers, Brooks and Shorey Resorts, and Auntie Belham's Cabin Rentals, collectively managing 22,000+ units and delivering 3M+ guests annually into the platform.
The technology stack centers on three consumer-facing surfaces: an embeddable activity widget for lodging partner websites, a personalized guest booking portal at bookactivities.com, and an activity provider e-commerce platform at experience.xplorie.com. Supporting infrastructure includes automated guest email journeys, an IVR-based Guest Service Center staffed by Destination Guides, the Xplorie Extras program for service recovery redemptions, and a suite of partner marketing assets. Crucially, Xplorie integrates at the data layer with 11+ property management software platforms (Streamline, OwnerRez, Escapia, Barefoot, BrightSide, Guesty, VRM, LiveRez, TrackHS, Real Time Rentals, LMPM) on the lodging side and 11+ reservation management systems (Ventrata, FareHarbor, Galaxy Connect, Ingresso, EZTicket, Tiqets, Bókun, VivaTicket, Roller, ZAUI) on the activity provider side, enabling real-time inventory sync, automated ticketing, and PMS-driven guest communications. The OwnerRez integration was launched in March 2025.
Xplorie's business model combines recurring subscription revenue from lodging partners (annual contracts, pricing not publicly disclosed) with transaction-based commission income from activity providers on each ticket sold through the platform, supplemented by guest-paid upsells to premium activities. The company reaches lodging customers through a sales-led motion anchored at industry conferences (VRNation, VRMA International, FAVR, iTrip Summit, Short Stay Summit) and via partner channel distribution, while activity providers are recruited direct. Xplorie reports partner outcomes including 26% higher ADR, 3% higher occupancy, 28% longer booking windows, and 9% longer stays, with one named activity partner (Blue Hawaiian) reporting a 174% increase in sales through the platform. The company operates as a privately held Delaware LLC with no disclosed institutional funding.
Xplorie firmographics
Firmographics- Name
- Xplorie
- Legal name
- Xplorie, LLC
- Website
- https://www.xplorie.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xplorie is a two-sided marketplace platform, founded in 1996 and based in Destin, Florida, that connects 170+ vacation rental brands managing 22,000+ units with 1,400+ activity providers across 70+ US destinations, delivering free-to-guest activity programs to 3M+ travelers annually via subscription and commission revenue streams.
- Ownership category
- akta.pro rank
Xplorie industry classification
Industry- Product category
- Vacation Rental Activities Platform
- NAICS
- Traveler Accommodation (7211), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
- akta.pro secondary industries
- Guest Experience & Concierge Services (THAMAKAJ), Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
Keywords
Where Xplorie is headquartered
LocationHeadquarters
- HQ city
- Destin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Xplorie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Lodging Partner Subscriptions: Vacation rental brands and property management companies pay Xplorie for access to the free-to-guest activity program. The program provides these partners with competitive differentiation, higher ADR, and improved guest satisfaction metrics. Pricing is not publicly disclosed and appears to be negotiated per-partner based on portfolio size and market.
- Activity Provider Commissions: Activity, tour, and attraction providers pay a commission or transaction fee on bookings generated through Xplorie's platform. Partners include Blue Hawaiian (174% increase in activity sales reported), local attractions, and rental operators. Xplorie remits monthly payments for completed reservations.
- Guest Activity Upsells: While base activities are free-to-guest, guests can purchase additional or premium activities beyond their complimentary offerings, generating incremental transaction revenue through the booking platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free-to-guest activity programs for travelers at partner properties |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Xplorie product offering
Product offeringCore offering
Xplorie operates a free-to-guest activity platform that connects vacation rental lodging partners with local activity, tour, and attraction providers. Lodging brands subscribe to provide complimentary activities to guests as a value-add amenity, while activity providers list their experiences on the platform and pay transaction commissions on bookings. The platform integrates with 11+ Property Management Systems and 11+ Reservation Management Systems for automated reservation sync, ticketing, and guest communications.
Product overview
Xplorie is a free-to-guest activity platform for the vacation rental industry, operating as a single unified product with multiple integrated components. The core offering is a complimentary activity program where lodging partners provide guests with free tickets to local activities, tours, and attractions included with every reservation. The platform consists of the Xplorie Activity Widget (for partner websites), a Guest Booking Platform at bookactivities.com (for personalized activity booking), and an Activity Provider E-Commerce Platform at experience.xplorie.com (for managing product listings). Supporting infrastructure includes RMS API integrations with 12 reservation management systems for activity providers, PMS integrations with 11 property management software platforms for lodging partners, a Guest Service Center with Destination Guides for live support, automated Guest Email Journey communications, Occupancy Report submissions, and the Xplorie Extras Program for service recovery. The platform covers 70+ vacation destinations across the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Xplorie Free-to-Guest Activity Programs
- Guest Booking Platform (bookactivities.com)
Quantifiable outcome
- 26% higher ADR for Xplorie partners vs. non-partners (2024 data)
- +4 more outcomes
Companies that use Xplorie
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Xplorie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature4 records
Xplorie partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- VentratacoreXplorie integrates with Ventrata RMS to provide real-time availability sync, automated ticket/voucher issuance, and booking management for activity providers using the Ventrata platform.
- FareHarborcoreXplorie integrates with FareHarbor RMS enabling seamless inventory sync, real-time availability, automated ticketing, and booking confirmations for activity providers. Contact: Matt Kusar ([email protected]).
- Galaxy Connect (Gateway Ticketing)coreXplorie integrates with Galaxy Connect RMS providing real-time inventory sync, barcode/ticket issuance, and automated booking confirmations for Galaxy-connected activity providers.
- IngressocoreXplorie integrates with Ingresso RMS enabling real-time availability and pricing sync, instant booking confirmations, and automated ticket delivery for Ingresso-connected attractions.
- EZTicketcoreXplorie integrates with EZTicket RMS for automated availability sync, booking management, and ticket issuance for activity providers using the EZTicket platform.
- TiqetscoreXplorie integrates with Tiqets RMS enabling live availability and pricing sync, instant booking confirmations, and automated voucher delivery for Tiqets-connected attractions.
- BókuncoreXplorie integrates with Bókun RMS providing seamless connection for activity inventory, real-time availability, automated ticketing, and booking management for Bókun-connected operators.
- VivaTicketcoreXplorie integrates with VivaTicket RMS enabling real-time availability sync, automated ticket delivery, and booking management for VivaTicket-connected attractions.
- RollercoreXplorie integrates with Roller RMS providing real-time product and availability sync, automated ticket/barcode issuance, and reduced operational workload for Roller-connected venues.
- ZAUIcoreXplorie integrates with ZAUI RMS enabling real-time availability sync, automated ticketing, and seamless booking management for ZAUI-connected operators.
- StreamlinecoreProperty management software integration enabling Xplorie to sync reservation data and automate guest communications for Streamline users.
- OwnerRezcoreAPI integration completed March 2025 enabling OwnerRez users to directly sync property reservations with Xplorie's free-to-guest activity programs for seamless guest experience.
- EscapiacoreProperty management software integration enabling automated reservation sync and guest communication for Escapia users partnering with Xplorie.
- GuestycoreProperty management software integration enabling Xplorie to automate guest activity communications and reservation management for Guesty users.
- BrightSide Rental ManagementcoreProperty management software integration enabling automated sync of reservation data and guest communications for BrightSide users.
- iTripcorePremier lodging partner in San Antonio, Texas; integrated Xplorie's curated activity programs including Old Town Trolley, Go Rio River Cruise, San Antonio Botanical Garden, and other attractions.
- Long & FostercoreMajor vacation rental brand partner distributing Xplorie's activity programs to guests across their property portfolio.
- Destin DreamerscoreVacation rental management company using Xplorie to differentiate properties in crowded Destin market with 7,000+ vacation rentals. CEO Arlan Busenitz highlights Xplorie as key competitive advantage.
- Blue Hawaiian (Honolulu, HI)coreActivity provider partner reporting 174% increase in sales through Xplorie platform. Partner since reporting period. Senior Sales and Program Manager Jenny Nobriga: 'collaboration has been seamless.'
- ZooTampa at Lowry ParkminorMajor attraction partner listing on Xplorie's platform to reach vacation rental guests.
- SeaWorldminorMajor theme park partner listing on Xplorie's platform to reach vacation rental travelers.
- DollywoodminorMajor theme park partner listing on Xplorie's platform to reach vacation rental travelers in Pigeon Forge/Gatlinburg region.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Xplorie competitors and assessment
Company assessmentBroad incumbents
- Airbnb Experiences: Airbnb's Experiences product offers activities and tours hosted by locals, integrated directly into Airbnb's booking flow. It is a broad incumbent competing for the same guest activity wallet, but Airbnb also bundles lodging, giving it a structural advantage Xplorie partners contend with.
- Viator (Tripadvisor): Tripadvisor-owned activity booking platform serving millions of travelers. Viator competes for activity provider relationships and traveler activity bookings, providing an alternative distribution channel that Xplorie activity providers may use in parallel.
- Booking.com Experiences: Booking.com's attractions and experiences platform offers activity bookings alongside hotel reservations. As a broad incumbent with global reach, Booking.com competes with Xplorie for activity provider relationships and traveler bookings.
Direct peers
- GetYourGuide: Global OTA for tours, attractions, and activities. Like Xplorie, GetYourGuide connects activity providers with travelers, though it operates on a direct-to-consumer model rather than Xplorie's lodging-partner-bundled free-to-guest approach.
- FareHarbor: Reservation management system used by activity providers and integrated with Xplorie. FareHarbor provides booking software and distribution, and is simultaneously a technology partner and potential competitor in the activity booking space.
- Peek: Activity marketplace and booking platform connecting travelers with tours and attractions. Peek provides direct-to-consumer bookings as well as distribution partnerships with vacation rentals and hotels, similar to Xplorie's lodging-partner model.
- Vacasa: Large vacation rental property management company that could conceivably build or partner for activity bundling. Vacasa competes with Xplorie's lodging partners and could become both a customer and competitor depending on its activity strategy.
- TurnKey Vacation Rentals: Professional vacation rental manager serving similar lodging partners as Xplorie. TurnKey is a potential customer for Xplorie's activity program and competes with Xplorie's existing partner base for guest bookings.
- Evolve: Vacation rental management company serving homeowners and guests nationwide. Evolve is a target customer for Xplorie's program and represents the kind of lodging brand partner that drives Xplorie's scale.
- Tiqets: Online ticketing platform for museums and attractions, integrated with Xplorie as an RMS partner. Tiqets competes for direct activity bookings from travelers while also being a technology partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Xplorie social profiles
Digital presenceXplorie compliance and trust
Trust signalCompliance2 records
Xplorie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xplorie leadership team
Management profileNumber of profiles
Profiles2 records
Xplorie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xplorie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xplorie
What does Xplorie do?
Xplorie operates a free-to-guest activity platform that connects vacation rental lodging partners with local activity, tour, and attraction providers. Lodging brands subscribe to provide complimentary activities to guests as a value-add amenity, while activity providers list their experiences on the platform and pay transaction commissions on bookings. The platform integrates with 11+ Property Management Systems and 11+ Reservation Management Systems for automated reservation sync, ticketing, and guest communications.
Is Xplorie a public or private company?
Xplorie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xplorie founded?
Xplorie was founded in 1996. It employs 11 to 50 people.
Where is Xplorie based?
Xplorie is headquartered in Destin, United States, in the North America region.
How does Xplorie make money?
Three revenue lines are on record. Lodging Partner Subscriptions are the primary driver. The others are activity Provider Commissions and guest Activity Upsells.
Who are Xplorie's main competitors?
Broad incumbents on record are Airbnb Experiences, Viator (Tripadvisor) and Booking.com Experiences. Direct peers are GetYourGuide, FareHarbor, Peek, Vacasa, TurnKey Vacation Rentals, Evolve and Tiqets.
Does Xplorie have an API?
Yes. Xplorie provides an API integration for property management software (PMS) partners. The OwnerRez integration allows direct sync of property reservations with Xplorie's free-to-guest activity programs, automatically importing unit and reservation data to ensure accurate guest communication. For activity providers, Xplorie offers RMS API integrations that sync availability, pricing, bookings, and cancellations in real-time, and automatically issue tickets/vouchers upon guest booking. API credentials are exchanged with Xplorie's technical team, and products are mapped before testing and go-live.
What industry is Xplorie in?
Xplorie's product category is Vacation Rental Activities Platform. Its primary akta.pro industry code is BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services, with a secondary code of THAMAKAJ, Guest Experience & Concierge Services. Its NAICS code is 7211 and its SIC code is 7990.