Obility

What Obility does

Obility is a privately held B2B digital marketing agency founded in 2011 and headquartered in Portland, Oregon (308 SW 1st Ave, Suite 401), operating as Obility Consulting, Inc. The firm serves technology and SaaS companies from early-stage startups through publicly traded enterprises, with named logos including Snowflake and Fastly, and an eight-vertical specialization covering SaaS, DevOps, Cybersecurity & IT, Healthcare & HealthTech, MarTech & SalesTech, HR & Business Operations, Construction, and Hardware & Technology. Service offerings span Paid Search, SEO, Paid Social, Generative Engine Optimization (GEO) for AI search engines (ChatGPT, Perplexity, Claude, Google AI Overviews), Reddit marketing, Content Creation, and Revenue Attribution with multi-touch attribution. The firm does not operate a proprietary technology platform; execution relies on industry-standard martech (Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube), analytics (GA4, Google Tag Manager, Looker), and CRM/automation stacks (HubSpot, Salesforce), augmented by intent and ABM platforms (6sense, Demandbase, Terminus).

Revenue is generated through recurring service fees on three pricing tiers — Guide ($1,850+/month, hourly strategist support for in-house teams), Ascent ($6,500/month, startup foundation with paid media up to $150K quarterly media spend), and Summit (custom enterprise pricing with advanced SEO, GEO, paid search/social, dedicated Customer Success Manager, and AI Overview/LLM reporting) — supplemented by modular add-on services including GEO & SEO content ($1,500+), Reddit Visibility ($2,500+), Brand Mentions, YouTube Optimization, Influencer Marketing, Media Buying, Analytics & Tracking ($5,000+), Custom Dashboards, and Marketing Operations. Ascent and Summit require 12-month annual agreements; Guide and add-ons are month-to-month with 30-day notice. Go-to-market is direct and sales-led with no channel partners; growth is described as primarily referral-driven and bootstrapped, with no external funding rounds disclosed in the source material.

The company employs 11–50 people, maintains a 4.8 Clutch rating across 27 reviews, and is led by founder Mike Nierengarten with a bench of 20+ directors and senior managers across SEO/GEO, Paid Social, Paid Search, Paid Media, Customer Success, and Data & Optimization. Strategic emphasis has shifted toward the AI-search transition (GEO, Reddit visibility for AI citation, GEO Certification Program) and the firm added a new product line with the Reddit Visibility service in 2026. Two small marketing-agency acquisitions are listed (Haatzama Marketing in March 2019 and Dunthorpe Marketing in January 2020) at undisclosed consideration. Positioning centers on B2B-only domain expertise, pipeline-and-revenue optimization rather than lead-volume metrics, and emerging capabilities in generative engine and community-driven discovery.

Name

Obility

Legal name

Obility Consulting, Inc.

Website

https://obilityb2b.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Obility is a Portland, Oregon-based B2B digital marketing agency founded in 2011 that serves technology and SaaS companies with paid media, SEO, generative engine optimization (GEO) for AI search, Reddit marketing, content creation, and revenue attribution delivered through tiered subscription packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Obility generates revenue through recurring service fees for B2B digital marketing services including Paid Search, SEO, Paid Social, GEO, Reddit management, Content Creation, and Revenue Attribution. Services are priced in tiers (Guide, Ascent, Summit) with monthly billing. Additional revenue comes from add-on services like Content Creation, Reddit Visibility, Brand Mentions, YouTube Optimization, Influencer Marketing, Media Buying, and Revenue Attribution tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Obility is a B2B digital marketing agency that creates, scales, and measures revenue from digital marketing for hyper-growth tech and SaaS companies. Core offerings include Paid Search, SEO, Paid Social, Generative Engine Optimization (GEO) for AI-driven search, Reddit management, Content Creation, and multi-touch Revenue Attribution, delivered via dedicated account teams under tiered subscription packages (Guide, Ascent, Summit).

Product overview

Obility is a B2B digital marketing agency offering a unified service portfolio centered on paid media (Paid Search, Paid Social), organic search (SEO, Generative Engine Optimization/GEO), content marketing, and revenue attribution. The company operates on a tiered pricing model with Guide ($1850+/month), Ascent ($6500/month), and Summit (custom pricing) as the core engagement tiers, supplemented by modular add-on services including GEO & SEO content ($1500+), Reddit Visibility ($2500+), Brand Mentions, YouTube Optimization ($2500+), Influencer Marketing, Media Buying, Analytics & Tracking ($5000+), Custom Dashboards, and Marketing Operations. Services integrate with major ad platforms (Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, YouTube, Reddit Ads), analytics tools (GA4, Google Tag Manager, Looker), and marketing automation platforms (HubSpot, Salesforce) to deliver comprehensive B2B marketing performance management.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search
• Search Engine Optimization (SEO) SEO services built for long sales cycles, technical buyers, and high-intent search that converts visibility into pipeline for B2B tech companies.
• Paid Social Social advertising service for tech and SaaS companies, planning, launching, and optimizing campaigns on major social platforms to build pipeline by targeting ideal customers.
• Generative Engine Optimization (GEO) B2B GEO agency helping tech and SaaS companies show up in AI Era search including ChatGPT, Perplexity, Claude, Google AI Overviews, and Reddit, with content formatting, schema markup, and AI overview tracking.
• Reddit Management Reddit presence and ad campaign management including targeting, content creation, engagement, and paid promotion to build trust in B2B buyer communities on Reddit.
• Content Creation SEO and AI search-focused content creation including whitepapers, guides, executive ghostwriting, and LinkedIn posts that drive visibility and pipeline for B2B tech companies.
• Revenue Attribution B2B paid search and display advertising service with multi-touch revenue attribution, optimizing campaigns to pipeline and revenue outcomes via GA4, GTM, and CRM integration.

Quantifiable outcome

• Client achieved 31% improvement in organic search in the month following site relaunch
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Partnerships

One partnership is on record.

• ClutchminorGTM or Marketing PartnerObility maintains a profile on Clutch, a B2B ratings and reviews platform. The company has a 4.8 rating from 27 reviews on Clutch, which serves as social proof for prospective clients evaluating their services.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ironpaper: A B2B marketing agency offering demand generation, ABM, and content marketing for tech and industrial clients — directly comparable to Obility's mid-market and enterprise B2B tech engagement model.
• Klientboost: A B2B SaaS-focused PPC and paid media agency offering paid search, paid social, and landing-page optimization — directly comparable to Obility's Paid Search and Paid Social services and tiered subscription model.
• SmartBug Media: An inbound marketing agency for B2B SaaS, tech, and manufacturing with HubSpot-aligned services, content, and revenue operations — directly comparable across Obility's SaaS, DevOps, and Hardware & Technology verticals.
• Single Grain: A digital marketing agency specialized in SaaS and B2B tech with SEO, PPC, and content services — directly comparable to Obility's core B2B tech paid media and SEO/GEO offering.
• DemandLab: A B2B marketing agency focused on martech-driven demand generation, SEO, and analytics for technology companies — directly comparable to Obility's Marketing Operations, Analytics & Tracking, and Custom Dashboard offerings.
• Salted Stone: A B2B inbound marketing agency with HubSpot and paid media specialism serving SaaS and tech clients — directly comparable to Obility's SaaS, DevOps, and MarTech/SalesTech verticals and HubSpot integrations.
• Directive: A B2B tech marketing agency focused on enterprise SaaS customers, covering paid media, SEO, and revenue-driven attribution — directly comparable to Obility's enterprise-tier Summit offering and revenue attribution capabilities.
• Square 2 Marketing: A B2B inbound marketing agency focused on SaaS and tech companies with strategy, paid media, and content services — directly comparable across Obility's verticalized B2B engagement tiers.

Broad incumbents

• 6sense: An AI-driven B2B revenue intelligence and intent-data platform that increasingly encompasses paid media and ABM execution — a broader tech-enabled incumbent whose platform-led model contrasts with Obility's services-led approach in the same B2B tech ICP.
• WebFX: A large, full-service digital marketing agency offering SEO, paid media, content, and web design across industries — a broader incumbent operating adjacent services that compete for the same B2B tech marketing budgets as Obility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/obility-consulting
• Xx.com/obilityb2b
• Facebookfacebook.com/ObilityInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obility