AWRE

What AWRE does

AWRE Sports, Inc. is a Nashville-based, privately held sports technology company founded in 2021 that provides an integrated video capture, streaming, AI analysis, and recruiting platform targeted at baseball and softball organizations across the United States. The company serves colleges and universities, high school programs, professional sports organizations, conference and league administrators, tournaments, and multi-field venues — with disclosed logos spanning Power-5 athletic programs such as University of Texas, Texas A&M, LSU, Ohio State, Penn State, Clemson, Duke, Georgia, Miami, Arizona, and Michigan State, as well as professional ecosystem partners including MLB and USA Baseball. The platform architecture combines a fixed-installation multi-camera hardware product (AWRE AIR, a 7+ camera HD system professionally installed at fields and facilities, priced at $13,000 for the standard configuration and $4,500 for the 2-camera AIR 2) with a portable iOS mobile capture tier (AWRE MOBILE at $19.99 per month) and a suite of software modules including AWRE TV (consumer-facing livestreaming with multi-angle streams and event passes), AWRE Charting (statistical performance tracking), AWRE Canvas (telestration and video analysis), AWRE Replay (multi-angle instant replay), AWRE Recruit (athlete recruiting profiles), AWRE Events (tournament management), the AWRE Sports App (player mobile experience), the Coach Dashboard, and AWRE Maddux (an AI coaching assistant in beta as of 2025 that uses foundational baseball analysis models to deliver natural-language scouting reports, real-time matchup intelligence, and automated player development plans).

AWRE's revenue model is multi-stream: one-time hardware and installation sales for AIR systems; recurring MOBILE subscriptions; transaction-based event pass revenue on AWRE TV ($15–$50 per pass); conference and league platform fees with revenue sharing and advertising; and embedded professional services for site surveys, installation, calibration, and staff onboarding. Distribution is hybrid: enterprise field sales for AIR installations targeting programs with dedicated venues, self-serve digital onboarding for the MOBILE tier, and channel partnerships with multi-field complexes, tournament hosts, and showcase operators (including LakePoint Sports and Best U.S. Showcase). Marketing combines digital content, AWRE Learning Clinics and webinars, conference/league engagement, and a referral network anchored by integrations with Synergy, TruMedia, Stalker Sport, 6-4-3 Charts, GoRout, USA Baseball, and MLB. Scale signals reported by the company include 700+ programs, 5,000+ teams, 1,200+ teams streaming, 50,000+ games captured, 50,000+ broadcast hours, 2M+ fans reached, 61M+ clips tagged, and operations across 44 states. AWRE has not disclosed external funding rounds, revenue, or ARR, and reports a headcount of 1–10, indicating the company is operating in a lean, founder-led, self-funded mode as of the latest available data.

Name

AWRE

Legal name

AWRE Sports, Inc.

Website

https://awresports.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

AWRE Sports provides an integrated video capture, AI analysis, and streaming platform for baseball and softball. Its multi-camera AIR installations, mobile subscriptions, and Maddux AI assistant serve college, high school, professional, and tournament programs across 44 US states.

Ownership category

akta.pro rank

Product category

Sports Video Analytics Platform

NAICS

Motion Picture and Video Production (512110), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Ingest, Recording & Capture Systems (MPAHAKAC)

akta.pro secondary industries

Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI), Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Sports Streaming Platforms (MPACAAAE)

Keywords

• Sports video analytics
• Multi-angle video capture
• Baseball performance analysis
• Athlete recruiting platform
• Livestreaming sports platform

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. AWRE AIR Hardware Sales: One-time hardware and installation sales of multi-camera capture systems. AIR system priced at $13,000 for 7+ camera installation; AIR 2 at $4,500 for 2-camera installation; custom configurations available for large facilities.
2. MOBILE Subscription: Monthly subscription at $19.99/mo for mobile multi-angle video capture using iOS devices, including access to AWRE TV, Charting, Maddux AI, and Recruiting tools.
3. AWRE TV Monetization: Digital passes (day, weekend, tournament), highlight clips sales, and team channel subscriptions through AWRE TV platform. Revenue sharing with conference/team branded channels.
4. Conference/League Platform Fees: Branded AWRE.tv channels for leagues and teams with admin tools, role-based access, and conference-wide ad packages for sponsors. Revenue from in-stream advertising and branded merchandise storefronts.
5. Event Passes and Premium Access: Multi-tiered event passes for tournaments ranging from single game to all-access packages ($15-50 per pass) with live streams, stats, and standings.
6. Professional Services: Site survey, installation, calibration, and staff onboarding services included with AIR purchases. Training sessions and ongoing support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

AWRE provides automated multi-angle video capture for baseball and softball through installed AWRE AIR multi-camera systems and portable AWRE MOBILE iOS capture, paired with AI-powered analysis (Maddux), livestreaming (AWRE TV), statistical charting, and recruiting tools. The platform serves high schools, colleges, professional leagues, and venues with end-to-end coverage from capture through analysis and recruiting exposure, requiring no dedicated camera operators.

Product overview

AWRE is a unified platform-plus-modules architecture providing video capture, streaming, AI analysis, and recruiting tools for sports organizations. The core offerings include AWRE AIR (fixed multi-camera installation system) and AWRE MOBILE (portable iOS capture) for automated multi-angle video recording. AWRE TV serves as the consumer-facing streaming platform with monetization tools. Supporting modules include AWRE Maddux (AI coaching assistant), AWRE Canvas (video analysis with telestration), AWRE Charting (statistical tracking), AWRE Replay (instant replay system), AWRE Recruit (recruiting platform), AWRE Events (tournament management), AWRE Sports App (player mobile experience), and Coach Dashboard (centralized management hub). These products integrate to provide end-to-end coverage from automated capture through AI-powered analysis and recruiting visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Maddux: AI-powered assistant for baseball analysis delivering instant insights from video, stats, and in-game context.
• AWRE AIR
• AWRE TV
• AWRE Recruit
• AWRE Canvas
• AWRE Charting
• AWRE Replay
• AWRE Events

Products and services

• AWRE AIR Multi-camera HD system (7+ cameras) professionally installed at fields, gyms, and facilities for fully automated game and practice recording, livestreaming, VOD, multi-angle coverage, and automated player/team highlights. Includes access to AWRE TV, Charting, Maddux AI, Replay tools, and AWRE Canvas. Priced at $13,000 for the full system, $4,500 for the 2-camera AIR 2, or custom for large facilities.
• AWRE MOBILE Multi-angle iOS capture subscription using iPhones and iPads for portable video recording of bullpens, training sessions, and away games. Streams or records from multiple mobile angles and includes access to AWRE TV, Charting, Maddux AI, and Recruiting tools. Priced at $19.99/month. Included free with all AWRE AIR installs.
• AWRE TV Consumer-facing livestreaming and video platform providing multi-angle streams, real-time highlights, event passes, and monetization tools built for diamond sports. Powers team channels with live games, replays, and exclusive content and enables digital pass sales (day, weekend, tournament) plus team channel subscriptions.
• AWRE Maddux AI-powered coaching assistant using foundational analysis models to understand every play in baseball, delivering instant insights from video, stats, and in-game context through natural language queries. Generates personalized player development plans, scouting reports, and shareable clips.
• AWRE Canvas Advanced video analysis and coaching platform with telestration tools for drawing on game film, side-by-side comparisons, slow motion, zoom, and collaborative features for breaking down plays.
• AWRE Charting Comprehensive statistical tracking and charting tool for live games, bullpens, practices, and individual training. Captures pitch type, velocity, zone, contact, and result data with real-time sync to video.
• AWRE Replay Real-time replay system providing multi-angle playback from 7+ camera angles with slow motion and frame-by-frame controls. Cloud-based with sub-second load times for officials, coaches, and broadcast enhancement.
• AWRE Recruit Athlete recruiting platform with verified video profiles, smart search, auto-highlight sync, complete metrics, and Maddux AI-powered recruiting insights for tracking coach engagement and creating shareable recruiting reels.
• AWRE Events Tournament and event management platform handling team registration, smart scheduling, live brackets, event websites, video integration, analytics, and monetization through event passes.
• AWRE Sports App Mobile application for players providing full game on-demand access, practice film, instant highlights, personal clip library, side-by-side comparisons, and smart playlists with AI-driven video tracking and development insights.
• Coach Dashboard Centralized command center for coaches providing access to team video, data, and insights with an AI-powered briefing overview, analytics dashboard, live and on-demand video, playlist builder, and real-time team/player analytics.

Quantifiable outcome

• 61M+ clips automatically tagged and organized
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USA BaseballcoreTechnology or IntegrationIntegration and content partnership with USA Baseball for data and video integration within the AWRE ecosystem for national baseball development programs.
• SynergycoreTechnology or IntegrationVideo and analytics data integration partnership allowing AWRE footage and analysis to sync with Synergy's sports video platform.
• Stalker SportcoreTechnology or IntegrationRadar and sensor data integration partner providing pitch velocity, movement data, and performance metrics overlaid on AWRE video feeds.
• MLBcoreTechnology or IntegrationProfessional baseball partnership providing ecosystem integration and validation for AWRE's professional-grade capture and analysis platform.
• TruMediacoreTechnology or IntegrationAdvanced sports analytics integration partner enabling deep data analysis and insights to complement AWRE's video capture platform.
• LakePointcoreStrategic or Co-development PartnerMulti-field venue partnership with LakePoint Sports complex for comprehensive capture deployment across multiple fields and tournament events.
• Best U.S. ShowcaseminorStrategic or Co-development PartnerShowcase event partnership providing video capture, streaming, and recruiting tools for college baseball showcases.
• WinminorGTM or Marketing PartnerMarketing and visibility partnership supporting athlete development and recruiting exposure initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stack Sports: Stack Sports is a large US youth and amateur sports technology platform offering registration, scheduling, websites, and video/streaming tools. It competes with AWRE Events and AWRE TV at the tournament and league level, especially in travel ball.
• Catapult Sports: Catapult is an established athlete tracking and performance analytics provider for professional and elite sports organizations. It overlaps AWRE in collegiate and pro performance analysis, with a stronger wearable/sensor focus but increasingly video-enabled.

Direct peers

• Synergy Sports: Synergy Sports provides professional-grade basketball and baseball video and analytics, and is an AWRE integration partner. It serves many of the same college and pro baseball programs AWRE targets, with comparable video indexing and scouting workflows.
• Hudl: Hudl is the dominant sports video analysis platform used by a large share of US high schools and colleges across multiple sports. It directly competes with AWRE in video capture, breakdown, and team/athlete workflows, and offers similar highlights and recruiting-adjacent tools at greater scale.
• GameChanger: GameChanger (DICK'S Sporting Goods) provides live streaming, scorekeeping, and video highlights for youth and amateur baseball/softball and other sports. It directly overlaps AWRE's high school, travel ball, and family streaming use cases, often at a lower price point.

Emerging players

• Dartfish: Dartfish provides video analysis and telestration tools used by individual coaches, teams, and federations across multiple sports. It is comparable to AWRE Canvas for coaching-level video breakdown but with less of an automated-capture focus.
• Pixellot: Pixellot sells AI-automated multi-camera sports production systems installed at venues for live streaming and analysis, with a similar "operator-free" model to AWRE AIR. It is an emerging competitor in automated sports capture and broadcast, primarily in team and youth sports facilities.
• Veo Technologies: Veo provides AI-automated multi-angle sports capture with a 4K camera and cloud-based analysis, primarily for soccer but expanding into other sports. It mirrors AWRE AIR's "fully installed, no operator" model and is a comparable automated-capture entrant in the broader sports video space.
• 6-4-3 Charts: 6-4-3 Charts is a specialized baseball scouting and charting platform used by college coaches and pro scouts. It is an AWRE integration partner and a direct competitor in the baseball charting/data category.
• GoRout: GoRout provides in-game pitch calling, video, and analytics tools primarily for baseball and softball programs. It is an AWRE integration partner and competes in the dugout/coach workflow layer that AWRE Charting and Maddux target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/awre_sports
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/awre-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWRE