TruMedia
- Company typePrivate
- Founded2007
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TruMedia firmographics
Firmographics- Name
- TruMedia
- Website
- https://tru-media.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TruMedia industry classification
Industry- Product category
- Out-of-Home Advertising Measurement
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industries
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)
Keywords
Where TruMedia is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
TruMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
TruMedia product offering
Product offeringCore offering
TruMedia Measurement provides real-time, automated audience measurement solutions for out-of-home (OOH) advertising. The company delivers analytics that allow advertisers and agencies to quantify audience reach, impressions, and demographics for outdoor media campaigns. The offering is positioned as a measurement layer for OOH media planning and post-campaign verification.
Differentiator
Problem solved
Functional benefit
Products and services
- TruMedia Measurement Platform Real-time, automated audience measurement solution designed for out-of-home advertising. Provides audience analytics for OOH media buyers, planners, and sellers to measure reach, impressions, and demographics of outdoor campaigns.
Companies that use TruMedia
Customer profileIdeal customer profiles1 record
TruMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TruMedia partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
TruMedia competitors and assessment
Company assessmentDirect peers
- Geopath: Industry-funded OOH audience measurement organization providing audience ratings and impression data for out-of-home media. The most direct comparable to TruMedia's OOH measurement offering.
- AirSage: Provider of audience and movement analytics derived from location signals, used by advertisers and OOH operators for campaign measurement — a direct functional peer to TruMedia.
- PlaceIQ: Location-data and audience-measurement platform providing footfall attribution and OOH/place-based campaign analytics, directly comparable to TruMedia's measurement focus.
Broad incumbents
- Nielsen: Global measurement and data analytics major with historical OOH/outdoor ratings capabilities as part of a much broader portfolio. Competes with TruMedia for OOH audience-measurement mandates.
- Broadsign (Prisma): Established DOOH CMS/SSP for media owners with audience and impression analytics; competes with TruMedia for OOH measurement spend at the media-owner level.
- Foursquare (including Placed): Location-intelligence platform offering footfall, visit attribution, and audience analytics used for OOH and place-based measurement, overlapping with TruMedia's audience-measurement value proposition.
Emerging players
- Hivestack: Programmatic DOOH ad platform with built-in campaign-measurement and analytics, intersecting with TruMedia's OOH measurement offering on the supply-side.
- Vistar Media: Programmatic DOOH supply-side and analytics platform offering measurement and attribution tools that overlap with TruMedia's audience-measurement value proposition.
- Adomni: Programmatic OOH marketplace with audience-targeting and reporting features, operating in the same OOH digital advertising ecosystem where TruMedia's measurement is consumed.
- Reveal Mobile: Location-based audience and foot-traffic analytics company serving agencies and media companies, with overlapping OOH/place-based measurement capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
TruMedia social profiles
Digital presenceTruMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruMedia leadership team
Management profileNumber of profiles
Profiles2 records
TruMedia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruMedia
What does TruMedia do?
TruMedia Measurement provides real-time, automated audience measurement solutions for out-of-home (OOH) advertising. The company delivers analytics that allow advertisers and agencies to quantify audience reach, impressions, and demographics for outdoor media campaigns. The offering is positioned as a measurement layer for OOH media planning and post-campaign verification.
When was TruMedia founded?
TruMedia was founded in 2007. It employs 11 to 50 people.
Where is TruMedia based?
TruMedia is headquartered in Tampa, United States, in the North America region.
Who are TruMedia's main competitors?
Direct peers on record are Geopath, AirSage and PlaceIQ. Broad incumbents are Nielsen, Broadsign (Prisma) and Foursquare (including Placed). Emerging players are Hivestack, Vistar Media, Adomni and Reveal Mobile.
Does TruMedia have an API?
No public API is recorded for TruMedia.
What industry is TruMedia in?
TruMedia's product category is Out-of-Home Advertising Measurement. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 54181 and its SIC code is 7310.