SEER Robotics
SEER Robotics is a Shanghai-based company founded in 2020 that designs robot controllers, autonomous forklifts, lifting robots, and warehouse management software (M4, RDS) for third-party logistics providers, distribution centers, and industrial manufacturers, holding 24.8% global market share in robot controller shipments.
- Company typePublic
- Founded2020
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SEER Robotics does
SEER Robotics (legal name: Shanghai Seer Robotics Technology) is a Shanghai-based robotics company founded in 2020 that designs and sells robot controllers, peripheral components, and management software for autonomous mobile robots (AMRs) and automated guided vehicles (AGVs) used in warehouse logistics and industrial manufacturing. Its core technology is a robot controller platform positioned as the "robot brain" — the company reports a 24.8% global market share in robot controller shipments, ranking first globally and third in China by industrial intelligent robot revenue. Around this controller, SEER has assembled an integrated stack comprising the M4 Smart Logistics Management System (warehouse orchestration), RDS Robot Management System (fleet control), and the Visualization Product Series "Meta" (monitoring), supporting AMR navigation using LiDAR, cameras, and onboard mapping.
The company monetizes through a combination of hardware sales (controllers, autonomous forklifts, lifting robots, base robots, and accessories) and recurring software revenue (M4 and RDS). Its go-to-market blends direct enterprise field sales with a product-led self-service website offering two paths: "Build My Bot" (controllers, peripherals, and software for integrators to assemble custom robots) and "Pick My Bot" (off-the-shelf autonomous forklifts and lifting robots). Primary customer segments are third-party logistics providers, distribution centers, and warehouse operators seeking throughput and error-rate improvements, as well as manufacturers addressing labor shortages through flexible automation. Distribution reaches Europe via a wholly-owned subsidiary (SEER Robotics Europe GmbH) and the United States via participation in trade events such as MODEX 2026.
On June 24, 2026, SEER Robotics listed on the Hong Kong Stock Exchange under Chapter 18C as a specialist technology company, raising approximately HKD 1.07 billion at a HKD 11.2 billion (~USD 1.4 billion) market capitalization, with Hillhouse Investment and GF Fund Management as cornerstone investors subscribing to 43.34% of the offering. The company reported 2025 revenue of RMB 442 million (~USD 61 million) at a 33.2% three-year CAGR, but remained unprofitable with a 10.7% net loss margin and negative operating cash flow of RMB 27.8 million. In May 2026 the company also announced a strategic partnership with SiEngine to develop embodied AI robotics on automotive-grade semiconductor platforms, and in June 2026 it received the IEEE Robotics and Automation Product Innovation Award — reportedly the first Chinese company to do so.
SEER Robotics firmographics
Firmographics- Name
- SEER Robotics
- Legal name
- Shanghai Seer Robotics Technology
- Website
- https://seer-group.com
- Company type
- Public
- Founded year
- 2020
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- SEER Robotics is a Shanghai-based company founded in 2020 that designs robot controllers, autonomous forklifts, lifting robots, and warehouse management software (M4, RDS) for third-party logistics providers, distribution centers, and industrial manufacturers, holding 24.8% global market share in robot controller shipments.
- Ownership category
- akta.pro rank
SEER Robotics industry classification
Industry- Product category
- Industrial Robotics / Warehouse Automation
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), All Other Industrial Machinery Manufacturing (333248), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Industrial Robotics & Cobots (IMAIAMAB)
Keywords
Where SEER Robotics is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
SEER Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Robot Controllers: Sale of robot controller hardware, the company's core product category. SEER Robotics leads globally with 24.8% market share in robot controller shipments.
- Robots (Autonomous Forklifts, Lifting Robots): Sale of complete robot products including autonomous forklifts, lifting robots, and base robots for warehouse and industrial applications.
- Software Systems (M4, RDS): Sale of software including M4 Smart Logistics Management System and RDS Robot Management System for warehouse automation and fleet management.
- Accessories and Peripheral Components: Sale of peripheral components and accessories for robot assembly and integration.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SEER Robotics product offering
Product offeringCore offering
SEER Robotics designs, manufactures, and sells an integrated portfolio of robot controllers (the "robot brain"), autonomous mobile robots (AMRs) including autonomous forklifts and lifting robots, and software systems (M4 Smart Logistics Management System, RDS Robot Management System, Visualization Product Series/Meta) for warehouse and industrial automation. Customers can either build custom robots using SEER controllers, peripherals, and software, or purchase off-the-shelf robots and software directly.
Product overview
SEER Robotics offers an integrated platform architecture for warehouse and logistics automation. The core offering centers on Robot Controllers (the 'robot brain') with a 24.8% global market share, complemented by the M4 Smart Logistics Management System for operational optimization, RDS Robot Management System for fleet control, and Visualization Product Series (Meta) for monitoring. The company provides both build-your-own-bot solutions (controllers, accessories, software) and pick-off-the-shelf solutions (Autonomous Forklifts, Lifting Robots). The platform philosophy is 'All Robots. One Platform. Fully in Your Control' enabling rapid robot assembly and integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Robot Controllers
Quantifiable outcome
- 33.2% three-year revenue CAGR (2022-2025)
- +2 more outcomes
Companies that use SEER Robotics
Customer profileSegments3 records
Ideal customer profiles3 records
SEER Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
SEER Robotics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SiEnginecoreStrategic partnership to jointly develop intelligent robotics solutions for industrial automation and embodied AI applications. The collaboration combines SiEngine's automotive-grade semiconductor technologies (Dragon Eagle, Star, Tiangong series chips, SE2000 integrated cockpit-driving AI chip) with SEER Robotics' expertise in robotic brain control systems and mobile robots. The partnership aims to create scalable embodied intelligence robots for complex industrial environments with large-scale global deployment, marking SiEngine's expansion beyond intelligent vehicles into industrial robotics and edge-side intelligent computing platforms. Dragon Eagle 2 chip adaptation scheduled for Q1 2027.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
SEER Robotics competitors and assessment
Company assessmentDirect peers
- Geek+: Beijing-headquartered global AMR and warehouse robotics provider offering goods-to-person, picking, and moving solutions for 3PLs and retailers. Most direct Chinese competitor to SEER's AMR and complete-robot offerings, with comparable customer base in logistics.
- Quicktron: Shanghai-based AMR and AGV provider focused on warehousing and manufacturing logistics. Direct competitor to SEER in Chinese AMR market with overlapping product portfolio of picking, sorting, and material handling robots.
- Hai Robotics: Shenzhen-headquartered warehouse automation company specializing in goods-to-person ACR (Autonomous Case-handling) robots. Direct competitor to SEER's autonomous forklifts and lifting robot category, serving similar 3PL and e-commerce customers.
- Mobile Industrial Robots (MiR): Teradyne-owned manufacturer of autonomous mobile robots for internal logistics in manufacturing, warehouses, and healthcare. Closely comparable to SEER's AMR/forklift portfolio and serves as an established international AMR benchmark.
- Locus Robotics: US-based AMR provider for warehouse order fulfillment, with major deployments among 3PLs and retailers. Comparable to SEER's warehouse-targeted AMR solutions and competes for the same end-customer automation budgets.
- OTTO Motors: Canadian AMR manufacturer focused on material handling in industrial and warehouse facilities. Comparable to SEER's AMR/forklift offerings and shares the integrator/OEM channel dynamics.
- Vecna Robotics: US-based provider of autonomous material handling vehicles and fleet orchestration software for warehouses and manufacturing. Comparable to SEER's combination of AMR hardware (forklifts) with management software (RDS/M4).
- Fetch Robotics: Zebra Technologies-owned AMR provider for warehousing and intralogistics, offering cloud-based orchestration software. Comparable to SEER's AMR-and-fleet-software platform approach and target customers.
Broad incumbents
- Symbotic: US-listed provider of end-to-end warehouse automation systems using autonomous robots for storage and retrieval at scale. Larger incumbent serving overlapping customer base with broader, integrated solutions versus SEER's more modular controller/robot platform.
- AutoStore: Norwegian-headquartered provider of cube storage automation using robots that retrieve and store bins in warehouses. Adjacent incumbent in warehouse robotics with broader, system-level offerings versus SEER's AMR-focused portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SEER Robotics social profiles
Digital presenceSEER Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEER Robotics leadership team
Management profileNumber of profiles
Profiles2 records
SEER Robotics subsidiaries and ownership
Company hierarchySubsidiaries1 record
SEER Robotics funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEER Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEER Robotics
What does SEER Robotics do?
SEER Robotics designs, manufactures, and sells an integrated portfolio of robot controllers (the "robot brain"), autonomous mobile robots (AMRs) including autonomous forklifts and lifting robots, and software systems (M4 Smart Logistics Management System, RDS Robot Management System, Visualization Product Series/Meta) for warehouse and industrial automation. Customers can either build custom robots using SEER controllers, peripherals, and software, or purchase off-the-shelf robots and software directly.
Is SEER Robotics a public or private company?
SEER Robotics is a public company. It is classified as public and is currently ipo.
When was SEER Robotics founded?
SEER Robotics was founded in 2020. It employs 101 to 250 people.
Where is SEER Robotics based?
SEER Robotics is headquartered in Shanghai, China, in the Asia region.
How does SEER Robotics make money?
Four revenue lines are on record. Robot Controllers are the primary driver. The others are robots (Autonomous Forklifts, Lifting Robots), software Systems (M4, RDS) and accessories and Peripheral Components.
Who are SEER Robotics's main competitors?
Direct peers on record are Geek+, Quicktron, Hai Robotics, Mobile Industrial Robots (MiR), Locus Robotics, OTTO Motors, Vecna Robotics and Fetch Robotics. Broad incumbents are Symbotic and AutoStore.
Does SEER Robotics have an API?
No public API is recorded for SEER Robotics.
What industry is SEER Robotics in?
SEER Robotics's product category is Industrial Robotics / Warehouse Automation. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian). Its NAICS code is 333924 and its SIC code is 3537.