Spacer Technologies
Spacer Technologies is a PaaS-enabled marketplace operator that powers consumer brands monetizing idle parking, self-storage, EV charging, and workplace carpooling for REITs, property owners, and consumers across Australia, the US, and Canada.
- Company typePrivate
- Founded2015
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Spacer Technologies does
Spacer Technologies is an Australian-headquartered Platform-as-a-Service company founded in 2015 that powers a portfolio of consumer-facing marketplace brands monetizing 'alternate asset space'—primarily parking, self-storage, warehousing, EV charging, and workplace carpooling. The company operates seven brands (Spacer, Spacer USA, Parkhound, WhereiPark, Chargehound, Scoop Commute, and ParkingDealsAustralia) across Australia, the United States, and Canada, with an additional operations office in Manila and 50+ employees. Underlying the consumer brands is a proprietary technology stack combining PaaS software, BLE beacon and License Plate Recognition (LPR) hardware, real-time inventory management APIs, digital payments, and a demand analytics and dynamic pricing layer. The company's primary revenue model is marketplace commission on transactions between property owners (supply) and consumers or enterprises (demand), supplemented by enterprise subscription revenue from the Scoop Commute workplace carpooling platform that serves organizations from startups to Fortune 100 employers.
Spacer serves two distinct customer sets in a two-sided marketplace: on the supply side, global REITs (Greystar, Equity Residential, UDR, Aimco, Brookfield), family offices, parking operators (Ace Parking, Carepark), storage operators (Storage King, National Storage), and individual property owners; on the demand side, individual commuters and storage seekers alongside enterprise employers purchasing Scoop Commute as an employee benefit. Reported scale metrics include 250,000+ monthly consumer searches across the platform portfolio, $100M+ cumulative paid out to suppliers by December 2021, 10M+ lifetime trips facilitated through Scoop Commute since 2014, and presence in 20+ cities. The company is privately held, with founder Michael Rosenbaum as CEO and Managing Director, Roland Tam as Executive Chairman, and Jeremy Zuker as CEO North America. Notable institutional investor National Storage (ASX: NSR.ax) took a stake concurrent with the 2017 Parkhound acquisition.
The company's go-to-market operates as a hybrid of product-led growth (consumer self-serve mobile apps and web marketplaces) and enterprise field sales (targeting REITs, family offices, and large employers for partnership agreements). Distribution relies on multi-brand app-store presence, SEO-optimized consumer platforms, content and PR (featured in Business Insider, AFR, NYT, Washington Post), and government partnerships including integration with the NSW Government Park'n'Pay app under Smarter Cities initiatives. The company's strategic positioning has shifted from a single-market Australian marketplace operator (2015-2017) to a multi-geography, multi-vertical platform following the acquisitions of Parkhound (2017), WhereiPark (2022), ParkingDealsAustralia (2024), and Scoop Technologies' commute assets (2024), the last of which reframed the company's stated vision as a mobility company.
Spacer Technologies firmographics
Firmographics- Name
- Spacer Technologies
- Legal name
- Spacer Technologies Pty Ltd
- Website
- https://spacertechnologies.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spacer Technologies is a PaaS-enabled marketplace operator that powers consumer brands monetizing idle parking, self-storage, EV charging, and workplace carpooling for REITs, property owners, and consumers across Australia, the US, and Canada.
- Ownership category
- akta.pro rank
Where Spacer Technologies is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Spacer Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission - Parking: Platform connects parking space owners with monthly parkers, taking commission on transactions. Works with REITs, family offices, operators, and individuals to market long-term parking spaces.
- Marketplace Commission - Self Storage: Online booking platform for self storage in Australia, partnering with industry operators to provide thousands of rental unit options.
- Enterprise Carpooling Platform: Scoop Commute provides employee carpooling programs to enterprise employers, connecting co-workers for door-to-door carpools.
- EV Charging Network: Chargehound offers EV charging network where users can prebook parking spots with charging or rent out home EV chargers for extra income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No booking = no fee model for storage operators |
| Subscription | Annual | Enterprise carpooling program pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Spacer Technologies product offering
Product offeringCore offering
Spacer Technologies is a SaaS/PaaS company that powers consumer-facing marketplace platforms enabling third-party owners (REITs, family offices, car park operators, individuals) to monetize idle alternate asset space, including parking, self-storage, warehousing and EV charging, and matches it on-demand with consumers. It also offers Scoop Commute, an enterprise workplace carpooling platform sold to employers from startups to Fortune 100 companies. Underlying tech stack includes Bluetooth and LPR hardware, real-time inventory APIs, digital payments and demand analytics.
Product overview
Spacer Technologies operates as a Platform-as-a-Service (PaaS) company powering multiple consumer-facing brands in the sharing economy for alternate asset space. The portfolio includes seven distinct products: Spacer (self-storage marketplace in Australia), Spacer USA (monthly parking in US/Canada), Parkhound (parking app in Australia), WhereiPark (monthly parking marketplace in North America), Chargehound (EV charging network with parking), Scoop Commute (workplace carpooling platform), and ParkingDealsAustralia (airport parking). The company partners with global REITs, family offices, car park owners, and individuals to monetize idle spaces including parking, storage, and warehousing. Platform technology includes PaaS, Bluetooth, LPR (License Plate Recognition), real-time inventory management APIs, digital payments, and demand analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Spacer.com.au: The only independent online booking platform for self storage in Australia, partnering with industry operators to provide thousands of rental unit options for consumers across the country.
- Parkhound
- Spacer USA
- WhereiPark
- Chargehound
- Scoop Commute
- ParkingDealsAustralia
Products and services
- Spacer Online booking platform for self-storage in Australia, partnering with industry operators to provide thousands of rental unit options for consumers across the country; described as the only independent online booking platform for self-storage in Australia.
- Spacer USA Fastest growing consumer app for monthly parking in the United States and Canada, working with global REITs, family offices and operators to market long-term parking spaces and increase utilization and yield.
- Parkhound Leading consumer parking app in Australia covering all metro and regional areas, generating over 200,000+ location searches each month for long-term and subscription parking.
- WhereiPark Marketplace for monthly parking in the United States and Canada, focused on helping companies and commuters find and secure monthly parking spots in high-demand areas by partnering with real estate owners.
- Chargehound Australia-wide network of EV chargers allowing users to prebook a parking spot with charging or rent out a home EV charger for extra income; integrated into the NSW Government Park'n'Pay app.
- Scoop Commute Enterprise workplace carpooling and commuting platform connecting co-workers and neighbors for safe, reliable, door-to-door carpools; serves organizations from startups to Fortune 100 companies as an employer-sponsored benefit.
- ParkingDealsAustralia Airport parking deals platform in Australia providing access to airport parking inventory; part of Spacer Technologies' portfolio of parking brands.
Quantifiable outcome
- 10+ million trips facilitated through Scoop Commute platform
- +5 more outcomes
Companies that use Spacer Technologies
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Spacer Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spacer Technologies partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Scoop Technologies (Commute Assets)coreAcquired Scoop Technologies' commute assets in July 2024, rebranding as Scoop Commute, a leading workplace carpooling platform, expanding vision to become a mobility company.
- ParkingDealsAustraliacoreAcquired ParkingDealsAustralia in March 2024 to expand into airport parking sector.
- WhereiParkcoreSpacer Technologies acquired Toronto-based WhereiPark on April 30, 2022, specializing in group monthly parking across North America.
- Global REITscoreSpacer Technologies partners with global Real Estate Investment Trusts to market long-term parking spaces and storage units, increasing asset utilization and yield.
- Family OfficescorePartners with family offices and single/multi-site operators to monetize idle parking and storage assets through platform technology.
- Car Park Owners and OperatorscorePartners with car park owners and operators to list parking inventory on Spacer's consumer marketplace platforms.
- Individual Property OwnersminorIndividuals with empty properties or spaces can list assets on Spacer platforms to generate income from unused parking spots, storage units, or car spaces.
- NSW GovernmentcorePartnering with government in Smarter Cities Initiatives. Chargehound integrated into NSW Government Park'n'Pay app. Advises local council agencies in EV network rollout.
- GreystarcoreMajor property management company utilizing Spacer platforms for monthly parking solutions at residential properties.
- Brookfield PropertiescoreCommercial real estate giant partnering with WhereiPark for fleet and commuter parking management.
- Equity ResidentialcoreMajor multifamily residential REIT using parking marketplace for resident parking solutions.
- UDRcoreReal estate investment trust utilizing Spacer's parking platforms for property parking inventory.
- Carmel PartnerscoreMultifamily property developer and investor using parking marketplace for monthly parking solutions.
- AimcocoreApartment home company providing group parking solutions for residents through WhereiPark.
- Ace ParkingcoreMajor parking operator generating revenue for parking garages through Spacer platform marketing and tracking.
- Storage KingcoreStorage operator utilizing Spacer marketplace for additional digital marketing channels and lead generation.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Spacer Technologies competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is a leading North American parking marketplace that connects drivers with available parking spaces via a consumer app and enterprise platform. It directly competes with Spacer USA, WhereiPark, and Parkhound in the parking marketplace category, serving similar urban consumers, commuters, and enterprise fleet customers with comparable take-rate economics.
- Neighbor: Neighbor is a peer-to-peer storage marketplace operating across the United States that connects individuals with unused storage space (garages, basements, driveways) to renters. It directly competes with Spacer's self-storage marketplace brand and with self-storage supply partnerships, using a similar marketplace commission model.
- JustPark: JustPark is a leading UK parking marketplace that allows drivers to book parking spaces via app and partners with space owners including individuals, businesses, and councils. It is directly comparable to Spacer's Parkhound and Spacer USA parking marketplace business in product, target customer, and marketplace economics, though it operates primarily in the UK.
- Stashbee: Stashbee is a UK-based peer-to-peer storage marketplace connecting people with spare space to those needing storage. It is directly comparable to Spacer's self-storage marketplace brand in business model, target market, and value proposition, though it operates in a different geography (UK vs Australia/US/Canada).
- EasyPark: EasyPark is a European digital parking platform providing mobile parking payments, booking, and dynamic parking information across multiple European markets. It is comparable to Spacer's parking marketplace brands in product category (digital parking) and target customers (drivers and parking operators), though it operates primarily in Europe rather than Australia/North America.
- Arrive: Arrive (formerly ParkWhiz) is a North American parking marketplace and mobility platform connecting drivers with parking and charging infrastructure. It directly competes with Spacer USA and WhereiPark in monthly parking marketplace offerings and EV charging integrations, serving similar enterprise and consumer customers.
Broad incumbents
- Public Storage: Public Storage is the largest self-storage operator in the United States with thousands of facilities and a public listing on NYSE (PSA). It competes with Spacer's self-storage marketplace supply partners and has launched its own direct digital booking platform, representing both a supply partner and potential competitor in the self-storage category.
- Extra Space Storage: Extra Space Storage is one of the largest publicly listed self-storage REITs in the United States (NYSE: EXR) operating thousands of facilities. It is comparable to Spacer as a major self-storage operator that supplies inventory to marketplaces while also competing via direct digital channels, representing both a partner and competitive threat.
- Passport: Passport is a mobility and parking management software platform serving cities, airports, and operators across North America with mobile payments, permits, and enforcement solutions. It is comparable to Spacer's parking technology stack (digital payments, access control, demand analytics) at the B2B/operator level, serving municipal and enterprise parking customers.
- CubeSmart: CubeSmart is a major US self-storage REIT (NYSE: CUBE) operating over 1,300 facilities nationwide with a public listing and growing digital booking platform. It is comparable to Spacer as a significant self-storage operator partner that competes in the same consumer storage booking category, with both marketplace supply and direct digital booking capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spacer Technologies social profiles
Digital presenceSpacer Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spacer Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Spacer Technologies subsidiaries and ownership
Company hierarchySubsidiaries5 records
Spacer Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spacer Technologies M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spacer Technologies
What does Spacer Technologies do?
Spacer Technologies is a SaaS/PaaS company that powers consumer-facing marketplace platforms enabling third-party owners (REITs, family offices, car park operators, individuals) to monetize idle alternate asset space, including parking, self-storage, warehousing and EV charging, and matches it on-demand with consumers. It also offers Scoop Commute, an enterprise workplace carpooling platform sold to employers from startups to Fortune 100 companies. Underlying tech stack includes Bluetooth and LPR hardware, real-time inventory APIs, digital payments and demand analytics.
Is Spacer Technologies a public or private company?
Spacer Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spacer Technologies founded?
Spacer Technologies was founded in 2015. It employs 11 to 50 people.
Where is Spacer Technologies based?
Spacer Technologies is headquartered in Pyrmont, Australia, in the Oceania region.
How does Spacer Technologies make money?
Four revenue lines are on record. Marketplace Commission - Parking is the primary driver. The others are marketplace Commission - Self Storage, enterprise Carpooling Platform and EV Charging Network.
Who are Spacer Technologies's main competitors?
Direct peers on record are SpotHero, Neighbor, JustPark, Stashbee, EasyPark and Arrive. Broad incumbents are Public Storage, Extra Space Storage, Passport and CubeSmart.
Does Spacer Technologies have an API?
No public API is recorded for Spacer Technologies.