What DAILY SHOPPING LTD. does

DAILY SHOPPING LTD. operates Othoba.com, a Bangladesh-domiciled horizontal e-commerce marketplace serving general consumers across the country. The platform aggregates over 500 brands — including local manufacturers such as PRAN, RFL, BRAC Dairy and Milk Vita alongside multinationals like Nestle, Unilever, Colgate, and Pepsodent — into a multi-category catalog that spans electronics and appliances, mother/baby/toys, beauty and personal care, fashion and accessories, and a dedicated Daily Shopping vertical covering grocery staples, household essentials, laundry and cleaning, and dairy/chilled/eggs.

The underlying technology is a standard e-commerce marketplace stack: a web storefront on Othoba.com plus native Android and iOS applications distributed via Google Play and the Apple App Store (the iOS app is branded "Othoba Online Shopping BD"), supplemented by QR-code-based app onboarding, email/newsletter subscription, and faceted catalog filtering by brand, price, size, and color. Notable product features include a Quick Commerce vertical (covering a Fry Bucket category for fast-moving items), an EMI installment payment option for larger purchases through partner banks, free delivery on selected items, and phone-based customer support from 9 AM to 10 PM. The Daily Shopping category alone lists 5,000+ SKUs.

The business model is a third-party marketplace: Daily Shopping Ltd. operates the platform and onboards merchants via a "Sell on Othoba" program rather than holding inventory itself. Revenue is generated through transaction fees and commissions on sales completed by marketplace sellers across all categories, with the Daily Shopping category functioning as a high-frequency consumer-goods entry point into the broader Othoba.com marketplace. Customer support and last-mile delivery are managed in-house for the Bangladesh domestic market, and no geographic expansion beyond Bangladesh is disclosed.

Name

DAILY SHOPPING LTD.

Legal name

DAILY SHOPPING LTD.

Website

https://dailyshoppingbd.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Daily Shopping Ltd. operates Othoba.com, a Bangladesh-focused horizontal e-commerce marketplace aggregating 500+ brands across daily essentials, electronics, beauty, and baby categories, serving general Bangladeshi consumers via a web storefront and Android/iOS mobile apps.

Ownership category

akta.pro rank

Product category

Online Grocery Marketplace

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

akta.pro secondary industries

South Asian (Indian/Pakistani/Bangladeshi/Sri Lankan) Grocery Stores (CRAHAFAD), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Online grocery shopping
• Daily essentials marketplace
• Household products e-commerce
• Consumer goods delivery
• Mobile commerce platform

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. Product Sales (Marketplace): Othoba.com operates as a multi-category e-commerce marketplace where third-party sellers list products. The platform earns revenue through transaction fees and commissions on sales made through the Daily Shopping category and other store sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DAILY SHOPPING LTD. operates the Daily Shopping category on the Othoba.com e-commerce marketplace in Bangladesh, offering a curated online assortment of daily essentials including groceries, dairy and chilled products, spices, cooking ingredients, household cleaning supplies, and personal care items. The platform lists 5,000+ products from 500+ local and international brands and is accessible via web storefront plus dedicated Android and iOS mobile applications, with home delivery and optional EMI installment payments for larger purchases.

Product overview

Othoba.com is an e-commerce marketplace platform operated by Daily Shopping Ltd. that offers a comprehensive range of products across multiple categories. The Daily Shopping category specifically focuses on daily essential grocery items including dairy products (milk powder, ghee, cheese, yogurt), spices and cooking ingredients (mustard oil, turmeric powder, chili powder, cuminseed), bread and bakery items, beverages (juices, malt drinks), household cleaning products, and personal care items. The platform features over 5,000 products in this category alone and supports mobile commerce through Android and iOS applications. The marketplace connects consumers with various branded products from manufacturers like PRAN, RFL, BRAC Dairy, and numerous other local and international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Shopping Category A curated category on the Othoba.com e-commerce marketplace featuring daily essential grocery items including dairy products (milk powder, ghee, cheese, yogurt), spices and cooking ingredients (mustard oil, turmeric powder, chili powder, cuminseed), bread and bakery items, beverages (juices, malt drinks), household cleaning products, and personal care items. The category lists 5,000+ products from 500+ brands and is targeted at Bangladeshi consumers shopping online for daily household needs.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Shwapno: One of Bangladesh's largest supermarket chains operating physical stores nationwide with an online ordering channel. Broad incumbent in grocery/essentials retail that competes for the same household basket via a different (physical + digital) channel mix.
• Lazada (regional): Alibaba-owned Southeast Asian e-commerce marketplace serving similar emerging-market consumers across grocery, household, and general merchandise. Broad incumbent in the same online marketplace category though not yet operating in Bangladesh directly.

Others

• Othoba.com: Parent e-commerce marketplace of Daily Shopping Ltd., operating the same platform. Included for completeness as the enabling platform; daily-essentials shopping on Othoba.com is functionally the same offering.

Direct peers

• Pandamart (Foodpanda Bangladesh): Quick-commerce vertical from Foodpanda Bangladesh delivering groceries and daily essentials within minutes. Competes directly with Daily Shopping's Quick Commerce module and Fry Bucket offering in Bangladesh.
• MeenaClick: Bangladesh-based online grocery and essentials delivery platform focused on daily household needs. Direct peer serving the same Bangladeshi consumer for grocery, household, and personal care categories.
• Chaldal: Bangladesh's largest dedicated online grocery platform offering fresh produce, dairy, household, and daily essentials with same-day delivery. Closest direct peer given its focus on the same daily-essentials basket that Daily Shopping sells.
• Daraz Bangladesh: Leading e-commerce marketplace in Bangladesh owned by Alibaba's Lazada group. Directly competes with Daily Shopping/Othoba.com across multi-category general merchandise including grocery and daily essentials, serving similar Bangladeshi consumers.
• Evaly: Bangladesh e-commerce marketplace with a broad assortment spanning daily essentials, electronics, and fashion. Direct peer competing in the same online marketplace category despite well-publicized operational challenges.
• AjkerDeal: Bangladesh online marketplace offering deals on groceries, electronics, fashion, and household goods. Competes with Othoba.com/Daily Shopping across multi-category e-commerce including daily essentials.

Regional players

• Pickaboo: Bangladesh-focused e-commerce retailer originally strong in electronics and mobile devices, now carrying broader categories. Regional multi-category peer sharing the same Bangladesh consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAILY SHOPPING LTD.