ReWorked.ai
ReWorked.ai provides AI-driven lead scoring and opportunity intelligence for roofing contractors, real estate investors, solar installers, and insurance carriers. Its Betty AI engine analyzes aerial imagery, property records, and behavioral signals across 84M+ US homes to rank prospects by conversion probability and integrate with 25+ CRM and field sales platforms.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ReWorked.ai does
ReWorked.ai (legal entity ReworkedREI LLC) is a Miami-based, privately held AI company that builds opportunity intelligence software for the home services and property investment markets. Its core product, Betty AI, is a proprietary machine learning engine that analyzes aerial imagery (sourced via Eagleview), public property records, behavioral signals, and demographic overlays covering 84,490,127 US homes (97% geographic coverage) to generate conversion-probability lead scores for roofing contractors, real estate investors, solar installers, and insurance carriers. The platform exposes its scoring through a self-serve web application, a REST API with JWT authentication, and 25+ native integrations spanning major CRMs (SalesForce, HubSpot, Zoho), real estate investor tools (RealGeeks, BoomTown, Investment Dominator, DealMachine), and field sales platforms (Badger Maps, Knockwise, SalesRabbit), as well as a Zapier connector for no-code extension.
The product portfolio includes Betty for Roofers, Betty for Real Estate Investors, Insurance Lead Scoring, an Opportunity Finder lead generation module, a Reworked API, and an end-to-end Direct Mail Services offering. Betty employs an ensemble of supervised learning algorithms (Naive Bayes, Random Forest, KNN, Histogram Gradient Boosting) on vertical-specific models, with self-reported accuracy of 93–94% for real estate and 99% for solar, plus computer vision for aerial imagery interpretation and NLP for AI Name Parsing. In January 2026, the company introduced dual AI models that separately target roof replacement versus rejuvenation projects.
Reworked.ai operates a primarily usage-based revenue model: $1.79 per roofing opportunity, $2.24 per lead scoring add-on, $2.71 per solar sequence, $3.00–$3.50 per real estate investor opportunity, and $0.30–$0.45 per insurance record, supplemented by tiered subscription plans and enterprise custom pricing. Go-to-market is sales-led with a direct demo/discovery motion for enterprise customers and an API-first, product-led motion for SMBs; the company reports 500+ roofing contractor customers, hundreds of additional home services businesses, and integration-driven distribution through CRM and field sales partners.
ReWorked.ai firmographics
Firmographics- Name
- ReWorked.ai
- Legal name
- ReworkedREI LLC
- Website
- https://reworked.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReWorked.ai provides AI-driven lead scoring and opportunity intelligence for roofing contractors, real estate investors, solar installers, and insurance carriers. Its Betty AI engine analyzes aerial imagery, property records, and behavioral signals across 84M+ US homes to rank prospects by conversion probability and integrate with 25+ CRM and field sales platforms.
- Ownership category
- akta.pro rank
ReWorked.ai industry classification
Industry- Product category
- AI Sales Intelligence / Lead Scoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where ReWorked.ai is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ReWorked.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-Opportunity Scoring (Usage-Based): Reworked.ai's primary revenue stream is usage-based pricing, charging per opportunity or lead scored. Prices vary by vertical: Roofing at $1.79/opportunity, Lead Scoring at $2.24/opportunity, Solar from $2.71/sequence, REI at $3.00–$3.50/opportunity, Insurance at $0.30–$0.45/record. Customers pay per scored lead consumed, aligning cost with value delivered.
- Enterprise Subscription Tiers: For higher-volume customers, Reworked.ai offers tiered subscription plans (Regional, Growth for REI; Enterprise for broader use) with bundled opportunity volumes. These plans provide predictable recurring revenue and are billed monthly or annually, complementing the per-opportunity consumption model for larger accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roofing Contractors — $1.79 per scored opportunity |
| Unit Pricing | Pay-as-you-go | Lead Scoring Add-On — $2.24 per scored opportunity |
| Unit Pricing | Pay-as-you-go | Solar Installers — Starting from $2.71 per sequence |
| Unit Pricing | Pay-as-you-go | Real Estate Investors (REI) — Regional $3.00 / Growth $3.50 per opportunity |
| Unit Pricing | Pay-as-you-go | Insurance Carriers — Individual $0.45/record or Pro $0.30/record |
| Unit Pricing | Pay-as-you-go | Direct Mail Outreach — $2.71 per sequence |
| Subscription | Multi-year contract | Enterprise — Custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ReWorked.ai product offering
Product offeringCore offering
ReWorked.ai sells an AI-powered opportunity intelligence platform built around its proprietary engine "Betty," which scores and ranks sales prospects by conversion probability for roofing contractors, real estate investors, solar installers, and insurance carriers. The platform ingests aerial imagery (via Eagleview), public property records, demographic overlays, and behavioral signals across 84M+ US homes and delivers scored opportunities via a web app, REST API, and 25+ CRM and field-sales tool integrations, priced per opportunity or per record scored.
Product overview
Reworked.ai is an AI-driven opportunity intelligence platform that offers lead generation, lead scoring, and direct mail services across four industry verticals: roofing, real estate investment, solar, and insurance. The core product is Betty AI, a proprietary machine learning engine that analyzes demographic, behavioral, property, and financial data to generate conversion probability scores. The platform architecture consists of Betty for Roofers (integrated with Eagleview aerial imagery), Betty for Real Estate Investors (optimized for direct mail campaigns), and vertical-specific solutions for solar and insurance. Supporting products include Opportunity Finder (lead generation), Lead Scoring (file/API-based scoring), Direct Mail Services (automated campaign management), and the Reworked API (programmatic access). Pricing is tiered by volume and industry, ranging from $0.30-$3.50 per record or opportunity.
Differentiator
Problem solved
Functional benefit
Brands
- Betty: The company's AI-powered lead scoring engine that analyzes millions of demographic and behavioral signals to predict which prospects are most likely to convert.
Products and services
- Betty AI (Opportunity Intelligence Platform) Core proprietary AI lead scoring engine that analyzes millions of demographic, behavioral, property, and financial signals to predict which prospects are most likely to convert; delivered as a web application and API and used by roofing contractors, real estate investors, solar installers, and insurance carriers.
- Betty for Roofers Vertical-specific AI lead scoring solution for residential roofing contractors that combines Eagleview aerial imagery (roof condition) with homeowner propensity data to identify properties where the roof needs work and the homeowner can afford it; reported to deliver 25–35% higher response rates and double-digit conversion growth.
- Betty for Real Estate Investors Vertical-specific AI lead scoring model for real estate investors that identifies motivated sellers and off-market opportunities and optimizes direct mail campaigns, with separate land and homes scoring models and reported 93–94% accuracy.
- Insurance Lead Scoring AI-powered lead scoring solution for insurance carriers and agencies that analyzes location, demographics, and financial qualification data to identify motivated insurance buyers, prioritize policy renewals, and surface cross-sell opportunities; priced at $0.30–$0.45 per record.
- Direct Mail Services End-to-end AI-targeted direct mail campaign service combining Betty's prospect scoring with automated sequences and brand-customized mail delivery; starting at $2.71 per sequence.
- Reworked API REST API exposing Betty AI scoring capabilities with JWT authentication, supporting CSV/Excel and JSON lead ingestion at up to 50,000 records per file across industry profiles (REAL_ESTATE_INVESTORS, SOLAR_INSTALLER, ROOFING).
- Opportunity Finder (Lead Generation) Lead generation module that uses AI to analyze property and owner data and surface high-potential opportunities across the roofing, solar, real estate, and insurance verticals.
- Lead Scoring Service AI-powered lead qualification service that processes customer-uploaded lead lists and returns them sorted by Betty Score based on conversion probability, accessible via file upload or API integration.
Quantifiable outcome
- Reduces marketing waste by 30–40% compared to traditional broad outreach methods.
- +7 more outcomes
Companies that use ReWorked.ai
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ReWorked.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability7 records
Feature3 records
ReWorked.ai partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- EagleviewcoreEagleview provides aerial imagery (helicopter and satellite) that Reworked.ai ingests as a core data input for property-level lead scoring. This partnership is fundamental to Reworked.ai's data pipeline, enabling roof condition assessment, solar panel detection, and other property-level signals used across all verticals.
- ZapiercoreReworked.ai integrates with Zapier, enabling non-technical users to connect AI-scored leads to over 5,000 third-party applications via no-code automation workflows. This broadens accessibility for SMB customers who lack dedicated IT resources.
- SalesForcecoreReworked.ai offers a native integration with SalesForce, enabling scored leads to be automatically synced into SalesForce CRM for sales team follow-up. This is a primary distribution channel for reaching enterprise and mid-market roofing, REI, and insurance customers.
- HubSpotcoreHubSpot CRM integration allows Reworked.ai customers to import scored opportunities directly into HubSpot pipelines, supporting inbound and outbound sales workflows for contractors and investors using HubSpot's marketing and sales platform.
- ZohocoreReworked.ai integrates with Zoho CRM, enabling scored lead data to flow into Zoho's sales and marketing suite for Zoho users in the roofing, REI, and insurance verticals.
- DealMachinecoreDealMachine, a field sales tool for real estate investors and contractors, integrates with Reworked.ai to surface AI-scored opportunities directly within DealMachine's property search and outreach workflows.
- Badger MapscoreBadger Maps integration enables field sales representatives (roofing contractors, solar installers) to visualize and navigate Reworked.ai-scored leads geographically, optimizing field visit routing and door-knocking efficiency.
- BoomTowncoreBoomTown's real estate marketing and sales platform integrates with Reworked.ai, allowing BoomTown users to access AI-scored property leads within their existing real estate investor and contractor workflows.
Scale indicators9 records
Recent moves6 records
ReWorked.ai competitors and assessment
Company assessmentDirect peers
- DealMachine: DealMachine provides property data, driving-for-dollars tools, and lead management for real estate investors and contractors. It is a direct peer because it competes head-to-head in REI and contractor lead gen, with similar geographic property data and CRM-style workflows that overlap Reworked.ai's Betty for REI offering.
- SmartZip: SmartZip uses predictive analytics and AI to identify likely home sellers for real estate agents and investors. It is a direct peer because its core value proposition — AI-driven seller prediction — closely mirrors Reworked.ai's Betty scoring engine for REI.
- Offrs: Offrs is an AI-powered platform that predicts likely sellers before they list, serving real estate agents and investors. It is a direct peer in the predictive seller/lead scoring category that Reworked.ai's Betty for REI competes in.
- PropStream: PropStream is a widely used real estate data and lead generation platform for investors, offering comparable property-level data, skip tracing, and list-building. It is a direct peer in the REI lead scoring and motivated-seller identification market.
- MarketSharp: MarketSharp provides marketing automation and lead management software specifically for home improvement contractors (roofing, siding, windows). It is a direct peer in the contractor sales funnel optimization space that Reworked.ai addresses with Betty for Roofers.
- BatchLeads: BatchLeads combines skip tracing, property data, and lead management for real estate investors. It overlaps with Reworked.ai's REI offering in providing property-level intelligence and prioritized outreach lists to small investor customers.
Broad incumbents
- Angi Leads (Angi Inc.): Angi Leads operates one of the largest home-services lead marketplaces in the US. It is a broad incumbent that overlaps Reworked.ai's roofing and home-services customers but distributes leads via a marketplace rather than AI-scored property intelligence.
- HomeAdvisor: HomeAdvisor, part of Angi Inc., is a major home-services lead generation marketplace serving contractors nationwide. It is a broad incumbent whose audience and contractor base substantially overlap with Reworked.ai's roofing and home-services segments.
- Zillow Premier Agent: Zillow Premier Agent is Zillow's agent and investor lead generation offering, sitting on top of the largest US residential property database. It is a broad incumbent whose scale, data assets, and AI initiatives represent a long-term competitive threat to Reworked.ai's REI business.
Others
- EagleView: EagleView is the primary aerial imagery provider and a Core strategic partner of Reworked.ai. It is included as an 'others' peer because, while it supplies the imagery that powers Betty's property-level signals, it is more accurately a critical upstream supplier than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReWorked.ai social profiles
Digital presenceReWorked.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReWorked.ai leadership team
Management profileNumber of profiles
Profiles1 record
ReWorked.ai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReWorked.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReWorked.ai
What does ReWorked.ai do?
ReWorked.ai sells an AI-powered opportunity intelligence platform built around its proprietary engine "Betty," which scores and ranks sales prospects by conversion probability for roofing contractors, real estate investors, solar installers, and insurance carriers. The platform ingests aerial imagery (via Eagleview), public property records, demographic overlays, and behavioral signals across 84M+ US homes and delivers scored opportunities via a web app, REST API, and 25+ CRM and field-sales tool integrations, priced per opportunity or per record scored.
Is ReWorked.ai a public or private company?
ReWorked.ai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReWorked.ai founded?
ReWorked.ai was founded in 2022. It employs 1 to 10 people.
Where is ReWorked.ai based?
ReWorked.ai is headquartered in Miami, United States, in the North America region.
How does ReWorked.ai make money?
Two revenue lines are on record. Per-Opportunity Scoring (Usage-Based) is the primary driver. The others are enterprise Subscription Tiers.
Who are ReWorked.ai's main competitors?
Direct peers on record are DealMachine, SmartZip, Offrs, PropStream, MarketSharp and BatchLeads. Broad incumbents are Angi Leads (Angi Inc.), HomeAdvisor and Zillow Premier Agent. EagleView is listed as an others.
Does ReWorked.ai have an API?
Yes. Reworked.ai REST API provides lead scoring capabilities for solar, roofing, real estate investment, and insurance industries. Authentication is via JWT tokens (valid 24 hours). Supports file-based uploads (CSV/Excel) and raw JSON input via /process-leads endpoint. Rate limit of 50,000 records per file. Provides /generate-token for authentication, /process-leads for scoring, and /file-status for tracking. Industry profile types: REAL_ESTATE_INVESTORS, SOLAR_INSTALLER, ROOFING. Required columns for file uploads: owner_full_name, mail_street_address, mail_city, mail_state, mail_zip_code, property_zip_code. Developer documentation is at www.reworked.ai/api.
What industry is ReWorked.ai in?
ReWorked.ai's product category is AI Sales Intelligence / Lead Scoring Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5182 and its SIC code is 7370.