Raindrop

What Raindrop does

Raindrop Agency Inc. is an independent, full-service creative agency headquartered at 8276 Ronson Rd, San Diego, California. Founded in 2009 and co-owned by CEO Jacques Spitzer and COO Adam Wagner, the firm delivers brand development and design, video production, photography, organic social media management, strategy, and website development through a 70+ person team supported by an 11,000 sq. ft. in-house production studio. The client base spans direct-to-consumer startups (Dr. Squatch, Native Deodorant, Grüns, Bones Coffee, Opopop), enterprise CPG (P&G's Spruce, Mars's PrettyLitter), retail (Sprouts, Weber, Worx), and commerce services (OMG Commerce), with the agency reporting eight consecutive years of doubling in size.

The agency's service offering is organized into three solution verticals — DTC Solutions, Retail Solutions, and Tech Solutions — and centers on a video production capability that includes specialized sub-services such as Anchor Campaigns, a proprietary vertical-sketch format called "Sketchvertisements," Broadcast/OTT commercials, UGC/USP content, and Top-of-Funnel Brandformance Videos. Creative output is anchored by notable accolades including three Super Bowl ads, four Emmy Awards, the #1 YouTube TrueView ad of all time, and more than 40 industry advertising awards (Telly, Addy). Supporting assets include the I.M.P.A.C.T. 12-week paid internship program for talent development and the weekly "Founders' Report" newsletter, which functions as content marketing and thought leadership.

Raindrop generates revenue through professional services billed on a project and retainer basis, with multi-year contracts and quote-based pricing negotiated per engagement. Go-to-market is sales-led, combining direct client engagement, RFP responses, and referral business from a roster of multi-year clients, with marketing efforts amplified through organic social, the agency's podcast ("Marketing People Love"), case studies, industry conference speaking (Ecom World, Ad World), and earned media coverage. The company is privately held with no disclosed external funding rounds, no parent company, and no public ticker.

Name

Raindrop

Legal name

Raindrop Agency Inc

Website

https://raindrop.agency

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Raindrop is an independent, full-service creative agency in San Diego providing brand development, video production, photography, organic social, strategy, and website development to DTC, retail, and tech brands — including P&G, Mars, Sprouts, Dr. Squatch, and Grüns — through a 70+ person team and an 11,000 sq. ft. in-house studio.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Raindrop generates revenue by providing paid creative services to brand clients. Services include brand development and design, photography, organic social media management, strategy, website development, and video production. Revenue is project-based and retainer-based, typical of full-service agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Raindrop is an independent, full-service creative agency that produces brand development, video production, photography, organic social media management, strategy, and website development for consumer brands. Services are organized around three solution verticals — DTC, Retail, and Tech — and delivered through an in-house 11,000 sq. ft. production studio using proprietary content formats such as Anchor Campaigns, Sketchvertisements, Broadcast/OTT, UGC/USP, and TOF Brandformance Videos.

Product overview

Raindrop is an independent full-service creative agency that defines categories for bold brands. The company operates as a single unified offering—a creative services agency—rather than a software platform or SaaS product. The portfolio consists of six core service lines: Brand Development + Design, Photography, Organic Social Media, Strategy, Website Development, and Video. These services are organized into solution verticals (DTC Solutions, Retail Solutions, Tech Solutions) targeting specific market segments. The video service includes specialized sub-services such as Anchor Campaigns, Sketchvertisements, Broadcast/OTT, UGC/USP, and TOF Brandformance Videos. Supporting offerings include the I.M.P.A.C.T. 12-week internship program and the Founders' Report weekly newsletter. Production is supported by an 11,000 sq. ft. in-house studio, and the agency is recognized for its work with clients including Dr. Squatch, Native, Grüns, Spruce, and others, with notable achievements including multiple Super Bowl campaigns, the #1 YouTube TrueView ad, and 4 Emmy Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development + Design

Quantifiable outcome

• 100x revenue growth for Dr. Squatch in 4 years with 500M+ views
• +5 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dr. SquatchcoreGTM or Marketing PartnerLong-term creative partnership spanning brand strategy, video production, Super Bowl campaigns, and ongoing brand development. Dr. Squatch achieved 100x revenue growth in 4 years with Raindrop's creative work generating 500M+ views.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movement Strategy: Independent creative and social strategy agency serving consumer, entertainment, and tech brands. Closely comparable to Raindrop as a similarly sized, similarly positioned independent shop competing for the same DTC and brand-driven creative budgets.
• Battery: Independent creative agency focused on challenger and growth-stage brands across DTC, tech, and consumer. Direct peer given its independent status, similar client profile (founders, growth brands), and comparable service mix spanning brand, video, and digital.
• Red Antler: Independent branding and creative agency known for launching and scaling DTC brands. Comparable to Raindrop in its brand-led approach, focus on category-defining creative, and portfolio of high-growth consumer clients.
• Ueno: Independent creative agency offering brand, design, and digital product work for tech and consumer brands. Peer given its similar size, independence, and emphasis on integrated creative services for growth-stage clients.
• Major Tom: Mid-sized independent digital agency offering strategy, creative, and media services. Comparable to Raindrop as a similarly structured independent agency targeting mid-market and enterprise brand clients.
• Emotive: Independent creative agency focused on CPG and challenger brands, with strengths in video and brand campaigns. Direct peer given comparable client verticals (DTC/CPG), service mix, and independent positioning.
• Forge Worldwide: Independent brand and creative agency with deep video production capability, serving consumer and B2B brands. Comparable to Raindrop in its integrated creative-plus-production model and mid-market positioning.
• Sway Group: Independent influencer and content marketing agency with strong DTC focus. Peer given overlapping influencer marketing, social content, and DTC brand execution capabilities that compete with Raindrop's organic social and UGC offerings.

Broad incumbents

• Wieden+Kennedy: Large, established independent creative agency network known for iconic brand campaigns and Super Bowl work. Comparable as a creative-led competitor for the same brand storytelling and high-profile campaign budgets, but at significantly greater scale and global reach than Raindrop.

Emerging players

• GUT: Independently held creative network with strong DTC, performance creative, and brand storytelling capabilities. Comparable to Raindrop in its independent, creative-led model and growth-oriented client base, though operating at a larger global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/raindropads
• Facebookfacebook.com/raindropagency
• LinkedInlinkedin.com/company/raindrop-agency
• Instagraminstagram.com/raindropagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raindrop