Military AutoSource

What Military AutoSource does

Military AutoSource (MAS), founded in 1960 and headquartered in Woodbury, New York, is the sole DoD- and Exchange-authorized factory-direct car-buying program for U.S. military members, DoD civilians, contractors, and diplomatic personnel stationed or deployed overseas. Operating as a private corporation under Overseas Military Sales Corporation (OMSC SARL), MAS runs more than 80 on-base and off-base retail showrooms across Europe, the Middle East, the Asia-Pacific, and the Atlantic, delivering vehicles to over 50 overseas duty stations and providing stateside delivery for PCS relocations back to the continental United States.

The company's core product is a factory-direct vehicle ordering and delivery platform covering 14 automotive brands (Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, Chevrolet, Honda, Toyota, Volkswagen, Audi, Infiniti, Lexus, and Harley-Davidson) plus powersports (Polaris/Slingshot). The technology stack is a standard e-commerce platform with online inventory search, a build-your-own vehicle configurator, a payment calculator, real-time order tracking, and a Shop At Sea program for Navy and Marine personnel. Revenue is generated through markups over factory-direct pricing, processing fees, financing referral arrangements with military-focused credit unions (Navy Federal, Service, Andrews, Keesler), an Early Order Advantage program (up to $750 bonus), and a newer OCNUS leasing program for stateside delivery. Additional revenue lines include trade-in facilitation, OCONUS insurance referrals (Clements), and Harley-Davidson military apparel (hdmilitary.com).

The business model combines field sales (dedicated Delivery Coordinators at each location) with a direct-to-consumer digital channel, supported by 60+ year partnerships with the Army & Air Force Exchange Service (AAFES) and NEXCOM that grant exclusive on-base access. The company is led by Chairman and CEO David Goldring, has 101–250 employees, and reports having served over 1 million service members with a 97% satisfaction rating per a 2015 PSB Research branding study.

Name

Military AutoSource

Legal name

Overseas Military Sales Corporation – OMSC SARL

Website

https://militaryautosource.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Military AutoSource is the sole DoD- and Exchange-authorized factory-direct car-buying program, selling new vehicles from 14 brands to U.S. military members, DoD civilians, contractors, and diplomatic personnel across 80+ overseas locations and 50+ duty stations.

Ownership category

akta.pro rank

Product category

Military OCONUS Vehicle Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Military car sales
• Overseas vehicle buying
• Factory-direct vehicles
• OCONUS car program
• Military vehicle leasing

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices46 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: One-time transaction revenue from sale of new and certified pre-owned vehicles. Customers can purchase American-specification vehicles for delivery in the U.S. or to more than 50 overseas duty locations. Revenue derived from mark-up over factory direct pricing, processing fees, and delivery coordination services.
2. Financing Services: Facilitates vehicle financing through partnerships with military-focused lenders including Navy Federal Credit Union, Service Credit Union, Andrews Federal Credit Union, and Keesler Federal Credit Union. Revenue generated through referral arrangements and origination fees.
3. Early Order Advantage Program: Customers can order early while stationed overseas and build down payment while deployed, with up to $750 Early Order Bonus available. Lower monthly payments upon stateside delivery.
4. Leasing (New): New OCONUS military car-buying benefits now include leasing for stateside delivery, offering lower monthly payments and more flexibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Military AutoSource sells new and certified pre-owned U.S.-specification vehicles from 14+ automotive brands (Ford, Toyota, Honda, Volkswagen, Jeep, Ram, Chevrolet, Chrysler, Dodge, Lincoln, Nissan, Harley-Davidson, Audi, Infiniti) directly to U.S. military members, DoD civilians, contractors, and diplomatic personnel stationed overseas. Customers can browse inventory, custom-build vehicles to factory specifications, arrange financing through military-focused credit unions, and take delivery at more than 50 overseas duty stations or stateside upon PCS relocation.

Product overview

Military AutoSource (MAS) operates a factory-direct car-buying program designed exclusively for U.S. military members, DoD civilians, contractors, and diplomatic personnel stationed or deployed overseas. The platform offers new and certified pre-owned vehicles across 14 automotive brands (Audi, Chevrolet, Chrysler, Dodge, Ford, Harley-Davidson, Honda, Infiniti, Jeep, Lincoln, Nissan, Ram, Toyota, Volkswagen) for delivery in the U.S. or to more than 50 overseas duty stations worldwide. Key product components include the Build Your Own custom vehicle ordering system, Shop At Sea for Navy/Marines personnel, Early Order Advantage for pre-deployment purchasing with low down payment and bonus savings, Stateside Delivery for continental U.S. vehicle receipt, and Worldwide Warranty and Service support. Additional offerings include payment calculators, order tracking, vehicle trade-in services, Harley-Davidson military apparel, and various contest/giveaway programs. The program serves as the only Exchange and DoD authorized car-buying program with over 80 locations globally.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Factory-direct new vehicle purchasing program allowing U.S. military members stationed or deployed overseas to order vehicles from U.S. specification brands for delivery in the U.S. or to more than 50 overseas duty stations.
• Pre-Owned and Certified Vehicle Sales Certified and pre-owned vehicle sales program providing military members access to used vehicles with quality assurance, available for overseas or stateside delivery.
• Build Your Own Vehicle Custom vehicle ordering system allowing customers to configure and order vehicles built to exact factory specifications including make, model, trim, options, and colors.
• Shop At Sea Program Navy and Marines-specific program enabling service members stationed at sea to order vehicles while underway for delivery at overseas ports or duty stations upon arrival.
• Early Order Advantage Program Program allowing service members to start ordering early while stationed overseas with a low $100 down payment and up to $750 Early Order Bonus, building down payment while deployed for lower monthly payments upon stateside delivery.
• Stateside Delivery Vehicle delivery service enabling military members to receive their ordered vehicles at MAS Courtesy Delivery Dealerships throughout the United States when returning from overseas.
• Worldwide Warranty and Service Global warranty coverage and service coordination with local providers for vehicles purchased through the program, supporting military members at overseas duty stations.
• Sell or Trade Vehicle Vehicle trade-in and sale program enabling military members to sell their current vehicle whether stationed overseas or stateside.
• H-D Military Apparel Genuine Harley-Davidson military-themed apparel and gifts available for purchase through the program's online store at hdmilitary.com.
• Global Diplomatic Car-Buying Program Specialized vehicle purchasing program for diplomatic community members serving overseas, extending military car-buying benefits to diplomats and their families.
• OCONUS Car Insurance Overseas car insurance product for military members stationed outside the continental United States, provided through partner Clements.
• H-D Extended Service Plan Extended service plan for Harley-Davidson motorcycles purchased through MAS, providing worry-free protection backed by Harley-Davidson.

Quantifiable outcome

• 97% of military families give top grades (PSB Research branding study, 2015)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Jeep (FCA)minorStrategic or Co-development Partner · 1 January 2020Partnership with Jeep to provide 80,000 face masks to overseas military community during COVID-19 pandemic. Masks distributed throughout Pacific, Middle East, and Europe to support military families.
• The Exchange (AAFES)coreStrategic or Co-development PartnerMilitary AutoSource is the only Exchange (Army & Air Force Exchange Service) authorized car-buying program. Over 60 years of partnership with Exchange and NEXCOM. The Exchange endorses and supports the factory-direct car-buying program, providing regulatory authorization and access to military installations.
• NEXCOM (Navy Exchange Service Command)coreStrategic or Co-development PartnerOver 60-year partnership with NEXCOM providing authorization for Navy and Marine Corps base access. MAS serves as the authorized car-buying program for Navy exchanges.
• Navy Federal Credit UnionminorGTM or Marketing PartnerOfficial car-buying program partner for leading military lender. Navy Federal is the official car-buying program for Navy Federal Credit Union members.
• Service Credit UnionminorGTM or Marketing PartnerOfficial car-buying program partner for Service Credit Union members, providing financing options for military car buyers.
• Andrews Federal Credit UnionminorGTM or Marketing PartnerOfficial car-buying program partner providing financing solutions for Andrews Federal Credit Union members.
• Keesler Federal Credit UnionminorGTM or Marketing PartnerOfficial car-buying program partner for Keesler Federal Credit Union members stationed at Keesler Air Force Base and surrounding areas.
• Chrysler, Dodge, Jeep, RamcoreChannel Partner/ Reseller/ DistributorExclusive military distributor and retailer for Chrysler, Dodge, Jeep, and Ram vehicles on military installations. MAS is authorized to sell these brands on-base with exclusive military pricing.
• Ford and LincolncoreChannel Partner/ Reseller/ DistributorExclusive military distributor for Ford and Lincoln vehicles. Ford Military Recognition Program offers savings up to $6,000 for qualified military members through MAS.
• Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorExclusive distributor for Harley-Davidson motorcycles and H-D Military Apparel. The H-D Deployed Recognition Program provides up to $400 gift card for qualifying purchases. MAS operates hdmilitary.com for apparel sales.
• HondacoreChannel Partner/ Reseller/ DistributorExclusive military distributor for Honda vehicles. Available both on-base (through MAS) and off-base locations for active-duty military members stationed overseas.
• ToyotacoreChannel Partner/ Reseller/ DistributorExclusive military distributor for Toyota vehicles. Available both on-base (through MAS) and off-base locations for active-duty military members stationed overseas.
• VolkswagencoreChannel Partner/ Reseller/ DistributorExclusive military distributor for Volkswagen vehicles. Available both on-base (through MAS) and off-base. Military members receive $500 bonus on VW purchases.
• NissancoreChannel Partner/ Reseller/ DistributorExclusive military distributor for Nissan vehicles available on-base (through MAS) and off-base locations for active-duty military stationed overseas.
• AudiminorChannel Partner/ Reseller/ DistributorAvailable off-base through MAS for active-duty military members. Audi Local Delivery now available in Korea. Not available on-base.
• ChevroletcoreChannel Partner/ Reseller/ DistributorExclusive military distributor for Chevrolet vehicles on military installations.
• InfinitiminorChannel Partner/ Reseller/ DistributorAvailable off-base through MAS for active-duty military members. Not available on-base.
• LexusminorChannel Partner/ Reseller/ DistributorExclusive military distributor for Lexus vehicles on military installations.
• Polaris/SlingshotminorChannel Partner/ Reseller/ DistributorOffers Polaris off-road vehicles and Slingshot open-air roadsters through maspolaris.com.

Scale indicators7 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Carvana: Pure online used-car retailer with home delivery model and integrated financing. Relevant comparable for MAS's online ordering platform and pre-owned vehicle program, though Carvana lacks the on-base/exclusive military channel and global footprint.

Broad incumbents

• AutoNation: One of the largest U.S. franchised auto retailers with nationwide dealership footprint and a dedicated military purchase program. Compares to MAS as a broad incumbent competing for the same military customer set off-base, but lacks MAS's exclusive on-base authorization and global overseas reach.
• Group 1 Automotive: Large U.S./U.K. franchised auto retailer with over 200 dealerships, including an exclusive credit union financing partnership model similar in spirit to MAS's Navy Federal/Service Credit Union relationships. Comparable multi-brand retail model and financing attach, but operates stateside only.
• Lithia Motors: Largest U.S. auto retailer by revenue, with a broad multi-brand franchise network and Driveway online channel. Comparable to MAS as a multi-line vehicle retailer, but operates almost exclusively stateside and does not have on-base military authorization.
• Asbury Automotive Group: U.S. franchised auto retailer with strong F&I (finance and insurance) attach, similar in revenue mix to MAS's financing referral revenue stream. Multi-brand retail platform, no overseas or on-base presence.
• Penske Automotive Group: Premium-focused franchised auto retailer with strong manufacturer relationships across luxury and mass-market brands. Comparable to MAS as a multi-brand retailer with strong OEM ties, though focused on premium segments and largely U.S./U.K. geographies.
• CarMax: Largest U.S. used-car retailer with significant financing attach. Comparable to MAS's certified pre-owned vehicle program and financing facilitation revenue mix, though focused exclusively on used vehicles in the U.S.
• Sonic Automotive: U.S. franchised dealer group with EchoPark used-car standalone brand, comparable to MAS's pre-owned vehicle program. Same broad-line new vehicle retail business model, but without MAS's overseas or military-specific channel.

Others

• USAA: Member-owned financial services provider exclusively serving U.S. military members and their families. Comparable to MAS as a military-focused trusted brand with deeply embedded customer relationships and exclusive access to the military community, though financial services rather than auto retail.
• Army & Air Force Exchange Service (AAFES): The U.S. military retail exchange operator that grants MAS its on-base authorization through a 60+ year partnership. While not a direct competitor, AAFES is the most relevant entity governing MAS's regulatory moat and is the partner for any future co-branded retail expansion on base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MilitaryAutoSource
• Instagraminstagram.com/military_autosource
• Xx.com/MilitaryAutoSrc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military AutoSource