Embrava
Embrava designs and sells workplace hardware — busy lights, desk and room booking displays, and digital signage players — managed through an AI-native platform that integrates with Microsoft, Zoom, Slack, Cisco, and Genesys for hybrid offices and contact centers.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Embrava does
Embrava is a privately held workplace technology company that designs, manufactures, and sells hardware devices and a software platform for managing hybrid offices and contact centers. The company invented the busy light category with its original Blynclight, a USB-powered status indicator that mirrors presence from unified communications platforms such as Microsoft Teams, Zoom, Slack, Cisco Webex and Jabber, Cisco Finesse, RingCentral, Genesys, and CounterPath Bria. Embrava has since extended its hardware line to include the Desk Sign hot-desking display, the Room Sign meeting room display with multi-modal check-in (RFID, NFC, QR, Apple/Google Wallet, HID Mobile Credentials, touch), and the Any Sign digital signage player with Zoom Rooms pre-installed.
All devices are managed through Embrava Connect Cloud (ECC), an AI-native device management platform that supports multi-tenant cloud deployment as well as containerized on-premises deployment for regulated industries. ECC exposes an MCP server for AI agent integration, OAuth2-based authentication with RBAC, and a workspace intelligence layer for occupancy prediction, anomaly detection, and policy-based automation such as desk release and zone consolidation. Embrava Connect, a free companion application for Windows and macOS, links Blynclight to UC platforms, while the Enterprise Admin Console provides fleet-wide configuration management.
Embrava sells hardware direct via store.embrava.com and Amazon to individuals and small teams, and through a quote-based commercial sales channel to enterprise buyers running fleet rollouts of 5,000 or more desks. Revenue is supplemented by recurring subscription on the ECC platform, feature licenses (Flow, Density, Contact Center Optimization), and professional services for deployment planning and configuration. The customer base spans large enterprises (described as Fortune 500 reference customers), contact centers using Cisco Finesse or Genesys PureCloud, government and public-sector buyers leveraging Any Sign's TAA compliance, and digital signage customers using Appspace or Korbyt CMS. The company reports 538K+ active devices in production and operations across the United States, United Kingdom, and Australia.
Embrava firmographics
Firmographics- Name
- Embrava
- Legal name
- Embrava USA, Inc.
- Website
- https://embrava.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Embrava designs and sells workplace hardware — busy lights, desk and room booking displays, and digital signage players — managed through an AI-native platform that integrates with Microsoft, Zoom, Slack, Cisco, and Genesys for hybrid offices and contact centers.
- Ownership category
- akta.pro rank
Embrava industry classification
Industry- Product category
- Workplace Hardware Devices
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Electronic Computers (3571), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)
- akta.pro secondary industries
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Embrava is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Embrava business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Device Sales: Sale of physical devices including Blynclight (Standard, Plus), Desk Sign, Room Sign, and Any Sign. Devices sold direct via store.embrava.com, Amazon, and commercial sales channel. Volume-based pricing for enterprise fleet deployments.
- Embrava Connect Software (Free + Premium): Embrava Connect companion software is free for individual users. Enterprise Admin Console and Group Policy deployment tools support fleet management. Feature licenses available for specific capabilities (Flow Feature license, Density Feature License, Contact Center Optimization).
- Embrava Connect Cloud (ECC) Platform: AI-native device management platform with containerized on-prem deployment options for regulated industries. Multi-tenant isolation, SSO, audit logging, and agent RBAC. Subscription-based cloud platform with enterprise tier features.
- Enterprise Services and Support: Volume pricing, rollout planning, site surveys, configuration profiles, and professional support services for enterprise fleet deployments. Online ticket, phone, and remote assistance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based enterprise pricing for fleet deployments |
| Freemium | Monthly | Embrava Connect companion app is free |
| One time/ perpetual license | Multi-year contract | Any Sign — TAA compliant signage player |
| Unit Pricing | Multi-year contract | Desk Sign and Room Sign — workplace displays |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Embrava product offering
Product offeringCore offering
Embrava designs, manufactures, and sells workplace hardware devices (Blynclight busy lights, Desk Sign and Room Sign booking displays, and Any Sign digital signage players) and operates an AI-native device management platform (Embrava Connect Cloud) that lets organizations manage hybrid-work presence, desk and room bookings, and digital signage from a single control plane. The free Embrava Connect companion app links Blynclight to UC platforms (Teams, Zoom, Slack, Webex, Cisco, RingCentral, Genesys), and the paid ECC platform adds multi-tenant fleet management, OAuth2-authenticated AI agent operation via MCP server, and workspace intelligence analytics for enterprise deployments.
Product overview
Embrava offers a unified workplace platform for hybrid offices comprising four hardware products (Blynclight, Desk Sign, Room Sign, Any Sign) managed through Embrava Connect Cloud (ECC), an AI-native device management platform. Blynclight is a USB-powered busy light that displays presence status from UC platforms. Desk Sign and Room Sign are networked touch displays for hot-desking and meeting room booking with multi-modal check-in (RFID, NFC, QR, Apple/Google Wallet). Any Sign is a compact digital signage player for any 4K display. All hardware is powered by the ECC platform, which manages devices, enables AI agents as first-class operators, and provides an MCP server for AI tool access. Embrava Connect (free companion software) links Blynclight to UC platforms. The platform integrates natively with Microsoft 365/Teams/Places, Google Workspace, Zoom, Slack, Cisco Webex/Jabber/Finesse, RingCentral, Genesys, and 20+ workplace booking platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Blynclight: Original busy light product line for desk status indication
- Desk Sign
- Room Sign
- Any Sign
- Embrava Connect Cloud (ECC)
Products and services
- Blynclight USB-powered (Micro-B, 5V) busy light with 5 full RGB LEDs and 10-step adjustable brightness that sits on a desk, monitor, or office partition and shows colleagues when the user is on a call, in focus time, or available. Pairs with the free Embrava Connect app on Windows and macOS to mirror presence from Microsoft Teams, Zoom, Slack, Cisco Jabber, RingCentral, Genesys, and other UC/contact-center apps. Plug-and-play: no battery, no Bluetooth pairing, no driver install.
- Desk Sign 2.8-inch networked LCD touch screen for hot-desking that enables employees to reserve a desk via badge tap (RFID 13.56 MHz and 125 kHz), NFC phone tap, QR code, Apple Wallet, Google Wallet, HID Mobile Credentials via HID Origo, or plain touch. Integrates natively with Microsoft Places, Robin, Eptura, ServiceNow, OfficeSpace, Envoy, Appspace, Korbyt, and other workplace booking platforms.
- Room Sign 10.1-inch PoE (IEEE 802.3af) meeting room display with single-cable installation for power and data. Shows live availability, next booking, and color-coded status. Supports the same multi-modal check-in as Desk Sign (RFID, NFC, QR, Apple/Google Wallet, HID Mobile, touch). Integrates natively with Microsoft 365, Google Workspace, Exchange on-prem, and 20+ workplace booking platforms.
- Any Sign Compact (4.0 x 4.0 x 0.9 inch) digital signage player with quad-core A55 controller, 8GB LPDDR4 RAM, 64GB eMMC storage, 4K@60fps HDMI output, Wi-Fi 6, Gigabit Ethernet, PoE 802.3af, and a fanless passive heatsink. Ships with Zoom Rooms pre-installed; supports Korbyt, Appspace, and any CMS via open API. TAA compliant out of the box for federal and public-sector procurement. CE, FCC, and RoHS certified.
- Embrava Connect Cloud (ECC) AI-native device management platform that handles identity, state, provisioning, updates, and coordination for all Embrava devices. AI agents authenticate via OAuth2 client credentials, receive RBAC roles, and operate devices through the same API surface as human operators with their own audit trail. Includes Policy Engine (auto-release empty desks, zone consolidation, anomaly recovery), Workspace Intelligence (occupancy prediction, anomaly detection, booking-vs-occupancy gap analysis), AI Floor Plan Analysis (Claude Vision), Fleet Health Agent, Identity Lifecycle Agent, and Facility Operations Agent. Ships as containerized deployment (Kubernetes, Docker-compose, or hardened appliance) for cloud or on-prem.
- Embrava Connect (Companion Software) Free companion application for Windows and macOS that connects Blynclight hardware to UC platforms (Microsoft Teams, Zoom, Slack, Cisco Webex, Cisco Jabber, RingCentral, Genesys, Cisco Finesse, CounterPath Bria) and drives status lights. Enterprise Admin Console enables fleet-wide configuration via Group Policy; feature licenses (Flow, Density, Contact Center Optimization) available as add-ons.
Quantifiable outcome
- 78% ghost-booking reduction (90-day average across 42 customer rollouts)
- +5 more outcomes
Companies that use Embrava
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Embrava technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability9 records
Feature17 records
Embrava partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- Microsoft TeamscoreEmbrava Connect is a Microsoft-certified Teams integration. Blynclight follows Microsoft Teams presence (available, busy, in a call, presenting, DND, away) automatically. Single installer works on Windows and macOS with full feature parity. Enterprise Admin Console supports Teams deployment at scale.
- SlackcoreEmbrava Connect reads Slack presence and status. Blynclight follows active, busy/huddle/call, DND, and away states. Supports live huddles and calls, do not disturb, and focus windows. Slack support added in Embrava Connect for Mac v4.2.12.
- ZoomcoreEmbrava Connect reads Zoom presence for meetings and Zoom Phone calls. Blynclight turns red instantly when joining a Zoom meeting or picking up a Zoom Phone call. Works on Windows and macOS.
- Cisco WebexcoreEmbrava Connect reads Cisco Webex presence. Blynclight follows available, busy, in a meeting/call, DND, and away states. Works with Webex meetings, calls, and messaging. Not a Cisco-certified product.
- Cisco JabbercoreEmbrava Connect reads Cisco Jabber presence and call state. Blynclight mirrors IM presence and voice/video call state. Supports Cisco Jabber on Windows and macOS.
- Cisco FinessecoreEmbrava Connect reads Cisco Finesse agent state (ready, talking/on a call, after-call work, not ready). Blynclight visible across contact center floor for supervisor scanning. Blynclight Plus adds audible queue alerts.
- RingCentralcoreEmbrava Connect integrates with RingCentral cloud phone, messaging, and video platform. Blynclight follows call and meeting status in real time. RingCentral integration transitioned to WebSockets from deprecated PubNub.
- GenesyscoreEmbrava Connect reads Genesys Cloud agent state (available, interacting, after-call work, not ready). Blynclight visible from aisle for supervisor floor scanning. Supports Genesys PureCloud and PureCloud Premium.
- CounterPath BriacoreEmbrava Connect reads CounterPath Bria softphone call state. Blynclight turns red on call, green when clear, providing physical signal for softphone-only environments without desk phones.
- HID GlobalcoreDesk Sign and Room Sign read HID RFID badges (13.56 MHz and 125 kHz), HID Mobile Credentials via Apple/Google Wallet through HID Origo, and NFC. Most rollouts deploy without IT touching the badging system. HID is the secure identity; Embrava is the reader.
- Microsoft 365 / PlacescoreNative bidirectional sync with Microsoft 365 and Exchange on-prem. Desk Sign and Room Sign integrate with Microsoft Places for bookable desks and room scheduling. Read-write parity across all three calendar systems with no middleware.
- Google WorkspacecoreDesk Sign and Room Sign integrate with Google Workspace calendars. Native calendar sync for desk and room booking without middleware.
- ServiceNowcoreDesk Sign and Room Sign integrate with ServiceNow for workplace booking and space management. Real-time availability and booking data synchronization.
- OfficeSpacecoreDesk Sign and Room Sign integrate with OfficeSpace for desk and room booking platform. Seamless integration without rip-and-replace.
- EnvoycoreDesk Sign and Room Sign integrate with Envoy workplace booking platform. Real-time check-in and availability sync.
- RobincoreDesk Sign and Room Sign integrate with Robin for desk and room booking. Platform-agnostic integration without middleware.
- EpturacoreDesk Sign and Room Sign integrate with Eptura (formerly Reporter Exchange) for workplace booking and space management. Also includes iOffice by Eptura, Archibus by Eptura, and Condeco by Eptura integrations.
- AppspacecoreDesk Sign and Room Sign integrate with Appspace for workplace booking and space management. Any Sign officially supports Appspace as CMS for digital signage.
- KorbytcoreDesk Sign and Room Sign integrate with Korbyt for workplace booking. Any Sign officially supports Korbyt as CMS with TAA compliance. Open API integration for Korbyt workplace platform.
- Zoom RoomscoreAny Sign ships with Zoom Rooms pre-installed for instant out-of-box deployment. TAA compliant and competitively priced for federal procurement. Zoom Rooms is the Embrava native app on Any Sign.
- IBM TririgacoreDesk Sign and Room Sign integrate with IBM Tririga for workplace booking and space management.
- Cisco FinessecoreHardware partner listing. HID Global provides RFID and NFC credential reading technology for Desk Sign and Room Sign badge check-in.
- CalvencoreDesk Sign and Room Sign integrate with Calven for workplace booking platform.
- MapticiancoreDesk Sign and Room Sign integrate with Maptician for space management and booking.
- Accruent EMScoreDesk Sign and Room Sign integrate with Accruent EMS (Energy Management System) for space booking.
- SkeddacoreDesk Sign and Room Sign integrate with Skedda for room and resource booking.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Embrava competitors and assessment
Company assessmentDirect peers
- Appspace: Workplace experience and digital signage platform. Competes with Embrava in signage (Any Sign is officially supported by Appspace CMS) and in workplace booking, with overlap on enterprise facility buyers.
- Robin: Workplace experience platform offering desk and room booking with native room/desk displays. Competes head-to-head with Embrava in the same enterprise hybrid-work deals and is also an Embrava integration partner, making it both a collaborator and competitor.
- Eptura: Workplace and asset management platform (includes Condeco, iOffice, ARCHIBUS brands). Competes with Embrava's room/desk booking hardware at enterprise scale and is also a listed integration partner.
- OfficeSpace Software: Workplace management platform for desk booking, room scheduling, and space utilization. Competes with Embrava in the same enterprise deals and integrates with Embrava displays as a channel partner.
- Envoy: Workplace management platform with desk/room booking and visitor management. Sells into the same enterprise hybrid-work buyer as Embrava and lists Embrava hardware as an integration option, competing and partnering simultaneously.
- Joan: E-paper room and desk booking displays for hybrid workplaces. Direct hardware competitor to Embrava's Desk Sign and Room Sign products, targeting the same enterprise facilities buyer with a battery-powered form factor alternative.
Broad incumbents
- Crestron: Established AV and room scheduling incumbent with enterprise-grade room booking panels. Competes with Embrava Room Sign in mid-market and enterprise AV-led deals where Crestron has installed-base leverage.
- Logitech: Broad UC hardware incumbent with Tap Scheduler room display as a direct competitor to Embrava's Room Sign. Larger portfolio, global distribution, and deeper budgets put pricing pressure on Embrava in enterprise procurement.
- Yealink: UC endpoints and room scheduling display vendor competing with Embrava's Room Sign at the value end of enterprise procurement. Direct comparison page on Embrava's site confirms Yealink as a benchmark competitor.
Emerging players
- Luxafor: Direct competitor in the USB busy light category that Embrava invented. Targets the same individual/team presence-light use case at lower price points, pressuring Blynclight on consumer and SMB channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Embrava social profiles
Digital presenceEmbrava compliance and trust
Trust signalCompliance11 records
Embrava financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embrava leadership team
Management profileNumber of profiles
Embrava funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embrava M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embrava
What does Embrava do?
Embrava designs, manufactures, and sells workplace hardware devices (Blynclight busy lights, Desk Sign and Room Sign booking displays, and Any Sign digital signage players) and operates an AI-native device management platform (Embrava Connect Cloud) that lets organizations manage hybrid-work presence, desk and room bookings, and digital signage from a single control plane. The free Embrava Connect companion app links Blynclight to UC platforms (Teams, Zoom, Slack, Webex, Cisco, RingCentral, Genesys), and the paid ECC platform adds multi-tenant fleet management, OAuth2-authenticated AI agent operation via MCP server, and workspace intelligence analytics for enterprise deployments.
Is Embrava a public or private company?
Embrava is a private company. It is classified as unknown and is currently operating.
When was Embrava founded?
Embrava was founded in -1. It employs 51 to 100 people.
Where is Embrava based?
Embrava is headquartered in Sydney, Australia, in the Oceania region.
How does Embrava make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are embrava Connect Software (Free + Premium), embrava Connect Cloud (ECC) Platform and enterprise Services and Support.
Who are Embrava's main competitors?
Direct peers on record are Appspace, Robin, Eptura, OfficeSpace Software, Envoy and Joan. Broad incumbents are Crestron, Logitech and Yealink. Luxafor is listed as an emerging player.
Does Embrava have an API?
Yes. Embrava offers an open API and SDK for custom integrations. The platform exposes MCP (Model Context Protocol) tools including: accept_device_status, accept_device_command, accept_occupancy_insights, accept_building_heatmap, manage_device_lifecycle, notif_trigger_platform_events, accept_space_availability, accept_check_workspace, accept_configure_signage, accept_get_zone_presence. The platform supports OAuth2 client credentials for AI agents and A2A (Agent-to-Agent) discovery via /.well-known/agent-card.json. Developer documentation is at embrava.com/platform.
What industry is Embrava in?
Embrava's product category is Workplace Hardware Devices. Its primary akta.pro industry code is BPABAGAO, Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback), with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 33411 and its SIC code is 3571.