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The Insurrection

Full company profile

uuid00099my

Namestring
The Insurrection
Websiteurl
theinsurrection.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

The Insurrection is recorded as a data-driven political media firm founded in 2016 and headquartered in New York, with a stated specialization in messaging and targeting for political audiences. The firm operates as a private, for-profit entity with a headcount band of 1-10 employees. Its only confirmed principal is founder Elizabeth Spiers, a recognized figure in political and digital media.

Beyond the firmographic profile, no operating evidence is available. The company's primary web domain, theinsurrection.com, is listed for sale on Spaceship.com rather than hosting an active business site; the page contains only a domain marketplace listing with no products, services, pricing, team pages, or case studies. No product or service catalog, no technology stack, no revenue model, no customer roster, no partnerships, no funding history, and no regulatory footprint are documented in the source data. The company holds no identified certifications, awards, patents, or trademarks.

The combination of a niche political-media value proposition with no verifiable commercial activity, no team beyond the founder, and a divestiture-style listing of its primary domain suggests the entity is either dormant, winding down, or operating entirely off-channel. Any investment assessment should treat the operating business as effectively unobservable pending further evidence of active operations.

Short descriptiontext

The Insurrection is a New York-based, data-driven political media firm founded in 2016 that specialized in messaging and targeting for political audiences. The company operates with 1-10 employees under founder Elizabeth Spiers, though no active commercial operations are currently observable.

Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
political media consulting, political messaging, voter targeting, campaign data analytics, political advertising
Industry3 codes
PRIMARYMPADAEAK
Political & Advocacy Advertising
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
SECONDARYBPAMALAO
PR, Reputation Management & Earned Media Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
SECONDARYBPAGAFAJ
Democracy, Voting Rights & Civic Participation Advocacy
Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations
NAICS code2 codes
  • Media Buying Agencies54183
  • Marketing Research and Public Opinion Polling541910
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Political Media Consulting
Social media profiles1 record
Cost components3 values
Personnel, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Insurrection is a data-driven political media firm that provides messaging and targeting services for political campaigns and causes. The firm uses data analytics to support campaign communications, audience targeting, and political advertising strategy for its clients.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Political Messaging Services
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Bully Pulpit Interactive
TypeDirect peer
Description

One of the largest data-driven political media and creative agencies in the U.S., serving Democratic campaigns, advocacy organizations, and nonprofits with messaging and targeting services directly comparable to The Insurrection's stated positioning.

2Targeted Victory
TypeDirect peer
Description

Republican-aligned political digital media and data firm offering messaging, targeting, and online advertising for campaigns and advocacy clients—a direct mirror of The Insurrection's data-driven political media positioning on the opposite side of the aisle.

3GPS Impact
TypeDirect peer
Description

Progressive political consulting and communications firm that combines research, digital advertising, and strategic messaging for advocacy and electoral clients—closely matching the messaging-plus-targeting service profile.

4Blueprint Interactive
TypeDirect peer
Description

Data-driven Democratic digital agency providing paid media, creative, and audience targeting for campaigns, nonprofits, and advocacy organizations—comparable in offering, client type, and campaign-cycle orientation.

5Mothership Strategies
TypeDirect peer
Description

Independent political media agency specializing in data-driven media buying and messaging for progressive causes, campaigns, and advocacy groups—a close functional peer.

6Revolution Messaging
TypeDirect peer
Description

Political direct-response advertising and digital media agency serving progressive campaigns and causes, with a comparable focus on messaging, targeting, and performance media.

7Putnam Partners
TypeDirect peer
Description

Strategic communications and public affairs firm with political advertising and issue advocacy capabilities, broadly comparable to a data-driven political media firm serving both electoral and advocacy clients.

8Red Horse Strategies
TypeDirect peer
Description

Republican political advertising and strategy firm providing creative, media placement, and targeting for campaigns and conservative-aligned organizations—a direct peer on the GOP side.

9AL Media
TypeDirect peer
Description

Bipartisan political advertising agency focused on independent expenditures and advocacy campaigns, providing media strategy, placement, and data-driven targeting services comparable to The Insurrection's offering.

10Civis Analytics
TypeBroad incumbent
Description

Larger data and analytics platform serving political, advocacy, and commercial clients with audience targeting, polling, and modeling capabilities—an incumbent overlap with The Insurrection's 'data-driven' positioning, but at significantly greater scale and breadth.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Insurrection

Political Media Consultingtheinsurrection.com

The Insurrection is a New York-based, data-driven political media firm founded in 2016 that specialized in messaging and targeting for political audiences. The company operates with 1-10 employees under founder Elizabeth Spiers, though no active commercial operations are currently observable.

What The Insurrection does

The Insurrection is recorded as a data-driven political media firm founded in 2016 and headquartered in New York, with a stated specialization in messaging and targeting for political audiences. The firm operates as a private, for-profit entity with a headcount band of 1-10 employees. Its only confirmed principal is founder Elizabeth Spiers, a recognized figure in political and digital media.

Beyond the firmographic profile, no operating evidence is available. The company's primary web domain, theinsurrection.com, is listed for sale on Spaceship.com rather than hosting an active business site; the page contains only a domain marketplace listing with no products, services, pricing, team pages, or case studies. No product or service catalog, no technology stack, no revenue model, no customer roster, no partnerships, no funding history, and no regulatory footprint are documented in the source data. The company holds no identified certifications, awards, patents, or trademarks.

The combination of a niche political-media value proposition with no verifiable commercial activity, no team beyond the founder, and a divestiture-style listing of its primary domain suggests the entity is either dormant, winding down, or operating entirely off-channel. Any investment assessment should treat the operating business as effectively unobservable pending further evidence of active operations.

The Insurrection firmographics

Firmographics
Name
The Insurrection
Website
https://theinsurrection.com
Company type
Private
Founded year
2016
Headcount range
1–10 employees
Short description
The Insurrection is a New York-based, data-driven political media firm founded in 2016 that specialized in messaging and targeting for political audiences. The company operates with 1-10 employees under founder Elizabeth Spiers, though no active commercial operations are currently observable.
Ownership category
akta.pro rank

The Insurrection industry classification

Industry
Product category
Political Media Consulting
NAICS
Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)
SIC
Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYMPADAEAK
Political & Advocacy Advertising
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
SECONDARYBPAMALAO
PR, Reputation Management & Earned Media Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
SECONDARYBPAGAFAJ
Democracy, Voting Rights & Civic Participation Advocacy
Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

  • Political media consulting
  • Political messaging
  • Voter targeting
  • Campaign data analytics
  • Political advertising

Where The Insurrection is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

The Insurrection business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D

The Insurrection product offering

Product offering

Core offering

The Insurrection is a data-driven political media firm that provides messaging and targeting services for political campaigns and causes. The firm uses data analytics to support campaign communications, audience targeting, and political advertising strategy for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Political Messaging Services

Companies that use The Insurrection

Customer profile

Ideal customer profiles1 record

The Insurrection technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Insurrection partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

The Insurrection competitors and assessment

Company assessment

Direct peers

  • Bully Pulpit Interactive: One of the largest data-driven political media and creative agencies in the U.S., serving Democratic campaigns, advocacy organizations, and nonprofits with messaging and targeting services directly comparable to The Insurrection's stated positioning.
  • Targeted Victory: Republican-aligned political digital media and data firm offering messaging, targeting, and online advertising for campaigns and advocacy clients—a direct mirror of The Insurrection's data-driven political media positioning on the opposite side of the aisle.
  • GPS Impact: Progressive political consulting and communications firm that combines research, digital advertising, and strategic messaging for advocacy and electoral clients—closely matching the messaging-plus-targeting service profile.
  • Blueprint Interactive: Data-driven Democratic digital agency providing paid media, creative, and audience targeting for campaigns, nonprofits, and advocacy organizations—comparable in offering, client type, and campaign-cycle orientation.
  • Mothership Strategies: Independent political media agency specializing in data-driven media buying and messaging for progressive causes, campaigns, and advocacy groups—a close functional peer.
  • Revolution Messaging: Political direct-response advertising and digital media agency serving progressive campaigns and causes, with a comparable focus on messaging, targeting, and performance media.
  • Putnam Partners: Strategic communications and public affairs firm with political advertising and issue advocacy capabilities, broadly comparable to a data-driven political media firm serving both electoral and advocacy clients.
  • Red Horse Strategies: Republican political advertising and strategy firm providing creative, media placement, and targeting for campaigns and conservative-aligned organizations—a direct peer on the GOP side.
  • AL Media: Bipartisan political advertising agency focused on independent expenditures and advocacy campaigns, providing media strategy, placement, and data-driven targeting services comparable to The Insurrection's offering.

Broad incumbents

  • Civis Analytics: Larger data and analytics platform serving political, advocacy, and commercial clients with audience targeting, polling, and modeling capabilities—an incumbent overlap with The Insurrection's 'data-driven' positioning, but at significantly greater scale and breadth.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

The Insurrection social profiles

Digital presence

The Insurrection financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Insurrection leadership team

Management profile

Number of profiles

Profiles1 record

The Insurrection funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Insurrection M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Insurrection

What does The Insurrection do?

The Insurrection is a data-driven political media firm that provides messaging and targeting services for political campaigns and causes. The firm uses data analytics to support campaign communications, audience targeting, and political advertising strategy for its clients.

When was The Insurrection founded?

The Insurrection was founded in 2016. It employs 1 to 10 people.

Where is The Insurrection based?

The Insurrection is headquartered in New York, United States, in the North America region.

Who are The Insurrection's main competitors?

Direct peers on record are Bully Pulpit Interactive, Targeted Victory, GPS Impact, Blueprint Interactive, Mothership Strategies, Revolution Messaging, Putnam Partners, Red Horse Strategies and AL Media. Civis Analytics is listed as a broad incumbent.

Does The Insurrection have an API?

No public API is recorded for The Insurrection.

What industry is The Insurrection in?

The Insurrection's product category is Political Media Consulting. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 54183 and its SIC code is 7311.

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