What Macrium Software does

Macrium Software, legally Paramount Software UK Limited, is a privately-held UK-based provider of Windows system backup, recovery, and deployment software headquartered in Manchester. Founded in 2006 and operating for over 20 years, the company builds its entire product portfolio around the proprietary Reflect X imaging engine, which delivers disk imaging, Rapid Delta Restore, resumable backups, and anti-ransomware protection for backup images via Macrium Image Guardian. The platform supports a wide compatibility range from Windows XP SP3 through Windows 11 and ARM-based devices, including air-gapped and offline operation suited to operational technology environments.

The product architecture spans four tiers: a consumer offering (Reflect X Home at £29.59/year), per-seat business standalone products (Reflect X Workstation and Server from £45/year), an OEM/mission-critical line (Reflect LTSC 2024 on a perpetual license with a 3-5 year lifecycle), and centralized enterprise and deployment tooling (SiteBackup, SiteDeploy, Deployment Kit, Technicians License). Revenue is generated primarily through annual subscriptions, multi-year subscriptions with term discounts, perpetual licenses for the LTSC line, and consumer subscriptions, with an upgrade-and-renewal stream from the installed base. Distribution is hybrid: direct e-commerce at macrium.com with localized pricing across 40+ currencies, enterprise quotes, and a partner network spanning resellers, distributors, and an MSP program.

Macrium's customer base is vertically diversified, with named enterprise logos across automotive manufacturing (General Motors, Volvo, Husco, Preh), industrial automation and OEMs (ABB, Sanmina, Sysmex), healthcare (NHS, Change Healthcare), education (Brown University, University of Leicester, Santa Fe College), financial services (BayCoast Bank), utilities (Severn Trent Water), and consumer technology (Disney, HP). The company markets itself as a specialist for critical systems and operational technology environments where downtime is measured in lost production rather than inconvenience, a positioning it reinforces through annual manufacturing benchmark research conducted with Newton X.

Name

Macrium Software

Legal name

Paramount Software UK Limited

Website

https://macrium.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Macrium Software provides Windows backup, recovery, and deployment software built on its Reflect X imaging engine, serving manufacturing, OEM, healthcare, education, and consumer customers with both subscription and perpetual-license products globally.

Ownership category

akta.pro rank

Product category

Backup and Recovery Software

NAICS

Computer Storage Device Manufacturing (334112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Computer Storage Devices (3572), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Backup & Recovery Software (HDABAEAD)

akta.pro secondary industry

Business Continuity Management (BCM) Platforms (HDABAIAD)

Keywords

• Disk imaging software
• Backup and recovery
• Disaster recovery software
• OS deployment tools
• Business continuity solutions

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Subscription Licenses (Reflect X, SiteBackup, SiteDeploy): Annual subscription model for most business products including Reflect X Standalone, SiteBackup, SiteDeploy, and Technicians licenses. Subscriptions include premium support, feature updates, and maintenance. Multi-year plans (1, 3, and 5 year terms) available with discounts for longer commitments.
2. Perpetual Licenses (LTSC): One-time purchase perpetual license model for LTSC (Long Term Service Channel) products. Includes 3 years bug fixes and security patches with optional 5-year extension. Targeted at OEMs and mission-critical environments requiring stable, unchanging feature sets.
3. Consumer Subscriptions (Reflect X Home): Personal backup solution sold as annual subscription for home computers. Priced at £29.59 for 1 computer per year with 4-pack multi-license options available.
4. Upgrades and Renewals: Revenue from existing customers renewing subscriptions and upgrading to newer product versions. Customers can check upgrade eligibility and purchase renewals through Macrium account portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Macrium develops and sells image-based backup, disaster recovery, and OS deployment software built on its proprietary Reflect X imaging engine. The portfolio spans consumer protection (Reflect X Home), business standalone and server backup, long-term stable deployments for OEMs (Reflect LTSC), centralized enterprise management (SiteBackup), and remote imaging/deployment tools (SiteDeploy, Deployment Kit, Technicians License).

Product overview

Macrium Software offers a comprehensive backup and recovery software portfolio centered on its Reflect X imaging engine. The product architecture spans consumer (Reflect X Home), business standalone (Reflect X Workstation, Reflect X Server), mission-critical/OEM (Reflect LTSC), enterprise centralized management (SiteBackup), and deployment solutions (SiteDeploy, Deployment Kit, Technicians License). Reflect X powers all modern products with up to 2x faster performance and ARM compatibility, while Reflect LTSC provides stable long-term deployments on the trusted v8.1 platform. SiteBackup replaces the legacy SiteManager Platform for centralized enterprise backup management.

Differentiator

Problem solved

Functional benefit

Brands

• Macrium Reflect: Core backup and recovery imaging software product line including Reflect X Standalone, Reflect Home, and Reflect LTSC variants.
• SiteBackup
• SiteDeploy
• Reflect LTSC
• Macrium Image Guardian
• viBoot

Products and services

• Reflect X Home Professional-grade backup and recovery solution for personal/home users, featuring fast image-based backups, resumable imaging, ransomware protection via Image Guardian, and support for Windows environments including ARM-based devices.
• Reflect X Standalone (Workstation and Server editions) Rapid, reliable image-based backup and recovery software for individual business-critical workstations and servers, featuring AES 256-bit encryption, bare metal recovery to dissimilar hardware, and instant Hyper-V virtual booting.
• Reflect LTSC Long-term stable backup and recovery solution for OEMs and mission-critical environments, built on the v8.1 platform with a frozen feature set, perpetual licensing, and native SQL Server and Exchange support across Workstation, Server, and Server Plus editions.

Quantifiable outcome

• Backup recovery time reduced from 8 hours to 40 minutes (87% improvement)
• +4 more outcomes

Named customers20 records

Segments8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• Newton XcoreStrategic or Co-development Partner · 5 March 2026Newton X is a research partner for Macrium's annual benchmark reports on backup and recovery in manufacturing. The partnership conducted a survey of IT and OT decision-makers across the United States, Canada, and the UK to produce research on manufacturing recovery readiness and the recovery gap between cybersecurity investment and operational resilience capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veeam Software: Veeam is a leading backup and recovery vendor offering image-based and application-aware backup for virtual, physical, and cloud workloads. It directly competes with Macrium's Reflect X and SiteBackup in the SMB-to-enterprise segment with overlapping Windows and hypervisor coverage.
• Acronis: Acronis combines backup with built-in anti-ransomware and cybersecurity, mirroring Macrium's Image Guardian-plus-backup positioning. It serves the same consumer, prosumer, and business segments and competes head-to-head on integrated cyber-protection narratives.
• Arcserve: Arcserve offers image-based backup, disaster recovery, and ransomware protection for SMB and mid-market customers. Its product portfolio and target customer closely align with Macrium's Reflect X Standalone and SiteBackup offerings.
• StorageCraft (Storware): StorageCraft (with Storware) provides image-based backup and disaster recovery for Windows servers and workstations, historically positioned similarly to Macrium Reflect. The product approach (image-based, dissimilar hardware restore) and SMB-to-enterprise focus are highly comparable.
• Druva: Druva delivers cloud-native, SaaS-based backup and data protection for endpoints, servers, and SaaS applications. It competes with Macrium in the endpoint backup category but is differentiated by its 100% SaaS delivery model versus Macrium's on-premises image-based approach.
• MSP360: MSP360 (formerly CloudBerry Lab) provides backup software targeted at managed service providers and SMBs, with image-based and file-level backup. It directly competes with Macrium in the MSP/technician channel and offers similar per-seat subscription pricing.

Broad incumbents

• Commvault: Commvault is an established enterprise data protection and information management platform covering backup, archiving, and disaster recovery across hybrid cloud. It competes with Macrium at the high end of SiteBackup's enterprise footprint with broader application and cloud integrations.
• Rubrik: Rubrik is a cloud-native data management and backup vendor focused on enterprise and mid-market hybrid workloads. While it overlaps with Macrium's enterprise pitch, its API-driven, cloud-first architecture targets a different buyer profile than Macrium's image-based Windows focus.
• Veritas Technologies: Veritas is a longstanding enterprise backup and data protection incumbent (NetBackup, Backup Exec). Backup Exec historically competed with Macrium Reflect in the SMB market, while NetBackup overlaps with SiteBackup at the high end.
• Carbonite (OpenText): Carbonite, now part of OpenText, offers endpoint, server, and cloud backup products widely used by SMBs. It competes with Macrium Reflect in the small-business and prosumer segment with similar subscription-based per-device pricing models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/macrium
• Facebookfacebook.com/Macrium
• LinkedInlinkedin.com/company/paramount-software-uk-limited
• Instagraminstagram.com/macrium
• Xx.com/macriumreflect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macrium Software