Truckpedia
Truckpedia (Ezpapel Inc.) is a Pasadena-based AI-powered cloud TMS serving North American carriers, brokers, and 3PLs with dispatch, invoicing, compliance, CRM, and a 2M+ shipper database, monetized via Professional and Enterprise SaaS subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Truckpedia does
Truckpedia (legally operated by Ezpapel Inc., a Delaware corporation headquartered in Pasadena, California) provides an AI-powered, cloud-based Transportation Management System (TMS) for the North American trucking industry. The platform automates core carrier operations including load entry, dispatch, invoicing, driver pay, IFTA fuel tax compliance, safety incident tracking, and CRM/sales workflows, with deep native integrations into ELD/telematics (Samsara, Motive, Geotab), fuel card providers (WEX, Fleet One, EFS), factoring companies (RTS, WEX Factoring), and accounting software (QuickBooks). The platform additionally bundles a Driver App with computer-vision-powered POD/BOL scanning, a Lead Finder module offering access to 2 million+ verified shipper contacts, an integrated CRM (Truckpedia Manage), an SEO-rich website builder, and marketing automation tools, positioning Truckpedia as an all-in-one operations and growth platform for carriers, brokers, and 3PLs.
Truckpedia's go-to-market combines self-serve and sales-assisted motions: a $300 risk-free trial (two months of unlimited access), direct website purchase for the Professional tier at $239.99-$299 per month covering up to 10 trucks, custom-priced Enterprise agreements estimated at approximately $50,000 per year for large fleets, and a 10%-MRR-for-life referral program targeting fuel card providers, factoring companies, load boards, and industry influencers. The company, founded in 2015 by second-generation trucker Justin Lu, has built credibility through the Forbes 30 Under 30 recognition of its CEO, #1 ratings on G2 and Capterra, and a customer base of 500+ companies processing thousands of loads daily. Customer outcomes cited include 80% automation of manual tasks, 20+ hours saved per dispatcher weekly, 15% cost reduction, and 20% revenue increase within 6-8 months of adoption.
Truckpedia firmographics
Firmographics- Name
- Truckpedia
- Legal name
- Ezpapel Inc.
- Website
- https://truckpedia.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truckpedia (Ezpapel Inc.) is a Pasadena-based AI-powered cloud TMS serving North American carriers, brokers, and 3PLs with dispatch, invoicing, compliance, CRM, and a 2M+ shipper database, monetized via Professional and Enterprise SaaS subscriptions.
- Ownership category
- akta.pro rank
Truckpedia industry classification
Industry- Product category
- Transportation Management Software
- NAICS
- Other Support Activities for Transportation (4889), Other Support Activities for Road Transportation (48849)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
- akta.pro secondary industries
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB), TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL)
Keywords
Where Truckpedia is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Truckpedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Professional: Monthly or annual subscription-based pricing model. Professional plan includes up to 10 trucks with additional trucks billed at $30/month each. Core TMS features included: dispatch management, accounting, fleet management, driver management, reporting, apps, automation, and ELD/factoring/fuel card integrations.
- SaaS Subscription - Enterprise: Customized solutions for larger companies with more than 10 trucks. Includes all Professional features plus dedicated customer support, dedicated engineers, customized driver mobile application, and customized management solutions. Typically priced at ~$50,000/year based on comparison content.
- Referral Partner Program: Partners earn 10% of monthly payments from every active customer referred, paid monthly for the lifetime of the referral. No cap on earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional - Monthly billing, up to 10 trucks included |
| Subscription | Annual | Professional - Annual billing, up to 10 trucks included |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large fleets |
| Subscription | Pay-as-you-go | Risk-Free Trial |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Truckpedia product offering
Product offeringCore offering
Truckpedia sells a cloud-based, AI-powered Transportation Management System (TMS) for the trucking industry, offered as a SaaS subscription. The platform automates dispatch, load entry, invoicing, driver pay, IFTA fuel tax compliance, and safety management, and bundles an integrated CRM plus a 2M+ verified shipper contact database (Lead Finder) to help carriers bypass load boards and brokers. A companion Driver App provides mobile POD/BOL scanning, GPS tracking, and multi-language driver communication for field operations.
Product overview
Truckpedia offers a cloud-based Transportation Management System (TMS) built by truckers, for truckers. The platform operates as a unified, modular architecture centered on the Truckpedia TMS core platform, supplemented by the Driver App mobile application, integrated CRM (Truckpedia Manage), and specialized modules for accounting, dispatch, compliance, and safety. Growth-oriented features include Lead Finder (2M+ shipper database), an SEO-rich website builder, and marketing automation tools. The system is priced in two tiers: Professional ($299/month for up to 10 trucks, $30/truck thereafter) and Enterprise (custom pricing with dedicated support and engineering). The platform differentiates through AI-powered automation that eliminates 80% of manual tasks including load entry, dispatching, invoicing, and IFTA reporting. Key integrations include fuel cards (WEX, Fleet One, EFS), factoring companies (RTS, WEX), accounting (QuickBooks), ELD/telematics providers (Samsara, Motive, Geotab), and load boards (DAT, Truckstop).
Differentiator
Problem solved
Functional benefit
Products and services
- Truckpedia TMS (Transportation Management System) Core cloud-based SaaS TMS that automates dispatch, load entry, invoicing, driver pay, IFTA compliance, safety management, and customer relationships for carriers, brokers, 3PLs, and enterprise fleets. Built by truckers for truckers with AI-powered automation, real-time profitability analytics, and deep integrations with ELDs, fuel cards, factoring, accounting, and load boards. Sold as Professional ($239.99–$299/month, up to 10 trucks, $30/month per additional truck) and Enterprise (custom, ~$50,000/year) subscriptions.
- Truckpedia Driver App Standalone iOS and Android mobile application for truck drivers providing load details, built-in POD/BOL scanner with computer-vision image capture, real-time driver communication, GPS tracking, geofence-triggered delivery reminders, and route planning. Eliminates paperwork by letting drivers capture and upload delivery documents directly from their phones.
- Truckpedia Lead Finder Shipper discovery and sales-pipeline tool providing access to a database of 2 million+ verified shipper contacts with filtering and outreach pipeline management, enabling carriers to source direct freight and reduce dependency on low-margin load boards and brokers.
Quantifiable outcome
- 80% of manual tasks eliminated through AI automation
- +6 more outcomes
Companies that use Truckpedia
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Truckpedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature9 records
Truckpedia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- TQ LogisticsminorAnnounced partnership where TQL uses Truckpedia TMS to automate processes and communication for their customers. TQL actively promotes Truckpedia to their customer base as a preferred operational automation solution.
- WEXcoreDeep integration with WEX fuel card allowing automatic pulling of fuel transactions. Enables tracking of fuel expenses by driver and load without manual entry. Requires FTP credentials and data sharing agreement.
- WEX FactoringcoreIntegration with WEX factoring company for invoice management and payments. Configured through Settings > Factoring Company with unique load reference requirements.
- Fleet OnecoreFuel card integration allowing automatic fuel transaction syncing. Connected through Settings > Integrations > Fuel Card with FTP credentials.
- EFScoreFuel card provider integration for automatic fuel expense tracking by driver and load.
- RTS FactoringcoreIntegration with RTS Financial for invoice management and payment processing. Requires FTP login credentials from RTS. Configured through Settings > Integrations > Factoring Integration.
- SamsaracoreNative ELD/telematics integration with Samsara for real-time truck locations, HOS data, and mileage data flowing into dispatch and compliance workflows.
- MotivecoreNative ELD/telematics integration with Motive for real-time tracking, HOS compliance, and mileage data integration.
- GeotabcoreNative ELD/telematics integration with Geotab for GPS tracking and telematics data.
- QuickBookscoreAccounting software integration for seamless sync of invoicing, expenses, and financial data.
- FreightWavescoreStrategic content and event partnership. CEO Justin Lu speaks at FreightWaves events including Masterclasses, Small Fleet Summits, and Broker-Carrier Summits. Joint content creation through podcast appearances and article collaborations.
- PayPal/BraintreecoreThird-party payment processing for subscription payments. PCI-DSS compliant payment infrastructure.
- StripecoreThird-party payment processing for subscription payments. PCI-DSS compliant payment infrastructure.
- PlaidcoreFinancial data connectivity for payment processing and banking integrations.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Truckpedia competitors and assessment
Company assessmentBroad incumbents
- Motive (formerly KeepTruckin): Motive is a fleet management and ELD platform with growing dispatch, workflow, and compliance modules that overlap with TMS functionality. It competes for the same trucking customer and is integrated with Truckpedia today, creating both partnership and competitive tension.
- McLeod Software: McLeod Software is a long-established, enterprise-grade TMS serving asset-based carriers and brokers across North America. It competes in the larger-fleet tier where Truckpedia is starting to compete but with broader functional depth and a larger installed base.
- Samsara: Samsara is a publicly-traded fleet management and IoT platform that has expanded into dispatch, workflows, and driver app functionality adjacent to TMS. It overlaps with Truckpedia on integrations (Samsara is even a Truckpedia integration partner) and increasingly competes end-to-end for the same trucking buyer.
- Trimble Transportation (TMW): Trimble Transportation's TMW suite is an established enterprise TMS for large carriers, brokers, and 3PLs. It represents the incumbent benchmark in the category and competes with Truckpedia's enterprise tier on multi-MC fleet complexity.
Direct peers
- Alvys: Alvys is a cloud-based TMS purpose-built for carriers and 3PLs, offering AI-driven automation, dispatch, and compliance workflows. Truckpedia directly references Alvys in its comparison content, indicating head-to-head competition for the same SMB and mid-market trucking customer.
- Rose Rocket: Rose Rocket is a modern, cloud-based TMS designed for carriers and 3PLs with strong automation and customer-experience features. It competes for the same small-to-mid-size carrier segment and broker workflows that Truckpedia targets.
- AscendTMS: AscendTMS is a web-based TMS used by thousands of small and mid-size carriers and brokerages for load management, dispatch, and accounting. It is a direct functional competitor in the trucking TMS category with overlapping carrier and broker buyer personas.
- LoadOps: LoadOps is a cloud TMS focused on dispatch, broker operations, and back-office automation for small-to-mid carriers and freight brokerages. It targets a similar customer profile and competes on AI-enabled workflow automation.
- Axon Software: Axon Software provides TMS solutions for trucking companies with a focus on accounting, dispatch, and operations workflows. It is a long-standing SMB and mid-market TMS competitor with overlapping carrier persona and pricing tiering.
Emerging players
- Truckstop.com: Truckstop.com is a leading freight marketplace and load board that has expanded into carrier SaaS offerings including TMS-adjacent tools. It competes with Truckpedia on shipper/carrier matching through its load board integration today, and on workflow software increasingly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Truckpedia social profiles
Digital presenceTruckpedia compliance and trust
Trust signalCompliance4 records
Truckpedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truckpedia leadership team
Management profileNumber of profiles
Profiles1 record
Truckpedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truckpedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truckpedia
What does Truckpedia do?
Truckpedia sells a cloud-based, AI-powered Transportation Management System (TMS) for the trucking industry, offered as a SaaS subscription. The platform automates dispatch, load entry, invoicing, driver pay, IFTA fuel tax compliance, and safety management, and bundles an integrated CRM plus a 2M+ verified shipper contact database (Lead Finder) to help carriers bypass load boards and brokers. A companion Driver App provides mobile POD/BOL scanning, GPS tracking, and multi-language driver communication for field operations.
Is Truckpedia a public or private company?
Truckpedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Truckpedia founded?
Truckpedia was founded in 2015. It employs 11 to 50 people.
Where is Truckpedia based?
Truckpedia is headquartered in Pasadena, United States, in the North America region.
How does Truckpedia make money?
Three revenue lines are on record. SaaS Subscription - Professional is the primary driver. The others are saaS Subscription - Enterprise and referral Partner Program.
Who are Truckpedia's main competitors?
Broad incumbents on record are Motive (formerly KeepTruckin), McLeod Software, Samsara and Trimble Transportation (TMW). Direct peers are Alvys, Rose Rocket, AscendTMS, LoadOps and Axon Software. Truckstop.com is listed as an emerging player.
Does Truckpedia have an API?
No public API is recorded for Truckpedia.
What industry is Truckpedia in?
Truckpedia's product category is Transportation Management Software. Its primary akta.pro industry code is TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office), with a secondary code of TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations). Its NAICS code is 4889 and its SIC code is 4700.