Altegio
Altegio is a SaaS business management platform for appointment-based service businesses in beauty, healthcare, sports, education, automotive, and domestic services, offering integrated booking, CRM, payroll, and multi-location chain management to 14,000+ businesses across 90+ countries.
- Company typePrivate
- Founded2022
- HeadquartersStrovolos, Cyprus
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Altegio does
Altegio is a SaaS business management platform purpose-built for appointment-based service businesses across beauty and personal care, healthcare, sports and fitness, education, automotive services, and domestic services. Founded in 2022 through a sequence of regional spin-offs from the predecessor YCLIENTS platform, the company is headquartered in Budapest, Hungary, as Altegio Europe KFT, with wholly owned regional entities in Ukraine, Armenia, Brazil, Central Asia (Kazakhstan), Serbia, and the UAE. The platform consolidates online booking, scheduling, CRM, multi-channel notifications (WhatsApp, SMS, email, push), financial management, inventory control, payroll, loyalty programs, and multi-location chain management into a single integrated ERP, localized across eight languages and deployed through web, branded mobile apps, and messaging surfaces.
The underlying technology stack is anchored by an open API with webhooks, 100+ third-party integrations, and a Partner & Developer Hub at developer.alteg.io. Infrastructure runs on Hetzner data centers in Germany with Cloudflare security, achieving 99.97–99.98% uptime and 0.5-second appointment-screen load times. Native integrations with Stripe and Adyen handle payment processing, while Meta-certified collaborations enable direct Instagram, Facebook, and WhatsApp booking surfaces.
Altegio operates a subscription-based revenue model supplemented by branded mobile application development fees and transaction-based payment facilitation. Distribution combines product-led growth (7-day free trial, self-serve sign-up, no credit card required) with a channel network of 59 active distributors and 144 partnerships. The platform serves 14,000+ businesses, 95,000+ daily active specialists, and processes approximately 4.5 million monthly bookings and $100M+ in monthly GMV across 90+ countries. The company is privately held, founder-led by Yri Petrou with regional founders including Fabio Tintori and Samvel Asryan, has not disclosed institutional venture or private equity backing, and reports no external funding rounds.
Altegio firmographics
Firmographics- Name
- Altegio
- Legal name
- Altegio Europe KFT
- Website
- https://alteg.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Altegio is a SaaS business management platform for appointment-based service businesses in beauty, healthcare, sports, education, automotive, and domestic services, offering integrated booking, CRM, payroll, and multi-location chain management to 14,000+ businesses across 90+ countries.
- Ownership category
- akta.pro rank
Altegio industry classification
Industry- Product category
- Appointment Scheduling & Salon Business Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
- akta.pro secondary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where Altegio is headquartered
LocationHeadquarters
- HQ city
- Strovolos
- HQ country
- Cyprus
- HQ region
- Europe
Offices6 records
Markets served
Altegio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform License: Subscription-based software-as-a-service platform providing access to business management tools including online booking, scheduling, CRM, marketing, finance, inventory, and payroll modules. The platform operates on a license fee model with automated renewal options and balance-based payment system.
- Branded Mobile Application: Custom branded mobile applications for businesses available on App Store and Google Play, created per customer order under separate agreement
- Online Payment Processing: Integrated payment processing through Stripe and Adyen enabling online prepayment for appointments, with Altegio facilitating transactions between businesses and payment providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Trial period available |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Altegio product offering
Product offeringCore offering
Altegio is a cloud-based SaaS business management and online appointment scheduling platform purpose-built for local service businesses in beauty, wellness, sports, healthcare, education, automotive, and domestic services. It bundles online booking, employee scheduling, CRM, multi-channel notifications, finance and payroll, inventory, loyalty, and analytics into a single integrated ERP. The platform supports single-location businesses and multi-location chains across 90+ countries, and exposes an open API with 100+ third-party integrations.
Product overview
Altegio is a comprehensive SaaS business management platform with a modular architecture designed for appointment-based service businesses. The core platform centers on Online Booking and Online Scheduling, complemented by integrated modules for Customer Relationship Management, Notifications (WhatsApp/SMS/Email/Push), Finances and Accounting, Statistics and Analytics, and Salaries Calculation. Additional modules include Loyalty Programs, Inventory Control, Chain Management for multi-location operations, Branded Mobile Application, Customization, POS Hardware Support, and the 4Hands+ multi-specialist booking feature. The company also offers Altegio.me as a lightweight customer-facing reservation app. The platform is available in 8 languages (English, Portuguese, Hungarian, Ukrainian, Russian, Spanish, Czech, Polish) and supports 100+ third-party integrations via open APIs, serving businesses in Beauty, Healthcare, Sport & Fitness, Education, Automotive, and Domestic Services industries across 90+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Altegio.me: Hustle-free reservations management app for customers which replaces branded mobile applications with unlimited free notifications
- 4Hands+
Products and services
- Altegio Platform Subscription-based SaaS business management and online appointment scheduling platform for service-based industries. Provides online booking, scheduling, CRM, notifications, finances, payroll, inventory, loyalty, analytics, and multi-location chain management in a single integrated ERP, available in 8 languages with 100+ third-party integrations via open API.
- Altegio.me Standalone customer-facing reservations management mobile app that lets end clients book and manage appointments. Available on App Store, Google Play, and Huawei AppGallery and offers unlimited free notifications, designed to replace per-business branded mobile applications.
- Branded Mobile Application Custom-branded mobile application service for businesses, ordered and built per customer under a separate agreement and published on App Store and Google Play, featuring push notifications, quick booking, and a personal dashboard for offers, cashback, and memberships.
Quantifiable outcome
- 20% reduction in lost clients after switching from marketplace platforms
- +4 more outcomes
Companies that use Altegio
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Altegio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature10 records
Altegio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and strategic.
- WhatsApp (Meta)coreOfficial Meta-certified collaboration launching WhatsApp coexistence feature allowing single business phone number for both manual WhatsApp Business communication and automated message sending.
- Meta (Facebook/Instagram)coreOfficial Meta collaboration enabling direct 'Book Now' integration on Instagram and Facebook, sending appointment requests straight to Altegio's calendar and CRM, turning social traffic into confirmed bookings.
- StripecorePayment processing integration enabling online appointments to be paid in advance in full or partially. Helps businesses reduce financial risks, simplify administration, and increase revenue through upfront payments.
- HetznercoreData center hosting provider. Altegio's infrastructure is housed in Germany in Hetzner's state-of-the-art data centres for stable platform performance.
- CloudflarecoreCybersecurity and performance platform. Cloudflare solutions provide reliable protection of the platform against all types of cyberthreats and DDoS attacks.
- AI Chatbot Services (3 partners)strategicThree AI-powered chatbot service integrations as part of partner program, helping businesses respond to clients faster and handle incoming requests more efficiently through AI automation.
- AdyencorePayment processing integration for accepting online payments including VISA, Mastercard, American Express, Apple Pay, and Google Pay. PCI DSS compliant payment systems ensure secure online transactions.
- Developer EcosystemcoreOpen API and Partner & Developer Hub enabling third-party developers to build extensions and integrations. Marketplace of add-ons offering opportunities for service providers, startups, and individual developers.
- Distributor Networkcore59 active distributors globally managing regional sales, implementation, and support of the Altegio platform across various markets.
- Integration Partnersstrategic69 active integrations with useful business applications through open API and marketplace ecosystem. 144 total partnerships in the ecosystem.
Scale indicators18 records
Recent moves11 records
Expansion highlights6 records
Altegio competitors and assessment
Company assessmentDirect peers
- Fresha: Global marketplace-led booking and business management platform for beauty and wellness. Direct competitor to Altegio across nearly all served verticals, with the contrasting marketplace-led go-to-market that Altegio explicitly differentiates against.
- YCLIENTS: Russian-founded online booking and CRM platform for service businesses. Altegio's direct predecessor in Ukraine/Armenia/Brazil/Central Asia, sharing the same founder lineage and product DNA — making it the most direct functional comparable.
- Booksy: Beauty and wellness appointment booking SaaS serving barbers, salons, and spas globally. Closely comparable product offering and SMB target customer base, with stronger presence in US/UK and Western Europe.
- Vagaro: All-in-one salon, spa, and fitness business management SaaS with booking, CRM, payments, and marketing. Comparable product breadth and SMB-plus-enterprise customer mix, primarily US-based.
- Treatwell: European beauty and wellness booking marketplace with SaaS backend for salons. Comparable to Altegio's European salon customer base and uses a marketplace model — the primary alternative Altegio's anti-marketplace positioning contrasts against.
- Phorest: Ireland-based salon and spa software with strong UK/Irish market share. Closely comparable target vertical (hair, beauty, spa), comparable product breadth, and a useful peer for European salon market sizing.
- Zenoti: Cloud SaaS for spas, salons, and medspas with enterprise-grade chain management and payments. Comparable vertical focus and enterprise upmarket push, with deeper presence in North America.
- Boulevard: US-based salon and spa management software with booking, CRM, and payments. Comparable SMB-to-mid-market target customer and feature set, with strong brand presence in US self-funded salons.
Broad incumbents
- Mindbody: Established US-listed (now private under Blackstone) wellness and fitness software platform with broad ERP-style capabilities. Larger incumbent with overlapping features but a wider portfolio beyond Altegio's core service verticals.
- Square Appointments: Block-owned booking and payments product within a broader commerce/payments platform. Offers overlapping booking, CRM, and payments functionality for service SMBs, but as part of a much wider product suite rather than a vertical-specialist platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Altegio social profiles
Digital presenceAltegio compliance and trust
Trust signalCompliance3 records
Altegio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altegio leadership team
Management profileNumber of profiles
Altegio subsidiaries and ownership
Company hierarchySubsidiaries4 records
Altegio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altegio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altegio
What does Altegio do?
Altegio is a cloud-based SaaS business management and online appointment scheduling platform purpose-built for local service businesses in beauty, wellness, sports, healthcare, education, automotive, and domestic services. It bundles online booking, employee scheduling, CRM, multi-channel notifications, finance and payroll, inventory, loyalty, and analytics into a single integrated ERP. The platform supports single-location businesses and multi-location chains across 90+ countries, and exposes an open API with 100+ third-party integrations.
Is Altegio a public or private company?
Altegio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altegio founded?
Altegio was founded in 2022. It employs 51 to 100 people.
Where is Altegio based?
Altegio is headquartered in Strovolos, Cyprus, in the Europe region.
How does Altegio make money?
Three revenue lines are on record. SaaS Platform License is the primary driver. The others are branded Mobile Application and online Payment Processing.
Who are Altegio's main competitors?
Direct peers on record are Fresha, YCLIENTS, Booksy, Vagaro, Treatwell, Phorest, Zenoti and Boulevard. Broad incumbents are Mindbody and Square Appointments.
Does Altegio have an API?
Yes. Altegio offers an open API with well-documented endpoints for developers to automate most platform operations. The platform also supports webhooks for real-time event notifications. Developers can access the API through the Partner & Developer Hub at developer.alteg.io/en. The platform supports 100+ third-party integrations via open platform APIs. Developer documentation is at developer.alteg.io/api.
What industry is Altegio in?
Altegio's product category is Appointment Scheduling & Salon Business Management Software. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP, with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 54151 and its SIC code is 7372.