X+Why

What X+Why does

X+Why is a UK flexible workspace operator founded in 2018 and headquartered at People's Mission Hall, 20-30 Whitechapel Road, London. The company provides private offices, dedicated desks, coworking memberships, day passes, meeting rooms, and event venues through 14 locations across London, Birmingham, Manchester, Milton Keynes, and Leeds. It differentiates through a purpose-driven positioning, hosting nearly 40 B Corp tenants (including B Lab UK itself, Ricola, Lick, Beryl, and Milk & Honey PR) and operating three private members clubs — The Orchard at Marble Arch, The Arding Rooms at Clapham Junction, and eighteen at 103 Colmore Row, Birmingham. The company is B Corp certified with a re-certified score of 112.1, operates on 100% renewable energy, and has SBTi-validated emissions reduction targets.

The core technology layer is a cloud-based workspace management stack paired with an iOS/Android member app (delivered through a joint-controller partnership with The Dots), online self-serve booking for coworking and meeting rooms, and a cloud printing system (ezeep plus Uniflow) that authenticates users via their membership card. Revenue is generated through a hybrid of recurring subscriptions (private office memberships, dedicated desks, Coworking Full Flex, Coworking Flex 10, club memberships priced £65 to £130 per month with joining fees) and usage-based streams (day passes from £25 + VAT, hourly/daily meeting room hire, event venue rentals). Enterprise Suites, launched in 2025, add a managed-services tier with customisable layouts, branding, and multi-year contracts. Distribution combines direct enterprise sales, a self-serve booking portal, a broker programme, landlord partnerships, and a flagship AllBright partnership that channels a curated customer segment into clubspaces.

The customer base spans freelancers and solopreneurs paying for hot desks or day passes through large enterprises. Enterprise logos visible on the company site include Cartier, Microsoft, Capgemini, TikTok, Virgin, and Barclays, alongside a longer tail of certified B Corp SMEs. The company is privately held, with no disclosed external funding, has a corporate staff of 1-10, and is led by co-founders Rupert Dean (CEO), Phil Nevin (CCO), and Tanya Donald (CFO).

Name

X+Why

Legal name

X & Why Limited

Website

https://xandwhy.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

X+Why is a UK flexible workspace operator providing private offices, coworking, day passes, meeting rooms, and event venues across 14 locations in London, Birmingham, Manchester, Milton Keynes, and Leeds, serving purpose-driven businesses and certified B Corps through a subscription- and usage-based revenue model.

Ownership category

akta.pro rank

Product category

Flexible Workspace Services

NAICS

Facilities Support Services (561210), Business Service Centers (56143)

SIC

Services-Facilities Support Management Services (8744), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industries

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

Keywords

• Flexible workspace
• Coworking spaces
• Private offices
• Private members clubs
• Serviced offices

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Workspace Memberships: Monthly and annual subscriptions for private offices, enterprise suites, and dedicated desks. Revenue generated through recurring membership fees with flexible terms from day passes to multi-year commitments.
2. Coworking and Flexible Desks: Flexible coworking options including dedicated desks, hot desks, day passes, full monthly memberships, and 10-day hybrid memberships. Revenue from both recurring subscriptions and pay-as-you-go usage.
3. Day Passes: Pay-as-you-go access to selected locations starting at £25 + VAT. Provides flexible entry point for transient users and trial experiences.
4. Meeting Rooms and Event Spaces: Bookable meeting rooms with AV, video conferencing, and catering options. Event venues for product launches, workshops, off-sites, private dining, and filming. Revenue from hourly/daily rental fees.
5. Private Members Club Subscriptions: Three exclusive clubspaces (The Orchard, The Arding Rooms, eighteen) with membership tiers including Classic (£90 p/m), Under 33 (£65 p/m), and Couple's memberships (£130 p/m), plus joining fees. Members receive access to club lounges, events, terraces, and food & beverage facilities.
6. Enterprise Suites: Tailored office solutions for larger teams offering customisable layouts, branding opportunities, and flexible lease terms. Enterprise contracts with bespoke pricing based on team size and requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

X+Why is a UK flexible workspace provider offering private offices, enterprise suites, dedicated desks, coworking memberships, day passes, meeting rooms, and event spaces across 14 locations in London, Birmingham, Manchester, Milton Keynes, and Leeds. The company also operates three private members' clubs (The Orchard, The Arding Rooms, eighteen) with curated events, food and beverage, and networking. Its offering is purpose-driven, centred on hosting impact-focused businesses and B Corp community members in sustainably operated spaces.

Product overview

X+why is a flexible workspace provider offering a portfolio of workspace and membership products: Private Offices and Enterprise Suites for teams of all sizes, Dedicated Desks and Coworking options (Full Flex and Flex 10), Day Passes for pay-as-you-go access, and Meeting Rooms and Event Spaces. The company also operates x+why Clubspaces, a collection of private members' clubs including The Orchard (London), The Arding Rooms (Clapham Junction), and eighteen (Birmingham). All spaces are designed for purpose-driven businesses and feature sustainability credentials including net zero buildings and B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• x+why Clubspaces: Private members clubs operated by x+why featuring curated events programming, food and drink, meeting spaces, and rooftop terraces. Locations include The Orchard (London), eighteen (Birmingham), and The Arding Rooms (Clapham Junction).
• The Orchard
• eighteen
• The Arding Rooms
• WhyB Programme
• WhyDesign
• Mission Lit

Products and services

• Private Offices Ready-to-use private office spaces for small to mid-sized teams, fully serviced with furniture, cleaning, and support included. Available on monthly and annual subscription terms across x+why's UK locations.
• Enterprise Suites Tailored office solutions for larger teams with customisable layouts, branding opportunities, dedicated kitchens, meeting rooms, and 24/7 access. Quote-based pricing with flexible lease terms.
• Dedicated Desks Fixed desks with 24/7 access, secure storage, and personalised setup options for individual users on a monthly subscription.
• Coworking Full Flex Unlimited access to x+why coworking spaces during working hours on a monthly membership basis.
• Coworking Flex 10 Flexible 10-day monthly membership for hybrid workers requiring occasional access to coworking spaces during working hours.
• Day Passes Pay-as-you-go access to selected x+why locations starting at £25 + VAT, bookable online in minutes for transient and trial users.
• Meeting Rooms Bookable meeting rooms with AV, video conferencing, and catering options for corporate and social occasions, available hourly/daily across UK locations.
• Event Spaces Event venues for product launches, workshops, off-sites, private dining, filming, and corporate parties with onsite support.
• x+why Clubspaces Private members' clubs offering spaces to work, meet, and unwind with curated events programming, food and drink, and networking opportunities. Includes The Orchard (London), The Arding Rooms (Clapham Junction), and eighteen (Birmingham).
• The Orchard Exclusive private members' club at One Great Cumberland Place, London with views over Hyde Park. Features rooftop terrace, meeting rooms, and dining for up to 120 guests.
• The Arding Rooms Private members' club set in the historic Arding & Hobbs building at Clapham Junction. Features panoramic roof terrace, podcast studio, restaurant, and meeting spaces for up to 150 guests.
• eighteen Luxury private members' club on the 18th floor of 103 Colmore Row, Birmingham with panoramic city skyline views. Features rooftop terrace, events space, and dining.

Quantifiable outcome

• B Corp score improved from 98.3 to 112.1
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Seismic ChangecoreStrategic or Co-development PartnerFellow B Corp partner who helped x+why build a credible carbon baseline and set meaningful emissions reduction targets. Targets validated by the Science Based Targets initiative (SBTi). Partnership reflects shared commitment to sustainability and responsible business.
• Track ZerocoreStrategic or Co-development Partnerx+why members who help the company measure, manage, and reduce Scope 3 emissions tied to supply chain, travel, purchases, and waste. Partnership brings suppliers along on the carbon reduction journey and reflects collaborative approach to sustainability.
• SavillsminorStrategic or Co-development PartnerPartnership with Savills on full life cycle assessment for a new building, providing clear view of embodied carbon built into every stage of construction and development.
• B Lab UKcoreStrategic or Co-development PartnerB Lab UK operates at x+why People's Mission Hall and co-hosts official B Corp Bar at The Orchard clubspace. Partnership for B Corp Month celebrations and movement events. B Lab team members participate in x+why community.
• Landlords (Various)coreChannel Partner/ Reseller/ DistributorPartnerships with landlords to transform disused and underused space into coworking spaces focused on the impact economy. Dedicated landlord page at xandwhy.co.uk/landlords. Enables rapid portfolio expansion across prime UK locations.
• BrokersminorChannel Partner/ Reseller/ DistributorBroker programme at xandwhy.co.uk/brokers enabling commercial property brokers and agents to refer clients for workspace solutions with referral incentives.
• AllBrightflagshipGTM or Marketing PartnerExclusive partnership providing AllBright members (women's leadership community) access to x+why UK locations. Features inspiring spaces including The Orchard (London), Eighteen (Birmingham), The Arding Rooms (Clapham), 100 Embankment (Manchester), and Unity Place (Milton Keynes). Includes curated programming with founder talks, workshops, and wellness sessions.
• B Corp Brands (Various)coreStrategic or Co-development PartnerNearly 40 B Corps operating at x+why locations including Ricola, Lick paints, Emperor Design, Beryl, Milk & Honey PR, Saboteur. Partnership creates ecosystem for cross-collaboration, event hosting, and B Corp community. Host pop-ups and events including Tony's Chocolonely, Tenzing, and others.
• London Interdisciplinary SchoolminorStrategic or Co-development PartnerLIS, the first new institution in the UK since the 1960s to hold degree-awarding powers from opening, operates at People's Mission Hall. Partnership supports educational mission and brings innovative thinking to community.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Work.Life: UK flexible workspace operator offering coworking, private offices, and meeting rooms with a design-led, community-focused approach. A direct UK peer competing for similar SME and freelancer segments as X+Why.
• Mindspace: Premium flexible workspace operator with locations across Europe and the US, offering coworking, private offices, and enterprise suites with a hospitality-driven design ethos. Comparable to X+Why's premium positioning and enterprise offering.
• Industrious: US-headquartered premium flexible workspace operator offering private offices, coworking, and enterprise suites with a strong focus on hospitality, design, and enterprise clients. Directly comparable to X+Why's enterprise suite and coworking product mix across multiple cities.
• The Trampery: UK purpose-driven workspace provider focused on social enterprises, charities, and impact-driven businesses. Closest peer to X+Why's B Corp-aligned, mission-led positioning in the UK flex workspace market.
• Techspace: UK flexible workspace operator focused on tech and growth-stage companies, offering private offices and enterprise solutions across multiple UK cities. A comparable UK peer targeting SME and enterprise teams.

Emerging players

• Soho Works: Members' club and workspace concept from Soho House, combining private offices, coworking, and curated social spaces. Closely comparable to X+Why's x+why Clubspaces and Orchard/Arding Rooms/eighteen concept.
• Second Home: UK-based creative workspace and members' club operator with bold design and curated programming. A partial peer to X+Why's members-club model and creative-professional target segment.

Broad incumbents

• IWG (Regus, Spaces, HQ): World's largest flexible workspace operator with thousands of locations under brands including Regus, Spaces, and HQ. The dominant UK incumbent and the most direct broad competitor to X+Why's coworking, private office, and meeting room offerings.
• WeWork: Global flex workspace operator offering coworking, private offices, and enterprise solutions across major cities including London. A broad incumbent competitor to X+Why in the UK private office and coworking market.
• TOG (The Office Group): UK-based premium flexible workspace provider with a substantial London and regional footprint, offering coworking, private offices, and meeting rooms (now part of the IWG family). A broad UK incumbent and direct competitor to X+Why in the premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/xandwhyspace
• YouTubeyoutube.com/channel/UCQ81z-x45VjasAB6LKKaRyg
• Facebookfacebook.com/xandwhyspace
• LinkedInlinkedin.com/company/x-why
• Instagraminstagram.com/xandwhyspace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X+Why