Hivr
Hivr (hivr.ai) is a German AI-native SaaS company providing an AI Sales Engine that automates meetings and group sales workflows for hotels, venues, and flexible workspaces. Its platform integrates with major hospitality systems and serves 2,000+ properties including Radisson, NH, and Minor Hotels.
- Company typePrivate
- Founded2020
- HeadquartersFreiburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hivr does
Hivr (legally hivr solutions GmbH, branded as hivr.ai) is a German-headquartered AI-native software company that builds an AI Sales Engine purpose-built for the meetings and groups (M&E) segment of the hospitality industry. Founded in 2020 in Freiburg by four former Expedia Group alumni — Felix Undeutsch (CEO), Christian Graf von Kanitz-Kopsch (CPO), and others — the company automates the manual workflows that dominate hotel and venue group sales: enquiry intake from email, phone, and RFP channels; availability and pricing checks; proposal generation; rooming list ingestion and reconciliation; lead qualification; and follow-up communication. The platform combines an agentic AI core with multiple modules: Rooming List Automation (co-developed with Radisson Hotel Group), an Online Booking Engine for attendee self-service into negotiated room blocks, the Mandy AI Voice Agent supporting 50+ languages, Email AI for enquiry extraction and proposal generation, and AI-powered lead qualification and scoring.
The underlying technology integrates natively with major hospitality systems including Salesforce, HubSpot, hotel PMS and CRM platforms, Cvent, VenueDirectory, meetago, iVvy, Backyou, Kactus, and Amadeus' Delphi (in development), positioning hivr.ai as an API-first AI layer embedded across the hospitality technology stack. AI modalities span text (NLP), audio (speech), structured data, and multimodal workflows, with the platform processing unstructured inputs from PDFs, emails, spreadsheets, and handwritten notes.
Hivr monetizes through enterprise SaaS subscriptions (quote-based, priced by property count and feature configuration, annual billing) and transaction/lead-volume-based fees, distributing primarily via direct enterprise sales to hotel chains and meeting venues, channel partnerships with meeting platforms, OEM embedding (notably within iVvy's Instant Proposal), and a strategic minority investment from Amadeus Ventures that opens access to the Amadeus global hospitality distribution network. The company serves 2,000+ properties worldwide including Radisson Hotel Group, NH Hotel Group, Minor Hotels, Scandic, Dorint, Lindner, Flemings Hotels, Design Offices, and Edgbaston Stadium, and reported $2.3B in transacted lead volume in 2025.
Hivr firmographics
Firmographics- Name
- Hivr
- Legal name
- hivr solutions GmbH
- Website
- https://hivr.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hivr (hivr.ai) is a German AI-native SaaS company providing an AI Sales Engine that automates meetings and group sales workflows for hotels, venues, and flexible workspaces. Its platform integrates with major hospitality systems and serves 2,000+ properties including Radisson, NH, and Minor Hotels.
- Ownership category
- akta.pro rank
Hivr industry classification
Industry- Product category
- Hospitality Sales Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Hivr is headquartered
LocationHeadquarters
- HQ city
- Freiburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Hivr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to AI sales engine for meetings and groups. Platform is deployed across hotel properties with pricing based on property count or transaction volume.
- Transaction/Lead Volume Based: Revenue tied to transaction value processed through platform. Company reported $2.3 billion in transacted lead volume in 2025, indicating a take-rate or transaction fee component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform - Pricing by arrangement |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Hivr product offering
Product offeringCore offering
Hivr.ai builds an AI Sales Engine for the Meetings & Groups sector in hospitality. The platform captures every enquiry from every channel, qualifies and converts leads automatically, and manages the full meetings & groups sales workflow from first enquiry to confirmed booking. AI agents work alongside hotel and venue sales teams to eliminate manual admin work and integrate directly with existing PMS, CRM, and distribution platforms.
Product overview
hivr.ai is a unified AI Sales Engine platform for the meetings & groups sector in hospitality, consisting of a core platform plus interconnected modules. The core AI Sales Engine captures enquiries from all channels, qualifies leads, and automates proposal generation. It integrates with two key modules: Rooming List Automation (for guest data ingestion and change reconciliation) and Online Booking Engine (for attendee self-service booking into room blocks), which can be deployed standalone or together. Additional capabilities include Mandy AI Voice Agent (24/7 phone-based lead qualification in 50+ languages), Email AI (for enquiry analysis and proposal generation), and Channel Management (connecting to platforms like Cvent, VenueDirectory, and meetago). The platform is purpose-built for the complexity of M&E sales where no two enquiries look the same and most bookings require multiple rounds of communication.
Differentiator
Problem solved
Functional benefit
Brands
- Mandy: AI phone agent for meetings and group sales - 24/7 assistant that handles lead qualification, speaks 50+ languages, and integrates with hotel CRS systems.
Products and services
- AI Sales Engine for Meetings & Groups Unified AI-powered platform that captures every enquiry from every channel, qualifies and converts leads automatically, and manages the full meetings & groups sales workflow from first enquiry to confirmed booking. AI agents work alongside hotel and venue sales teams to eliminate manual admin work.
- Rooming List Automation Module that automates guest data ingestion from any format (PDFs, emails, spreadsheets, handwritten notes), syncs structured records directly to PMS/CRM, and provides automatic change reconciliation across rooming list versions. Eliminates approximately 50 minutes of manual data entry per typical 100-guest booking.
- Online Booking Engine Self-service booking module that lets attendees reserve rooms directly into negotiated group blocks via branded links, eliminating the rooming list workflow entirely. Features real-time pickup tracking dashboard and low-adoption alerts for both planners and hotels.
- Mandy AI Voice Agent Industry's first AI phone agent specifically designed for meetings and group sales. Available 24/7 to answer calls, qualify leads by gathering missing details, and engage with planners naturally in over 50 languages. Integrates directly into hotel's CRS.
- Email AI AI capability that automatically reads and extracts details from incoming email enquiries and generates proposals within seconds. Powers automated enquiry-to-proposal workflows and enables AI-powered lead qualification and scoring.
- Channel Management Comprehensive channel management across all major meeting platforms including Cvent, VenueDirectory, meetago, and others. Consolidates enquiries from multiple distribution channels into a unified workflow.
- Autonomous AI Agents Autonomous AI agents that handle email inquiry processing, availability checking, and response preparation for flexible workspace providers and venues, deployed across multiple Design Offices locations in Germany.
Quantifiable outcome
- 25% higher conversion rate within six months
- +8 more outcomes
Companies that use Hivr
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Hivr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature5 records
Hivr partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and notable.
- Radisson Hotel GroupflagshipCo-developed rooming list automation technology with Radisson Hotel Group. Radisson is rolling out the technology across its European portfolio of 1,200 properties. Also deployed Mandy AI voice agent as first adopter. Existing relationship extended through these partnerships.
- iVvycoreiVvy launched iVvyAI with Instant Proposal powered by hivr.ai's email AI. hivr.ai's technology embedded within iVvy platform to automatically read and extract enquiry details, generate proposals within seconds, and provide AI-powered lead qualification and scoring.
- Edgbaston StadiumnotableFirst UK venue to deploy iVvyAI with hivr.ai's Instant Proposal and AI-powered lead qualification and scoring capability.
- BackyoucoreLong-standing integration partnership bringing automation and smart workflows across the French and European meetings and groups ecosystem.
- KactusnotableNewly announced partnership with Kactus for French and European meetings and groups ecosystem, extending hivr.ai's partner network.
- Meeta-X, meetago, MICEPortal, Meetingselect, CventnotableExpansion of Design Offices partnership includes activation of additional sales channels through these industry platforms in early 2025.
- Design OfficescoreDesign Offices, Germany's leading flexible workspace provider with 50 locations, deployed hivr.ai's autonomous AI agents after successful trial at Munich location. In three months, processed 5,000+ email inquiries, saved 250 hours of work, generated €100,000 additional revenue.
- HSMA MICE Expert CirclenotableHivr.ai is an initiator of HSMA's MICE Expert Circle, working with global players including Radisson Hotel Group, NH Hotel Group, Lindner, Dorint, Penta, Deutsche Hospitality, and Accor to advance digital solutions for meetings and events.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Hivr competitors and assessment
Company assessmentEmerging players
- Bookboost: AI-driven guest communication and conversion platform for hotels and serviced apartments. Overlaps with Hivr on enquiry-to-booking automation, particularly via messaging channels and CRM integrations.
- Quicktext: AI and messaging platform for hotels combining virtual assistants with booking and upsell. Competes in the same AI-for-hotel-sales category with multi-language support and CRM integrations.
- Asksuite: Brazilian-origin hotel AI sales assistant providing AI-driven guest communication, lead qualification, and booking automation. Direct overlap on AI agents for hotel sales, though broader hospitality rather than M&E-specific.
Direct peers
- Cvent: Leading meetings, events, and hospitality technology platform. Cvent is both a major channel partner for Hivr and a competitor in group booking automation, RFP distribution, and venue sourcing for the same hotel and planner customers.
- Lighthouse (formerly OTA Insight): Commercial intelligence and revenue management platform for hotels. Targets the same hotel commercial teams with data and AI-driven decision tools, overlapping on pricing optimization and group revenue analytics.
- VenueDirectory: Global venue sourcing and RFP platform integrated with Hivr. Both serve the same corporate meeting planner workflow for finding and booking hotel and venue space for group events.
- meetago: European meeting and group booking platform listed as a Hivr channel partner. Overlaps on RFP distribution, venue sourcing, and group enquiry handling for the same hotel and corporate planner segment.
- iVvy: Cloud-based venue and meeting booking software with an OEM partnership embedding Hivr's email AI. Competes directly with Hivr on enquiry automation, proposal generation, and lead qualification for venues and hotels across ANZ and beyond.
Broad incumbents
- Salesforce (Hospitality Cloud): Salesforce is both an integration partner (Hivr syncs to Sales/Service Cloud) and a broad incumbent that could embed competing AI agent capabilities (Agentforce) into hospitality CRM workflows.
- Amadeus Hospitality (Delphi): Amadeus' on-property sales & catering solution and MeetingBroker are being integrated with Hivr, but also serve as the dominant incumbent platform that hotels already use for group sales workflows before adopting AI agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hivr social profiles
Digital presenceHivr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hivr leadership team
Management profileNumber of profiles
Profiles8 records
Hivr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hivr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hivr
What does Hivr do?
Hivr.ai builds an AI Sales Engine for the Meetings & Groups sector in hospitality. The platform captures every enquiry from every channel, qualifies and converts leads automatically, and manages the full meetings & groups sales workflow from first enquiry to confirmed booking. AI agents work alongside hotel and venue sales teams to eliminate manual admin work and integrate directly with existing PMS, CRM, and distribution platforms.
Is Hivr a public or private company?
Hivr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hivr founded?
Hivr was founded in 2020. It employs 11 to 50 people.
Where is Hivr based?
Hivr is headquartered in Freiburg, Germany, in the Europe region.
How does Hivr make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Lead Volume Based.
Who are Hivr's main competitors?
Emerging players on record are Bookboost, Quicktext and Asksuite. Direct peers are Cvent, Lighthouse (formerly OTA Insight), VenueDirectory, meetago and iVvy. Broad incumbents are Salesforce (Hospitality Cloud) and Amadeus Hospitality (Delphi).
Does Hivr have an API?
No public API is recorded for Hivr.
What industry is Hivr in?
Hivr's product category is Hospitality Sales Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7372.