What backyou does

Backyou, operated by AGAH SA and headquartered in Mâcon, France, is a vertical cloud SaaS platform that digitises the full lifecycle of group and event business for hospitality operators — from initial enquiry, quoting, and contract drafting through to payment, invoicing, and reconciliation. The product is positioned between the property management system (PMS) and the customer relationship management (CRM) layers, addressing a workflow that generalist CRMs and PMS suites handle poorly. The solution is sold to hotel groups, MICE-oriented hotels, hostels, and independent properties.

The platform is API-first and built around native integrations with leading hospitality and SaaS systems: PMS platforms (Mews, Opera Cloud, Apaleo), CRM systems (Salesforce, HubSpot), email environments (Microsoft 365, Gmail), and payments infrastructure (Stripe, with Backyou Pay offering virtual IBANs). Functional modules include Framework Contracts, Group Series for multi-segment group management, and Backyou Pay for settlement. A public API launched in 2024 opened the platform to ecosystem extension. Two co-founders, Antoine de Corson (Managing Director) and Baudouin de Saint André (Product Director/CTO), continue to lead the company, which traces its operational heritage to Groupcorner, founded in 2013.

Backyou operates a B2B subscription model priced from €129 per accommodation per month, with additional revenue per module and per chain-level rollout. The go-to-market is anchored on flagship chain partnerships — Best Western France was an early adopter in 2022, and Accor became a flagship partner in 2025 covering brands such as Ibis, Mercure, Sofitel, Novotel, and Jo&Joe. As of 2025 the platform equips more than 2,000 accommodations across 30+ countries, primarily in Europe and North Africa. An AI-powered email automation capability is on the roadmap for 2026.

Name

backyou

Legal name

AGAH SA

Website

https://backyou.io

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Backyou is a French cloud SaaS platform that digitises the full group and event management lifecycle for hospitality operators, serving 2,000+ hotels, hostels, and chains across 30+ countries via a subscription model anchored by its Accor flagship partnership.

Ownership category

akta.pro rank

Product category

Hospitality Group Booking and Event Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Business Support Services (5614), All Other Business Support Services (561499)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Hotel & Accommodation Booking Platforms (THALAFAB), Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

Keywords

• Hotel group booking software
• Event management SaaS
• Hospitality sales platform
• Hotel CRM software
• MICE event management

Headquarters

HQ city

Mâcon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Per Accommodation: Monthly subscription priced per accommodation/property. Starting from €129 per accommodation per month for properties with fewer than 50 rooms. Rates vary based on the size of the accommodation and the solutions chosen. This is the primary revenue stream for Backyou's cloud group management platform.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Backyou is a cloud-based SaaS platform that helps hotels and accommodations manage the full group and event management lifecycle — from online request forms and customised commercial proposals to automated contracts, invoices, Banquet Event Orders (BEO), meeting-room calendars, CRM dashboards, and payment reconciliation. It serves MICE hotels, hotel groups and chains, independent hotels, hostels, holiday villages, and event venues across Europe and North Africa. The platform is delivered as a per-accommodation monthly subscription with optional modules (Backyou Pay, Framework Contracts) and integrates natively with PMS, CRM and email systems via a public API.

Product overview

Backyou is a cloud-based SaaS platform built by AGAH SA for managing groups and events in the hospitality sector. The core product, Backyou, serves as a unified platform for the full group management lifecycle — from digitizing quote requests and generating commercial proposals, through automated contracts and invoices, to payment tracking and reconciliation. It is offered alongside optional add-on modules: Backyou Pay (for virtual IBAN payment reconciliation), Framework Contracts (for negotiated group agreements), and Group Series (a contract follow-up and conversion module, available soon). Backyou originated from the Groupcorner platform (founded 2013) and its sibling product Congress (launched 2019), which together gave the company its 10+ years of expertise in group bookings. The platform integrates with major hotel PMS systems (Mews, Opera Cloud, Apaleo, etc.), CRMs (Salesforce, HubSpot), and email providers (Microsoft 365, Gmail) and launched a public API in 2024. In 2025, Backyou became the reference tool for Accor hotels, present in 30+ countries across Europe and North Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Backyou (Core Platform) Cloud-based SaaS platform for the hospitality industry that digitises the full group and event management lifecycle — online request forms, customised commercial proposals in one click, automated contracts and invoices, intelligent BEOs, meeting-room calendars, CRM, dashboards, and PMS connectivity. Sold per accommodation per month to hotels, hostels, hotel groups and event venues.
• Backyou Pay Optional payment module providing seamless wire transfer reconciliation via virtual IBANs, real-time payment tracking for accommodations and clients, automated customer payment reminders, and simplified accounting follow-up.
• Framework Contracts Optional module that lets hotels create, negotiate, share and sign framework contracts in a few clicks and track contract performance against goals.
• Congress White-label accommodation and registration platform for events, conferences and trade fairs, allowing event organisers to build branded sites with integrated accommodation booking and registration functionality.

Quantifiable outcome

• +20% increase in sales for Backyou customers
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature16 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• AccorflagshipTechnology or Integration · 1 January 2025Accor partnership (2025) is part of a global Accor initiative to digitise the Meetings & Events ecosystem. Backyou equips Accor establishments across Europe and North Africa, present in 30+ countries. This is the largest and most strategically important partnership for Backyou, establishing it as Accor's reference group management tool.
• Best Western FranceflagshipTechnology or Integration · 1 January 2022Best Western France partnership (2022) was an early major account win for Backyou, representing one of the first large hotel chain adoptions. This partnership validated Backyou's solution for chain-level deployment.
• MewscoreTechnology or IntegrationMews Marketplace listing for Backyou, enabling Mews hotel customers to access Backyou's group management capabilities. This is a flagship integration cited in customer testimonials (People Hostel) and is one of Backyou's most prominently referenced integrations.
• Oracle Opera CloudcoreTechnology or IntegrationOracle Cloud Marketplace listing for Backyou's integration with Opera Cloud PMS. Referenced as a key integration milestone in 2024, enabling Backyou to serve enterprise hotel operators using Oracle's PMS platform.
• SalesforcecoreTechnology or IntegrationCRM integration with Salesforce enabling Backyou users to sync customer and business data between Backyou's group management platform and Salesforce CRM.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration with Backyou. Referenced as a key integration milestone in 2024, enabling Backyou customers to leverage HubSpot's marketing and sales automation alongside group management.
• StripecoreTechnology or IntegrationStripe is Backyou's payment processing partner. Customer payment data (credit cards) is not stored on Backyou's servers — Stripe handles all payment processing with its required guarantees and certifications for PCI compliance.

Scale indicators11 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Cvent: Cvent is the leading cloud-based event management, group booking, and hospitality platform used by hotels, venues, and planners. It directly competes with Backyou in MICE group booking workflows and event registration, and is the most prominent scaled player in Backyou's category.
• Mews: Mews is a modern cloud-based PMS for hotels and hostels that has been expanding into group booking and event management capabilities. Mews is both a Backyou integration partner and a competitor for native group workflows within the same hospitality customer base.
• Cloudbeds: Cloudbeds is an all-in-one hotel management platform serving independents, hostels, and small chains with built-in group and event handling. It overlaps with Backyou's hostel and independent hotel segments and is also a Backyou integration partner.
• Groupize: Groupize is a specialised group hotel booking and RFP management platform serving corporate and leisure group demand. It competes directly with Backyou's group quotation and proposal workflow for hotels.
• Hotelogix: Hotelogix is a cloud PMS with group booking and event management modules for small and mid-sized hotels. It targets a similar mid-market hospitality segment as Backyou.
• Meetingmax: Meetingmax provides group reservation and housing management software for hotels and event organisers, including booking portals and attendee management. It overlaps with Backyou's Congress white-label event housing product.

Broad incumbents

• SiteMinder: SiteMinder is a leading hotel commerce platform with a broad suite spanning distribution, booking engine, and channel management. It increasingly bundles group and event capabilities, putting it in adjacent competition with Backyou across the same hotel customer base.
• Salesforce: Salesforce is the dominant horizontal CRM platform, including hospitality-specific clouds and AppExchange apps for hotel sales and group management. It is a Backyou integration partner but also a potential competitor at the enterprise end of the market.

Emerging players

• Planning Pod: Planning Pod is a venue and event management platform with booking, proposal, and BEO functionality for hotels and event venues. It overlaps with Backyou's event-side features, particularly for independent venues.
• Cendyn: Cendyn is a hospitality CRM, marketing, and group sales platform used by hotels and chains to manage campaigns, leads, and group bookings. It competes for the same group sales CRM budget as Backyou.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about backyou