Breastfeeding Success

What Breastfeeding Success does

Breastfeeding Success Company, LLC is an Austin, Texas-based, privately held professional-services practice that positions itself as Texas' largest provider of lactation consulting services. Founded in 2014, the company delivers International Board Certified Lactation Consultant (IBCLC) and Registered Dietitian services across the prenatal, in-hospital, and outpatient phases of the perinatal journey. Service delivery is multi-modal: in-hospital lactation staffing embedded within hospital systems, scheduled outpatient clinic appointments, in-home visits in select service areas, and statewide telehealth. The geographic footprint spans Austin, Dallas, Ft. Worth, Kyle, Round Rock, and Waco, with virtual visits available anywhere in the state.

The core "product" is clinical lactation and nutrition expertise delivered by certified clinicians — there is no proprietary technology platform; the Patient Portal and Partner Portal are operational tools rather than differentiated IP. Ancillary revenue and engagement offerings include breastfeeding/baby/birth classes (in-person and virtual, including a Pumping Milk For Your Baby Class), scale and breast pump rentals, an extensive content library of how-to guides and videos, and free support groups.

The business model is fee-for-service professional services. Primary revenue is insurance-billed consultations — BFS is in-network with Ascension, Austin Regional Clinic, Cigna, Aetna, United Healthcare, Humana, and Blue Cross Blue Shield — collected via B2B hospital contracts and direct patient appointments. Secondary revenue comes from uninsured/self-pay patients on a $57–$105 per-day sliding scale tied to Federal Poverty Guidelines, plus a financial assistance program offering 50% or 100% discounts for income-qualified patients. The B2B side is anchored by long-running partnerships with Baylor Scott & White (3 sites), Ascension Seton (4 sites), and Dell Children's Medical Center (NICU), with physician referrals channeled through Austin Regional Clinic. Ownership and leadership are concentrated in two co-founders/co-CEOs, Lauren Reyes (Chief Innovation Officer) and Janet Jones (Chief Culture Officer), both IBCLCs; the firm has no disclosed outside institutional investors or funding rounds.

Name

Breastfeeding Success

Legal name

Breastfeeding Success Company, LLC

Website

https://bfsuccess.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Breastfeeding Success is a Texas-based IBCLC lactation and nutrition consulting practice serving new families and hospital systems across Central Texas through in-hospital staffing, outpatient clinics, telehealth, and educational classes.

Ownership category

akta.pro rank

Product category

Lactation Consulting Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)

Keywords

• Lactation consulting
• Neonatal nutrition
• Breastfeeding education
• Prenatal classes
• Maternal health

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Billable Consultations: Lactation consultations and nutrition appointments billed to insurance. Company states services are in-network with all major insurers including Ascension, Austin Regional Clinic, Cigna, Aetna, United Healthcare, Humana, and Blue Cross Blue Shield.
2. Self-Pay / Uninsured Patients: Sliding scale fees for uninsured patients, with fees ranging from $57-$105 per day depending on consultation duration. Financial assistance available for income-qualified patients.
3. Financial Assistance Program: Medically indigent patients (income exceeding 200% FPG but medical bills exceed 5% of income) qualify for 50% discount. Financially indigent patients (income at or below 200% FPG) receive 100% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Breastfeeding Success provides International Board Certified Lactation Consultant (IBCLC) lactation consultations, registered dietitian nutrition consults, in-hospital lactation support, and prenatal/parenting classes. The practice serves families across Central Texas through hospital partnerships (Baylor Scott & White, Ascension Seton, Dell Children's), outpatient clinics, in-home visits, and statewide telehealth. Supplemental offerings include scale and breast pump rentals and free support groups.

Product overview

Breastfeeding Success is Texas' largest provider of lactation services operating as a multi-service healthcare practice. The company offers a unified portfolio of services including lactation consultations (in-person and virtual), nutrition consults, in-hospital lactation services, breastfeeding/birth/infant care classes (in-person and virtual), scale and breast pump rentals, patient portal access, and partner portal for hospital/clinic staffing. Services span prenatal education through the first year of life, provided across multiple hospital networks and outpatient clinics in Austin, Dallas, Ft. Worth, Kyle, Round Rock, Waco, and via virtual visits statewide.

Differentiator

Problem solved

Functional benefit

Products and services

• Lactation Consultations In-person and virtual lactation consultations with International Board Certified Lactation Consultants (IBCLCs), providing infant feeding assessment, treatment plans, and ongoing support to breastfeeding parents. Available via outpatient clinic appointments, in-hospital settings, in-home visits, and telehealth statewide.
• Nutrition Consults / Registered Dietitian Appointments Registered dietitian appointments delivering nutritional guidance and support for families, including NICU dietetics services during hospitalization and recovery. Provided to parents and families across Central Texas.
• In-Hospital Lactation Services Lactation support provided directly in hospital settings during labor, delivery, and postpartum recovery, including NICU lactation support. Delivered through partnerships with Baylor Scott & White, Ascension Seton, and Dell Children's Medical Center across multiple locations.
• Breastfeeding, Baby and Birth Classes Educational classes covering pregnancy, birth, breastfeeding, infant care, and parenting, including prenatal classes, infant care and breastfeeding classes, partner prep classes, and free support groups. Offered in-person and virtually.
• Pumping Milk For Your Baby Class Virtual class teaching pumping techniques, insurance coverage for breast pumps, workplace pumping strategies, milk supply maintenance, and troubleshooting. Covered by many insurance plans.
• Scale and Breast Pump Rentals Rental program providing infant scales and breast pumps to parents who need equipment for milk monitoring or exclusive pumping.
• Virtual Visits / Telehealth Remote lactation consultations delivered via video calls, available to families anywhere in Texas regardless of geographic proximity to clinic locations.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Baylor Scott & White (Ft. Worth, Round Rock, Hillcrest)coreStrategic or Co-development PartnerHospital partnership providing in-hospital lactation services at Baylor Scott & White Medical Center locations in Ft. Worth, Round Rock, and Hillcrest (Waco). BFS provides staffing and lactation consulting services within these hospital facilities.
• Ascension Seton (Hays, Northwest, Williamson, Medical Center Austin)coreStrategic or Co-development PartnerHospital partnership providing in-hospital lactation services at Ascension Seton hospitals including Hays Hospital (Kyle), Northwest Hospital (Austin), Williamson Hospital (Round Rock), and Ascension Seton Medical Center Austin.
• Dell Children's Medical CentercoreStrategic or Co-development PartnerHospital partnership providing NICU lactation support services at Dell Children's Medical Center in Austin.
• Austin Regional ClinicminorChannel Partner/ Reseller/ DistributorPhysician group partnership for referral-based patient acquisition. Austin Regional Clinic refers patients to BFS for specialized lactation services.
• Insurance Networks (Ascension, Cigna, Aetna, United Healthcare, Humana, Blue Cross Blue Shield)coreGTM or Marketing PartnerIn-network insurance provider relationships. BFS is in-network with all major insurers including Ascension, Austin Regional Clinic, Cigna, Aetna, United Healthcare, Humana, and Blue Cross Blue Shield, enabling patient access through insurance coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Lactation Network: National insurance-billed lactation consultancy network that connects parents with IBCLCs and is in-network with major insurers. Most direct comparable on payer model, IBCLC credentialing, and D2C booking flow.
• Nest Collaborative: Virtual lactation consultation provider delivering IBCLC-led breastfeeding support via telehealth. Closely comparable on omnichannel virtual care model and insurance reimbursement approach.
• SimpliFed: Telehealth-first lactation and baby feeding platform offering virtual IBCLC consultations covered by insurance. Directly competes with BFS's virtual visit channel and is a key national competitor.
• Boost Health: Provider of in-person and virtual lactation consulting services to families and hospitals, with insurance billing. Comparable multi-channel lactation practice model.

Emerging players

• Mahmee: Maternal and infant health platform offering in-home and virtual support including lactation, with a focus on Medicaid and underserved populations. Comparable on clinical home-visit and virtual breastfeeding support, broader in scope.

Others

• AMN Healthcare: Large healthcare staffing company providing allied health and nursing labor to hospital systems. Comparable as a vendor of clinical staffing into hospital systems, though not specialized in lactation.

Broad incumbents

• Aeroflow Breastpumps: National durable medical equipment provider that supplies breast pumps through insurance and bundles lactation support resources. Comparable insurance-network model and pump rental adjacency to BFS.
• Pediatrix Medical Group: National physician group providing neonatal and pediatric services to hospital systems, including lactation within NICU and postpartum care. Comparable hospital-system partnership model and NICU nutrition focus.
• Ovia Health: Digital maternal and infant health platform offering breastfeeding tracking, education, and clinical support to payer and employer clients. Comparable in maternal-infant content and payer-channel model.
• Maven Clinic: Virtual maternal and family health platform offering lactation coaching as part of broader women's and family health benefits. Comparable employer/insurer-sponsored virtual care model, significantly broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bf_success
• Facebookfacebook.com/breastfeedingsuccess
• LinkedInlinkedin.com/company/the-breastfeeding-success-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breastfeeding Success