Keyword Tool
Keyword Tool is a bootstrapped SaaS keyword research platform that uses search engine autocomplete data to generate long-tail keyword suggestions across 15 platforms. It serves more than one million users, including enterprises such as Uber, Microsoft, Adobe, and Shopify.
- Company typePrivate
- Founded2014
- HeadquartersSharjah, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Keyword Tool does
Keyword Tool is a SaaS keyword research platform founded in 2014 that uses search engine autocomplete data to generate long-tail keyword suggestions across 15 platforms, including Google, YouTube, Amazon, eBay, Instagram, TikTok, and the AI-search engine Perplexity. Its core technology differs from traditional keyword research tools by harvesting autocomplete suggestions directly rather than relying on Google Ads Keyword Planner data, allowing the platform to surface keywords that may not yet have measurable search volume but reflect actual user query patterns. The product serves a base of more than one million users, including individual content creators, small businesses, and named enterprise customers such as Uber, eBay, Microsoft, Adobe, Disney, IKEA, Shopify, Zendesk, Zillow, and Eventbrite. The company is bootstrapped, employs 1-10 people, and operates with a Sharjah, UAE base alongside a Key Tools Limited entity in Hong Kong; co-founders Artem Galimov (CEO) and Leow Kah Thong are associated with the company.
The business model is freemium: the free Keyword Tool delivers 750+ suggestions per query without requiring an account, while the paid Pro product is structured across Starter, Growth, Scale, and Agency tiers priced $68-$788 per month, with a custom Enterprise tier above that. The company also monetizes a REST API for programmatic access and, as of 2025, an MCP (Model Context Protocol) server that allows AI agents to consume the keyword dataset directly. Go-to-market is product-led and self-serve, with no disclosed external funding and no reported sales-led enterprise motion. The combination of a low-friction free funnel, a multi-tier paid ladder, and emerging API/MCP distribution channels produces a distributed revenue base with limited dependence on any single customer segment.
Keyword Tool firmographics
Firmographics- Name
- Keyword Tool
- Legal name
- Key Tools Limited
- Website
- https://keywordtool.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keyword Tool is a bootstrapped SaaS keyword research platform that uses search engine autocomplete data to generate long-tail keyword suggestions across 15 platforms. It serves more than one million users, including enterprises such as Uber, Microsoft, Adobe, and Shopify.
- Ownership category
- akta.pro rank
Keyword Tool industry classification
Industry- Product category
- Keyword Research Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where Keyword Tool is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Keyword Tool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Keyword Tool Pro: Monthly or annual subscription tiers (Starter, Growth, Scale, Agency) providing access to search volume data, API, MCP, historical trends, and increased daily keyword limits ranging from 50,000 to 400,000 keywords per day
- Freemium - Free Keyword Tool: Free version generates up to 750+ keyword suggestions from Google Autocomplete without account creation. Revenue generated from free tier conversions to paid Pro subscriptions
- API Access: Programmatic API access included in all paid plans. Enables automated keyword research workflows and integration with third-party tools and AI systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For solo marketers |
| Subscription | Monthly | Growth - For growing businesses |
| Subscription | Monthly | Scale - For in-house teams |
| Subscription | Monthly | Agency - For teams at scale |
| Subscription | Multi-year contract | Enterprise - Custom plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Keyword Tool product offering
Product offeringCore offering
Keyword Tool is a SaaS keyword research platform that uses Google Autocomplete and other search engine autocomplete APIs to generate up to 750+ long-tail keyword suggestions from a single seed keyword. The platform supports 15 search engines and marketplaces (Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok, Naver, Perplexity, Google Trends) across 190+ countries and 46+ languages. Paid Keyword Tool Pro tiers add 100% accurate Google/Bing search volume data, CPC, competition metrics, up to 48 months of historical trend data, bulk processing via REST API, and MCP integration for AI assistants such as Claude and ChatGPT.
Product overview
Keyword Tool is a keyword research platform built around Google Autocomplete data extraction. The product suite consists of a free Keyword Tool (generating up to 750+ keyword suggestions) and Keyword Tool Pro (paid tiers providing 100% accurate search volume, CPC, competition, and 12-48 months of historical trend data). The platform supports 15 search platforms through dedicated tools: Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X (Twitter), Pinterest, Etsy, TikTok, Naver, Perplexity, and Google Trends. Keyword Tool Pro includes programmatic access via REST API and MCP (Model Context Protocol) for AI assistant integration. A dedicated Search Volume Checker provides bulk keyword volume analysis for up to 1,000 keywords. The Keyword Basket feature enables collecting and managing keyword lists for bulk operations. All paid plans include web interface, API, and MCP access with shared request quotas.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 690+ keywords found for 'how to' query vs 4 in Google Keyword Planner
- +2 more outcomes
Companies that use Keyword Tool
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Keyword Tool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature6 records
Keyword Tool partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Keyword Tool competitors and assessment
Company assessmentDirect peers
- Serpstat: Growth hacking SEO platform offering keyword research, competitor analysis, rank tracking, and site audit. Competes head-to-head with Keyword Tool on keyword discovery and search volume across multiple search engines.
- Moz: Established SEO software provider offering Keyword Explorer, link analysis, and rank tracking. Comparable horizontal SEO platform targeting the same SMB and agency buyer as Keyword Tool, with stronger brand recognition in the inbound marketing community.
- Ahrefs: Major SEO platform with a flagship keyword research tool (Keywords Explorer) covering Google, YouTube, Bing, and Amazon. Directly competes with Keyword Tool's core offering and is known for very large backlink and keyword databases.
- SpyFu: Competitor keyword research and PPC intelligence platform. Directly comparable on competitor domain keyword extraction, search volume, and CPC data — exactly the use case Keyword Tool's 'Analyze Competitors' feature addresses.
- SEMrush: All-in-one SEO platform that includes keyword research, search volume, CPC, and competitor analysis across Google and other engines. Most direct competitor to Keyword Tool, with a much broader feature stack (rank tracking, backlink analysis, site audits) and significantly larger team and revenue base.
- Mangools (KWFinder): Suite of focused SEO tools (KWFinder, SERPChecker, LinkMiner, SiteProfiler) targeting the same SMB and solo-marketer segment as Keyword Tool. Directly comparable on keyword discovery, search volume, and difficulty scoring.
- Ubersuggest: Keyword and SEO research tool by Neil Patel that overlaps heavily with Keyword Tool's feature set — keyword ideas, search volume, CPC, and competitor domain analysis. Targets the same long-tail, SMB, and content-marketer personas.
Emerging players
- Surfer SEO: Content optimization and SEO tool that uses NLP and SERP analysis. Adjacent competitor with growing overlap on AI-assisted content workflows where Keyword Tool's MCP integration is also positioned.
- AnswerThePublic: Visual keyword and question research tool that mines autocomplete and search suggestions. Highly comparable methodology to Keyword Tool's autocomplete-based discovery, focused on content ideation and question-based queries.
Broad incumbents
- Google Keyword Planner: Free official Google keyword research tool and a core upstream data source for Keyword Tool's search volume accuracy. As a free alternative backed by Google itself, it is the benchmark against which all paid keyword tools (including Keyword Tool) are evaluated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Keyword Tool social profiles
Digital presenceKeyword Tool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keyword Tool leadership team
Management profileNumber of profiles
Profiles2 records
Keyword Tool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keyword Tool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keyword Tool
What does Keyword Tool do?
Keyword Tool is a SaaS keyword research platform that uses Google Autocomplete and other search engine autocomplete APIs to generate up to 750+ long-tail keyword suggestions from a single seed keyword. The platform supports 15 search engines and marketplaces (Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok, Naver, Perplexity, Google Trends) across 190+ countries and 46+ languages. Paid Keyword Tool Pro tiers add 100% accurate Google/Bing search volume data, CPC, competition metrics, up to 48 months of historical trend data, bulk processing via REST API, and MCP integration for AI assistants such as Claude and ChatGPT.
Is Keyword Tool a public or private company?
Keyword Tool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keyword Tool founded?
Keyword Tool was founded in 2014. It employs 1 to 10 people.
Where is Keyword Tool based?
Keyword Tool is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does Keyword Tool make money?
Three revenue lines are on record. Subscription - Keyword Tool Pro is the primary driver. The others are freemium - Free Keyword Tool and API Access.
Who are Keyword Tool's main competitors?
Direct peers on record are Serpstat, Moz, Ahrefs, SpyFu, SEMrush, Mangools (KWFinder) and Ubersuggest. Emerging players are Surfer SEO and AnswerThePublic. Google Keyword Planner is listed as a broad incumbent.
Does Keyword Tool have an API?
Yes. REST API providing programmatic access to Keyword Tool data including 100% accurate Google and Bing search volume (sourced from Google Keyword Planner and Bing Keyword Planner), keyword suggestions from 15 platforms (Google, YouTube, Bing, Perplexity, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok, Naver, Google Trends), and competitor analysis. Supports JSON/XML output, authentication via API key (query parameter or request body), burst limit of 15 requests/minute, and daily request pool shared across web interface, API, and MCP. Production endpoint: https://api.keywordtool.io; Test/sandbox endpoint: https://api.keywordtool.io/v2-sandbox. Also includes Model Context Protocol (MCP) server at https://mcp.keywordtool.io for AI assistant integration (Pro paid) and https://mcp.keywordtool.io/guest for free limited access. Developer documentation is at keywordtool.io/api.
What industry is Keyword Tool in?
Keyword Tool's product category is Keyword Research Software. Its primary akta.pro industry code is BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement), with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 51929 and its SIC code is 7372.